Medicine
070 Shake Releases The Haunting ‘Medicine’ Video
070 Shake’s has been rolling out her new album You Can’t Kill Me — the follow up 2020’s phenomenal Modus Vivendi — for a bit now. She released the promising singles “Web,” “Skin & Bones,” and the collaboration with Christine And The Queens for “Body.” Today, the record is finally out, and along with it she has unveiled a music video for her hypnotic, haunting song “Medicine.”
“We’re so attached to this physical world, it makes us more susceptible to being hurt,” 070 Shake said in a statement. “You can’t kill me because I’m more than my body. With each album, it’s like you’re being revealed more and more. You Can’t Kill Me shows how dedicated I am to being free within music… Feeling is the biggest ingredient of my music.”
She’s finishing up her headline North American tour next week with four nights in Los Angeles; it’s already a big year for her, but it’s going to get even bigger. She’s also famously dating Kehlani, who shared a tender depiction of their relationship in the recent music video for their song “Melt.”
Watch the video for “Medicine” above.
Christine And The Queens and Kehlani are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.
Coi Leray Opens Up About The Anxiety That Comes With Success On The Introspective ‘Medicine’
As she gears up for the release of her debut album in 2022, Coi Leray has been stacking up the singles in a very busy 2021. The New Jersey rapper has been living up to the “next up” moniker with cuts like the TikTok hit “No More Parties” remix with Lil Durk, “At The Top” with Kodak Black and Mustard, and even a holiday remix of “Twinnem.”
Now she’s dropped her final single of the year in “Medicine” and the accompanying video. Produced by Emrld, LeRay uses the quick-hitting 80-second song to open up about the anxiety and depression that she’s felt despite becoming incredibly successful in a short time. She slides into the frenetic beat and bares her emotions. Leray shared a personal statement with fans on her Instagram stories about the song:
“Kind of been a rough year, even though I made millions, it came with a lot of depression. “Medicine” is the last song ima drop this year. This song is strictly for my fans. When I go in the booth and vent, just know I’m speaking from the heart and I meant every word in the song. Hope everyone has a great holiday and gets everything they ever dreamed of. This new year is going to be one of the biggest years of my life. I feel it. My album is going to be one of the biggest female artist albums in the world, I can promise you that. Xoxo -Coi”
Check out the video for “Medicine” above.