Top Celebrities Taking Over Twitch: How Stars Are Changing the Streaming Game

Top Celebrities Taking Over Twitch: How Stars Are Changing the Streaming Game

Not many know the story of the platform Twitch, and how it went full circle in a way. It started as Justin.tv, where anyone could stream what they were doing. However, the creators noticed how the gaming section was getting way more attention and started the streaming site called Twitch. This quickly became a social hub exclusively for gamers, and from it, a whole slew of internet celebrities rose. Now, Twitch is owned by Amazon and has a massive user base. What’s more, just like the original intention behind Justin.tv the streaming content has become more diverse. 

People just chat with subscribers, comment on the latest events and developments, and some create exciting content by gambling. In fact, Twitch had a big impact on the gambling industry as it inspired live dealer games. According to experts from casinoofthekings.ca traffic on their project started to grow at the same time as Twitch launched a separate category for gambling and online casinos.

The Appeal of Twitch for Celebrities

Everyone is pretty much aware that most celebrities have teams of people in charge of their social media accounts. In other words, when you interact with your role models online chances are you are just talking to the members of their staff. That’s not the case with Twitch streaming.

Here you see the person, and you directly interact with them. That’s why both fans and celebrities love this platform. It helps them form a more genuine connection. Not only that but Twitch makes it easy to send money or make donations. So, if a celeb wants to run a charity event and help gather funds for a specific cause, Twitch is a perfect place to do so. 

Not only that but Twitch can help celebrities reach more people. Maybe someone didn’t find them interesting based on their music or sports career. But now they get to know the other side of them and maybe re-evaluate the initial image they had of that person. 

Celebrities Influencing Twitch Culture and Content

As stated, this platform started out as a social hub for gamers. Over the years they manage to attract socialites from other walks of life, and celebrities were an important factor in this change. Now there are several new categories that aren’t gaming-related:

  • IRL (In Real Life) – Category that features podcasts, live chatting, ASMR, sports, discussion on politics, and other more general topics.
  • Music and DJ – A category for music artists where they create new music and collaborate with fans. It’s a great way to get instant feedback and include followers in creative process.
  • Creative – Category for arts and crafts that is great for live tutorials. 

Clearly, there is an intention here to attract more influencers from other spheres, in order to grow the number of active users. With more active users it’s easier to attract more sponsors who wish to advertise on the site.  

Top Celebrities Making Waves on Twitch

Given their busy schedules, celebrities don’t stream as frequently or regularly like other top creators. But whenever they are online users definitely notice. Below are some notable examples. 

Post Malone

As a young artist, Post Malone is adored by younger generations. In other words, many gamers love his songs. It comes as no surprise that when Post Malone starts to stream his channel lights up. He also plays very popular battle royale titles like Apex Legends. Not only that but he is genuinely good at it; he even reached the rank of diamond.

Snoop Dogg

Music made Snoop Dogg famous, but his success as an artist is only matched by his achievements as an entrepreneur. And to this day his portfolio of business ventures continues to expand. Back in 2023, he even launched a game studio with his son called Death Row Games, and Snoop has been involved with the industry for quite some time now.

Felicia Day

A lot of World of Warcraft players know Felica from the web series she created The Guild, but she was also in Buffy the Vampire Slayer, and The Supernatural TV show. People who love narrative-driven games like God of War, and Last of US also love to watch Felicia on Twitch. She is very committed to gaming and does a full playthrough of these games. 

Mike Shinoda

Before Linkin Park found its new lead singer, the co-founder Mike Shinoda saw Twitch as a home for his creative outlet. While on Twitch Mike connected with his community, played Valorant, and created new music. What’s more, he collaborated with Twitch to white label the music he created on stream so that his fans can freely use it.  

Madison Beer

The number one reason Madison Beer started a Twitch channel was to promote her music or music projects. But even some of those music projects were gaming-related. For example, she played or sang as League of Legends’s Evelyn during K/DA concerts.  

That said she does play games on her streams and easily attracts over 30,000 viewers. Madison plays indie releases like Only Up as well as some popular titles like Valorant and Fall Guys.

