Beyoncé’s Ivy Park x Adidas ‘Park Trail’ Collection Campaign Will Feature Offset, Ice Spice, And More

Beyoncé fans are seemingly losing their patience with their Queen Bey thanks to the delayed visuals for her latest album Renaissance. Still, the Grammy Award record holder hopes a new Ivy Park x Adidas collection will hold them over.

The entertainer’s latest line, Park Trail, will feature gender-neutral performance apparel pieces, including sequined jackets, faux fur coats, canvas tracksuits, performance tights, hoodies, sweaters, and sweatshirts in forest green, lime green, cream white, indigo orange, purple and camouflage print. In a statement released by the company, they describe the line as a “trail-blazing expression of performance wear inspired by the resilience of the outdoors, the spirit of the streets, and the possibilities of the future.”

The collection will be available in Adidas stores and online beginning February 9 and select retailers globally on February 10. In a promotional campaign to announce the line, rapper Offset and his son Cody will make an appearance, as well as Ice Spice, Devon Aoki, and more. However, it is rumored that Beyoncé will not make an appearance in the visual campaign.

Offset for IVY Park 2023
YouTube
Devon Aoki for IVY Park 2023
YouTube
Ice Spice for IVY Park 2023
YouTube

In addition to the clothing item featured in the line, Ivy Park x Adidas has added another shoe (in two color blocks) to its growing footwear line. The latest classic basketball shoe pays homage to the late Kobe Bryant’s sneaker design, made popular in the late ’90s and early 2000s.⁠ The Ivy Park x Adidas Top Ten 2000 retails for $200.⁠

Ivy Park x Adidas’ Park Trail line will be available on adidas.com beginning February 9 and in select Adidas stores globally on February 10.

Beyoncé’s Ivy Park x Adidas TT 2000 Collab Gets A Release Date

Beyoncé is one of the biggest artists ever, and her Ivy Park brand with Adidas has matched her stardom in every way. When she was looking to find a sneaker home, Adidas was the only brand that truly spoke to her. Subsequently, the two have created some amazing collaborations.

Overall, sneakerheads have responded very well to her work with the three stripes brand. As a result, new offerings are always being cooked up. Now, it seems like the two will be working on the Adidas Top Ten 2000, which was a shoe worn by Kobe Bryant.

Ivy Park
Image via Adidas

Ivy Park x Adidas

In the official images down below, you can find the first colorway of the Adidas TT 2000 x Ivy Park collab. This is a model that combines some neutral tones as well as some loud ones. Overall, this creates a unique mix that we think sneakerheads will enjoy quite thoroughly.

Firstly, this shoe opens up with some beige suede. There are actually multiple shades of beige to be found here, especially as we go closer to the wavy side panels. Lastly, we get the huge pops of color from the midsole and outsole where there are multiple shades of orange.

Adidas TT 2000 – Image via Adidas

When you put this all together, you get a shoe that stays true to the Ivy park aesthetic that Beyoncé has crafted thus far. Hopefully, the brand and Adidas continue to do great things throughout 2023.

Release Details

For those of you out there who want to grab this shoe, you will be able to as of Friday, January 20th for $200 USD. Pairs will be available through Adidas.com as of 10:30 AM EST. Let us know what you think of these, in the comments down below. Additionally, stay tuned to HNHH for more news and updates from around the sneaker world.

Ivy Park
Image via Adidas
Ivy Park – Image via Adidas

[Via]

Beyonce Recruits NBA Stars James Harden And Jalen Green Into Her New Ivy Park Campaign Video

While fans wait patiently for any word of her next musical endeavor, Beyonce continues to make moves in other areas. Her latest is a new Ivy Park collection inspired by collegiate fashion and to promote the new line, she shared a hype video featuring Ivy Park’s newest recruits. While fans have come to expect Beyonce (and Blue Ivy) to appear in the campaigns alongside a diverse array of models, to show off the new collection, she tapped an unexpected source for her newest brand ambassadors: the NBA.

