50 Cent is teaming up with attorney Ben Crump for his case against Beam Suntory, in which he accused the company of embezzling millions from his brand. The two are preparing to meet with the Congressional Black Caucus in Washington D.C. Together, they aim to increase minority representation in the multibillion-dollar industry. 50 announced the move on Instagram, on Wednesday, sharing an A.I. photo of himself and Crump at the White House.
“You can change your name from @beamsuntory to @suntoryglobalspirits but you still robbed him [shrug emoji]. I just want mines,” 50 captioned the post. “Tell your friends in your DISCUS meeting, you haven’t been under compliance at all.”
NEW YORK, NEW YORK – MAY 11: 50 Cent performs during the Strength of a Woman. Festival at Barclays Center on May 11, 2024, in New York City. (Photo by Astrida Valigorsky/Getty Images)
Crump confirmed the news in a press release earlier in the day. “I am pleased to join the legal team representing Curtis ‘50 Cent’ Jackson, as he is one of the most successful Black entrepreneurs in America, and even he is not immune to the bias treatment that faces minority business owners everyday,” Crump said in a statement. “He has been relentless in his fight to seek fairness and justice over the way he was treated by a corporate giant in the luxury spirits industry. Mr. Jackson’s journey has been a testament to how much a determined individual can succeed through hard work and vision, and yet he still must contend with the oppression that comes from being a minority business owner. We are committed to helping Mr. Jackson demonstrate the true ‘power’ of not just his television acumen, but also the power of the consumers to make corporate America allow a seat at the table for hard-working Black entrepreneurs.”
Despite Diddy being a certified business mogul, not all of his endeavors end up panning out perfectly, but he still picks himself back up. For those unaware, the Bad Boy boss recently had a falling out with the UK spirits brand Diageo, accusing them of being “racist” when managing his liquors (Cîroc vodka and DeLeón tequila). Moreover, Sean Combs recently appeared in an ad for the latter, stating that the bottle isn’t going anywhere. Not only that, but he referenced his life experiences and said that he will sell it “door-to-door” if he has to. Furthermore, the promotional video appeared on his Instagram page and features him in Harlem giving bottles to local businesses.
“I grew up as a paper boy,” Diddy says in the clip. “That means I would go door to door. So that’s the only way I know how to hustle. I’m going to make DeLeón Tequila number one. Because I’m going to get up every morning at six in the morning and I’m gonna go door to door. And, I’m not going to let nothing or nobody stop me. And neither should you. Let’s go.
“I come from New York and I stand behind my product,” Puff Daddy continued. “I was a paper boy. I would go door to door with my hustle. That’s what I’m out here doing. I’m selling a product I believe in. Thank ya’ll for the support. I love ya’ll.” In the video’s caption, he alluded to his current struggles. “Let nothing or nobody stop you,” Diddy wrote. Regardless of his efforts, his lawsuit against Diageo will still be quite the contentious and difficult affair, from what it seems. The company owns over 200 liquor brands, with many of these being celebrity brands.
Meanwhile, the 53-year-old alleged in his suit that Diageo’s North America division “starved Combs’ Cîroc vodka and DeLeón tequila brands of resources.” “Cloaking itself in the language of diversity and equality is good for Diageo’s business, but it is a lie,” the complaint reads. The brand denied his claims, alleged that he didn’t contribute enough monetarily to the partnership, and that he violated his contracts. With that in mind, stay posted on HNHH for the latest news and updates on Diddy.
Last weekend Drake sat down with Barstool Sports’ Sundae Conversation With Caleb Pressleyseries for a truly bizarre but fun interview over tequila passion fruit cocktails. The pair talked about Drizzy’s parenting skills (and were joined by his son Adonis), his in-air snack preferences, his 42-diamond necklace, and a brief discussion over who would sit on the Canadian Hall Of Fame. The answer to that last part aside from Drake of course? Mike Myers, Ryan Gosling, and Dan Aykroyd, to which Drake added of the famous comedian:
“Patrón, like, invented it, so had to live a decent life right?”
That resulted in an immediate interjection from co-host Glenny Balls — who Drake called “GB” which as far as we’re concerned, is his name now —
“Dan Aykroyd invented Patrón?”
“Yeah… right?”
“What? Dan Aykroyd, like the Blues Brother Dan Aykroyd?”
“Yeah, that’s his liquor, who do you think invented it, T-Pain?”
After a lot of pushback, Drake stood his ground until someone off-camera confirmed that Dan Aykroyd didn’t in fact invent Patrón.
It’s easy to come out of that interview roasting Drake, considering Dan Aykroyd, a white guy from Canada, absolutely did not invent Patrón (the brand’s founder is actually John Paul DeJoria, a totally different white guy who is also the co-founder of Paul Mitchell hair products, which is just as random as thinking its Aykroyd). Even people who want to be generous to Drake will assume he must’ve been thinking of Crystal Head — Aykroyd’s vodka brand.
But it turns out there is a little bit more to Drake attributing Patrón to Akyrod.
