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Pusha T Stars In New Adidas Campaign With UK Soccer Clubs

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Because of his affiliation with some of the biggest fashion innovators in rap music like Pharrell and Kanye West, Pusha T often finds himself involved in the world of fashion. He was there alongside Pharrell at this year’s Paris Fashion Week where the multi-talented musician made his debut as head of menswear at Louis Vuitton. First, a hilarious viral video dropped of Push being absolutely blown away by a razor thin watch P was wearing. Later, Push reunited with his brother No Malice to perform a new Clipse song during Pharrell’s runway show.

Now, Pusha T is teaming up with Adekunle Gold as the faces of a new Adidas campaign. The campaign is also in collaboration with some UK soccer clubs Manchester United and Arsenal F.C. In the promotional images for the new line the pair are sporting some sleek button-ups and hoodies with the logos of the two clubs. Fans rushed to the comments to tweet various lyrics from Kanye and Push about Adidas and also to share their allegiances with various Premier League clubs. Check out the post below.

Read More: No Malice Reveals “Perks” Of Being Pusha T’s Brother

Pusha T Sports New Arsenal Shirt For Adidas Campaign

Recently, Push has been dealing with something very strange on social media. He’s being spammed by hundreds of bots tweeting identical phrases. One particularly strange one reads “Pusha T reveals he wishes he was a salamander.” There’s been plenty of fan speculation about where the bots are coming from. Some believe that Drake could be responsible, but there isn’t really much evidence backing that theory up.

Pusha T and his brother formerly made up the duo Clipse. They reunited for Pharrell’s Louis Vuitton show earlier this year and have now been speaking on new music. Last month when asked about whether or not the pair were working on a new album, Push said he “would really love to.” What do you think of Pusha T and Arsenal’s new Adidas campaign? Let us know in the comment section below.

Read More: Pusha T On Why Other Artists Keep Dissing Him: “They’re All Panicking”

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Five Best Adidas Yeezy Foam Runner Colorways For The Fall

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When it comes to unique sneaker creations, the Adidas Yeezy Foam Runner is certainly up there. Overall, this is a shoe that can be made immediately recognizable thanks to its silhouette. From the holes in the side to its unique shape, this is a shoe that was made to be provocative. However, it has been a huge success for Kanye and his brand. Below, we look at five great colorways for the Fall.

This post contains affiliate links. Please read our disclosure policy.

Adidas Yeezy Foam Runner “Onyx”

ADIDAS Yeezy Foam Runner "Onyx"
BUY HERE

Firstly, we bring you this all-black “Onyx” model. Overall, black is a color that works all-year round. However, it is particularly good in the Fall and Winter when neutral tones are the most prevalent. This is a shoe that will work with any outfit simply because of the color. You cannot go wrong here, especially if you aren’t even sure which color may suit you best. (Image via Stadium Goods)

Foam Runner “Desert Sand”

ADIDAS Yeezy Foam Runner "Desert Sand"
BUY HERE

Secondly, the “Desert Sand” model does an amazing job of displaying the essence of the Fall. The vast majority of this sneaker is covered in a nice shade of sand. It is the type of color that works very well with the Fall. While desert temperatures are not consistent with the Fall, this is still a colorway that makes sense for the season. (Image via Stadium Goods)

Yeezy Foam Runner “MX Cream Clay”

ADIDAS Yeezy Foam Runner "MX Cream Clay"
BUY HERE

Another great Foam Runner colorway here is the “MX Cream Clay” model above. This scheme has a unique marble aesthetic that goes over well. From the creamy beige to the dark grey, this is a colorway that stunned fans originally. For some, it might be too basic. Although, if getting a Fall-ready offering is your goal, then these are great. (Image via Stadium Goods)

Adidas Yeezy Foam Runner “Flax”

adidas Yeezy Foam Runner "Flax"
BUY HERE

What would a Fall list be without “Flax.” The wheat-colored offerings from sneaker brands have always worked well during this season. When the weather gets cool, there is something that just compels people to go out and wear this color. Ultimately, it is very easy to understand why as these are just amazing. (Image via Stadium Goods)

Foam Runner “Stone Sage”

ADIDAS Yeezy Foam Runner "Stone Sage"
BUY HERE

Lastly, if you are looking for something a little bit grey with a beige veneer, then these are going to be for you. Overall, it is not an exciting colorway in terms of the use of colors. However, these are perfect for muted outfits. If you slap on a pair of grey sweatpants, they will look amazing with these. (Image via Stadium Goods)

Let us know which of these Adidas Yeezy Foam Runner colorways is your favorite, in the comments section below.

