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Beats Launches Star-Studded “Athletes Get It” Campaign Led by Angel Reese

October 31, 2024 by newhiphopnews

Beats by Dr. Dre has unveiled “Athletes Get It,” a powerful new campaign featuring 12 global sports icons. Narrated by WNBA rookie and NCAA Champion Angel Reese, the campaign emphasizes Beats’ role as the go-to audio brand for elite athletes. Reese poses a challenge to fans and athletes alike, asking, “What’s stopping you?” from locking in with Beats.

The star-studded lineup includes Lionel Messi, LeBron James, Erling Haaland, Shohei Ohtani, Naomi Osaka, Sha’Carri Richardson, Daniel Ricciardo, Miho Nonaka, Shedeur Sanders, and Bronny James. Each athlete showcases their talents using Beats’ latest products, like the Beats Studio Pro, Solo Buds, and Beats Fit Pro, all designed to deliver a top-tier audio experience.

“Athletes Get It” marks another high-impact campaign for Beats, cementing its influence in sports and entertainment. All products are available now at beatsbydre.com.

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Beats Revives Iconic “Pill People” Campaign to Celebrate Return of Beats Pill

July 16, 2024 by newhiphopnews

In celebration of the return of the iconic Beats Pill, Beats has revived its beloved “Pill People” campaign. Originally launched in 2013, these bold and witty characters have been refreshed for a new generation, embodying the product tagline “Seriously Loud.” Voiced by comedians Ben Marshall, Desi Banks, and Megan Stalter, the “Pill People” campaign features six short videos available on Beats’ social channels. The campaign aims to highlight the vibrant personality and powerful sound of the Beats Pill, engaging both new and longtime fans with its humorous and energetic approach.

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LeBron James Creates An Existential Dilemma For Lil Wayne In A New Beats Commercial

June 25, 2024 by newhiphopnews

LeBron James is getting set for his 22nd season in the NBA, and has a big decision to make this summer as he can be a free agent if he so chooses. The expectation is that he remains in Los Angeles as a member of the Lakers, as they just hired his former podcast partner JJ Redick as head coach, but if L.A. doesn’t lay out a plan to invest in the roster to create a title contender, he could see what’s out there in free agency.

If he does that, plenty of teams will make their pitch to the best player of this generation (and arguably all-time), as he is both still a tremendous player and remains the NBA’s biggest draw, even after over two decades in the league. Similar to how there are few players that have ever had a claim to being as good or better than James on the basketball court, the list of players that have James’ level off the court appeal is just as short — basically, just him and Michael Jordan.

James pretty regularly stars in commercials, and his latest is with longtime partner Beats by Dr. Dre for the re-launch of the Beats Pill. In the spot, LeBron creates an existential dilemma for Lil Wayne by turning up his legendary track, ‘A Milli’, so loud in a penthouse party that Wayne can’t sleep in his condo underneath. When Wayne bursts in to turn it off, James reminds him that “wouldn’t Lil Wayne want us to play Lil Wayne too loud?”, which the New Orleans rapper can’t help but agree with.

How To Buy The Tyla-Featured Alo Yoga x Beats Fit Pro Collab

April 3, 2024 by newhiphopnews

Beats and Alo Yoga are teaming up for a match made in heaven. Today (April 2), the two announced the release of Beats X Alo Special Edition Fit Pro true wireless earphones. The ear are stylishly designed, combining a glossy black finish with polished chrome-like hits. This thoughtful aesthetic makes the earphones an ideal fit for all occasions.

“We are thrilled to announce an exciting collaboration between Beats and Alo Yoga, uniting the worlds of premium sound and mindful movement,” Danny Harris, Co-CEO and Co-Founder, said in a statement. “This partnership is more than just a fusion of technology and fashion; it’s a celebration of the rhythm of life and the practice of being present. Together, we aim to inspire our communities to live their most authentic lives, amplified by the power of music and movement.”

Upon the announcement, Beats shared a short film with Afrofusion singer Tyla, soundtracked to “Safer” from her self-titled debut album.

“Partnering with Beats and Alo has been a dream collaboration for me,” said Tyla. “I’m so excited to join forces on this campaign and share a product I personally rely on day-in, day-out.”

