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Kanye West Blasts Adidas On “Vultures 2”

August 3, 2024 by newhiphopnews

Today, Kanye West and Ty Dolla Sign surprised fans by dropping their new album, Vultures 2. Supporters had been waiting on the project for months and were less hopeful than ever after the August 2 release date came and went. Luckily, they didn’t have to wait too much longer, and can now enjoy the project in full.

So far, the second installment of Vultures has received mixed reactions. While many are impressed, others are urging Ye to hurry up on his previously announced retirement. With that being said, listeners are still hard at work dissecting each and every track, including “My Soul.”

Kanye West Says “F*ck Adidas” On New Track “My Soul”

The song is the last on the album and features a jab at Adidas, which cut ties with Ye back in 2022 amid his infamous antisemitism scandal. “We mass targeted, mass marketed, mass incarceration
Mass in police stations, mass incorporated, f*ck Adidas,” he spits. While the remark certainly hit hard, listeners aren’t necessarily shocked, as this is far from the first time he put the company on blast.

Earlier this year, for example, he went after Adidas, Drake, and more in a fiery Instagram rant. “F*ck Adidas and everybody who works there or with them. Anyone who goes to school with anyone who’s parents work at Adidas. Just know they tried to destroy me and here we are with the number 1 song in the world,” he said at the time. Obviously, there’s still some bad blood there, and it doesn’t look like Ye will be forgetting about it anytime soon. What do you think of Kanye West and Ty Dolla Sign’s new album Vultures 2? What about Ye slamming Adidas on his track “My Soul”? What’s your favorite song on the project so far? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates.

[Via]

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adidas Basketball Celebrates Candace Parker and WNBA All-Star Weekend

July 23, 2024 by newhiphopnews

During the WNBA All-Star Weekend, adidas Basketball emphasized its commitment to empowering women in sports and fostering the sisterhood within the W Roster, starting with a tribute to Candace Parker.

On Friday, July 19, adidas hosted a surprise ceremony for Parker, celebrating her 16-year partnership with the brand. Friends, colleagues, and family, including Chelsea Gray, Kahleah Copper, Nneka Ogwumike, Aliyah Boston, and Sue Bird, honored Parker’s contributions to the league and her leadership. Parker expressed her gratitude and reaffirmed her commitment to championing women in sports through Access, Representation, and Innovation.

adidas WNBA ASW24 Sophie Cunningham 10 (2)

adidas WNBA ASW24 Danielle Robinson 9 (1)

ByUs Media adidas Candace Parker Tribute Ceremony Family Shots 2

ByUs Media adidas Candace Parker Tribute Ceremony Family Shots 37 (1)

The weekend continued with the annual ACE Party, which featured guests Angel Reese, Holly Rowe, Megan Rapinoe, and Breanna Stewart and a performance by Flau’jae Johnson.

adidas WNBA ASW24 Crowning Ace Party 4 (2)

adidas WNBA ASW24 Crowning Ace Party 7 (2)

adidas WNBA ASW24 Elizabeth Williams 16 (2)

adidas WNBA ASW24 Sophie Cunningham 13 (2)

ByUs Media adidas Candace Tribute Nneka 7 (2)

Adidas also spotlighted its W roster athletes, with Sophie Cunningham competing in the Skills Challenge and Chelsea Gray, Kahleah Copper, Nneka Ogwumike, and Aliyah Boston playing in the All-Star Game. At W Live, in partnership with Dicks Sporting Goods, Aliyah Boston spoke with ESPN analyst Andraya Carter and interacted with fans, sporting Parker’s legacy tee.

The event highlighted adidas’ Exhibit Select line, with Cunningham wearing the Exhibit Select 2.0 PE, and Kahleah Copper’s “True to Norf Philly” PE, inspired by her North Philadelphia mural, being announced.

The post adidas Basketball Celebrates Candace Parker and WNBA All-Star Weekend first appeared on The Source.

The post adidas Basketball Celebrates Candace Parker and WNBA All-Star Weekend appeared first on The Source.

Adidas Apologizes For Bella Hadid Munich Olympics Sneaker Ad

July 18, 2024 by newhiphopnews

Sneaker giant Adidas is in the Jewish hot seat after an advertising campaign featuring Palestinian model Bella Hadid for which the company apologized for what has been seen as anti-Semitic.

The problem with the ad is that the campaign is for a retro 1972 Munich Olympics sneaker, the same Olympics where 12 Israeli athletes were taken hostage and later murdered by their captors. Hadid has been an outspoken critic of the State of Israel and the war in Gaza, so her appearance in the ad commemorating the Munich Olympics caused an uproar at the American Jewish Committee.

The AJC slammed Adidas for what its “egregious error,” saying, “For Adidas to pick a vocal anti-Israel model to recall this dark Olympics is either a massive oversight or intentionally inflammatory. Neither is acceptable.”

