Telfar

Black-Owned Brand ‘Telfar’ Sees Spike In Demand After Beyoncés “Renaissance” Mention

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Beyonce

Searches for Telfar were reportedly higher than Birkin after Beyoncé’s Renaissance mention.

Black-owned independent brand Telfar saw a spike in demand following Beyoncé name dropping the brand in her new song “Summer Renaissance,” off the album Renaissance.

“So elegant and raunchy, this hot couture I’m flaunting. This Telfar bag imported, Birkins, them sh*ts in storage. I’m in my bag,” Bey sings. 

According to reports, Telfar soared with an 85% spike in views on the luxury resale site The RealReal. In addition, searches, page views, and “add to bag” clicks spiked 47% on popular resale platform Fashionphile.

Designed by Telfar Clemens, the luxury yet affordable handbags are best known for selling out within minutes of being listed for sale on drop day. The brand offers multiple colors and several size options that retail between $150 and $300.  

Back in July 2021, the 28x GRAMMY Award winner was spotted supporting the Black-owned business donning a white (medium size) Telfar Shopping Bag, which helped launch it more in the spotlight from it’s popularity gained in 2020. Now after the latest mention from Queen Bey there’s no doubt in her ability to influence and define the culture. It’s the Beyoncé effect.

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The post Black-Owned Brand ‘Telfar’ Sees Spike In Demand After Beyoncés “Renaissance” Mention appeared first on The Source.

Telfar And UGG Are Dropping Luxurious New Items For Your Winter/Fall Collection

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Telfar x UGG

Telfar, the world-renowned black-owned brand that has had celebrity endorsements including Beyonce, Solange, and A$AP Ferg is now collaborating with UGG. The two brands are coming together to release new items sure to keep people warm this winter. Telfar And Ugg Drop New Joint Collection Today, Telfar and UGG have announced a restock of their […]

Beyonce Was Photographed With A Telfar Bag And Now Fans Are Sure They’ll Never Get One

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Getty Image

As far as must-have accessories go, there has been perhaps no more popular item than the Telfar bag. Although the brand insists on inclusivity in direct contradiction to industry conventions, it has still been practically impossible to secure one of its ubiquitous shopping bags due to its purposely low price point (they max out at around $250, as compared to luxury brands, which can run up to five figures) and the borderline insane demand for it. Anytime it goes on sale, the brand’s website is flooded with fans clamoring to get their hands on one, and they usually sell out in a matter of minutes.

Unfortunately for those who haven’t been able to get one yet, the Telfar shopping bag may reach an improbable new height of popularity thanks to the co-sign of the latest celebrity to be seen sporting one out and about. A paparazzi shot of Beyonce walking around Brooklyn with a bag has gone viral on Twitter, shooting “Telfar” to the top of the trending topics list and leaving fans lamenting their chances of ever being able to purchase one now that the queen of marketing impossible-to-get items (shout-out to Ivy Park!) has put her unofficial stamp on the hot-ticket item.

Ironically, many of the tweets acknowledge that the price point is likely to remain unchanged but the furor has led to many fans realizing that the demand will make them harder to get than ever. Meanwhile, those who already have the bag are rejoicing at having something in common with the pop music queen. Check out more responses below.