Impact on Twitch’s User Demographics 

Obviously, celebrities help this platform grow further. They have a lot of star power and a fan base of devotees who are eager to socialize with them. It helped Twitch become more than just a place for gamers. 

However, the core users of Twitch are still gamers, so the platform also helped these celebrities reach more people. As you can see, all of them played different games while on the stream, and many players who don’t necessarily know these celebrities will hop on to check out their stream. After all, the platform directs viewers to those channels that have the highest view count.  

Of course, this is in a way bad for other content creators who are trying to make it and have a low number of followers. Now with celebrities streaming getting noticed will be even harder.  

How Celebrity Involvement is Attracting Brands and Advertisers

There are many other celebrities who occasional stream T-Pain, Keke Palmer, Soulja Boy, Doja Cat, and Neymar Jr. to name a few. Unlike other social networks, Twitch is a place where streamers reply to messages in chat. These are all big names in their respective industries and that’s incredibly relevant for brands who want to advertise on Twitch. 

Unlike with ads on YouTube, users have an incentive to stay on Twitch when the ads start to roll. The stream is happening right there and then, you can’t come back tomorrow or after a few hours and enjoy the same content. Ever since Twitch grew the ads campaign became more aggressive, which once again kills the discoverability of smaller creators. People just don’t want to sit that long and wait for ads to stop playing. 

This isn’t the case with celebrity streams. These are high profile individuals and viewers look forward to interacting with them. So, even when ads are unskippable on these streams viewers will stick around. As a result, more brands who want to advertise on Twitch, especially during these streams. 

Conclusion

To sum up, Twitch has drastically changed over the past decade and celebrities and influential internet personalities played a big role. It can be difficult to re-brand especially when your identity is so heavily centred around one hobby. Luckily, Twitch has managed to follow through and create a place that Justin.tv was meant to be. They did this thanks to a strong infrastructure for socializing, advertising and online donations. 

In a way, whenever someone who is famous wants to connect with their fans and raise funds in the process, Twitch is the go-to option. The brand is visible and already has a big user base, and it has categories that invite creators from different niches.

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Usher Scrutinized For Diddy Relationship After Mysteriously Deleting All His Twitter Posts

Usher has fallen under a lot of social media scrutiny over the past few months due to his connection to Diddy, as they had a collaborative relationship from very early in the former’s career. Given the Bad Boy mogul’s current incarceration and federal indictment against him, many raised their eyebrows at a recent social media development. Moreover, the R&B star or someone from his team seemingly wiped all of his Twitter posts from his page, leading to many theories that this has something to do with Sean Combs’ scandal. However, there’s nothing explicitly hinting at that or suggesting it either in the legal space or online, so we’ll have to see if he elaborates on his social media pages.

Still, some highlighted posts remain at press time, including tour announcements, ticket sales, some NFT stuff apparently, and a Twitter Spaces post from earlier this month. On the other hand, Usher’s Twitter account says that it still has 7,112 posts as of writing this article, but none of them are visible. This is all very odd and unexplainable, so hopefully someone sheds more light on the situation, whether it’s the Super Bowl halftime performer himself or his team.

Read More: LL Cool J And Flavor Flav Weigh In On Diddy’s Arrest With Concern For His Children

Usher Seemingly Deletes All His Twitter Posts

For those unaware, Usher’s name is rumored to have been redacted in one of the first lawsuits against Diddy, and this caused their entire relationship to fall further into question. “I got a chance to see some things. I went there to see the lifestyle, and I saw it,” he said back in 2016 about living with the Bad Boy mogul when he was just 13. “It was pretty wild. It was crazy. They called me Baby Boo. He wasn’t disciplinary, he was letting me be a young man. He was always a family member from afar, so I never felt a disconnection. I will always look at him like a brother.” The singer also stated that he would in no way allow his children to go through the same experience.

Meanwhile, Katt Williams is the latest celebrity to react to the Diddy arrest. He believes that the executive will end up snitching on everybody. A lot of people are very curious about this possibility, as part of what makes this scandal so horrifying is just how large the scope of celebrity influence is and how many people this situation seemingly affected and continues to affect. As such, whenever someone like Usher does anything mysterious, folks can’t help but tie it back to this controversy.