Adidas quickly issued an apology, saying, “We are conscious that connections have been made to tragic historical events, though these are completely unintentional and we apologize for any upset or distress caused. As a result we are revising the remainder of the campaign.”

The post Adidas Apologizes For Bella Hadid Munich Olympics Sneaker Ad first appeared on The Source.

The post Adidas Apologizes For Bella Hadid Munich Olympics Sneaker Ad appeared first on The Source.

Adidas Originals and Gunna Unveil Adizero Aruku Sneaker

July 17, 2024 by newhiphopnews

This past weekend, adidas Originals teamed up with hip-hop sensation Gunna to unveil the highly anticipated Adizero Aruku sneaker, blending music and football culture in an unforgettable event.

The festivities kicked off at the WIRELESS Festival in London, where Gunna electrified the crowd with a sensational performance. Amidst the vibrant lights of the stage, he debuted the striking new Adizero Aruku. The sneaker’s white and red silhouette captivated audiences, setting a new benchmark in sneaker design.

Following the festival, adidas hosted an exclusive after-party, transforming the energy of Gunna’s performance into an intimate celebration of Atlanta culture in the heart of London. The event seamlessly connected the world of hip-hop with the spirit of adidas.

Capping off the weekend, Gunna traveled to Berlin to witness Team Spain beat Team England in the Euro Cup Final, once again showcasing the Adizero Aruku.

Inspired by Japan’s dynamic streetwear, the Adizero Aruku represents a fusion of global influences, redefining the boundaries between athletic performance and urban fashion. As a symbol of modernity and versatility, it transcends traditional sneaker design to make a bold cultural statement.

Set to launch globally in 2025, the Adizero Aruku will be available at adidas stores and select retailers, promising to be a game-changer in the world of sneakers.

The post Adidas Originals and Gunna Unveil Adizero Aruku Sneaker first appeared on The Source.

The post Adidas Originals and Gunna Unveil Adizero Aruku Sneaker appeared first on The Source.

Adidas Originals and Gunna Unveil Adizero Aruku Sneaker

July 17, 2024 by newhiphopnews

This past weekend, adidas Originals teamed up with hip-hop sensation Gunna to unveil the highly anticipated Adizero Aruku sneaker, blending music and football culture in an unforgettable event.

Capping off the weekend, Gunna traveled to Berlin to witness Team Spain beat Team England in the Euro Cup Final, once again showcasing the Adizero Aruku.

Set to launch globally in 2025, the Adizero Aruku will be available at adidas stores and select retailers, promising to be a game-changer in the world of sneakers.

The post Adidas Originals and Gunna Unveil Adizero Aruku Sneaker first appeared on The Source.

The post Adidas Originals and Gunna Unveil Adizero Aruku Sneaker appeared first on The Source.

Adidas Basketball Unveils the AE 1 Low, Anthony Edwards’ Latest Signature Shoechange

July 17, 2024 by newhiphopnews

Adidas Basketball has unveiled the AE 1 Low, the latest iteration of the iconic AE 1 franchise, furthering Anthony Edwards’ success with his signature shoe line. The AE 1 Low inspires self-belief and showcases the future of Adidas Basketball through innovative design and technology constructed to exceed performance expectations on the court.

The AE 1 Low features a futuristic design with meticulous precision. One of its standout elements is the Generative Support Wing, a bold and distinct TPU design that provides stability and containment. This feature enables athletes to play explosively in all directions while ensuring mid-foot breathability, making it a crucial aspect of the shoe’s performance capabilities.

Another key feature is the Light Boost, which guarantees maximum energy return on the court without adding to the shoe’s overall weight. This ensures that athletes can perform at their best without being weighed down, maintaining agility and speed during gameplay.

“This summer, no one is keeping up with the AE 1 Low,’’ says Anthony Edwards. “We dropped the top on your favorite hooper’s favorite hoop shoe, perfect for leaving the defense looking silly. Believe that.”

Additionally, the AE 1 Low boasts an enlarged herringbone outsole that provides superior traction. This design gives athletes the grip they need to dominate on the court, enhancing their ability to make quick, decisive movements and maintain control during intense games.

The campaign videos showcase Anthony Edwards’ unwavering self-belief and transformative impact on the basketball world in just four NBA seasons. His dynamic playing style, featuring gravity-defying acrobatics, versatile scoring skills, and unwavering commitment to defense, has made him an NBA icon.

Inspired by Ant’s rise to the top, the AE 1 Low “Ascent” colorway will debut on July 20, 2024, at 10 a.m. ET, alongside the AE 1 Mid “Ascent.” Additional AE 1 Low colorways will be released throughout 2024.