The ad, which starts off with calm music and shots overlooking an austere university campus, quickly picks up its tempo as a bass-heavy beat fades in to overtake the classical vibes with a new, brasher attitude. The shots of students coolly playing table tennis give way to close-ups of NBA stars James Harden and Jalen Green (formerly and currently of Beyonce’s hometown Houston Rockets, respectively), dribbling basketballs emblazoned with both Adidas and Ivy Park logos.

The new looks suggest that the athleisure brand is looking to expand its influence beyond just hardcore Beyonce stans and casual exercise enthusiasts. According to Complex, Halls of Ivy collection will include 89 pieces of apparel, 11 accessories, and four new footwear selections including the Savage sneaker and Super Sleek Boot. The collection launches worldwide on December 10, with an exclusive preview via Adidas’ site on December 9.

Watch Beyonce’s latest Ivy Park campaign video above.

Every Sneaker From Beyonce’s IVY PARK Adidas Line, Ranked (Including The New Icy Park Collection)

Kanye West may get all the credit for keeping Adidas on a competitive level with Nike, but over the past year, the three stripes brand has been working hard to prop up another huge name in cross-brand collaboration, a name that actually manages to best Ye from a pure fame standpoint. Watch out Ye, because Bey is coming up fast.

Beyonce’s gender-neutral athleisure label, IVY PARK, is a little over a year old now, but in that short time Bey and Adidas have built up quite the catalog of unique sneaker colorways, utilizing some of the Three Stripe’s most interesting silhouettes. Design-wise, Ivy Park has been taking a different approach than what Kanye is doing with Yeezy — rather than create entirely new sneaker silhouettes, the brand focuses on offering remixes of Adidas’ classic styles, offering sleek cuts, exciting material choices, and vibrant color palettes fit for an internet-breaking Beyonce video. A simple celebrity cash grab this is not!

Kanye may be the most successful music- turned designer for now, but with heat like this from Beyonce plus Rihanna killing it with Savage x Fenty, he needs to watch that throne. Let’s dive into every Ivy Park Adidas sneaker, including the latest winter-ready Icy Park collection, ranked from worst to best.

18. Ivy Park Adidas Superstar Platform

Adidas

The Superstar is hands-down one of Adidas’ greatest silhouettes, but it’s at the bottom of this list. Not because it’s a platform (no, that’s not a screen glitch, the shoe actually looks like that), though that doesn’t help. Because it’s… ugly. And not in that trendy so-ugly-it’s-fashion way.

It’s just straight-up hard to look at.

That’s probably why it wasn’t included in either of the first, second or even third Ivy Park drops. Instead, it landed last year as part of a collection that also featured other Superstar reimaginings by Jonah Hill and Sean Wotherspoon. It’s ultimately forgettable and remains a stain on a near-perfect record.

Find the Ivy Park Adidas Superstar Platform at GOAT.

17. Ivy Park Adidas Ultra Boost DNA Black

StockX

I know I was just trashing on the abomination that is the Superstar Platform, but this triple black iteration of the Adidas Ultra Boost comes dangerously close to being just as bad. Released as part of an extension to Ivy Park drop 2, this sneaker has few redeemable qualities. A prime knit upper in core black atop a matching BOOST midsole, and a puzzling radioactive volt outsole, you can get all of this with a stock Adidas drop, so you’re getting little more than a name here, and paying the price for it.

Get the Ivy park Adidas Ultra Boost DNA at StockX.

16. Ivy Park Adidas Super Sleek 72 White Black

Adidas

Released last year as part of the second Ivy Park collection, the Super Sleek 72 White/Black suffers solely because it isn’t quite as good as drop 1’s Super Sleek, and nowhere near drop 3’s. The colorways are solid, but ultimately it’s going to be impossible to rock a pair of these without being reminded that they aren’t one of the three better colorways.

We’ll get more into the details behind this special silhouette when we talk about the original release. One annoying thing about this shoe is, it was originally called the Sleek Super, and everyone kept calling it the Super Sleek, and Adidas just quietly changed it!

Or did they? It’s a real Bernstein Bears situation with this sneaker.

Find the Ivy Park Adidas Super Sleek 72 at GOAT.

