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adidas Basketball Unveils the Dame 9 with BAPE Collaboration

August 27, 2024 by newhiphopnews

Today, adidas Basketball introduced the Dame 9, the latest iteration of Damian Lillard’s signature shoe line. The Dame 9 is the lightest release in the franchise’s history, designed to support the demands of elite athletes like Lillard, whose game is always on. Weighing just 14.5 ounces, the shoe is engineered to enhance mobility while offering the stability and durability needed for powerful performances.

Key features include an internal Lycra bootie for comfort and ankle support, Lightstrike cushioning in the midsole for lightweight protection, and a strategic grip outsole tailored for agility and comfort. Additionally, the Total Torsion system provides full-length foot support to maximize force transfer, and the reinforced Nubuck toe cap ensures durability in high-abrasion areas.

Following their successful collaboration on the Dame 4, the Dame 9 brings BAPE®’s iconic aesthetics to the basketball court with two signature colorways: green with gold accents and red with gold accents, each featuring BAPE®’s distinctive camo patterns. A third friends-and-family edition offers a USA-inspired colorway with tonal camo and gold accents. Each pair includes co-branded sock liners, alternate laces, and arrives in a special co-branded box.

“Whether you’re making headlines in clutch moments or just pulling up in style, we’ve got you,” says Damian Lillard. “This shoe is built for endurance, embodying the relentless grind and dedication it takes to rise to the top. It’s for the grinders, the dreamers, and everyone ready to elevate their game. It’s always Dame Time.”

The collection also includes a range of apparel, such as a reversible mesh jersey, matching shorts, co-branded socks, and a special edition Damian Lillard BABY MILO® t-shirt. The accompanying campaign videos highlight Lillard’s relentless mentality, both on and off the court.

The limited-edition adidas and BAPE® for Damian Lillard collection will be available on August 31, 2024, with prices ranging from $25 to $160.

07 RA FW24 ADIDAS BASKETBALL DAME9 IH0786 M 01787

07 RA FW24 ADIDAS BASKETBALL DAME9 IH0786 M 01847

08 RA FW24 ADIDAS BASKETBALL DAME9 JH6358 M 01912

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Adidas Shareholders’ Class-Action Lawsuit Against The Brand Centered Around Kanye West Was Reportedly Dismissed

August 19, 2024 by newhiphopnews

Kanye West Adidas Yeezy 2016 — Getty Image

Kanye West’s (Ye) business relationship with Adidas formally ended back in 2022. However, their split (due to antisemitic comments by Ye) continue to impact both entities.

For Adidas, the brand found itself in an intense legal battle with shareholder HRSA-ILA Funds. But their class-action lawsuit has supposedly come to an end. According to AllHipHop, on August 16, a judge dismissed the suit, stating that Adidas could not be held responsible for Ye’s comments.

“Certainly, that Ye allegedly engaged in such behavior while working with adidas is troubling,” said Judge Karin J. Immergut. “This Court does not condone what Ye allegedly did. But the question before this Court is not whether to admonish Ye or hold Adidas morally accountable for Ye’s conduct.”

In court documents, the entity accused Adidas of misleading investors through its fiscal year 2018-2021 risk disclosure comments in its annual statements; its diversity, equity and inclusion statements; and in the European Union’s Non-Financial Reporting Directive and the independent Global Reporting Initiative’s sustainability framework.

But Immergut argued that opposite. “This Court is faced with a precise legal question: has [HRSA-ILA Funds] sufficiently pleaded facts showing that Adidas misled investors and thereby committed federal securities fraud,” she said. “On the current record before this Court, the answer is no.”

HRSA-ILA Funds also claimed Adidas “was aware of the volatile potential of its partnership with Kanye West.” But proceeded anyway without alerting investors of “Ye’s increasingly erratic behavior,” which supposedly led to “artificially inflated stock prices”.

Contrarily, the judge made reference to a 2020 Business Partner Risk disclosure shared with investors that acknowledged potential fallout from unethical behavior by business partners such as Ye. Within the document, measures to “manage such risks” by way of contract clauses (to suspend or terminate partnerships) were clearly outlined.

Although this is a major victory for the brand, reports of the revenue loss and heaps of unsold merchandisee will surely make it difficult for anyone to celebrate. On the other hand, Ye has seemed to reposition himself. At the 2024 Super Bowl, Ye secured a commercial slot to advertise the Yeezy brand on what appeared to be a website operated by his team.

