Kanye West

Pusha T Sticks To His Guns In The Stripped-Down ‘Diet Coke’ Video With Kanye West

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After teasing the video for his new song “Diet Coke” via Elliott Wilson’s Twitter, Pusha T has released the full video in all its glory. In the video, Pusha is joined by Kanye West, who vibes out in the background as Pusha performs the song with his usual wild-eyed enthusiasm. Aesthetically, it’s a clean look, shot in black and white in front of a white backdrop that keeps the focus resolutely on the two stars. The white background also works thematically, if you get my drift.

The video’s release completes an immaculate rollout for Pusha’s first solo single since his 2018, Kanye-produced album Daytona plugged him back into the forefront of rap fans’ collective consciousness as one of the rappers that most bear watching in the streaming era. Daytona was a critical hit, considered by many to be the best rap album of 2018, while its heat-seeking intro Infrared sparked the career redefining feud between Pusha T and Drake.

And while Pusha refocused his efforts since then on establishing himself as more of a force on the business side of hip-hop, fans haven’t stopped clamoring for more new music from the Virginia veteran. While he’s given periodic updates that point to multiple projects with the likes of Tyler The Creator and Madlib, he guarantees that his next project (from which “Diet Coke” presumably hails) will absolutely top his last.

Watch Pusha T’s “Diet Coke” video featuring Kanye West above.

Pusha T Returns With ‘Diet Coke,’ A Blistering Single About His Favorite Subject

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The weather this winter might be wonky, but today a snowstorm finally blew in bringing with it a blistering blizzard of the powdery white stuff. Of course, we’re talking about Pusha T’s new song “Diet Coke” here, so maybe don’t get it near your face.

The veteran Virginian rapper returned today with the new single after a long hiatus to deliver his first solo song in nearly four years (not counting the Adidas commercial he did for Damian Lillard’s shoe in 2020). Yesterday, Elliott Wilson got the hype train started by tweeting out a snippet of the new song — which is produced by 88 Keys and Kanye West — along with a clip of the upcoming music video.

Shot in greyscale, the video sees Pusha and his G.O.O.D. Music benefactor Kanye dancing to the song against a white background. Just that clip was enough to set Push’s name trending on Twitter for the next several hours as fans stated their excitement for more of the former Clipse member’s signature drug talk. Ever self-aware, Pusha himself joked that he “raps abt more… well you know.”

Although “Diet Coke” is Pusha T’s first solo song in a while, he’s cropped up on a number of collaborations in the meantime, including Babyface Ray’s “Dancing With The Devil,” Pop Smoke’s “The Vision,” and Alicia Keys’ “Plentiful.” Meanwhile, he’s also working on his own new album, which he promises will top 2018’s Daytona.

Listen to Pusha T’s new song “Diet Coke” above.

Kanye West’s Latest ‘Jeen-Yuhs’ Demand Is Apparently For Drake To Narrate It

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The Jeen-Yuhs documentary series on Ye (aka Kanye West) is set to premiere on Netflix on February 16. That’s pretty soon, but Ye, who has plenty of experience of working up until and often beyond deadlines, wants to make a last-minute change.

In a now-deleted Instagram post (archived by The Shade Room), Ye shared a screenshot of a text conversation with somebody represented by a “C” icon… perhaps Clarence Simmons Jr. or Chike Ozah, aka Jeen-Yuhs directors Coodie & Chike? In response to a message that reads, “Would love for you to see all 3 movies,” Ye responded, “I need Drake to do the narration.” Ye also captioned the post, “DRAKE WANNA NARRATE THE DOCUMENTARY.” Furthermore, Drake actually liked the post, suggesting that he’d be interested in taking Ye up on that proposal, or at least that he was amused by the post.

It doesn’t seem like this request will be fulfilled. Ye previously requested final edit approval, but Coodie & Chike shot that down considering the documentary was already complete. Coodie also noted, “Me and Chike have a company called Creative Control, because you don’t want to lose your creative control.” Coodie also said of running into Ye, “I asked him, ‘Did he watch the film?’ And he said, ‘I have a process.’ I said, ‘That’s great that you got your process.’ And we just talked as brothers from that point.”

