Puma Hoops Archives - New Hip Hop News

SOURCE SPORTS: LaMelo Ball Drives Mystery Machine To Debut SCOOBY DOO x PUMA Hoops Sneakers

November 22, 2024 by newhiphopnews

This evening, LaMelo Ball arrived to the Hornets v. Pistons game in style – rolling up to the arena in his very own Mystery Machine. The groovy ride is a nod to the newest addition to his PUMA Hoops signature shoe franchise, the MB.04 SCOOBY-DOO^®.

LaMelo and PUMA have teamed up with the Mystery Inc. Gang to create the MB.04 SCOOBY-DOO^®. Inspired by the iconic Mystery Machine, the new sneaker comes complete with alien tentacles, hidden Melo sayings, and a custom graphic of Scooby-Doo dribbling, all in the signature blue, green, and orange color scheme.

The MB.04 SCOOBY-DOO^® collection will retail for $40-140 and will be available starting November 27th at Foot Locker, Kids Foot Locker, Champs Sports, PUMA.com, and the PUMA Flagship store.

MB.04 SCOOBY-DOO^® Tech Details:

5D PRINTED UPPER: A raised, multi-layered design takes over the shoe like alien tentacles.
MELO DNA: Melo phrases like 1 OF 1 and RARE are hidden throughout the design.
UNIQUE HEEL LOGO: Custom graphics of Scooby-Doo dribbling are included at the heel
OUTSOLE DETAILS: The sole features a hovering spaceship, NOT FROM HERE and RARE wording, and flames at the heel.

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SOURCE SPORTS: PUMA Hoops And LaMelo Ball Reveal MB.04 1Love

October 22, 2024 by newhiphopnews

PUMA Hoops and LaMelo Ball have just announced the latest colorway of the MB.04 line: 1Love. Inspired by LaMelo’s otherworldly style of play, the MB.04 1Love takes basketball shoes to new heights, blending performance with a unique, intergalactic aesthetic.

The bold, acidic color scheme of the MB.04 1Love reflects Melo’s personal style and his love for the game. Additional product details include:

A supportive double-layered mesh upper for added comfort and TPU support in the forefoot for stability
Compression-molded EVA foam for superior responsiveness and cushioning while maintaining a lightweight profile
An alien tentacle-inspired 5D printed upper, incorporating hidden Melo phrases like “1 OF ONE” and “RARE”
An outsole that showcases a hovering spaceship, “NOT FROM HERE” and “RARE” wording, and flames at the heel, further emphasizing the collection’s out-of-this-world theme

Accompanying the basketball shoe, the 1Love collection includes a range of apparel pieces that reflect LaMelo Ball’s unique personality and his commitment to pushing boundaries both on and off the court.

Retailing for $50-125, the MB.04 1Love will be available starting October 25th at Foot Locker, Kids Foot Locker, Champs Sports, PUMA.com, and the PUMA Flagship store.

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SOURCE SPORTS: Puma Hoops Launches First Ever Global Basketball Brand Campaign

October 21, 2024 by newhiphopnews

Global sports brand PUMA has launched the latest chapter of its first worldwide brand campaign in 10 years “FOREVER. FASTER. – See The Game Like We Do.” The newest chapter is dedicated to establishing the brand’s position as a leader in basketball and igniting the future of its hoops division.

This 2024 Hoops campaign is all about seeing the game differently and invites all to see the game like we do: determined to win, ready to show out, and playing for the joy of the game. The campaign features PUMA Hoops athletes Breanna Stewart, Flau’jae Johnson, Scoot Henderson, LaMelo Ball, and the brand’s most recent signee Tyrese Haliburton, and draws upon each player’s unique perspective on the game. Each athlete brings their own individual story, their own crew, and a unique style of play, and together they embody the FOREVER. FASTER. mantra.

“Since the start we’ve always tried to tell the story of basketball through the lens of the player, seeing the game the way they do, both on the court and off the court. This approach has allowed us to connect those unique viewpoints with disruptive product and storytelling – impactful to anyone around the game,” says Global Head of PUMA Basketball, Max Staiger, “This Campaign, for the first time, brings together our complete narrative showcasing how Stewie, Melo, Flau’Jae, Scoot, and Tyrese embody the PUMA Hoops’ disruptive and inclusive spirit.”

The legacy of PUMA Basketball dates back to 1973, championing some of the greatest names in basketball history and developing cutting edge performance shoes, such as the iconic Clyde model, that provided sporting excellence and helped carry legendary victories. PUMA returned to basketball in 2018, merging sport with culture while introducing a new wave of PUMA basketball athletes who are known for their talent and style on and off the court. PUMA continues to push the sport forward through cutting edge technology and product innovations, boundary-pushing designs and cultivated circle of creative partners and its growing, talented athlete roster.

“This campaign is a message to the world that PUMA is doubling down on hoops,” shares Richard Teyssier, Vice President Brand and Marketing. “The campaign showcases the tenacious spirit we have for the game and the investment we are willing to make to show up as a powerhouse and continue carving our legacy. This dedicated campaign will continue to thread our message across the business and amplify our holistic vision for the brand.”