According to the BBC, before starting Crystal Head vodka in 2007, Aykroyd first entered the spirits industry in 2005 when he set up a company to import Patrón tequila into Canada. So to Canadians, Akykroyd is essentially the father of the famous tequila brand and is the reason Canadians started sipping luxury tequila in the first place. So now that we have your back Drake, whenever you want to sit down for an Expression Session, you know where to find us.
Travis Scott is as big as most any brand out there. He’s dominating the hip-hop space, burning up the streetwear scene with his Cactus Jack label, making moves in the virtual world, and he’s even dabbled in the fast-food universe. So it should come as a surprise to absolutely nobody that now Scott is lending his dusty desert aesthetic to a spiked seltzer — another extremely popular cultural fixture.
CACTI is made in collaboration with Anheuser-Busch and is Scott’s answer to White Claw. Don’t be fooled (or charmed) by the sound of “agave spiked seltzer,” though. CACTI is made from water, fermented cane sugar, a hint of lime juice, and agave syrup — it doesn’t have tequila in it. It’s basically the same ingredient set as White Claw and Truly. But it’s made way sweeter by thanks to that agave syrup, which also means it’s about double the calories of those other brands.
The upshot is that at 7% ABV, it’s a lot stronger. You’ll feel the buzz after a single can — definitely a good thing when each serving is 150 calories.
CACTI is brewed in Los Angeles and available in just three flavors as of now — Lime, Pineapple, and Strawberry. It’s dropping in a 9-count 12-oz variety pack, as well as 16oz and 25oz jumbo cans (only available in Lime and Pineapple). We got our hands on a case and decided to see how it stacks up to the competition in the over-saturated spiked seltzer market.
Is this a legit attempt at a worthwhile beverage or a simple cash-grab?
The Packaging
Dane Rivera
Before we dive into each flavor, special mention has to be given to the packaging of CACTI. It matches Travis Scott’s dusty desert vibe perfectly, which helps to drive home that you’re drinking Travis Scott’s spiked seltzer and not something else. The cans themselves have a nice matte finish to them that would make Marques Brownlee weep with joy. It’s not the most important thing in the world but it really sets you up for a positive experience.
Before I cracked a can open I wanted to like it, just because I loved the way the packaging looked and felt. That’s kind of genius! But only really matters if the product delivers from a flavor standpoint.
CACTI — Strawberry
Dane Rivera
On the nose, the strawberry flavor is superior to every other flavor in the CACTI line. It’s akin to a basket of freshly washed in-season strawberries from the grocery store. Unfortunately, that’s where the association with anything remotely natural ends, because on the palate, CACTI Strawberry is a candied disaster.
Okay, maybe “disaster” is too strong but this tastes overly sugary. It’s no wonder why the strawberry is the only flavor to not release in larger size options — getting through a can feels like a chore.
While the initial blast of a freshly opened can is a bit overwhelming, once this flavor mellows out a bit it becomes a little more palatable. At its best (midway through the can, still cold), it tastes exactly like what a strawberry Jello-shot made with bottom-shelf vodka tastes like.
The Bottom Line
If you live for sweet drinks, this is certainly one of the sweetest spiked seltzers on the market. But if you hate Jello-shots, stay far away from this brew.
CACTI — Lime
Dane Rivera
Each of the CACTI seltzer flavors features a drop of lime juice, so they’re doubling-up on the lime here and it pays off! I was initially wary as to whether I’d like the Lime, as it presented almost no aroma when I cracked open a can. But I was pleased to find that this was a considerable step up from Strawberry.
The flavors just gel so much more harmoniously here, the lime juice and “natural flavoring” is the perfect complement to the blue agave syrup, resulting in a smooth, highly vegetal expression that really sets itself apart from other lime flavored seltzers. Where White Claw and Truly’s lime seltzers are spikey and tart, CACTI Lime is like syrup, it almost begs for an additional shot of a good vodka or tequila.
Which we’d recommend if a single can of CACTI wasn’t enough to get you buzzed. It definitely is.
Bottom Line:
The smoothest lime-flavored hard seltzer we’ve ever had the pleasure of drinking. Highly vegetal and grassy, offering a complexity unseen in the hard seltzer space.
CACTI — Pineapple
Dane Rivera
If I had to choose a single flavor of CACTI to bring home it would be… Lime, just because it’s more versatile. But if I’m ever reaching for a single can? It’s going to be Pineapple, which tastes the best as a standalone product. Cracking open a can reveals heavy tropical notes. It doesn’t recall the sharp tart qualities of pineapple so much as the rounder qualities of mango.
On the palate, CACTI Pineapple feels a little one-note — a bit like unripened pineapple — but the finish is sweeter and conjures a custom-made pineapple Jolly Rancher. The fact that this will get you buzzed is sinful, this is straight-up candy as an alcoholic beverage. And unlike the strawberry flavor, the sweetness here actually works.
Bottom Line:
Delicious. Sweet but not to its detriment. Among hard seltzers, and I’ve ranked them all, CACTI Pineapple lands amongst the very best, flavor-wise.
