skims

SKIMS and NBA Announce Multiyear Partnership, Making SKIMS the Official Underwear Partner of the NBA

by
SKIMS and NBA Announce Multiyear Partnership, Making SKIMS the Official Underwear Partner of the NBA

In a groundbreaking collaboration, the National Basketball Association (NBA) and SKIMS have announced a multiyear partnership that designates SKIMS as the official underwear partner for the NBA, Women’s National Basketball Association (WNBA), and USA Basketball.

“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” said Kim Kardashian, Co-Founder & Creative Director, SKIMS. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”

“The NBA’s modern approach and significant impact on pop culture, entertainment, and fashion is unparalleled in sports,” said Jens Grede, Co-Founder & CEO, SKIMS. “Our partnership marks a remarkable opportunity for SKIMS and the NBA to work together on what it means to engage the next-generation of fans through basketball.”

image006

“SKIMS has quickly become one of our most culturally-influential brands,” said NBA Commissioner Adam Silver. “We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership.”

The collaboration between SKIMS and the NBA, WNBA, and USA Basketball will enhance basketball’s power to generate excitement and demand, with appearances at future marquee events like NBA All-Star and the NBA In-Season Tournament. SKIMS Mens, which recently launched, will play a significant role in this partnership, offering three collections of everyday essentials designed with comfort as a priority.

As part of the partnership, SKIMS will receive media exposure across various league platforms, including on-court virtual signage during NBA and WNBA national broadcasts, as well as on the leagues’ official social and digital channels.

The post SKIMS and NBA Announce Multiyear Partnership, Making SKIMS the Official Underwear Partner of the NBA first appeared on The Source.

The post SKIMS and NBA Announce Multiyear Partnership, Making SKIMS the Official Underwear Partner of the NBA appeared first on The Source.

Kim Kardashian’s Faux Nipple SKIMS Bra Breaks The Internet

by

It’s been said that the Devil works hard, but Kris Jenner works harder. With each passing year, it becomes more evident that her second eldest daughter, Kim Kardashian, inherited her hustle, as the California native’s drive to create new and innovative products never stops. Since she first launched her shapewear company, SKIMS, we’ve seen countless viral designs come from Kim and her team, who have seemingly been working around the clock on two rollouts that began appearing on social media this weekend. For the fellas, the 43-year-old is finally launching SKIMS MENS, which is already quickly selling out online.

Her other upcoming release is for a slightly more niche audience – bold supporters of the #FreeTheNipple movement. In the near future, SKIMS will be selling bras with built-in nipples, allowing people to appear as though their areolas are on display while still maintaining the modesty and comfort that comes with wearing a bra. Not everyone understands the design, but for those who may have lost their breasts to cancer, or can’t go braless due to size, but still enjoy the “shock factor” of showing their nipples, these garments can be a game changer.

Read More: Kim Kardashian Rakes In Millions With SKIMS MENS Line

Kim Kardashian Unveils an Exciting New Project

At first, some users thought Kardashian was pranking them, but seeing as it’s nearly November, April Fools is still a long way away, leaving the internet to process the new SKIMS Ultimate Nipple Bra. “Imagine he takes your shirt off and this is what you’re wearing,” one person joked on Twitter yesterday afternoon. “Kim is working and I can’t even hate. To the folks with breasts, is this a desired product? I’ve always assumed people wanted to hide their nipples. Interested to see what comes of this,” another curious person pondered.

Read More: Kim Kardashian Trolled By Kourtney Kardashian With Her Halloween Costume

Social Media Reacts

Keep scrolling to read the internet’s initial reaction to Kim Kardashian’s new faux nipple bra from SKIMS. Do you see the value in the mother of four’s bold new product? Let us know in the comments, and check back later for more hip-hop/pop culture news updates.

[Via]

The post Kim Kardashian’s Faux Nipple SKIMS Bra Breaks The Internet appeared first on HotNewHipHop.

Kim Kardashian Rakes In Millions With SKIMS MENS Line

by

Kim Kardashian has proven herself to be an exceptionally savvy businessperson. Although there are some people out there who are skeptical of the things she has done, you cannot discount her talent. Overall, she has made hundreds of millions of dollars. Furthermore, her net worth is close to $2 billion. As for her new brand SKIMS, the clothing company is now evaluated at about $4 billion. It just goes to show that she knows how to build an empire, whether it be on TV or in online retail.