Adidas Wins Class Action Lawsuit Involving Kanye West’s Antisemitic Comments & More

August 19, 2024 by newhiphopnews

It appears that Adidas is coming out with a pretty major win in court. According to an exclusive piece from AllHipHop, the sneaker and apparel giant is avoiding potentially hefty lawsuit from company investors. This legal battle has been going on for over a year now and it stems Adidas not voicing the internal concerns about Kanye West to the public. The HRSA-ILA were the ones responsible for filing the suit and they felt that the German shoe company was specifically keeping Ye’s conduct under wraps from 2013-2018. Overall, Adidas won this lawsuit thanks to there not be enough solid evidence “showing misleading statements that could have swayed investor choices”.

“Certainly, that Ye allegedly engaged in such behavior while working with adidas is troubling. This Court does not condone what Ye allegedly did. But the question before this Court is not whether to admonish Ye or hold Adidas morally accountable for Ye’s conduct”, Judge Karin J. Immergut said. Later, she went on to question, “This Court is faced with a precise legal question: has [HRSA-ILA Funds] sufficiently pleaded facts showing that Adidas misled investors and thereby committed federal securities fraud? On the current record before this Court, the answer is no”.

Adidas Survives A Huge Lawsuit

IRVINE, CALIFORNIA – JULY 29: A detail view of an Adidas logo during training camp at University of California Irvine on July 29, 2024 in Irvine, California. (Photo by Ric Tapia/Getty Images)

The HRSA-ILA was a firm believer that Adidas knew about how ugly this partnership could have gone with Kanye West since 2013. If you remember, there were some truly odd and outlandish things that Ye did early on in his tenure with the three stripes. That included the Georgia MC having executives watch adult films at his Manhattan apartment and him drawing a sw***ka on a shoe during a meeting in Germany. Of course, things then spiraled further when he went on his various anti-Semitic rants in the 2020s.

What are your thoughts on Adidas winning its class action lawsuit involving Kanye West’s volatile behavior? Is this a surprising outcome to you, why or why not? We would like to hear what you have to say, so leave your thoughts in the comments. Additionally, always keep it locked in with HNHH for all of the latest news surrounding this ongoing headline surrounding Adidas and Kanye West. Finally, stay with us for everything else going on in the music world.

[Via]

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adidas Basketball Unveils Anthony Edwards 1 Low “Night Indigo”

August 15, 2024 by newhiphopnews

adidas Basketball has launched the Anthony Edwards 1 Low “Night Indigo,” celebrating the rising star’s impressive summer performance and global success. This new colorway of Edwards’ signature shoe embodies his elite athleticism and adidas Basketball’s commitment to cutting-edge design.

The “Night Indigo” model features a futuristic design with several innovative features. The Generative Support Wing, a bold TPU element, provides enhanced stability and breathability, ensuring dynamic movement and support. The Light Boost technology promises maximum energy return while keeping the shoe lightweight. Additionally, the enlarged herringbone outsole offers superior traction, essential for optimal court performance.

Retailing at $110, the Anthony Edwards 1 Low “Night Indigo” will be available starting August 14, 2024. Fans can purchase the shoes exclusively through the adidas App, Footlocker.com, and the adidas BFS store on Champs-Élysées.

For more details and to stay updated on this release, visit adidas.com/Anthony_Edwards.

The post adidas Basketball Unveils Anthony Edwards 1 Low “Night Indigo” first appeared on The Source.

The post adidas Basketball Unveils Anthony Edwards 1 Low “Night Indigo” appeared first on The Source.

Kanye West Blasts Adidas On “Vultures 2”

August 3, 2024 by newhiphopnews

Today, Kanye West and Ty Dolla Sign surprised fans by dropping their new album, Vultures 2. Supporters had been waiting on the project for months and were less hopeful than ever after the August 2 release date came and went. Luckily, they didn’t have to wait too much longer, and can now enjoy the project in full.

So far, the second installment of Vultures has received mixed reactions. While many are impressed, others are urging Ye to hurry up on his previously announced retirement. With that being said, listeners are still hard at work dissecting each and every track, including “My Soul.”

Kanye West Says “F*ck Adidas” On New Track “My Soul”

The song is the last on the album and features a jab at Adidas, which cut ties with Ye back in 2022 amid his infamous antisemitism scandal. “We mass targeted, mass marketed, mass incarceration
Mass in police stations, mass incorporated, f*ck Adidas,” he spits. While the remark certainly hit hard, listeners aren’t necessarily shocked, as this is far from the first time he put the company on blast.