Read More: Usher Gives Big Sean His Blessing To Sample His Work In Wholesome Resurfaced Clip

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Apple Introducing Adding CA Driver’s Licenses And State IDs In ‘Wallet’ With New Pilot Program

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The future is here. The days of carrying around your actual ID may be coming to an end… Apple just introduced the ability for California residents to add their driver’s licenses and state IDs to Apple Wallet, allowing them to securely and conveniently present their IDs using an iPhone or Apple Watch. This initiative is part of the California DMV’s mobile driver’s license (mDL) pilot program, which launched last year and is limited to 1.5 million participants.

“Enabling California residents to seamlessly add and present their IDs with their iPhone or Apple Watch represents a significant step in replacing the physical wallet with a more secure and private digital wallet,” said Jennifer Bailey, Apple’s vice president of Apple Pay and Apple Wallet. “The launch also represents an important milestone in the rollout of IDs in Apple Wallet. Not only is California one of the largest states in the U.S., but it’s also our own backyard, and we’re excited to bring an easy and transparent way to present IDs in our home state.”

Here’s what California Governor Gavin Newsom added, “Californians now have the option of adding their driver’s license or state ID to their iPhone or Apple Watch in Apple Wallet. With this new integration, we’re working to better serve the people of California in the 21st century.”

Get this, the digital expansion into California follows similar launches in Hawaii and Ohio, as well as earlier rollouts in Arizona, Colorado, Georgia, and Maryland. Other states, including Montana, New Mexico, and West Virginia, have also committed to adopting this digital ID system. Additionally, Japan has signed on to bring its My Number Card to Apple Wallet, marking the first international expansion of the feature.

How does it work? To use the ID, users simply select their ID in Apple Wallet, hold their iPhone or Apple Watch near an identity reader, review the requested information, and authenticate using Face ID or Touch ID. Currently, IDs in Apple Wallet can be presented at select TSA checkpoints, certain businesses and venues, and Apple Stores across the U.S. for order pickup and Genius Bar appointments. Additionally, apps like Tap2iD Mobile, VeriScan, and Mobile ID Verify allow businesses to securely verify IDs using Apple’s ID Verifier API, without the need for extra hardware.

Soon, users will also be able to use their digital ID for services like CLEAR member enrollment.

Technology is moving real fast. The question is, are we really ready for it?

The post Apple Introducing Adding CA Driver’s Licenses And State IDs In ‘Wallet’ With New Pilot Program first appeared on The Source.

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Instagram Set to Roll Out Teen Accounts To Protect Kids On Its Platform

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Finally some guard rails with Instagram to protect kids. The massive social media platform is rolling out new separate accounts specifically for users under 18, aiming to make the platform safer for young people amid increasing concerns over social media’s impact on mental health.

About time.

Get this, starting Tuesday in the U.S., U.K., Canada, and Australia, new users under 18 will be automatically placed into these more restrictive accounts, and existing teen accounts will be transitioned over the next 60 days. Similar changes will be implemented for teens in the European Union later this year.

Meta is trying to get ahead of kids circumventing the soon to come protections. The company acknowledges the possibility of teenagers lying about their age and has stated it will require more frequent age verification. The company is also developing technology to identify accounts where teens might be pretending to be adults, automatically placing them into restricted teen accounts. These accounts will be private by default, and direct messages will be limited to people teens already follow. Additionally, “sensitive content” will be restricted, and teens will receive notifications if they spend more than 60 minutes on the platform. A “sleep mode” feature will disable notifications and send auto-replies between 10 p.m. and 7 a.m.

What’s more, teens aged 16 and 17 can opt out of some of these restrictions, while users under 16 will need parental permission to do so. Naomi Gleit, Meta’s head of product, stated, “The three concerns we’re hearing from parents are that their teens are seeing content that they don’t want to see or that they’re getting contacted by people they don’t want to be contacted by or that they’re spending too much on the app. So teen accounts are really focused on addressing those three concerns.”

Timing wise, this move comes as Meta faces lawsuits from multiple U.S. states, alleging that the company has contributed to the youth mental health crisis by creating features that are addictive to children. New York Attorney General Letitia James called Meta’s actions “an important first step,” but emphasized that more needs to be done to protect children from social media harm. While Meta has introduced features like time-limit notifications in the past, these have been criticized for not being strict enough, as teens can easily bypass them without parental supervision.