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Five Adidas Sneakers To Cop During Their 30 Percent Off Sale

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Adidas sneakers are always consistent. There are so many great silhouettes out there, with many of them standing as icons. However, there are various other lesser-known silhouettes that are also fantastic in their own right. If you are a fan of Adidas sneakers, you will be happy to know that they are running a 30 percent off sale that starts on Thursday, August 10th and ends on Monday, August 14th. Overall, this is a huge sale that will encompass all of their sneakers. With this list, we look at the five silhouettes we will be copping.

This post contains affiliate links. Please read our disclosure policy.

Adidas UltraBoost 1.0

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Firstly, we have the Adidas UltraBoost 1.0. Overall, this is a truly iconic sneaker that will live forever. When you think of what a shoe should look like, the UltraBoost should probably come to mind. The Boost midsole is absolutely perfect for running and walking. If you want extreme comfort and a great look, then these are definitely for you. (Image via Adidas)

Adidas Adissage Slides

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Adidas has always been known for its incredible slides. The Adidas Adissage Slides are definitely up there among the best. If you are looking to take advantage of the summer and any sort of poolside activity, then these are for you. You really cannot go wrong with something like this if comfort and relaxation is your priority. (Image via Adidas)

Women’s Adidas OZWEEGO

Women's Adidas OZWEEGO Shoes Core Black / Core Black / Silver Metallic
BUY HERE

This women’s Adidas OZWEEGO is perfect if you want to engage with the chunky runner trend. Although the Fila Disruptor used to run the market in this regard, the OZWEEGO is absolutely a great option. From the chunky midsole to the well-constructed upper, these are great for those looking to up their fashion game. (Image via Adidas)

Adidas Ultra 4D Running Shoes

Adidas Ultra 4D Running Shoes Core Black / Arctic Night / Lucid Lemon
BUY HERE

Do you like the Adidas UltraBoost but want to experiment with a different midsole material? Well, the Adidas Ultra 4D runner is perfect for you. The 4D design of the midsole is great for comfort and it offers some truly unique aesthetics. Adidas has done a great job of refining this concept, and these kicks are a great example of this. (Image via Adidas)

Adidas NMD_R1 V3

Adidas NMD_R1 V3 Shoes Grey One / Crystal White / Cloud White
BUY HERE

Lastly, we have the Adidas NMD_R1 V3. Yes, that name sounds like some sort of music file from FL Studio. However, it is actually a shoe that continues the amazing legacy of the NMD. If you want something that brings the NMD into the contemporary world, then these are for you. It also helps that some amazing colorways are available right now. (Image via Adidas)

Let us know which of these Adidas sneakers is your favorite, in the comments section down below.

Shop adidas shoes and get 30% off your order using code SHOES.

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Yeezy Sneakers Stock Nets Adidas $437 Million

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First Adidas and YEEZY Restock Under New Agreement Set for June 1

Adidas reports a revenue of $437 million in the first release of leftover Yeezy sneakers from their nixed deal with Ye, formerly known as Kanye West. The first run of shoes hit online in June, selling out. The second run began to sell on Wednesday.

The sale of the sneakers was the efforts to empty their inventory responsibly. After the first launch, CEO Bjørn Gulden said, “We will continue to carefully sell off more of the existing Yeezy inventory,”

Adidas has also announced the donation of over 10 million euros to groups like the Anti-Defamation League, the Philonise & Keeta Floyd Institute for Social Change, and Robert Kraft’s Foundation to Combat Antisemitism.

According to Billboard, 20% to 25% of the stock was unloaded in the first sale.

The post Yeezy Sneakers Stock Nets Adidas $437 Million first appeared on The Source.

