J. Cole Is Really Outside In The “Applying Pressure” Music Video

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J. Cole’s hardly promoting his new album on his own but The Off-Season is definitely among the best rap releases of the year. The latest offering from the Fayetteville native has seen tremendous success. It debuted at the top of the Billboard 200, plus, four songs off of the album debuted within the top 10 on the Billboard Hot 100. While the rapper might be overseas carrying out his dreams of being a pro-baller, he isn’t neglecting his promotional duties.

Today, the rapper unveiled another visual off of his latest project. This time, he delivers the music video for “Applying Pressure.” The Scott Lazar-directed music video finds Cole throughout various parts of NYC including an empty subway. At one point, Dave East, who Cole shouts out on the record, makes a brief cameo. 

Peep the latest visual from Cole above. 

J. Cole Tours New York City In His Gritty ‘Applying Pressure’ Video

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For some fans, J. Cole is as much a Queens rapper as he is one from the South. His journey to rap stardom more or less started in New York, where he attended St. John’s University and met his collaborators and Dreamville co-founders Bas and Ibrahim Hamad. In the video for “Applying Pressure,” Cole revisits some of the most meaningful locales around the city for him in a gritty, nighttime shoot reminiscent of the ’90s rap aesthetic that informs much of his work. Dave East, who Cole name-checks in the song’s lyrics, also makes a cameo appearance.

“Applying Pressure” was also the title for the documentary Cole released as part of the rollout for his new album The Off-Season. In it, he explains the process behind the creation of the album, which was inspired and influenced by the drills he would run while training for basketball. Both sets of drills paid off for him; not only did The Off-Season reach No. 1 on the Billboard albums chart as many of his previous works had done, but all of the songs from the album also landed in the top 40 of the Hot 100, including the four most-streamed songs landing in the top 10. Meanwhile, his basketball workouts got him a spot on the roster of the Basketball Africa League’s Rwanda team.

Watch the “Applying Pressure” video above and stream The Off-Season here.

Akon’s Car Was Reportedly Stolen While He Was Putting Gas In It

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Akon was pumping gas at an Atlanta gas station when the unthinkable happened. While filling up his white Range Rover SUV on the passenger side, the musician reportedly turned and saw it being driven away by a thief.

Akon was able to contact the police and report the SUV stolen. Per The Atlanta Journal-Constitution, the gas station’s security camera showed a black sedan pull up right next to Akon’s car. A man got out of the sedan’s passenger seat a slid right into Akon’s Range Rover, quickly pulling off as the black sedan followed.

At the time of the crime, Akon had a number of valuable items in the car, including a $25,000 diamond necklace and a $6,500 Louis Vuitton bag. Thankfully, the musician’s iPhone was also in the car, so he was able to use the FindMyPhone app to track his phone and stolen car to Lawton Street in southwest Atlanta. However, the car was already gone by the time police pulled up to the location.

Akon was able to once again locate his phone in Forest Park, where Officer Steve Avery reported it was successfully recovered early Tuesday morning. While the car has been found and returned to Akon, there are currently no suspects in the case.

Moneybagg Yo’s Sunny ‘A Gangsta’s Pain’ Video Celebrates His Album’s No. 1 Debut

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In Moneybagg Yo’s breezy new “A Gangsta’s Pain” video, the Memphis native takes a break from promoting his new album of the same name to celebrate that album’s success. Not only was it his first album to reach No.1 on the Billboard albums chart, it did so twice, returning to the top spot just weeks later.

The video follows Moneybagg and his crew as they party in a fancy vacation home in the tropics, lounging in its pool, boating on a nearby body of water, and enjoying a big bag of green nuggets of you-know-what.

In addition to keeping his album rollout going, Moneybagg Yo also introduced the newest member of his Bread Gang crew on social media today. Not a lot is known about Tripstar at the moment, other than he’s also a Memphian and appears on the song “I Believe U” from A Gangsta’s Pain. Yo posted a video of the young, up-and-coming artists on his Instagram, writing, “AnyTime I Stamp Sum It’s Det, So If U Rock Wit Me And My Brand I Need Yall To Go Get In Tune Wit Da Newest Member.”

Watch Moneybagg Yo’s “A Gangsta’s Pain” video above.

A Gangsta’s Pain the album is out now on CMG/N-Less/Interscope Records. Get it here.

G-Unit’s Tony Yayo Is Big Hyped For Lloyd Banks’ New Album

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Tony Yayo's G-Unit Flashback

Start the countdown. New York rapper Tony Yayo is ready for his longtime friend and fellow G-Unit member Lloyd Banks to come through with his new The Course of the Inevitable album. G-Unit’s Tony Yayo Is Big Hyped For PLK The Talk of New York went to his Instagram page to share a major salute […]

The post G-Unit’s Tony Yayo Is Big Hyped For Lloyd Banks’ New Album appeared first on SOHH.com.

