previous industries Archives - New Hip Hop News

Previous Industries Dissect Terrific Abstract Productions On Their Debut Tape “Service Merchandise”

July 6, 2024 by newhiphopnews

Previous Industries may be the so-called new kid on the block when it comes to hip-hop groups. However, the chemistry that Open Mike Eagle, Video Dave, and STILL RIFT showcase on their debut album Service Merchandise, is quite impressive. To some that may be a surprise. But all three guys have been rapping for years and sharing that Chicago connection helps as well. It is why this uniting of underground talents is such a W, as the trio displays patience with each other. It never feels like either of them are stepping on one another’s toes. They swap out at the perfect time every time, so the guys all receive the ideal amount of time to show off their rhymes. Previous Industries has been working toward Service Merchandise for a little bit now after announcing that they would be joining forces in January.

On top of this bombshell, they got right to it, dropping their inaugural singles, “Showbiz” and “Braids”. Then, about three months later, Previous Industries would release “Pliers”, followed by “Zayre” in June. All four singles were pretty stellar, and they accurately depict what you are getting from them on the LP. That being surgical rhyme schemes and bars over jazzy and abstract instrumentals. Speaking of the latter, each one carries a unique personality. Whether it be the actual instruments or the incredible sample flips, Previous Industries are providing listeners with creatively lush soundscapes for 11 cuts. Give Service Merchandise a whirl if you are looking for engaging underground excellence.

Listen To Service Merchandise By Previous Industries

Service Merchandise Tracklist:

Showbiz
Pliers
Braids
Roebuck
Montgomery Ward
White Hen
Babbages
Fotomat
Dominick’s
Zayre
Kay Bee

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Open Mike Eagle’s Previous Industries Leaves Off Loose & Abstract Single “Zayre”

June 1, 2024 by newhiphopnews

Just a few months ago, a new three-headed monster was born. That would the combination of underground hip-hop greats Open Mike Eagle, Video Dave, and STILL RIFT. Together they are known as Previous Industries, and their de facto leader is the first of those three names. If you know anything about these guys, you are well aware by now that doing things by the conventional hip-hop playbook is not the forte. When you go into their music, you are in for a one-of-a-kind listening experience almost every time. Even though these three gentlemen are Chicago natives, they are currently based out of the L.A. area. Pretty soon, these East coasters are going to be dropping their first album.

But before that comes, Previous Industries is back with a new promotional single called “Zayre”. This is their third drop overall, but it is their fourth track. Their inaugural release was a two-pack consisting of “Showbiz” and “Braids”. After that followed “Pliers”, which hit platforms on April 23.

Listen To “Zayre” By Previous Industries

One thing that is cool about each song title so far, is that each one is a reference to a former business. You can credit Stereogum for discovering that neat fun fact. What is even cooler is that Previous Industries is playing into this quite a bit, even including hidden meaning in their lyrics. “When you have time, watch the commercials for Zayre and know that it was a real place where people bought action figures and pants. The producer Child Actor is a genius. He showed us his formula once, and we got really scared… There’s secret lyrics to the hook that [Open Mike Eagle will] never tell you. Dave might tell you for the right price, but he never will”. Fans can try and discover more hidden gems when Service Merchandise drops on June 28.

What are your thoughts on “Zayre” by Previous Industries? Is this their best singles as of late, why or why not? Does this get you excited for their upcoming debut album Service Merchandise, why or why not? What is your favorite aspect of the track? We would like to hear what you have to say, so be sure to leave your takes in the comments section. Additionally, always keep it locked in with HNHH for all of the latest news surrounding Previous Industries. Finally, stay with us for everything else going on in the music world.

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Open Mike Eagle, Video Dave, And STILL RIFT Share Their First Two Tracks As Previous Industries

January 24, 2024 by newhiphopnews

Chicago is so rich in its rap history from every corner of the genre. Underground is one of the premier subsets they have to offer. Part of the reason is because Open Mike Eagle, Video Dave, and STILL RIFT, represent the city with pride. They are based in Los Angeles, California now, but do not get things twisted. These guys are Midwesterners through and through. Even more exciting, they are joining forces to create a new rap group, Previous Industries. What is really awesome is that we get to cover their inception as a trio.

All three rappers have shared posts about their new journey together on their social media platforms. Open Mike, perhaps the biggest name of them all, had this to say on his Instagram. “Previous Industries is myself, @video_dave and @STILLRIFT in partnership with @mergerecords. Today we present Showbiz produced by @chldactr and Braids produced by @quellechrist.” Let us just say it is a very good time to be around for this moment.

Listen To “Showbiz / Braids” By Previous Industries

Of course, Mike, Dave, and RIFT all bring a unique and unmatched style, even within the group. However, no one outshines the other really. This two-pack of “Showbiz” and “Braids” is a great start for Previous Industries to launch off from. Be sure to give the songs a listen above, and you buy a 7″ vinyl of the tracks too. For more information, click here.

What are your thoughts on these brand-new singles, “Showbiz” and “Braids,” by Open Mike Eagle, Video Dave, and STILL RIFT? Is this going to be a staple rap trio down the line, why or why not? Who is the best rapper from Previous Industries and why? Which track is the stronger of the two? We would like to hear what you have to say about all of this. With that in mind, be sure to leave all of your hottest takes in the comments section below. Additionally, always keep it locked in with HNHH for all of the latest news surrounding Open Mike Eagle, Video Dave, and STILL RIFT. Finally, stay with us for the most informative song posts throughout the week.

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