Recently, the SKIMS brand got an influx of publicity thanks to their latest campaign. The brand enlisted the likes of Nick Bosa, Neymar, Shai Gilgeous-Alexander for the new SKIMS MENS line. Prior to their campaign, SKIMS had never made men’s clothes before. However, their efforts here were very much appreciated by men. The clothes looked good, and as TMZ reports, this translated into a plethora of sales.

Read More: The Game Reminisces With Kim Kardashian & Paris Hilton Throwback

Kim Kardashian Wins Big

PARIS, FRANCE – JUNE 21: Kim Kardashian attends the Louis Vuitton Menswear Spring/Summer 2019 show as part of Paris Fashion Week Week on June 21, 2018 in Paris, France. (Photo by Chesnot/WireImage)

In just five minutes, 25,000 orders were placed. This reportedly led to the most traffic they’ve ever had. Subsequently, the company was able to make millions of dollars in just a short window. Needless to say, giving the brand a men’s line was way overdue. Men were clamoring for the SKIMS blueprint, and Kim has now delivered. From here on out, it will be interesting to see how the brand is able to capitalize on this new audience.

Let us know what you think of the SKIMS MENS line, down below. Did you cop anything from the collection? Additionally, stay tuned to HNHH for all of the latest news from the streetwear world. We will be sure to keep you up to date on some of the biggest clothing brands in the world. There are certainly some dope releases left for 2023.

Read More: Taylor Swift At Chiefs-Chargers, Kim Kardashian Uses “Speak Now” On Instagram Story

[Via]

The post Kim Kardashian Rakes In Millions With SKIMS MENS Line appeared first on HotNewHipHop.

Kim Kardashian’s SKIMS Recruits Nick Bosa, Neymar, & Shai Gilgeous-Alexander For New Men’s Campaign

by

SKIMS is known for being Kim Kardashian’s baby as it pertains to clothing brands. Overall, SKIMS has done a lot of good over these past few years. The company is worth over $4 billion and it continues to increase its size. Furthermore, they continue to offer women some high-quality shapewear for all sizes. Every new collection brings in some fresh clientele, and there is no doubt that Kardashian knows exactly what she is doing with this endeavor.

However, there has been very little for men. Mostly, the brand is known for catering to a female audience. Well, Kim is looking to change that. Today, she took to her Instagram account with a new campaign that is tailored to the male audience. Although the pictures involved might be for the women, the clothes themselves are for men. Below, you can find a series of images of Nick Bosa. In these snaps, he can be seen showing off new offerings for men.

Read More: Kim Kardashian Reveals She’s Setting An Age Limit For Future Partners

Skims x Nick Bosa

Moreover, Kim also included NBA star Shai Gilgeous-Alexander as part of the campaign. Lastly, she also put Neymar in there for good measure. Overall, this has proven to be a huge success with Kim’s followers. Many are praising the images and thirsting for the three athletes. That was probably the goal here. However, we’re sure a ton of men are now going to think about SKIMS when they are in the market for underwear and under shirts.

Shai Gilgeous-Alexander & Neymar Pose Too

The brand is known for its high-quality stuff, and we imagine these garments work well under sporting equipment. Let us know what you think of this new campaign, in the comments section below. Additionally, stay tuned to HNHH for more news and updates from around the sports world. We will always be sure to keep you informed.

Read More: Kim Kardashian Celebrates 43rd Birthday With Hailey Bieber, Ivanka Trump, And More

The post Kim Kardashian’s SKIMS Recruits Nick Bosa, Neymar, & Shai Gilgeous-Alexander For New Men’s Campaign appeared first on HotNewHipHop.

Cardi B For SKIMS: Rapper Feels “Snatched & Comfortable” In Kim Kardashian’s Cotton Collection

by

Kim Kardashian’s SKIMS brand has partnered with plenty of celebrities over the years to help further expand its reach. The mother of four recently brought Canadian superstar Nelly Furtado out to pose for some promotional photos, and back in the summer, it was Ice Spice who posed for the shapewear brand’s photographers. For her latest campaign, Kardashian tapped rap diva Cardi B to model for her. As Billboard reports, the Invasion of Privacy hitmaker had only positive things to say about her fellow Libra’s work.

“I’ve always loved the SKIMS Cotton Collection,” Bardi shared in a statement. “It’s so sexy and makes me feel snatched yet comfortable while hanging out at home. The new styles and colours I wore on set are even better, and I can’t wait to wear them all the time.” The updated pieces coming from Kardashian’s clothing line now have branded waistbands, as well as new options in terms of cut and colour.