The post Yeezy Sneakers Stock Nets Adidas $437 Million appeared first on The Source.

Adidas Expects $491 Million Operating Loss Improvement After Yeezy Sales Boost

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Kanye West

Adidas and Yeezy have seen a significant increase in sales, signaling a positive outlook for the sports company. The pushback in March 2023 proved to be a turning point for Yeezy, as they now expect to see a $491 million operating loss, a considerable improvement from the $764 million loss reported in March.  Adidas Anticipates […]

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Adidas Brought In Nearly Half-A-Billion Dollars Selling The First Batch Of Post-Kanye Yeezys

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Kanye West Adidas Yeezy 2016
Getty Image

With Kanye West no longer a part of Adidas’ corporate strategy, the company was left in the awkward position of sitting on a massive supply of unsold Yeezy product and no great options for getting rid of it. Obviously, selling off the back stock would put more royalties in the hands of West just after public sentiment had turned against him (with no guarantee the product would move after it hit shelves), but destroying the kicks would be a huge financial blow. Ultimately, Adidas decided to go with option A, and according to Rolling Stone, it seems like the choice paid off, to the tune of nearly half-a-billion bucks.

In late May, Adidas unvaulted about a quarter of its remaining Yeezy merchandise, and since then, brought in about $437 million. A portion of that profit will be donated to two charities: the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change to offset the harm Kanye’s 2022 media tour caused.

The Philonise & Keeta Floyd Institute is a nonprofit established by the brother of George Floyd; during an interview with Drink Champs, Kanye parroted a racist right-wing conspiracy theory that Floyd died from a fentanyl overdose rather than being suffocated by a police officer in put his knee on Floyd’s neck, despite his protests that he couldn’t breathe. Meanwhile, the Anti-Defamation League is a well-known civil rights organization working to reduce antisemitic harm — which Ye did plenty of over the past year.

Adidas CEO Bjørn Gulden said this option is “much better than destroying and writing off the inventory and allows us to make substantial donations.” The company did not say how much it donated, only that the amount had been discussed with recipients beforehand, and cited its “contractual obligations” with regard to whether Kanye will receive royalties (he will).

Adidas’ First Yeezy Restock Led To Astronomical Sales

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Adidas found itself in a bit of a jam a few months ago thanks to the likes of Kanye West. The famous artist decided to go on a pretty wild tirade against Jewish people. Overall, some felt it was just a ploy to get out of his business deals. However, once he started hanging out with Nick Fuentes and going on Info Wars, it became clear that he had lost it. Consequently, the three stripes brand cut ties with Ye, and immediately tried to move on. Unfortunately, that proved to be almost impossible.

The brand quickly realized that it had over $1 billion worth of Yeezy inventory in its warehouses. With profits suffering, Adidas decided to cut a deal with Kanye to sell off the rest of the inventory, once and for all. Once the stock gets sold, Ye and Adidas are done for good. Well, a new restock is happening this week, and many are expressing curiosity over how well the first one went. According to reporting from Rolling Stone, it is a move that definitely worked out in Adidas’ favor.

Read More: Kanye West And Adidas Are Still Battling In Court

Adidas Gets Some Money Back

LOS ANGELES, CA – FEBRUARY 17: Kanye West onstage at adidas Creates 747 Warehouse St. – an event in basketball culture on February 17, 2018 in Los Angeles, California. (Photo by Neilson Barnard/Getty Images for adidas)

As the publication reports, Adidas was able to sell $437 million worth of Yeezys. However, not all of this is going to Adidas directly. Some of this money has to go to Kanye. Moreover, the brand has pledged funds to the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change. They are doing this as a way to make up for some of the harm that was done by Ye’s disastrous press run.

With another restock upon us, there is no doubt that the brand will recoup a whole lot more cash. Let us know if you will be copping anything, in the comments section below. Additionally, stay tuned to HNHH for the latest news from around the sneaker world.

Read More: Kanye West: Twitter, Married, Adidas, Albums, Height, Shoes And More

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Ye’s Wife, Bianca Censori, Pops Out in Italy Without Shoes

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Ye's Shoulder Pads and Sock Shoes Standout During Date

Ye’s wife Bianca Censori is back in the public eye, spotted around Italy in a revealing bikini and no shoes. According to Page Six, Censori was meeting with Ye in Florence, Italy.

