Odd Future
SZA Revealed She Wanted To Join A Different Hip-Hop Collective Before Signing To Top Dawg
As Top Dawg Entertainment’s leading lady, SZA has shown herself to be one of the label’s most promising acts. But this almost didn’t come to be. In a recent profile for New York Times, the “Nobody Gets Me” hitmaker revealed she initially wanted to join a different hip-hop collective.
In the weeks leading up to the release of SOS, SZA reflected on releasing her debut mixtape, See.SZA.Run. independently 10 years prior. The bulk of the mixtape was Brandun DeShay, a former member of Odd Future.
Odd Future was comprised of several acclaimed rappers and singers, including Syd, Frank Ocean, and Tyler The Creator. At the time, SZA found herself wanting to be part of the group too.
“Quiet as it’s kept, I wanted to be with like, Odd Future,” she said. “I felt more like a Clancy girl.” Christian Clancy and his wife, Kelly Clancy, are the founders of 4 Strikes Management, which has worked with Tyler, as well as Ocean.
Before she got signed, she recalled spending days with her Top Dawg associates in the home of Mac Miller.
She eventually signed with TDE in 2013, reasoning, “Punch believed in me.”
This week, SOS sits at the top of the Billboard 200 for the seventh week. It’s safe to say signing with TDE paid off.
SZA Wanted To Join Odd Future Before Signing To TDE
There was a time when Tyler, The Creator and his Odd Future crew dominated music and television. The eclectic group of artists helped usher in a new era of Hip Hop—if not breed a dedicated fanbase committed to copying their styles. SZA was one of those supporters, and in a new interview with The New York Times, the S.O.S. hitmaker revisited those early days in her career. She was the first woman to ink a deal with Top Dawg Entertainment in 2013, but before that, she was an independent artist hoping to join Odd Future.
“Quiet as it’s kept, I wanted to be with, like, Odd Future,” said SZA. “I felt more like a [Odd Future manager Christian Clancy] girl.” Her connection to Odd Future wasn’t absent—SZA would release tracks over Odd Future beats. After making the big leap to move to California, she quickly began establishing a relationship with TDE. It was then that she also linked with Mac Miller, who happened to be a client of Clancy’s, as well.
Read More: SZA Reflects On Having A “Great Time” At 2023 Grammys
In the end, the songbird decided to move forward with TDE because, as she says, “Punch believed in me.” SZA was referring to Top Dawg’s illustrious president who she has had some tense moments with. It has become a lucrative partnership, albeit riddled with controversies. Her debut Ctrl was widely praised, but it would take years before S.O.S. followed. The world watched as SZA called out her label for delaying S.O.S.‘s release, but once it arrived, its success was record-breaking.
Elsewhere in the NYT piece, SZA commented on the expectations laid upon Black artists. According to the singer, Black musicians are respected more in the industry if they juggle multiple skills while also coming from a pristine background. She doesn’t believe this adequately describes most of the artists with popular influence.
Read More: SZA Ties Whitney Houston’s Billboard Record
SZA says revered artists are those “who play 50 instruments, went to all the right schools, did all the right programs and talked to all the right people. I don’t like that. Black excellence is NBA YoungBoy putting out projects and speaking his heart and screaming into a microphone.”
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Syd’s Retro-Futurist Machine Dreams Are The Pop Music We Deserve
The first time I saw Syd Tha Kyd in the flesh, she had to wait patiently to jump into the crowd. It was 2011, the height of Odd Future’s pop culture influence (and infamy) and the kids of Dublin, Ireland had turned up to their show in force to chant “Kill people, burn sh*t, f*ck school” without consequence.
Perched behind the decks in her role as DJ, Syd watched on as members of the Los Angeles collective did about 12 stage dives each — only at the end of the show was she afforded the opportunity to make the awesome leap. Though the only girl in a group of unruly boys, Syd’s tight trim and muscle tops meant she blended into the crew with ease. More importantly, she bent the knee at the same N*E*R*D altar as group archdeacon Tyler The Creator, and her musicality and counsel was crucial to building the rap group into a pop culture phenom — a lot of their early stuff was, in fact, recorded at Syd’s parents’ house.
Yet Odd Future’s success didn’t make her happy. Out on the road, Syd struggled with depression and feelings of disconnect from her family and girlfriend. “I wasn’t in a good place then and so I don’t really reminisce on those moments,” she told NME earlier this year.