“FOREVER. FASTER – See The Game Like We Do.” debuts globally and will launch across the entire mixed media, including out of home campaigns in New York, Los Angeles, Charlotte, and Miami, as well as across social media, TV and more. The campaign will include a hero brand film and supporting creative assets with featured athletes. An official NBA media partnership will also amplify the campaign to hoops fans worldwide.

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PUMA Hoops Drop The LaMelo Ball LaFrancé Assist

October 10, 2024 by newhiphopnews

After signing Tyrese Haliburton to the PUMA Hoops fam and announcing our All-PRO Nitro Elite, I’m excited to share details on an upcoming drop from PUMA Hoops and NBA favorite LaMelo Ball:the LaFrancé Assist.

LaMelo’s supernatural ability to find the perfect pass makes his competition green with envy. This dedication to dropping dimes inspired Melo’s latest signature drop, which lands in stores on Friday, October 18th. The perfect expression of Melo’s 1 of 1 style, this tone-on-tone green colorway of Melo’s lifestyle sneaker takes LaFrancé’s exaggerated, street-inspired silhouette to another level. Featuring attention-grabbing details that lean into Y2K’s extreme aesthetics, the LaFrancé Assist is designed to help you stand out.

The LaFrancé Assist drops on Friday, October 18th and will be available to purchase at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, and Champs in a full size run for $110.

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PUMA Hoops & Scoot Henderson Debut Scoot Zeros II

October 1, 2024 by newhiphopnews

As hype grows around the upcoming basketball season, PUMA Hoops unveils a first look at the Scoot Zeros II, the next evolution ofScoot Henderson’s signature basketball shoe. Following the success of the original Scoot Zero chapter, the Scoot Zeros II delivers the same signature explosive on-court energy and a bold design inspired by Scoot himself.

Throughout the 2024-2025 season, each new drop will feature a variety of colorways, storylines, and collaborations that celebrate Henderson’s unique personality and playing style.

With the Scoot Zeros II, you’ll be locked and loaded, ready to change speed or direction on any trail you choose to blaze. The sleek and personalized design is complete with the iconic “S” branding. The silhouette showcases innovative design features, including a new heel badge, a fast-eyeleting system, and a lockdown webbing support system. Scoot Zeros II is also packed with cutting-edge technology; the PWRtape, TPU Proplate, and Nitro midsole provide optimal performance and comfort. The shoe’s high-performance rubber outsole features innovative Scoot branding and design cues inspired by Scoot’s DNA.

The premier colorway of the Scoot Zeros II will drop on December 20th and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, and Champs.

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PUMA Hoops Drop Stewie 3 Tokyo Nights

September 11, 2024 by newhiphopnews

The newest drop from PUMA Hoops and WNBA star Breanna “Stewie” Stewart. Inspired by Tokyo’s iconic late-night neon signs, the Stewie 3 Tokyo Nights arrives in stores on September 27th.

he Stewie 3 Tokyo Nights is the latest colorway of Stewart’s signature Stewie 3 basketball shoe. The vibrant, high-performance sneaker made its in-game debut as Stewie led the Liberty to a win in Sunday night’s game against the Las Vegas Aces.

More than an attention-grabbing colorway, the Stewie 3 Tokyo Nights is engineered for performance – featuring a high-abrasion outsole for added grip and a dual-density Profoam+ midsole for targeted cushioning. That means enhanced energy return and stability when driving the lane, pulling up from deep, or crashing the backboard.

See below for a breakdown of the sneaker’s tech specs:

CUSHIONING: Dual-density Profoam+ midsole for lightweight energy return and improved movement control. Targeted cushioning provides increased forefoot lockdown and stability.
GRIP: High-abrasion outsole features composite materials and an innovative treat pattern for added traction when you need it most.
SUPPORT: Engineered mesh upper provides targeted lightweight support while seamless multi-zone construction allows for breathability and comfort.
STABILITY: Floral-themed TPU cage for improved lateral and heel stability.

The Stewie 3 Tokyo Nights drops on Friday, September 27. They’ll be available to purchase at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, and Champs in a full size run for $120.

The post PUMA Hoops Drop Stewie 3 Tokyo Nights first appeared on The Source.

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PUMA Hoops Drop New Stewie 3 Harry Potter Sneakers

August 21, 2024 by newhiphopnews

Fresh off of a gold medal win, WBNA MVP and self-proclaimed Harry Potter aficionado Breanna “Stewie” Stewart is dropping her latest signature shoe: the enchanting Stewie 3 Harry Potter – where magic meets performance.

Featuring graphics inspired by the Harry Potter film series, the Stewie 3 Harry Potter is sure to add some magic to your game. Along with its attention-grabbing colorway, the Stewie 3 Harry Potter is engineered for dominance on the court – featuring a high-abrasion outsole for added grip and a dual-density Profoam+ midsole for targeted cushioning. That means enhanced energy return and stability when driving the lane, pulling up from deep, or crashing the backboard.