Read More: Nelly Furtado’s New SKIMS Campaign Highlights Brand’s Fan-Favourite Pieces

Cardi B Promotes Kim Kardashian’s New Cotton Collection

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by Cardi B (@iamcardib)

On Monday (October 16), Cardi shared a promotional video on IG that shows her hourglass figure flaunting a beige two-piece set. “Everybody’s wearing @skims, are you?” the caption asks, encouraging followers to shop the latest drop from Kardashian. Much to fans’ excitement, it finally came out earlier today. Among other pieces modelled by the Hustlers actress were a long dress ($78), cotton rib leggings ($54), and the plunge bralette ($36). Prior to posing for SKIMS, Bardi also helped Uggs out with their latest campaign, once again solidifying her status as both a rapper and fashionista.

The week is only just getting started, but already, Cardi B is up to her usual shenanigans on social media. Hours before sharing her new SKIMS partnership, the 31-year-old suggested that the reason she’s so blessed in the bedroom is because of the facial hair that grows on her upper lip. Read more about that at the link below, and check back later for more hip-hop/pop culture news updates.

Read More: Cardi B’s Mustache Equates To Her Having “Good Pu**y,” She Brags

[Via]

The post Cardi B For SKIMS: Rapper Feels “Snatched & Comfortable” In Kim Kardashian’s Cotton Collection appeared first on HotNewHipHop.

Nelly Furtado’s New SKIMS Campaign Highlights Brand’s Fan Favorite Pieces

by

Nelly Furtado is the latest campaign star for Kim Kardashian’s clothing brand SKIMS, and stunned alongside various other female entertainers for the promotion. Moreover, Coco Jones, Kim Cattrall, Lana Condor, and Hari Nef also contributed to showing off these pieces, and this all had an interesting theme. The Canadian singer and songwriter highlighted and styled the looks herself, which cover a lot of fan-favorite, popular, and commercially successful pieces the brand’s offered so far. Also, she reflected on what her favorite piece to model was and what she thinks is special about this collection.

“Styling all of my SKIMS looks was so fun,” Nelly Furtado shared in a press release. “My favorite piece was the SKIMS Sculpting Mid Thigh Bodysuit. The fabric is amazing and feels so good and secure on my body. It makes me feel excited about getting dressed, and I love working it into my wardrobe for both work and play.” In addition, other pieces from this campaign include leggings, bras, and many more examples of comfortable fare. If you’re interested in checking out this SKIMS offering for yourself, you can shop what the campaign showcases on the brand’s website.

Read More: Kim Kardashian Models Faux Leather Bikini For New SKIMS Campaign

Nelly Furtado For SKIMS: Watch

Of course, this isn’t the only high-profile return to the public space that the 44-year-old revealed recently. She also dropped a new single, “Keep Going Up,” alongside famed and iconic collaborators Justin Timberlake and Timbaland. Even though the trio’s return was a long time coming, it seems like we won’t have to wait much longer for even more new material. For example, Nelly Furtado recently told Vogue that she and Timbaland are hard at work, trying to craft something special for fans.

“We have plans, for sure,” she remarked. “I actually talked to Timbaland recently, and we had this amazing two-hour FaceTime call. We were talking about when we made Loose, and getting into all these stories.” For more news and updates on Nelly Furtado and the SKIMS brand, stick around on HNHH.

Read More: Nelly Furtado Confirms She & Timbaland “Have Plans” For New Music

[via]

The post Nelly Furtado’s New SKIMS Campaign Highlights Brand’s Fan Favorite Pieces appeared first on HotNewHipHop.

Kim Kardashian Models Faux Leather Bikini For New SKIMS Campaign

by

Kim Kardashian is no stranger to shutting down the internet with scandalous pictures. Now, as a new SKIMS campaign spearheaded by faux leather bikinis is dropping, she’s at it again. She stepped in to be her own model in a series of saucy, scantily-clad photos. In one picture she lays across the back of a male model pair her black faux leather bikini with matching black gloves and boots. In another picture she and two other models sport the bikinis in front of a gorgeous seaside view. Expectedly, everyone is dressed in all black.

This new line comes just a week after Kim Kardashian opened up on how SKIMS came to be. She shared stories of buying shapewear and having to dye it just so it matches her skin tone. She also mentioned just how long she’s been hoping to one day have a brand like SKIMS, since her teen years. The new campaign to bring the “boldest swim ever for your best summer moments.” The collection drops at Midnight eastern time tomorrow.