A decade later, Syd’s a solo star on a seemingly unbreakable upward flight path. Her most recent album, Broken Hearts Club, is one of the year’s finest and most striking pop records, an electrifying shock of retro-futurist soul and cyber-funk explorations. Nowadays, she doesn’t have to wait for anyone to take her turn.
Sydney Loren Bennett comes from musical stock. Her Jamaica-based uncle Mikey Bennett is one of the songwriters and producers behind Shabba Ranks’ still-great 1991 chart reggae classic “Mr. Loverman.” As a kid, she’d spend family vacations hanging out in the studio and observing her uncle at work. At 16, Syd’s parents let her turn their guesthouse into her own studio. The budding music-maker’s vocation became playing piano and creating beats.
Syd expressed herself by crafting instrumentals for Odd Future, but a more rounded portrayal of her proclivities was coaxed out by her band The Internet. Originally a component piece of Odd Future that Syd later took in her divorce from the group, The Internet flourished from her musical kinship with background OF member Matt Martians. The very Google-incompatible name of the project actually started out as a joke: In 2011, a journalist interviewing Odd Future asked one member, Left Brain, where he was from. “He was like: ‘I hate when people ask me that,’” Syd later remembered. “‘I’m going to start saying I’m from the internet.’”
No joke, The Internet — with Syd on vocals, backed by Martians and Odd Future touring members Patrick Paige, Christopher Smith, and Tay Walker — made serious cosmic funk odysseys and sci-fi soul tunes, with The Neptunes’ influence very palpable: “Dontcha” could be one of Chad and Pharrell’s early Justin Timberlake productions. The band’s first two albums were low-budget efforts laid down in Syd’s home studio, but after a few line-up changes that included the addition of guitarist Steve Lacy, third album Ego Death proved a breakthrough, earning a Grammy nomination and providing a hit in the slinky Kaytranada-produced single “Girl.”
Syd embarked on further explorations on her 2017 solo debut, Fin, crafting a set of foggy, state-of-the-art alt-R&B tunes — The Weeknd and Miguel-type stuff — with flair and focus. She twinned this contemporary sound with confident declarations of her impending supremacy: On the stuttering electro-slap of “Shake Em Off,” Syd accelerates away from “drowning in doubt and frustration” to announce herself a “young star in the making.”
Now, we have Broken Hearts Club, her most pop-minded album yet, the kind of record an artist seeking to reach the highest peaks of musical stardom would make. As with Fin, Syd produces or co-produces a number of tracks, with external beatmakers drafted in too. Besotted with 1980s pomp productions, throwback drum machines and mammoth synth loops complement the catchy choruses. Prince mimicry comes in the form of the obvious “Little Red Corvette” analog “Fast Car,” while “Control” shoots forward a decade to draw strength from Aaliyah’s music with Timbaland, though it is actually produced by none other than Rodney “Darkchild” Jerkins. In other words, Broken Hearts Club is the future as envisioned by pop stars of yesteryear; a retro-futuristic art installation that sounds fresh and vital.
Yet it is primarily about the most rudimentary pop subject matter: a breakup. The 13 songs veer from being written before and after the dissolution of a relationship, accidentally scripting the tragedy of lost love. So you get an opener like “CYBAH,” a collaboration with Lucky Daye, the title serving as an acronym for a serious question posed throughout the song: “Could you break a heart?” Syd, no longer a Kyd (she hit the big 3-0 in the middle of the year), quizzes a potential new love interest with the kind of bluntness only possible if you’ve old traumas of the heart to bear.
Syd is no tub-thumping vocalist, instead her cool, broken-hearted voice amalgamates with the icy-heat generated from the funky, futurist machine dreams. But that coo really slithers on turn-the-lights-off slow jams like “No Way.” “Don’t know what you’ll have arranged / We’ll be gone, missing for days,” she sings, evoking the sentiment of loverman Maxwell on his classic “Til the Cops Come Knockin’.” And there’s further retro goodness with the sweetly plucked strings of “Right Track” recalling a strand of ’00s chart R&B — think Kandi Burress’s “Don’t Think I’m Not.”
The album reaches its emotional apex on the home straight. “BMHWDY” (“Break my heart, why don’t ya?”) is a desperate yearning, while the pillow-soft “Goodbye My Love” sounds like acceptance. But if those two songs feel fueled by raw emotion, closer “Missing Out” is the full relationship post-mortem. “As far as I can see, you and me could never be,” sings Syd. “‘Cause we didn’t spend the proper time tryna work it out.” Her final realization on this emotional journey is that it’s her ex-girlfriend who’s lost out in this breakup.