Earlier this year, for example, he went after Adidas, Drake, and more in a fiery Instagram rant. “F*ck Adidas and everybody who works there or with them. Anyone who goes to school with anyone who’s parents work at Adidas. Just know they tried to destroy me and here we are with the number 1 song in the world,” he said at the time. Obviously, there’s still some bad blood there, and it doesn’t look like Ye will be forgetting about it anytime soon. What do you think of Kanye West and Ty Dolla Sign’s new album Vultures 2? What about Ye slamming Adidas on his track “My Soul”? What’s your favorite song on the project so far? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates.

[Via]

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adidas Basketball Celebrates Candace Parker and WNBA All-Star Weekend

July 23, 2024 by newhiphopnews

During the WNBA All-Star Weekend, adidas Basketball emphasized its commitment to empowering women in sports and fostering the sisterhood within the W Roster, starting with a tribute to Candace Parker.

On Friday, July 19, adidas hosted a surprise ceremony for Parker, celebrating her 16-year partnership with the brand. Friends, colleagues, and family, including Chelsea Gray, Kahleah Copper, Nneka Ogwumike, Aliyah Boston, and Sue Bird, honored Parker’s contributions to the league and her leadership. Parker expressed her gratitude and reaffirmed her commitment to championing women in sports through Access, Representation, and Innovation.

adidas WNBA ASW24 Sophie Cunningham 10 (2)

adidas WNBA ASW24 Danielle Robinson 9 (1)

ByUs Media adidas Candace Parker Tribute Ceremony Family Shots 2

ByUs Media adidas Candace Parker Tribute Ceremony Family Shots 37 (1)

The weekend continued with the annual ACE Party, which featured guests Angel Reese, Holly Rowe, Megan Rapinoe, and Breanna Stewart and a performance by Flau’jae Johnson.

adidas WNBA ASW24 Crowning Ace Party 4 (2)

adidas WNBA ASW24 Crowning Ace Party 7 (2)

adidas WNBA ASW24 Elizabeth Williams 16 (2)

adidas WNBA ASW24 Sophie Cunningham 13 (2)

ByUs Media adidas Candace Tribute Nneka 7 (2)

Adidas also spotlighted its W roster athletes, with Sophie Cunningham competing in the Skills Challenge and Chelsea Gray, Kahleah Copper, Nneka Ogwumike, and Aliyah Boston playing in the All-Star Game. At W Live, in partnership with Dicks Sporting Goods, Aliyah Boston spoke with ESPN analyst Andraya Carter and interacted with fans, sporting Parker’s legacy tee.

The event highlighted adidas’ Exhibit Select line, with Cunningham wearing the Exhibit Select 2.0 PE, and Kahleah Copper’s “True to Norf Philly” PE, inspired by her North Philadelphia mural, being announced.

The post adidas Basketball Celebrates Candace Parker and WNBA All-Star Weekend first appeared on The Source.

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Adidas Apologizes For Bella Hadid Munich Olympics Sneaker Ad

July 18, 2024 by newhiphopnews

Sneaker giant Adidas is in the Jewish hot seat after an advertising campaign featuring Palestinian model Bella Hadid for which the company apologized for what has been seen as anti-Semitic.

The problem with the ad is that the campaign is for a retro 1972 Munich Olympics sneaker, the same Olympics where 12 Israeli athletes were taken hostage and later murdered by their captors. Hadid has been an outspoken critic of the State of Israel and the war in Gaza, so her appearance in the ad commemorating the Munich Olympics caused an uproar at the American Jewish Committee.

The AJC slammed Adidas for what its “egregious error,” saying, “For Adidas to pick a vocal anti-Israel model to recall this dark Olympics is either a massive oversight or intentionally inflammatory. Neither is acceptable.”

Adidas quickly issued an apology, saying, “We are conscious that connections have been made to tragic historical events, though these are completely unintentional and we apologize for any upset or distress caused. As a result we are revising the remainder of the campaign.”

The post Adidas Apologizes For Bella Hadid Munich Olympics Sneaker Ad first appeared on The Source.