Kanye West Deletes Every Post After Snitching On North’s TikTok; Trump Supporter Candace Owens Says “Kim Is Wrong”

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Kanye West

Kanye West and Kim Kardashian-West continue to hash out their divorce and parenting disagreements publicly, this time over Instagram. The squabbling couple’s recent fight is over North West’s use of TikTok. According to Kim, Nori is being supervised, while Kanye says she is too young to be on TikTok. Controversial Trump supporter, Candace Owens – […]

Julia Fox Addresses Kanye West Break-Up Rumors She Accidentally Started On Instagram

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The rumor mill was open this weekend, as some people noticed that Julia Fox unfollowed Kardashian fan accounts and deleted some pictures of her and Ye (aka Kanye West). Naturally, the conclusion that many reached in light of that activity is that Fox and West’s relationship was facing some trouble. However, Fox addressed all this directly and assured all onlookers that there’s a perfectly good explanation for everything.

In a video shared on her Instagram Story, Fox said, “Guys, relax. I unfollowed the fan accounts because I was tired of seeing myself, OK? Suddenly, Instagram was not a fun place anymore. And I took the f*cking photos down because I read the comments and everyone was like, ‘Oh my God, you clearly only posted photos where you looked good in.’”

Her latest Instagram post, a gallery of photos of herself and West, addresses that sort of feedback directly, as she wrote, “And of course special thanks to Ye [heart emoji] pics by @arnold_daniel. YES IM AWARE I ONLY CHOSE PHOTOS THAT I LOOK GOOD IN [nail polish emoji].”

While West’s life story has new chapters to it every day, a majority of the tale will be told in the upcoming Jeen-Yuhs documentary series, which premieres on Netflix on February 16.

Lil Durk Challenges A Fellow Chicagoan With His ‘7220’ Release Date

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Lil Durk has been hyping the release of his next album, 7220, for a while now, sharing the dates for the album’s spring tour in late January and making himself as visible as possible on tracks like 50 Cent’s “Power Powder Respect,” Cordae’s “Chronicles,” Gucci Mane’s “Rumors,” and 2 Chainz’s “Lost Kings.” And although he hasn’t yet released an official single for the album, he did just reveal its release date — and his strategy for getting fans’ attention focused on it to ensure they stream it as much as possible.

“My album drop same day as YE 2/22/22,” he tweeted, revealing both the release date and subtly challenging his fellow Chicagoan. Although plenty of artists would likely loathe releasing their albums on the same projected day as Kanye’s hotly-anticipated Donda 2, it appears that Lil Durk is so confident in his own project, he doesn’t mind risking getting overshadowed. In fact, the tactic more or less takes a page right out of Kanye’s own playbook. In 2007, Kanye bet on his own album Graduation against the sales juggernaut named 50 Cent and 50’s impending release of Massacre.

Kanye and 50 both got into the spirit of the competition, which held seismic implications for the state of hip-hop at the time. When Kanye outsold 50 after their first weeks were tallied, it signaled a shift away from 50’s dominance (and, by extension, the gangsta rap genre in general) toward Kanye’s (and so-called “alternative rap,” which opened the door for successors such as Drake and J. Cole). While Kanye isn’t likely to repeat this tactic twice, especially standing in 50’s position this time around, a big streaming week for Durk could signal a similar end to Kanye’s own charts dominance in favor of a younger generation of rappers.

We’ll see how it all pans out — or whether Kanye even releases his album on the promised date — on 2/22.

Pusha T Promises To Release His New Song ‘Diet Coke’ After A Snippet Surfaces Online

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Today, Pusha T fans woke to a mysterious snippet of what appeared to be a new music video from the rapper featuring Kanye West. The snippet appeared to have been originally uploaded by veteran journalist Elliott Wilson, who tweeted out the clip without fanfare or explanation, leading to two hours of speculation about its origin.

And while no one quite knew what to make of the clip, that didn’t stop it from spreading like wildfire, with Pusha T supporters demanding the song be released as soon as possible.

Well, it was either all part of the plan, or Pusha is just really in tune with fans on Twitter, because it didn’t take long for him to reveal the release date via his own social pages: The track, titled “Diet Coke,” is set for release at midnight tonight — meaning 12 am ET February 8.

Meanwhile, the song’s producer, 88 Keys had apparently gone Live on Instagram to explain that the beat was 18 years old and originally intended as an interlude on one of his own beat tapes.

“Diet Coke” will be Pusha’s first solo single since 2018’s Daytona, which contained the songs “Infrared,” “If You Know You Know,” and “Santeria.” He began teasing his new music in late January with a photo of Lana Del Rey after revealing the new album would be produced by Kanye West and Pharrell Williams.