Bun B, Trae Tha Truth, Big K.R.I.T & Raheem DeVaughn Honor George Floyd On New Song

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Today marks one year since the tragic death of George Floyd in Minneapolis which kicked off the protests of summer 2020. To honor his memory and the Black Lives Matter movement, Bun B and Trae Tha Truth, have shared a new record titled, “This World.” The song features Big K.R.I.T and Raheem DeVaughn with production being handled by Cory Mo and Zaytoven. The music video for the track shows footage from last year’s protests.

“Floyd’s impact definitely is set in stone in Houston,” Trae Tha Truth told HNHH about George Floyd in March. “You know, our relationship wasn’t music-based. Our relationship was — that was my partner, you know what I’m saying? As far as what we do in the community and stuff I have going on, he’d always be there.”

Peep the track below.

Quotable Lyrics
Say they name, say they name
All these days, I’m sick of pain
Can’t find the light, I’m sick of rain
Until it’s right, I’m gon’ complain

Kodak Black Embodies Rasta Vibes In New “Z Look Jamaican” Visual

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A little over a week ago, Kodak Black treated fans to his first official project since being pardoned by former POTUS Donald Trump. Haitian Boy Kodak is a fully solo 8-track effort from the Pompano Beach native that arrived after the release of various loosies like “Easter In Miami” and “Thugged Out” with YNW Melly.  

Late last week, the proud Zoe debuted the video for “Z Look Jamaican” off his new EP. Directed by Young Chang, the visual sees the Florida rapper having a ball in the birthplace of reggae and rasta culture, dancing to music, hanging with the locals, and more. Of course, he also spends time doing donuts in the streets in addition to other neat activities. While also displaying his unwavering Haitian pride, Z dons a tracksuit with the Jamaican flag colors as he flirts with local ladies and rhymes over the beat. 

On the track, he shows love to the name-dropped Caribbean island, spitting, “The Z a Rastafarian, the Z a Rastafarian Coupe, I’m skeeting off dust and it’s all rim to you, your daddy a Z, so what are you?”

This past weekend, Kodak took to social media to blast the music industry after catching wind of sales projections for his latest project. “#HaitianBoyKodak Is ‘Expected’ To Sale 22k First Week ? Ok Great,” wrote the rapper. “Me Dropping The Same Day As Nicki And J.cole Is not an excuse for me Kuz I’m as Big an Artist as Them !”

“I Use To Sell 100K First Week Etc. But along the way the game Turnt gay !!!” he continued. “Even tho I get to singing to b*tches I signed up fa Gangsta Rap , Not This peekaboo ass sh*t where good hearted , Real individuals are forced to hide their support for you in public … I can’t Say It’s Blackballing but it’s alotta D*cksuckin & Ass Kissin Goin On [sideways laughing emojis].”

Check out the “Z Look Jamaican” video above and let us know how you like it. 

Drake Shows Love To The OVO Team Following Billboard Music Awards

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Drake’s achieved a level of excellence that few artists have done in the past. The rapper was honored with Billboard’s Artist Of The Decade Award on Sunday following a prolific run in the 2010s that transformed him into the #1 artist in the world. Of course, such an honor required an even bigger celebration afterward.


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The rapper rented out the 70,000-capacity, newly built SoFi Stadium in Inglewood, CA where he, his compadres, his family (including Adonis), and friends in the industry such as Chris Brown, DJ Khaled, Doja Cat, The Weeknd, and even SZA, per E! The evening began at The Nice Guy restaurant in Los Angeles before  The rapper and those in attendance enjoyed champagne towers, pyrotechnics, and a meal at the 50-yard line inside of the venue.

Drizzy hit the ‘Gram with a shot of himself and the OVO gang posted up. “Never show anger at slight. Tell nothing. Earn respect from everyone by deeds, not words. Respect the members of your blood family. Gambling is recreation, not a way to earn a living. Love your father, your mother, your sister, think harder about who you call your brothers and beware of loving any woman other than your wife,” the caption reads.

The field was stamped with Drake’s CLB logo which could be a hint that the new album is coming soon. Hopefully.  

Pusha T Wants To Write A Children’s Book

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Rappers have been branching out into new and exciting endeavors, and while he’s easily one of the most acclaimed emcees in the game, it would appear that Pusha T has been setting his sights on an entirely different marketplace: the world of children’s literature. 

With his upcoming studio album on the way, produced in part by Kanye West and The Neptunes, Pusha took a moment to share his unrequited dream while engaging with radio host Matt Kolsky on Twitter. After Kolsky praised “Keys Open Doors” as being a low-key educational song, Pusha seemed to appreciate the compliment.

Pusha t

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“Thanx and I’ve been trying to write a children’s book for years,” he reveals, before delivering the ugly truth of the matter. “They won’t publish me…” Alas, it would appear that his subject matter has effectively rendered him undesirable in the kid’s book market, though many offered the alternative solution of self-publishing. 

We can only hope that Pusha genuinely considers pursuing all avenues to make his unexpected ambition a reality, as he would certainly bring an interesting perspective and voice to your local bookstore’s children’s section. Perhaps he’ll continue to work on making this one a reality — should that be the case, we’ll be sure to keep you posted on Pusha T’s authorial ambitions. 

Do you think Pusha T should self-publish the children’s book he’s been working on?