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Adidas Originals and Gunna Unveil Adizero Aruku Sneaker

July 17, 2024 by newhiphopnews

This past weekend, adidas Originals teamed up with hip-hop sensation Gunna to unveil the highly anticipated Adizero Aruku sneaker, blending music and football culture in an unforgettable event.

The festivities kicked off at the WIRELESS Festival in London, where Gunna electrified the crowd with a sensational performance. Amidst the vibrant lights of the stage, he debuted the striking new Adizero Aruku. The sneaker’s white and red silhouette captivated audiences, setting a new benchmark in sneaker design.

Following the festival, adidas hosted an exclusive after-party, transforming the energy of Gunna’s performance into an intimate celebration of Atlanta culture in the heart of London. The event seamlessly connected the world of hip-hop with the spirit of adidas.

Capping off the weekend, Gunna traveled to Berlin to witness Team Spain beat Team England in the Euro Cup Final, once again showcasing the Adizero Aruku.

Inspired by Japan’s dynamic streetwear, the Adizero Aruku represents a fusion of global influences, redefining the boundaries between athletic performance and urban fashion. As a symbol of modernity and versatility, it transcends traditional sneaker design to make a bold cultural statement.

Set to launch globally in 2025, the Adizero Aruku will be available at adidas stores and select retailers, promising to be a game-changer in the world of sneakers.

The post Adidas Originals and Gunna Unveil Adizero Aruku Sneaker first appeared on The Source.

The post Adidas Originals and Gunna Unveil Adizero Aruku Sneaker appeared first on The Source.

Adidas Originals and Gunna Unveil Adizero Aruku Sneaker

July 17, 2024 by newhiphopnews

This past weekend, adidas Originals teamed up with hip-hop sensation Gunna to unveil the highly anticipated Adizero Aruku sneaker, blending music and football culture in an unforgettable event.

Capping off the weekend, Gunna traveled to Berlin to witness Team Spain beat Team England in the Euro Cup Final, once again showcasing the Adizero Aruku.

Set to launch globally in 2025, the Adizero Aruku will be available at adidas stores and select retailers, promising to be a game-changer in the world of sneakers.

The post Adidas Originals and Gunna Unveil Adizero Aruku Sneaker first appeared on The Source.

The post Adidas Originals and Gunna Unveil Adizero Aruku Sneaker appeared first on The Source.

Adidas Basketball Unveils the AE 1 Low, Anthony Edwards’ Latest Signature Shoechange

July 17, 2024 by newhiphopnews

Adidas Basketball has unveiled the AE 1 Low, the latest iteration of the iconic AE 1 franchise, furthering Anthony Edwards’ success with his signature shoe line. The AE 1 Low inspires self-belief and showcases the future of Adidas Basketball through innovative design and technology constructed to exceed performance expectations on the court.

The AE 1 Low features a futuristic design with meticulous precision. One of its standout elements is the Generative Support Wing, a bold and distinct TPU design that provides stability and containment. This feature enables athletes to play explosively in all directions while ensuring mid-foot breathability, making it a crucial aspect of the shoe’s performance capabilities.

Another key feature is the Light Boost, which guarantees maximum energy return on the court without adding to the shoe’s overall weight. This ensures that athletes can perform at their best without being weighed down, maintaining agility and speed during gameplay.

“This summer, no one is keeping up with the AE 1 Low,’’ says Anthony Edwards. “We dropped the top on your favorite hooper’s favorite hoop shoe, perfect for leaving the defense looking silly. Believe that.”

Additionally, the AE 1 Low boasts an enlarged herringbone outsole that provides superior traction. This design gives athletes the grip they need to dominate on the court, enhancing their ability to make quick, decisive movements and maintain control during intense games.

The campaign videos showcase Anthony Edwards’ unwavering self-belief and transformative impact on the basketball world in just four NBA seasons. His dynamic playing style, featuring gravity-defying acrobatics, versatile scoring skills, and unwavering commitment to defense, has made him an NBA icon.

Inspired by Ant’s rise to the top, the AE 1 Low “Ascent” colorway will debut on July 20, 2024, at 10 a.m. ET, alongside the AE 1 Mid “Ascent.” Additional AE 1 Low colorways will be released throughout 2024.

The AE 1 Low retails for $110 and will be available exclusively at Foot Locker, the Adidas app, and select Adidas stores. The AE 1 Mid retails for $120 and will be available via the Adidas app, select Adidas stores, and global retailers.

For more information and updates on the AE 1 Low, visit adidas.com/Anthony_Edwards.

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