Kim Kardashian Summertime Stunning

Last week Kim Kardashian attracted for a totally different reason. During Paris Fashion Week she attended Pharrell’s debut as Head of Menswear during the Louis Vuitton show. Afterwards she was filmed dancing to Jay-Z performing his song “N*ggas In Paris,” during his performance. Fans were quick to notice that the song is actually a collaboration between Jay and Kim’s ex-husband Kanye West. It isn’t even the first time she’s gotten attention for Kanye’s music. Last year she posted a video to her Instagram story of her and the pair’s two youngest children dancing to one of his songs.

The last time Kim got plenty of attention for an outfit was also just last week. Many online compared her outfit at the Louis Vuitton show to the texture of dirt in the game Minecraft. Just a few weeks before that she was turning heads poolside with a pink bikini. What do you think of Kim Kardashians new pics from the upcoming SKIMS collection? Let us know in the comments below.

Read More: Kim Kardashian Receives Backlash For Tweeting From The Set Of AHS Amid WGA Strike

[Via]

The post Kim Kardashian Models Faux Leather Bikini For New SKIMS Campaign appeared first on HotNewHipHop.

Ice Spice And PinkPantheress Reunited For A New Skims Ad Campaign

by
ice spice and pinkpantheress
Getty Image

Ice Spice and PinkPantheress, whose collaboration “Boy’s A Liar” has been borderline inescapable for the past month or so, are reuniting — but this time, it’s for a new ad campaign for Skims shapewear. To commemorate the launch of its latest line on April 27, the Kardashian-backed shapewear brand has recruited some of the hottest rising names in music to represent the brand, including Ice Spice, Nessa Barrett, Pinkpantheress, and RAYE.

In the new ad, the four musicians talk about why Skims works for them, citing its comfort and ability to make them feel more confident. Ice Spice sums things up, saying, “Everybody’s wearing Skims.” You can check out the new ad clip below.

Skims previously dipped a toe into getting musician co-signs with a campaign featuring SZA, Becky G, and Cassie. The brand’s push for inclusivity drew some criticism for featuring disabled models, but that hasn’t stopped it from getting rave reviews from customers, which have even included soul legend, Erykah Badu.

Brands have been recognizing Ice Spice’s distinctive look ever since her career took off with the viral popularity of her song “Munch” on TikTok. Ivy Park recently featured her in its own campaign and her star continues to rise thanks to her new collaboration with Nicki Minaj, “Princess Diana.”

Ice Spice Shows Her Curves For Kim Kardashian’s SKIMS Campaign

by

Ice Spice’s star continues to rise every day. The rapper’s music was already gaining quite a bit of traction, but now she’s everywhere. A little over a week ago, the Ice released a remix of her song “Princess Diana,” featuring none other than Nicki Minaj. The two had already been exchanging support in the form of social media mentions and likes. There were rumors that Nicki had signed Ice to her record label, Heavy On It. This, of course, led to rumors that the two would be collaborating. It turned out those rumors were true, and fans have been showing an insane amount of love for the pair ever since. To some, it might seem like Ice Spice exploded overnight. For that, she has social media platforms like TikTok to thank.

Ice Spice found fame through social media for songs like “Munch (Feelin’ U)” and “Boy’s A Liar Pt. 2.” Both songs are quite recent, but they have been everywhere since their release. The latter even landed her in the top three of the Billboard Hot 100. In an interview for her cover story on Paper Magazine, the Bronx rapper spoke about her sudden fame after the release of “Munch (Feelin’ U).” “So real shortly after that, that’s when I started to realize my fame was picking up and people was constantly coming up to me,” she told the magazine. “At some point, any time you step out the car, instantly people know you, instantly screaming your name.” 

Ice Spice Gets The Co-Sign From Another Star

Ice Spice was just posted on Kim Kardashian’s instagram account as part of a new campaign for the reality star’s shapewear brand, SKIMS. “Everybody’s wearing SKIMS,” Kim said in the caption of her post. “The next generation of our viral shapewear launches on Thursday April 27, worn by a new generation of musical stars: @icespice, @pinkpantheress, raye and @nessabarrett.” It would appear we have even more to look forward to from the campaign.

Over the last few months, everyone has been co-signing the up and coming rapper. She has appeared in several large campaigns, modeling for brands like Heaven by Marc Jacobs. The brand has also featured huge names like Nicki Minaj, Bella Hadid, and Pamela Anderson. Even people who she probably doesn’t want support from, like Donald Trump, have been supporting her. It isn’t clear what is next for Ice Spice, but her future definitely looks bright. What do you think of the rapper’s new campaign for SKIMS? Let us know in the comments!