See below for a breakdown of the sneaker’s tech specs:

CUSHIONING: Dual-density Profoam+ midsole for lightweight energy return and improved movement control. Targeted cushioning provides increased forefoot lockdown and stability.
GRIP: High-abrasion outsole features composite materials and an innovative treat pattern for added traction when you need it most.
SUPPORT: Engineered mesh upper provides targeted lightweight support while seamless multi-zone construction allows for breathability and comfort.
STABILITY: Floral-themed TPU cage for improved lateral and heel stability.

The Stewie 3 Harry Potter drops on Friday, September 6 and will be making their court debut on Stewie tonight, 8/20 during the NY Liberty vs Dallas Wings WNBA game. They’ll be available to purchase at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, and Champs in a full size run for $130.

The post PUMA Hoops Drop New Stewie 3 Harry Potter Sneakers first appeared on The Source.

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PUMA HOOPS Drops New Kicks From Breanna Stewart, Venice Basketball League, LaMelo Ball

July 18, 2024 by newhiphopnews

PUMA Hoops has had a busy last few weeks with exciting drops with WNBA power forward Breanna Stewart (who will be wearing her latest Paris-inspired Stewie 3 silhouette for the 2024 Summer Olympics), Venice Basketball League, and an upcoming release with LaMelo Ball.

LaFrancé Moment and LaFrancé Untouchable

Drop Date: Friday, July 19th
PUMA Hoops and LaMelo Ball are back with two new colorways of the Y2K-inspired LaFrancé. Just in time for summer, the LaFrancé Moment arrives with a neutral, earth-toned colorway and the LaFrancé Untouchable brings an attention-grabbing black and fuschia colorway to the streetwear-inspired collection.
Both colorways will retail for $110 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, Champs and select retailers worldwide.

PUMA x VENICEBALL All-Pro NITRO

The purposely mismatched PUMA x VENICEBALL All-Pro NITRO pays homage to Venice Beach’s signature sunsets and coastal vibes through its “Orange & Teal, Earth Tone Paradise” colorway. Beyond aesthetics, the PUMA x VENICEBALL All-Pro NITRO stays true to the VBL’s core values of eco-consciousness with the phrase “Protect Our Parks, Keeping Our Courts Clean” woven into the design.
The All-Pro NITRO is made with PUMA’s innovative NITROfoam technology that delivers explosive energy return, with a soft inner layer for plush cushioning and a firm outer layer for rock-solid stability on those lightning-fast cuts. The multi-zoned knit upper provides a supportive yet breathable fit, while the cord lock-down lacing system keeps you locked in for movement on the court.
The PUMA x VENICEBALL All-Pro Nitro retails for $130 and is available at PUMA.com and on the PUMA App. Dropping alongside the sneaker is an apparel collection including shorts, sweatpants, sweatshirts, jerseys, and tees beginning at $40.

The Stewie 3 “City of Love”

Designed by WNBA powerhouse Breanna Stewart and PUMA Basketball, the Stewie 3 City of Love is set to be Stewart’s shoe choice as she heads to Paris for the games. The Stewie 3 City of Love was built for on-the-court, high-performance moments. Its sleek, cool blue and white design features Parisian-inspired florals woven and debossed onto the shoe’s mixed material upper, with an outer sole design to match.
The Stewie 3 “City of Love” is currently available, along with a matching apparel collection, including cardigans, sweatpants, and sweatshirts. The collection is available for $45 – $130 at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, Foot Locker, and Kids Foot Locker.

The post PUMA HOOPS Drops New Kicks From Breanna Stewart, Venice Basketball League, LaMelo Ball first appeared on The Source.

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PUMA Hoops And LaMelo Ball Return With Two NEW LaFrancé Colorways

June 26, 2024 by newhiphopnews

Following up on the success of his first-ever co-designed lifestyle sneaker, PUMA Hoops and LaMelo Ball are back with two new colorways of the Y2K-inspired LaFrancé. Just in time for summer, the LaFrancé Moment arrives with a neutral, earth-toned colorway and the LaFrancé Untouchable brings an attention-grabbing black and fuschia colorway to the streetwear-inspired collection.

The LaFrancé Moment adds cream and brown notes to the LaFrancé’s exaggerated proportions. Featuring a chunky, street-inspired silhouette and iconic graphics that lean into Y2K’s extreme aesthetics, the LaFrancé Moment is a perfect expression of Melo’s 1 of 1 style.

The head-turning LaFrancé Untouchable boasts a contrasting fuschia-on-black colorway, bringing a unique and unexpected style combination to the LaFrance collection.

After the inaugural LaFrancé Amour colorway was met with huge demand at launch earlier this year, the new LaFrancé Moment and Untouchable will drop on July 5.

The post PUMA Hoops And LaMelo Ball Return With Two NEW LaFrancé Colorways first appeared on The Source.

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