McDonald’s

Kanye West Returns To Instagram With An Unusual Take On McDonald’s Cheeseburgers

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Kanye West 2022 Paris Fashion Week
Getty Image / Pascal Le Segretain

Earlier this year, Kanye West’s Instagram page was a source of wildly erratic takes from the rapper/producer/father of four. Each new post brought a deluge of attention — not all of it positive — as he attacked his ex’s new boyfriend Pete Davidson, lamented the separation of his family, and generally made a bit of a nuisance of himself. The drama concluded when he deactivated his account, presumably to go away and get some much-needed counseling out of the public eye.

Today, he returned, revamping the page with just one post, a collaboration with Japanese industrial designer Naoto Fukasawa. Described by Bloomberg as “one of the world’s most influential designers,” Fukasawa has won multiple design awards over the course of a 30-plus-year-career, contributing to all sorts of consumer goods, from espresso machines to furniture. In Kanye’s new (sole) post, Fukasawa and Kanye offer a reimagining of one of the most ubiquitous products in the world: A McDonald’s cheeseburger. More specifically, they shared a conceptual redesign of the burger’s packaging, turning it into a square with translucent paper, similar to a candy wrapper.

There’s no information on what motivated this project or whether it’ll be used in any wider capacity yet, but fans are already celebrating Kanye’s return to Instagram; the new post has just under 1,000,000 likes in three hours.

Pusha T’s New Arby’s Jingle Ruthlessly Disses McDonald’s Filet-O-Fish

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Pusha T is no stranger to to the fast food jingle scene. News surfaced in 2016 that he was behind McDonald’s ubiquitous “I’m Lovin’ It!” song which first appeared in 2003. Now, nearly two decades later, King Push — who recently dropped the track “Diet Coke” with Kanye West — has come over to the dark side, so to speak, and has just penned the new “Spicy Diss Fish Track” for Arby’s.

The track touts the superiority of Arby’s Spicy Fish sandwich to that of McDonald’s time-honored Filet-O-Fish as Pusha T ruthlessly dismantles the Mickey D’s sandwich, which first debuted in 1962. “I’m the reason the whole world love it, now I gotta crush it. Filet-O-Fish is sh*t and you should be disgusted,” he raps in the song’s opening bars. He spends much of the track ripping apart the square shaped McDonald’s sandwich and bodies Ronald McDonald in the process. “A little cube of fish from a clown is basic,” he adds, punctuating a verse.

The rapper took to twitter to announce his new…er…collab, saying, “Just dropped a diss track with @Arbys. Grab some popcorn and a Spicy Fish Sandwich. #ArbysSpicyFishDissTrack #ArbysPaidMeButIWouldSayThisAnyway”

On the track, which rides a battle rap beat not too far removed from something out of El-P’s early production library, Push somehow manages to get his sly cocaine rap references past the censors. As the track comes to a close and a ship sinks into the water in the video (symbolizing the demise of the now 60 year old McDonald’s sandwich), Push gets back to his roots and delivers the coke rap death punch, “If you know me and you know me well, our fish is gonna tip that scale!”

Listen to Pusha T’s “Spicy Fish Diss Track” and watch the video above.

McDonald’s Shared Some Bizarre ‘Menu Hacks’ And Fans Are Blaming Saweetie

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saweetie mcdonalds menu hacks
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Saweetie’s McDonald’s Meal is long-gone, but that isn’t stopping fans from continuing to associate the two brands after the fast-food giant shared a list of odd “menu hacks” on Twitter. The “Best Friend” rapper’s appetite for unusual snacks has become near-legendary after her social media posts pairing such odd combinations as ranch and spaghetti and devouring impressively amalgamated burgers stuffed like turduckens with fries and other accouterments. So, it makes sense that upon seeing mutant menu items like Hash Brown McMuffins and whatever the heck a “Surf+Turf” burger is, fans would immediately start in with the Saweetie jokes.

“Honestly this is what I expected the Saweetie meal to be,” cracked more than one account upon seeing the new graphic. Another snarked that “McDonald’s took all of Saweetie’s pitches during her one day as CEO.” Even Saweetie’s own stan accounts couldn’t resist getting in on the fun. “Saweetie inspired meals,” wrote @IcyGrlUpdates, adding a signature snowflake emoji.

Truthfully, it’s probably not a bad thing that Saweetie is the first person people think of when they see odd food combinations… That’s called “brand saturation.” If weird food is going to be part of your identity, I say own it. After all, there are way worse things to be known for. Besides, with Saweetie’s debut album Pretty B*tch Music still somewhere over the horizon, she’ll need people talking about her as much as possible to ensure her success continues.

It’s Nearly Christmas, So Of Course, Mariah Carey Is The Latest Star To Get Her Own McDonald’s Menu

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mariah carey mcdonalds
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Complain about Christmas creep all you want, but you know you can already hear those sleigh bells ringing — which means that it’s the perfect time for McDonald’s to announce its latest season-appropriate recording artist collaboration with Ms. “All I Want For Christmas” herself, Mariah Carey.

That’s right, this December, the Mariah Menu comes to McDonald’s from the 13th to Christmas Eve. The menu will include daily deals — advent calendar style — on one free menu item each day (so long as customers spend at least $1). For instance, when the special kicks off on the 13th, they’ll be able to get a free Big Mac. Later on in the month, the free item is an apple pie, and on the final day of the promotion, you can get free cookies.

In the press release for the new menu, Mariah gives the following quote: “Some of my favorite memories with my kids are our family trips to McDonald’s, and of course, each of us has our go-to order,” she explains. “Mine is the cheeseburger, and I get it with extra pickles.”

The celebrity-branded meals McDonald’s has been pushing over the past two years have been incredibly successful, with the Travis Scott deal lifting the company out of a pandemic-fueled sales slump. Most recently, the company partnered with Bay Area star Saweetie, and now, even competitors like Popeyes have begun their own promotions with collaborators like Megan Thee Stallion.

Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.

Ye Visited A McDonalds’ In Sweden And Quickly Inspired A New ‘Treat Yeself’ Ad Campaign

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When most people go to McDonald’s, the end result is usually the customer ending up with some food to eat. If you’re Ye, though, that happens, but also your visit gets turned into a national ad campaign.

Two days ago (October 18), the artist previously known as Kanye West visited a McDonald’s location in Sweden and had himself a meal. Those who oversee the restaurant in the country saw an opportunity, as they went ahead and used Ye’s order as promotional material. The very next day, the chain shared images on social media of Ye’s order — chicken sandwich, chicken wings, fries, chocolate milkshake, frappé, and dipping sauces — and included the slogan “Treat Yeself.”

Ye’s love of McDonald’s isn’t new. Back in 2018, he tweeted, “McDonald’s is my favorite restaurant.”

Attentive music fans might at this point be wondering where the love for Adele is: The singer recently declared that she absolutely stans McDonald’s, saying, “My ideal meal, my death row meal, my last meal would be a chicken nugget with a Big Mac and then fries. That’s my three-course. I eat it at least once a week.”

Of course, McDonald’s has enjoyed a healthy relationship with the music world lately, as they have had promotional campaigns with Saweetie, Travis Scott, BTS, and others.