Having bore witness to Syd from her artistic inception, it feels like she is reaching maximum speed in what is bound to be a long race. Take it from Beyoncé, who tapped Syd to produce funky ditty “Plastic Off The Sofa,” the most romantic joint on Bey’s new album Renaissance. When you realize that it’s not a dissimilar song to “Heartfelt Freestyle,” a minor number from Broken Hearts Club, it becomes evident that Beyoncé is just as besotted with Syd’s style as her most dedicated disciples. No wonder nobody can say anything to her anymore. When asked by NME if she still seeks the validation of others, Syd shook off the question. “I don’t think I care anymore,” she said. “I know I’m a genius.”
Broken Hearts Club is now via Syd Solo/Columbia. Get it here.
Syd Says She ‘Wasn’t In A Good Place’ During Her Odd Future Days
Syd returns with her much-anticipated second studio album Broken Hearts Club this month. Ahead of the album’s release, the “CYBAH” singer spoke with NME about the creation of her new project and the events leading up to it.
Looking back at her days in Odd Future — the hip-hop collective comprised of the likes Tyler The Creator, Frank Ocean, and Earl Sweatshirt — Syd admitted she doesn’t think about those moments fondly.
“It feels like a lifetime ago,” Syd said. “I don’t have any real memories of that time. I was just floating through it. I wasn’t in a good place then and so I don’t really reminisce on those moments.”
In the early 2010s, Odd Future became infamous for their homophobic and misogynistic lyrics. While the men of the group were revered for their craft, Syd, then known as Syd Tha Kid, was often the one held accountable by the public for the group’s behavior. The openly queer singer left Odd Future in 2016 and released her solo debut album, Fin, the following year.
Earlier in the interview, Syd, who is also the lead vocalist of The Internet said, “The next Internet album will also be our last. I have no idea what’s next. I don’t know. Maybe we’ll create an Internet label. We talked about that — just signing ourselves.”
Broken Hearts Club is out 4/8 via Columbia. Pre-save it here.
Tyler The Creator Said Pharrell’s ‘In My Mind’ Influenced Odd Future: ‘Very Important Piece Of Art To Me’
Now that Tyler The Creator is entering into one of the most powerful phases of his own career, he’s been sharing introspective thoughts on his own evolution as well as the influence of other artists on his thinking. While plenty of people point to Odd Future as the boundary-breakers and blueprint for the next generation of rap, Tyler let fans know that it was Pharrell who pushed him to set goals for his own creative output.
Sharing a throwback photo of himself at 15 on Twitter, he further posted his thoughts on how Pharrell’s album In My Mind was influencing him at the time. “‘In My Mind’ turns 15 today,” he wrote on Twitter. “Came out around the time of this photo. Was at hawthorne high summer school and man I can’t articulate what it means/did for me. I made odd future that summer and set out to be where i am now before 10th grade begun. Very important piece of art to me.’”
‘in my mind’ turns 15 today. came out around the time of this photo. was at hawthorne high summer school and man i cant articulate what it means/ did for me. i made odd future that summer and set out to be where i am now before 10th grade begun. very important piece of art to me https://t.co/klet0z0w0z
— Tyler, The Creator (@tylerthecreator) July 25, 2021
For those who aren’t familiar, Pharrell’s 2006 solo debut featured guests like Kanye, Pusha T, Gwen Stefani, Snoop Dogg and Nelly. It came out on July 25, 2006. The official fifteen year anniversary was yesterday, when Tyler made his post honoring the record. Check it out below if you’ve never spent any time with the project.
You Gotta See These 7 Tyler, The Creator Iced-Out Chain Pics
Odd Future boss Tyler, the Creator has social media’s full attention courtesy of an iced-out gum ball chain and pendant. Fresh from celebrating the success of his Call Me If You Get Lost album, it’s only right the West Coast rap heavyweight shines light – literally – with his new neck candy. With Tyler dropping […]
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Tyler, The Creator Cools Off W/ Iced-Out Gum Balls Chain
California rap visionary Tyler, the Creator has been living his best life since the release of his latest album, Call Me If You Get Lost – from hanging out with DJ Drama to throwing pop-up concerts in LA. The Odd Future boss now celebrates in light of massive project sales with a new $500,000 chain. […]
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Tyler the Creator Packs LA Pop-Up Show W/ Awesomeness
Odd Future boss Tyler, the Creator knows how to have fun and show his true day ones a great time. The hip-hop superstar did the unthinkable by throwing an unexpected surprise live album performance of his Call Me If You Get Lost studio album. The footage collection here has everything you’d want from standout songs […]
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