Audio lovers are itching to get their hands on these special edition earphones.

How to buy the Tyla-featured Alo Yoga x Beats Fit Pro collab

You can purchase the Alo Yoga x Beats Fit Pro earphones through Apple, Alo Yoga, and Beats‘ official websites.

You can also purchase them in-person at select Apple and Alo stores nationwide.

You can see the advertisement above and a list of stores below.

Apple Stores

The Grove, Los Angeles, CA
Century City, Los Angeles, CA
SoHo, New York, NY
Fifth Avenue, New York, NY
14th Street, New York, NY
Williamsburg, Brooklyn, NY
Brickell City Centre, Miami, FL
Lincoln Road, Miami, FL
Toronto Eaton Center, Toronto, ON, Canada
Yorkdale Shopping Center, Toronto, ON, Canada

Alo Stores

Scottsdale, AZ
Beverly Hills, CA
The Grove, Los Angeles, CA
Fashion Island, Newport Beach, CA
Fashion Valley, San Diego, CA
UTC, San Diego, CA
Valley Fair, Santa Clara, CA
Stanford, Palo Alto, CA
Aspen, CO
Cherry Creek, Denver, CO
Georgetown Washington DC, DC
Miami, FL
Aventura, FL
Ala Moana, Honolulu, HI
Michigan Ave, Chicago, IL
Prudential Center, Boston, MA
Mall at Short Hills, Short Hills, NJ
Forum Shops at Caesars, Las Vegas, NV
SoHo, New York, NY
Rockefeller, New York, NY
The Shops at Columbus Circle, New York, NY
Flatiron, New York, NY
Williamsburg, Brooklyn, NY
King of Prussia, PA
Walnut Street, Philadelphia, PA
Northpark, Dallas, TX
Pacific Center, Vancouver BC, Canada
Toronto Eaton Center, Toronto, ON, Canada
Yorkdale Shopping Center, Toronto, ON, Canada
Kings Road, London, UK

Beats Unveils ‘The King & The Viking’ Campaign with LeBron James and Erling Haaland

October 24, 2023 by newhiphopnews

Beats, the renowned audio brand, has launched its latest campaign, The King & The Viking, bringing together NBA Champion LeBron James and Premier League sensation Erling Haaland. This campaign showcases the power of music and marks Haaland’s official entry into the Beats family as a brand ambassador.

In the campaign film, both athletes face immense pressure to surpass expectations. Despite operating in different worlds, their stories of perseverance beautifully complement one another. Family and legacy motivate both, as Savannah James and Alfie Haaland share profound words of wisdom with their loved ones, urging them to conquer doubt and use pressure as a catalyst for success.

Furthermore, the James family’s legacy with Beats continues to thrive, with Savannah, Bryce, and Zhuri James becoming part of the brand’s roster, marking the first-ever family signing for Beats. LeBron James, who has been a Beats ambassador since 2008, has played a significant role in shaping the brand’s ambassador program, while Bronny James made history as its first high school athlete in 2022.

“I’m excited to join the Beats family, a brand that has long been a part of my pre-match routine as an athlete,” said Erling Haaland. “Family is important to me, and this campaign and partnership really speak to that.”

“It’s a pretty special thing to see how this partnership has grown with our family over the years,” said LeBron James. “It’s a blessing for me to share the stage with them, and with a brand that’s been part of our lives since we started this journey. Family means everything to me!”

The campaign also features Beats’ new Studio series, with LeBron and Erling wearing Beats Studio Pro, and Savannah and Alfie sporting Beats Studio Buds +. For more information on product availability, visit beatsbydre.com.

The post Beats Unveils ‘The King & The Viking’ Campaign with LeBron James and Erling Haaland first appeared on The Source.

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LeBron James Builds More Hype Around Playing With His Sons In Newest Beats Ad

October 23, 2023 by newhiphopnews

LeBron James has appeared in some iconic commercials in the past. One of his most well-known advertisements came for Beats back in 2014. When he announced his return to the city of Cleveland and the Cavaliers franchise that summer, he and the premium audio brand came together to create a truly spectacular commercial. It featured Hozier’s hit song “Take Me to Church” and it was pure magic. This latest one from these two icons might be another one that will be etched into the history books for ads as well.

