Mercer +Prince

A$AP Rocky Hosts Successful Mercer + Prince Bottle Signing Event in Houston

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A$AP Rocky Hosts Successful Mercer + Prince Bottle Signing Event in Houston

On Dec. 14th, A$AP Rocky, renowned rapper and entrepreneur, hosted a bottle signing event for his Canadian whisky brand, Mercer + Prince, in Houston, TX. The event, held at Spec’s Wines, Spirits & Finer Foods, drew over 350 fans eager to engage with the artist and secure a signed bottle.

Attendees had the opportunity to purchase the uniquely crafted Canadian whisky on-site, receiving a personal touch as A$AP Rocky signed their bottles. The event allowed fans to meet the artist, take photos, and share the excitement surrounding Mercer + Prince.

Crafted with care, Mercer + Prince is a Canadian whisky aged at least 4 years in ex-American white oak barrels and influenced by rare Japanese Mizunara Oak. The infusion of Mizunara Oak imparts a distinctive flavor profile characterized by hints of baked apple and cinnamon, offering a smooth and robust experience that sets Mercer + Prince apart in the whisky landscape.

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A$AP Rocky hosts a bottle signing event for his Canadian whisky brand Mercer + Prince. Over 350 fans attended the event which took place at Spec’s Wines, Spirits & Finer Foods in Houston, TX.

The post A$AP Rocky Hosts Successful Mercer + Prince Bottle Signing Event in Houston first appeared on The Source.

The post A$AP Rocky Hosts Successful Mercer + Prince Bottle Signing Event in Houston appeared first on The Source.

A$AP Rocky Stars in ‘Carefully Crafted,’ First Campaign for Mercer + Prince

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A$AP Rocky Stars in 'Carefully Crafted,' First Campaign for Mercer + Prince

Whisky brand Mercer + Prince has unveiled its debut campaign, “Carefully Crafted,” featuring its founder, A$AP Rocky. In a captivating video, A$AP Rocky takes viewers on a behind-the-scenes journey through the creation of Mercer + Prince. He walks us through the meticulous process, from arriving at the Mercer + Prince lab to showcasing the core elements that make up each bottle – the artifacts, sculpting, aroma, and packaging. The clever twist on his name, A$AP (artifacts, sculpting, aroma, and packaging), highlights the brand’s commitment to craftsmanship.

Excitingly, Mercer + Prince has expanded to new markets, and whisky enthusiasts and A$AP Rocky fans can now find the brand in Boston, MA, and Jackson, MS, bringing the total to 11 states. The whisky has been spotted in the hands of A-list celebrities like Rihanna, DJ Khaled, and A$AP Ferg, among others, as it gains popularity worldwide.

Since its launch in March 2022, Mercer + Prince has been reshaping the spirits industry, combining art and culture into A$AP Rocky’s first liquor brand. The bottle’s innovative design, conceived from a napkin sketch by A$AP Rocky himself, includes two cups on both ends for sharing a drink with a friend. The whisky is expertly crafted, distilled from Canadian and Japanese whiskies, and aged in American White Oak barrels, resulting in an approachable and smooth flavor perfect for those venturing into the world of whisky.

The post A$AP Rocky Stars in ‘Carefully Crafted,’ First Campaign for Mercer + Prince first appeared on The Source.

The post A$AP Rocky Stars in ‘Carefully Crafted,’ First Campaign for Mercer + Prince appeared first on The Source.

A$AP Rocky Announces New Mercer + Prince Whiskey

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A$AP Rocky is moving into the world of spirits. The New York City music and fashion superstar has announced Mercer + Prince, a new Canadian whiskey created alongside Global Brand Equities and E & J Gallo.

According to Billboard, the new spirit is named after Rocky’s favorite intersection in his hometown of NYC. The new whiskey is a hybrid of vanilla, caramel, and baked apple flavor.

“I’m so excited and grateful to finally introduce Mercer + Prince to the world,” founder Rocky said in a statement to Billboard. “I have been learning about whisky from all over the world for the past decade and wanted to defy the rules to create something unique, while honoring and respecting industry traditions.”

You can learn more about the new whiskey here.

The post A$AP Rocky Announces New Mercer + Prince Whiskey appeared first on The Source.