Basically, with the new teen accounts, Meta provides parents more tools to oversee their children’s activity on Instagram. If parental supervision is enabled, parents can limit their teens’ screen time and see who is messaging their child, offering them a chance to engage in conversations about online safety. Gleit added, “Parents will be able to see, via the family center, who is messaging their teen and hopefully have a conversation with their teen.”

This is a good thing no matter how you slice it.

The post Instagram Set to Roll Out Teen Accounts To Protect Kids On Its Platform first appeared on The Source.

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SOCIALizing: Tyla Calls Our Weirdness on ‘X’ After Winning VMA

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ICYMI, at the 2024 MTV Video Music Awards, Tyla celebrated her first VMA win for Best Afrobeats Video with her hit song “Water.” During her acceptance speech, the South African pop star asked Lil Nas X, who presented the award with Halle Bailey, to hold her trophy, sparking some confusion among viewers.

In response to the buzz on social media, Tyla addressed the situation on X (formerly Twitter), posting:

“Y’all make everything weird… I was not asking my girl Halle… We just girls. STFU I WON A VMAAAA.”

During her speech, Tyla humorously explained, “I’m not strong enough, please hold it for me,” to which Lil Nas X obliged, and she followed up with, “Thank you, I’m sorry.” Halle Bailey later showed support by congratulating Tyla, saying, “Exactly ♥♥ love u babes congrats.”

The post’s engagement has 7.6M views, 5.3K Reposts, 932 Quotes, 96K Likes and 3.2K Bookmarks.

Yea, sometimes socials just acts weird. Anyway, congrats on your VMA Tyla!

Screenshot 2024 09 13 at 5.15.19 PM

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Newly Announced PlayStation 5 Pro Pricing is … Expensive!

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Blame inflation. Nah, we’re joking; inflation is really low right now. But anyway, Sony officially unveiled the PlayStation 5 Pro, a powerful mid-generation upgrade with significant improvements over the current PS5. According to PlayStation system architect Mark Cerny, the PS5 Pro features a GPU with “67% more Compute Units” and “28% faster memory,” bringing it close to “doubling the power of the PS5” and making it the “most powerful console” Sony has ever released. However, this power comes with a hefty price tag of $700—excluding a disc drive and vertical stand, which are sold separately.

Seven Hundred cash. Sheesh.

Get this: The price has sparked widespread frustration among fans, with many citing concerns over the lack of standout titles, diminishing returns on technology, and the current state of the economy.

Some argue that, when adjusted for inflation, the price isn’t unusually high for a gaming console.

Guessing those people don’t eat ramen regularly.

Yet, this comparison doesn’t account for rising living costs and stagnant wages. As the article notes, “When housing alone costs double and what we’re earning is 75% less valuable, what we do with our money becomes even more precious.”

Moreover, while some gamers may feel the price is justified, others are questioning whether the PS5 Pro is worth the investment. Those interested can preorder the console ahead of its November 7 release.

Either way, the sticker price is not for the faint of heart.

The post Newly Announced PlayStation 5 Pro Pricing is … Expensive! first appeared on The Source.

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Kendrick Lamar Dug Up An eBay Listing For New Song’s Cover Art

Whenever Kendrick Lamar drops something, you can bet on a whole lot of content in the aftermath that breaks down all the details we didn’t catch on first listen, whether they’re reaches or not. However, sometimes this process can be as simple as tracing back the origins of a certain image. Moreover, Internet sleuths found out that the cover art for his new untitled song, commonly referred to as “Watch The Party Die” online, actually comes from a $70 eBay listing for a pair of black used ’82 Nike Air Force 1s. In fact, the listing sold that very same night that the song came out (Wednesday, September 11).