Paired with her bikini top and lack of shoes was a pair of black leggings and a thing silver scary. Her hair is currently in a short pixie cut.

As for Ye, he was spotted at the Balenciaga store in Italy before hitting a gelato shop.

In May, Ye was getting back in his design bag, revealing a new look, which is quite revealing.

Yeezy’s wife, Bianca Censori, highlights new designs, which aren’t too much in the material. Censori wears a black square over her breasts, and it appears Ye’s faith is in the design as a cross covers Censori’s butt crack. Finishing off the look is thigh-high kitten heels.

TMZ notes the designer of the modeled fit is Mowalola Ogunlesi.

Ye recently filing legal documents for the trademark of YEEZY SOCK SHOES. According to Hypebeast, Ye submitted the new design to the United States Patent and Trademark Office on May 4.

The application was filed by Ye’s Mascottee Holdings, Inc., stating the YZY SOCK SHOES will sell “Socks; socks with leather soles.”

Fans saw the YEEZY SOCK SHOES following his YEEZY SEASON 10 show in L.A.

The post Ye’s Wife, Bianca Censori, Pops Out in Italy Without Shoes first appeared on The Source.

The post Ye’s Wife, Bianca Censori, Pops Out in Italy Without Shoes appeared first on The Source.

Kanye West And Adidas Are Reportedly Still Fighting Over $100M From Their Defunct Partnership

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Kanye West Adidas Yeezy 2016
Getty Image

In October 2022, Adidas officially ended its partnership with Kanye West, leaving the company with $1 billion worth of unsold Yeezy products and a decision to make about the future of the Yeezy designs. Ultimately, Adidas made the decision to sell off the rest of the stock after a class-action lawsuit filed by Adidas shareholders accused the company of knowing about West’s problematic behavior and not doing enough to mitigate the potential damage.

Now, according to Bloomberg, Adidas and Kanye are locked in another legal dispute over the brand’s marketing fund for Yeezy, which is reportedly worth $100 million a year. According to court filings, Adidas says West “mishandled virtually all of the marketing funds” — using them for different purposes than they were intended. $50 million went to an account in Wyoming, while another $25 million went to Kanye’s JPMorgan Chase account in New York (which has since been closed by the bank in response to Kanye’s antisemitic comments). However, the money was transferred to a separate account for general Yeezy funds, which Adidas says violated the parties’ agreement.

Meanwhile, Kanye’s lawyers reiterate his accusation that Adidas stole Yeezy designs to make lower-priced shoes. According to the terms of the agreement, though, Adidas owns all the designs while Kanye licensed his name and likeness to Adidas. Adidas has requested for Ye’s accounts to be frozen to prevent him from moving the allegedly misappropriated $75 million, which Kanye said he used on Sunday Services. He says the traveling gospel choir performances cost around $50 million.

Unfortunately for Adidas, the account freeze was denied and the dispute is in private arbitration.

Foot Locker Rumored to Launch Sale of Yeezys in August

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adidas yeezy boost v black

Adidas is expanding the availability of Yeezy sneakers into Foot Locker. Sneaker News revealed the sneakers will return to the iconic sneaker chain, and additional sneaker boutiques will carry the line.

Sneaker News notes Foot Locker has not confirmed the eventual sale but cites sources across social media that the sneakers would soon be available.

Additionally, Footwear News reports a company-wide email was sent out after Ye’s initial dismissal. “[Our company does] not tolerate any form of antisemitism or hateful and discriminatory behavior. While we remain a partner with adidas and carry a wide assortment of their collections — we will not be supporting any future Yeezy product drops, and we have instructed our retail operators to pull any existing product from our shelves and digital sites.”

A return to shelves and websites would be a drastic shift from that messaging. The sneakers are believed to launch at Foot Locker in August.

The post Foot Locker Rumored to Launch Sale of Yeezys in August first appeared on The Source.

The post Foot Locker Rumored to Launch Sale of Yeezys in August appeared first on The Source.