This one features LeBron, soccer talent for Manchester City, Erling Haaland, his dad, Savannah James, and her sons Bronny and Bryce. It is a really hard-hitting commercial with Savannah and Haaland’s dad leaving voicemails to their loved ones about the upcoming season. The most interesting part of it all is what Bron’s wife says to him. Uproxx is credited for the quotes from the ad. She says to him, “Tell them you’re not done until you play with your son.” The first cut goes to Bronny. Then, she challenges him further, “And then do that again.” After that it goes to Bryce.

LeBron James And Beats Did Their Thing With This One

It is public knowledge amongst basketball fans that LeBron wants to play with his sons, namely Bronny. However, it is not going to be the easiest of challenges to complete. Bronny recently had the health scare earlier this year, LeBron is in year 21, and Bryce is still in high school as a three-star recruit. While we await to see if that will play out, this ad certainly gets us amped that it will happen.

What are your initial thoughts on this newest commercial from Beats featuring LeBron James and his sons, Bronny and Bryce? Do you think James will be able to continue to play in the NBA long enough for him to play with both of his boys? Will both kids get drafted to a team and will LeBron be able to play with either of them? We would like to hear what you have to say about all of this. With that in mind, be sure to leave all of your thoughts and opinions in the comments section below. Additionally, always keep it locked in with HNHH for all of the latest breaking news around LeBron James, as well as everything else going on around the sports world.

[Via]

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Metro Boomin Revisits When He Lost Three Future Beats Due To Power Outage

October 14, 2023 by newhiphopnews

Even the best beatmaking machines out there- whether it’s controllers, drum machines, or samplers- still need a power source to function. If you’re hammering out some beats on one, and all of a sudden the power goes out and you haven’t saved them, they’re lost forever. Still, this is something that producers deal with all the time, and Metro Boomin recently went through this rite of passage again. Specifically, it happened to three instrumentals he was making for Future a couple of months ago. During a recent Billboard interview, the St. Louis native recalled what that experience was like.

“They was beats I was making for the next time I see [Future], and they was going cr*zy,” Metro Boomin told interviewer Tetris Kelly. “Boom, boom, boom. And I just came from Atlanta, and there was a storm. One of my beat machines that I use…. It’s not like a computer. It’s old-school, so it’s plugged up. The power goes out, and you haven’t saved it, that’s it. Sometimes, if I’m so far into something and that happens, then I’ll just be like, ‘Alright, I just gotta do something.’ And that usually be a blessing in disguise, I’ve done learned. ’Cause the next thing be like, ‘Oh man, I wouldn’t have had this if I hadn’t lose this.’”

Metro Boomin & Future Performing In Atlanta

Metro Boomin Future Beats Lost Power Outage Hip Hop News — ATLANTA, GA – JANUARY 14: (EDITOR NOTE: A lens filter was used in this image.)Future and Metro Boomin perform during Future & Friends “One Big Party Tour” at State Farm Arena on January 14, 2023 in Atlanta, Georgia.(photo by Prince Williams/Wireimage/Getty Images)

Furthermore, this happened to the HEROES & VILLAINS mastermind back in August, and he tweeted as such. “Just made 3 [fire] beats on my MPC 3000 and the power just went off at the crib I didn’t even get to record them in yet. I’m finna go cry myself to sleep bye y’all,” Metro Boomin shared with his followers on the social media platform. As he mentioned, either way he ended up striking gold with another set of beats, and we can only dream of what his collab album with Future will bring.

Meanwhile, has this every happened to you if you produce? Are you excited for Metro Pluto or for other projects that Metro’s involved in? Whatever the case, let us know in the comments down below. Also, stick around on HNHH for more news and the latest updates on Metro Boomin and Future.

[via]

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Best Beat-Making Software 2023

August 8, 2023 by newhiphopnews

In music production, the right tools can make all the difference. As we journey into 2023, let’s explore the top three beat-making software programs shaping the industry. These programs are the secret weapons behind the beats that get our feet tapping and heads nodding. From amateur bedroom producers to Grammy-winning hitmakers, these three programs are the ultimate toolkit for creating the perfect beat.