Furthermore, folks are obviously dissecting a lot of other aspects about this new Kendrick Lamar song and reacting to it appropriately. As you can imagine, the OVO team – including Mr. “Weird Case” Baka Not Nice – isn’t very happy about this song coming out, or thinks it’s not worth anyone’s time. But for pgLang-heads and hip-hop fans at large on any side of the fence, it’s very exciting to see this rollout kick into full-ish gear. Let’s see what that lead single sounds like…

Read More: Kendrick Lamar’s New Song Has The Internet In An Absolute Chokehold

Kendrick Lamar Lurked On eBay For New Song’s Cover Art

Elsewhere, a lot of fans are also breaking down what Kendrick Lamar had to say to Drake on this new track. However, it’s not much. On this new record, there are many reflections on the battle and what happened between these MCs, but nothing in the way of new criticisms, attacks, or specific or subliminal shots. Instead, the criticisms on “Watch The Party Die” are more general towards the industry and state of the culture as a whole, much like K.Dot’s “The Heart” series. As such, calling this “the start of Round 2” after both sides seemed to sidestep it is a mischaracterization on many fans’ behalf.

Still, it doesn’t mean that this new Kendrick Lamar song didn’t light another fire under the game for a minute. DJ Akademiks was one of many who went absolutely wild online with their reactions and assessments. Sometimes, these folks are very critical of these moves, whereas others couldn’t be more praiseful. In any case, we’re all excited to see what happens next, and we’re sure that this eBay buyer and seller still can’t believe that they’re a party of hip-hop history now.

Read More: Kendrick Lamar’s Super Bowl Stage Stirs Storm Of Controversy Over Lil Wayne

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WATCH: The Weeknd Debuts Behind-the-Scenes Look at New Music Video Shot on iPhone 16 Pro

Shot on iPhone 16 Pro BTS The Weeknd 3

At Apple’s “It’s Glowtime” event this morning, fans were treated to rare behind-the-scenes footage of The Weeknd’s upcoming music video, “Dancing in the Flames.” Directed by Anton Tammi with cinematography by Erik Henrikkson, the music video will premiere on Friday, September 13, and was shot entirely on the new iPhone 16 Pro.

Apple’s latest release, the iPhone 16 Pro, boasts the most advanced features yet, including a larger display with the thinnest borders ever seen on any Apple product. Its pro camera system brings fresh creative capabilities, such as the ability to record in 4K at 120fps in Dolby Vision, allowing for stunning slo-motion video capture—perfectly showcased in “Dancing in the Flames.” Four new studio-quality microphones and an innovative Audio Mix feature provide unparalleled sound clarity, offering users options like In-Frame Mix, Studio Mix, and Cinematic Mix. The iPhone 16 Pro also includes the powerful A18 Pro chip, enhanced battery life, and comes in four sleek titanium finishes: black, white, natural, and desert titanium.

This unveiling marks a significant week for The Weeknd, as he also announced the title and cover art of his highly anticipated album, “Hurry Up Tomorrow.” This release will complete his trilogy following “Dawn FM” and “After Hours,” promising to delve deep into existential and self-referential themes that have captivated his fanbase. With pre-orders now available for vinyl and CD, anticipation is building for what is expected to be a defining moment in The Weeknd’s evolving artistic journey.

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Apple Unveils iPhone 16 Pro, Apple Watch Series 10, and Next-Gen AirPods

Apple Unveils iPhone 16 Pro, Apple Watch Series 10, and Next-Gen AirPods

Apple has introduced the iPhone 16 Pro, featuring a Grade 5 titanium design with a refined micro-blasted finish, enhancing both strength and aesthetics. Titanium is known for its impressive strength-to-weight ratio, making the iPhone 16 Pro remarkably strong and lightweight. This model promises to turn heads and is available in four stunning colors, including the new Desert Titanium.

Internally, the iPhone 16 Pro boasts a 100 percent recycled aluminum thermal substructure and optimized back glass, enhancing heat dissipation. This upgrade leads to up to 20 percent better sustained performance than the iPhone 15 Pro, making it ideal for activities like high-intensity gaming. The new display technology routes data under active pixels without distortion, resulting in thinner borders and more expansive 6.3-inch and 6.9-inch Super Retina XDR displays that feel great in hand.

Built with durability, the iPhone 16 Pro is splash, water, and dust resistant. It features Apple’s latest-generation Ceramic Shield, twice as tough as any other smartphone glass. The phone is also designed for Apple Intelligence, a personal intelligence system that provides groundbreaking privacy protections to ensure data security.