The AE 1 Low retails for $110 and will be available exclusively at Foot Locker, the Adidas app, and select Adidas stores. The AE 1 Mid retails for $120 and will be available via the Adidas app, select Adidas stores, and global retailers.

For more information and updates on the AE 1 Low, visit adidas.com/Anthony_Edwards.

The post Adidas Basketball Unveils the AE 1 Low, Anthony Edwards’ Latest Signature Shoechange first appeared on The Source.

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Adidas and Women’s Basketball League Overtime Select Unveils Teams and Custom Uniforms for Inaugural Season

June 5, 2024 by newhiphopnews

Overtime Select, gearing up for its inaugural season starting in August, has unveiled its eight teams and their custom uniforms, created in collaboration with adidas and the young athletes themselves. The league had previously announced the team captains, who played a significant role in designing their teams’ identities and uniforms.

“This is a truly unprecedented and long-overdue moment in women’s basketball, and we couldn’t be prouder to partner with Overtime Select and its elite roster of next generation athletes as the league kicks off this summer,” said Anthony Abernathy, adidas Sr. Director Brand Communications – Originals & Basketball. “Our partnership with Overtime and our work with its leagues is a reflection of our broader commitment to engaging with and empowering athletes at the grassroots level, as we collectively push the boundaries of what’s possible in sport.”

“Being chosen to be an OT Select Captain is an amazing honor, and I’m looking forward to the opportunity to be a part of this history-making moment with all my peers,” said Hailee Swain, OT Select Captain and Stanford commit. “Seeing my jersey in person that I got to help design throughout the process finally made everything seem more real – I can’t wait to start playing.”

The YGE team, captained by Jezelle “GG” Banks (Class of ’27), features a custom camo patterned uniform with light pink accents, making them both stealthy and striking. The Venom Tears, led by Aaliyah Chavez (#1 recruit, Class of ’25), sport blood-red snakeskin patterned uniforms with bright orange details, exuding danger.

The All Knighters, captained by Jazzy Davidson (#2 recruit, Class of ’25), showcase a steel gold color palette with a gradient chain link armor pattern, symbolizing strength and hustle. Royal Reign, under the leadership of Jenica Lewis (#23 recruit, Class of ’26), wears uniforms featuring a crown logo and water drop pattern on a rich lavender purple background, embodying royal elegance.

Double Dynasty, co-captained by Mia Pauldo (#7 recruit, Class of ’25) and Mya Pauldo (#44 recruit, Class of ’25), is known for doubling up the score and style, with uniforms dripping with flair. RWE, led by Jerzy Robinson (#1 recruit, Class of ’26), has a sunburst of color gradients, reflecting their wild energy.

ISO WRLD, captained by Kaleena Smith (Class of ’27), features vibrant green uniforms with blue flames, making them unstoppable. Drifty Dreamerz, led by Hailee Swain (#13 recruit, Class of ’25), showcases star galaxy patterned uniforms with soft pink and bright blue hues, perfect for dreamers.

OT Select, an eight-team league, showcases top 15-18-year-old women basketball players in the country, aiming to empower them as leaders. The league provides tools and resources to build their personal brands, preparing them for college through workshops and an NIL summit.

OT Select gameplay kicks off on August 3-4 in Atlanta at OTE Arena.

The post Adidas and Women’s Basketball League Overtime Select Unveils Teams and Custom Uniforms for Inaugural Season first appeared on The Source.

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Cam’ron Trolled Anthony Edwards In A Freestyle After Being Shaded In His Adidas Commercial

June 3, 2024 by newhiphopnews

Cam’ron and Mase’s It Is What It Is podcast has taken its fair share of shots at various athletes over the years, particularly NBA players like Jordan Poole and now, Anthony Edwards. Cam’ron targeted the latter with a few lines in a freestyle over the beat from Black Rob’s hit single “Whoa!” to open the latest episode.

Decked out in a Dallas Mavericks jersey (heh), Cam goes in on the 22-year-old NBA star, rapping, “Go ‘head and grandstand, no style can cramp Cam’s / P**** on a handstand, but f*ck wrong with Ant Man? / Gave him his props, homie got love from me / New commercial, y’all ain’t got love for me? / He shot a jump shot and said, ‘f*ck buddy’ / The receipt reader lookin’ like your f*ck buddy.”

So, what’s got Cam’s knickers in a twist? It seems Ant’s Adidas ad rubbed him the wrong way with its use of one of Cam’s tweets to make a point about Ant proving his haters wrong. The ad includes a printer for Edwards’ “receipts,” which spits out tweets from various celebrities questioning whether the young Minnesota Timberwolves guard is ready to be “the face of the league.”

The tweets are read to Ant by a friend as he takes practice shots, and when he hears that Cam’ron says he’s “an All-Star, but not a superstar yet,” Ant indeed gives a dismissive response and chucks another jumper. The ad’s being celebrated for its simplicity and directness, but clearly, not everybody appreciates Ant’s unfiltered demeanor.