Ableton Live

First on our list is Ableton Live. Known for its user-friendly interface and intuitive design, Ableton Live is a favorite among both beginners and seasoned professionals. The software’s unique session view allows for non-linear beat arrangement, making it easy to experiment with different arrangements and create unique beats.

Ableton Live boasts a range of built-in instruments and high-quality effects, allowing you to add different elements to your beats and bring them to life. The software also supports third-party plugins, providing endless possibilities for customization. Ableton Live’s “warping” feature allows you to change the tempo or pitch of a sample without affecting its overall timing, making it easy to incorporate samples from other songs into your tracks. Further, Ableton Live is also great for live performances. Its session view allows real-time switching between different parts of your beat, making it perfect for DJs and live electronic musicians.

FL Studio For Beat-Making

Next up is FL Studio, also known as Fruity Loops. FL Studio is known for its intuitive interface and a wealth of advanced features. The software’s step sequencer allows for a quick beat layout, and the piano roll editor enables the creation of custom melodies and chord progressions. Additionally, FL Studio comes with various built-in instruments and sound effects, and it supports several file formats, making it easy to import samples and loops from other sources. The software is also compatible with most MIDI controllers, allowing you to use it with your favorite hardware. With its comprehensive features and flexibility, FL Studio is a great choice for anyone looking to get into beat-making.

GarageBand For Beat-Making

At number three, we have GarageBand, a free digital audio workstation (DAW) for Apple devices. Despite being free, GarageBand is a powerful tool for creating beats. The software’s user-friendly interface and built-in loops and sounds make it easy for beginners to get started. GarageBand also supports many third-party plugins, allowing you to expand the software’s capabilities. The software also includes a drum machine designer and a built-in MIDI editor, providing a wide range of tools for fine-tuning your beats. GarageBand also makes it easy to share your beats with others, making it a great choice for collaborative projects.

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Beats Announces Beats Studio Pro+ Headphones with ‘Still Iconic’ Video with Dr. Dre

July 20, 2023 by newhiphopnews

Beats has unveiled its latest innovation, the Beats Studio Pro, marking a new era of over-ear headphones. Packed with all-new and enhanced interior components, the Studio Pro promises unparalleled audio fidelity, featuring fully-adaptive Active Noise Cancellation and Transparency modes and Personalized Spatial Audio using dynamic head tracking.

Beats celebrates the Studio Pro launch with a “Still Iconic” heritage video campaign narrated by Dr. Dre. The campaign showcases global icons like LeBron James, Serena Williams, Eminem, Naomi Osaka, and Colin Kaepernick, who have embraced Beats’ Studio headphones. It also features rising stars like Bronny James, Sabrina Ionescu, and Jalen Hurts, representing the future of greatness. The campaign highlights Beats’ lasting cultural impact as a brand that moves the needle in sports, fashion, music, and more.

The headphones boast a premium design, with UltraPlush over-ear cushions crafted from seamless engineered leather, ensuring all-day comfort and remarkable durability. The custom 40mm drivers deliver an immersive listening experience with minimal distortion, thanks to an integrated digital processor.

Studio Pro offers various listening modes, including Active Noise Cancelling and Transparency modes, allowing users to tune out or into their surroundings. Improved voice-targeting microphones enhance call performance by filtering out background noise.

Regarding connectivity and controls, Studio Pro offers Class 1 Bluetooth for wireless connection, USB-C audio for lossless sound and simultaneous charging, and a 3.5mm analog input for wired audio sources. Sound profiles are available for USB-C audio, catering to different preferences.

Beats emphasizes sustainability with its 100% fiber-based packaging made from recycled material and sustainably sourced wood. The driver magnet and main logic board solder are also amade of recycled materials. The Studio Pro is free from harmful elements such as mercury, beryllium, PVC, and BFR.

Beats Studio Pro is available for order starting today at a price of $349.99 (US) from apple.com, with shipping and on-shelf availability commencing tomorrow. The headphones come in four premium colors – Black, Deep Brown, Navy, and Sandstone. With its refined design and top-notch audio performance, the Studio Pro cements Beats’ position as a premium audio brand, delivering music as the artist intended.

The post Beats Announces Beats Studio Pro+ Headphones with ‘Still Iconic’ Video with Dr. Dre first appeared on The Source.

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