Apple also marked a milestone with the Apple Watch Series 10, featuring the most prominent and most advanced display ever in an Apple Watch. With a first-of-its-kind wide-angle OLED display, the screen is brighter and more readable from different angles. The Series 10 is Apple’s thinnest watch yet, re-engineered with innovations across its SiP, Digital Crown, speaker, front crystal, and antenna. It offers up to 75% more screen area than Series 3 and 30% more than Series 4, 5, 6, and SE, allowing users to see and interact more than ever before.

The Apple Watch Ultra 2 features a new black titanium case packed with advanced connectivity, health, and safety features for those seeking a rugged option. It also includes the most accurate GPS in a sports watch, which is ideal for athletes and adventurers.

Apple’s audio lineup has also seen significant updates. The AirPods 4 now feature Active Noise Cancellation in an open-ear design for the first time, powered by the H2 chip and enhanced microphones. This design reduces low-frequency environmental noise, such as airplane engines and city traffic, before it reaches your ears. AirPods 4 introduces Adaptive Audio, which seamlessly blends Transparency and Active Noise Cancellation in real time, adapting to your environment. Transparency mode allows you to stay connected to your surroundings, perfect for conversations or listening to music while remaining aware.

AirPods Max, meanwhile, delivers an unparalleled listening experience with stunningly detailed, high-fidelity audio. Personalized Spatial Audio with dynamic head tracking provides a theater-like experience. At the same time, Adaptive EQ adjusts the sound based on the ear cushion fit, ensuring every note is clear and rich. The Pro-level Active Noise Cancellation doubles the noise reduction, allowing for deeper immersion in music or podcasts.

With these new devices, Apple continues to set the bar higher in technology, design, and user experience, offering innovations catering to various needs and preferences.

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Adin Ross Rips Into Jack Dorsey For Supporting Kendrick Lamar Against Drake

The Kendrick Lamar and Drake battle divided all your favorite pop culture randoms who have absolutely nothing to do with hip-hop, or at least, very little. Twitter’s former CEO Jack Dorsey was over the moon when he heard that Kendrick will headline the Super Bowl, as he’s been supporting him against Drizzy this whole time. Adin Ross, a strong OVO ally, chose to clown Dorsey’s recent tweet about the matter: “‘big as the superbowl.’” The streamer was live when he theorized as to why Jack is so mad at the 6ix God and mocked that he’s no longer in charge of Twitter – sorry, “X.”

“That’s why he’s not the CEO anymore and that’s why Elon Musk is doing a way better job than him,” Adin Ross ranted on his stream “Allowing freedom of speech and s**t. I don’t give a f**k, bro, this f***ing libt**d. I don’t care, I said it, I said it, I said it. He banned Trump, and now Trump owns this app. This f***ing quill-fest app. Yo, Elon Musk did what Jack couldn’t do. I don’t care, it’s better now. X is way better now. It’s owned by somebody who supports Trump, thank God. We needed that. And Drake f***ed your wife!”

Read More: Charlamagne Tha God Theorizes Drake Has Already Taken Legal Action Over Kendrick Lamar’s Super Bowl Performance

Adin Ross Roasts Jack Dorsey

Furthermore, many people have speculated as to why Jack Dorsey seems to dislike Drake so passionately. Adin Ross revealed one of them, which is some typical relationship drama stuff. The other is about the Toronto superstar allegedly pulling out of a TIDAL partnership at the last minute. No matter what’s actually true, though, Ross and many other OVO Stans went full cuckoo with this Super Bowl announcement and with everyone else happy for Kendrick Lamar. It’s just a tweet, man…

Meanwhile, Adin Ross’ loyalty to Drake is well-documented. He recently previewed a collaboration between him and Lil Durk that left him satisfied. We’ll see what other random comments and fights people choose to engage in with this whole Super Bowl business. Leave it to a rap beef and a further polarized hip-hop fanbase to turn every little thing into a sales battle, a d**k-measuring contest, or a full-on attack.

Read More: Playboi Carti Trolls Adin Ross By Including Their Phone Call In A New Leaked Track

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