Anyone who’s spent any time around hoopers knows that many of them — especially the best — are crazy petty and take anything less than unadulterated adulation as the saltiest criticism, so his response isn’t exactly surprising. But for the past 25 years, Cam’ron has been an equally petty performer in his own industry, so his response shouldn’t surprise anyone either.

But before anyone goes taking this super serious and demanding guns drawn at dawn, try to remember: it’s all in good fun. Talking sh*t is part of these guys’ livelihoods, so they both know there’s no ill intent. And if/when they see each other at the next All-Star Game, it’ll probably be all love.

You can watch Cam’s freestyle (and his explanation for the clap back) at the top of the episode above.

Kanye West’s Infamous “F*ck Adidas” MBDTF Vinyl Hits Auction Block And The Asking Price Is Out Of This World

May 27, 2024 by newhiphopnews

Kanye West has made some iconic albums during this time as an artist. Overall, one could make the argument that he has the most classic records out of any artist in hip-hop. Moreover, if you expand outside of the genre, you will be hard-pressed to find any artist with as many classics as him. One of those classics is the 2010 masterpiece My Beautiful Dark Twisted Fantasy, which many believe to be his best record. Others look to his original trilogy, while some even believe that Yeezus is his best work.

If you remember, back in February, a fan had him sign a vinyl version of MBDTF. As you can see in the video clip below, he wrote “F*ck Adidas” on it. The vinyl record is now being placed on the auction block through Moments in Time. Of course, there is a bit of a catch here. According to TMZ, the vinyl will be sold for over $500K. They won’t accept any bids below that, which means anyone who wants this piece is going to have to shell out a whole lot of money.

Kanye West Signed The Vinyl Record Just A Few Months Ago

It is an ambitious asking price that could very well prove to be a bit too much. However, this is Kanye we are talking about. Ye always seems to attract some large investors, and with memorabilia prices soaring in all domains, this could prove to be a lucrative deal. It also helps that the album in question is something as legendary as My Beautiful Dark Twisted Fantasy.

Let us know what you think of this auction, in the comments section down below. Do you believe that $500K is too much for this kind of memorabilia? If you had unlimited funds, what would you pay for something like this? Additionally, stay tuned to HNHH for the latest news and updates from around the music world. We will continue to keep you informed on all of your favorite artists and their upcoming projects.

[Via]

The post Kanye West’s Infamous “F*ck Adidas” MBDTF Vinyl Hits Auction Block And The Asking Price Is Out Of This World appeared first on HotNewHipHop.

Candace Parker Named President of adidas Women’s Basketball

May 9, 2024 by newhiphopnews

adidas proudly announces Candace Parker’s transition to President of adidas Women’s Basketball, marking a significant milestone in her sixteen-year partnership with the brand. This appointment follows Parker’s retirement, symbolizing her dedication to advancing the women’s game and leaving a lasting impact on future basketball athletes.

Eric Wise, Global GM at adidas Basketball, states: “We are honored to be a part of Candace’s historic legacy as she transitions from signature athlete to this new leadership role within adidas Basketball. As a true innovator with a profound passion for the game, we are confident that she is a perfect fit to evolve the adidas Women’s Basketball business and catalyze a new era of growth and credibility for the brand.”

In her new role, Parker will collaborate with adidas to shape a dynamic platform to influence and uplift women’s sports. Parker will leverage her WNBA expertise to lead initiatives focused on access, representation, and global inclusivity. With adidas’ support, she will drive innovative strategies to empower athletes and inspire the next generation.

“Stepping into this new leadership role is a deeply personal next step in my journey with adidas,” said Candace Parker, President of adidas Women’s Basketball. “From high school to college to playing pro to now, this appointment by adidas symbolizes a shared commitment to making impactful change and setting new benchmarks for the future of women’s sports. It’s not just about products; it’s about fostering a movement focused on innovation, representation, and access.””

Parker’s leadership extends to building upon adidas’ acclaimed women’s basketball roster, featuring stars like Aliyah Boston, Hailey Van Lith, and Chelsea Gray. Additionally, she will oversee adidas Women’s Basketball product lines, reinforcing the brand’s commitment to female athletes.

This appointment highlights adidas’ dedication to promoting women in basketball and acknowledges Parker’s transformative impact as a change agent and sports advocate. As a visionary on and off the court, Parker paves the way for inclusive leadership in the sports industry.

Candace Parker assumes her role as President of adidas Women’s Basketball effective immediately, signaling a new era of innovation and empowerment under her guidance.

The post Candace Parker Named President of adidas Women’s Basketball first appeared on The Source.

The post Candace Parker Named President of adidas Women’s Basketball appeared first on The Source.