15. Ivy Park Adidas Forum Lo Core White

Adidas

The Forum Lo debuted in drop 2 of Ivy Park and since then the brand has shifted focus to the Forum Mid, which we admit is much better. . The Forum Lo features a leather and suede upper with a translucent bottom sole and a fastening strap. It’s easily the least flashy sneaker in the entire IVY PARK collection.

Is that a bad thing? Not necessarily. But if you can’t get behind a fastening strap, you’re not going to find a lot to love here.

Find the Ivy Park Adidas Forum Lo at GOAT.

14. Ivy Park Adudas Nite Jogger Maroon/Solar Orange

Adidas

When Ivy Park initially dropped in January 2020, this sneaker was criticized endlessly, and for good reason. It looks like a goddamn traffic cone thanks to its Solar Orange half and half colorway — with a toe box dipped in deep maroon.

This shoe is out there, but we respect Beyonce’s bold design here. They’re impossible to look away from. For better or worse.

Find the Ivy Park Adidas Nite Jogger Maroon at GOAT.

13. Ivy Park Adidas Super Sleek 72 Black

StockX

Released as a short update to Ivy Park drop 2 in November of last year, this triple-black version of the Ivy Park Super Sleek is pretty clean but had Ivy Park opted for an all-black sole over the gum, we’d have bumped it up considerably on this list. The gum sole is nice, but it keeps this design from being the dominatrix (or Darth Vader, if you’re nerdy) sneaker it so desperately wants to be.

The wrinkled core black leather upper is accented nicely by some core black suede accents. Not the worst Super Sleek, but a bit far from the best.

Find the Ivy Park Adidas Super Sleek 72 Black at GOAT.

12. Ivy Park Adidas Nite Jogger Dark Green Frozen Yellow

StockX

This Dark Green Frozen Yellow Nite Jogger suffers from the same problem as the Maroon iteration, only this one isn’t quite as ugly. Instead of a traffic cone, it resembles a Mountain Dew bottle — which is better, if only a little.

All jokes aside, this iteration sold out almost instantly when it launched as part of drop 2. Aftermarket prices have settled around $150 for this pair in 2021. Not a bad pickup if you want to Do the Dew.

Find the Ivy Park Adidas Nite Jogger Dark Frozen at GOAT.

11. Ivy Park Adidas Ultra BOOST Maroon

StockX

When the first Ivy Park collection dropped, this felt like the signature piece. While it’s not our favorite, it’s still pretty beloved. Featuring a double Maroon colorway atop a Solar Orange outsole, this design nails the futuristic fitness vibe that the Maroon Nite Jogger couldn’t quite master.

Find the Ivy Park Adidas Ultra BOOST Maron at GOAT.

10. Ivy Park Adidas Nite Jogger Off-White

Adidas

So far the IVY PARK Nite Jogger’s have suffered from a half-and-half presentation that just doesn’t work, but this mix of Off-White (not that Off-White, but wouldn’t that be something?), Ecru Tint and Dark Green just works.

It also brings something new to Adidas’ usual Nite Jogger offerings with a brighter presentation and an alternate lacing system that really shows off the silhouette’s cool geometry.

Find the Ivy Park Adidas Nite Jogger at GOAT.

9. Adidas IVY PARK Ultra BOOST Hi Res Yellow

Adidas

While the second IVY PARK drop brought a lot new to the looks coming out of the label, it also acted as an opportunity to refresh the first drop’s best designs. This didn’t work for the Sleek Super 72, but this Hi-Res Yellow version of the Adidas Ultra BOOST knocks the original Maroon dip out of the park.

It’s every bit as extreme as the original, but the Hi-Res has some balance as well — with a gum outsole that matches up nicely with the blinding colorway.

8. Ivy Park Adidas Ultra Boost Icy Park White

Adidas

Released as part of Ivy Park’s winter-focused Icy Park drop, this triple white iteration of the Ultra BOOST is an improvement over last year’s all-black version. The Ultra BOOST isn’t quite as hot as it was six years ago, but this Ivy Park iteration is great, offering a prime knit upper with TPU overlays, a BOOST midsole, a rubber gum outsole, and Ivy Park’s comfort-focused draw-string lacing system.

Swapping out that hideous volt outsole for the traditional gum was the right call!

Get the Ivy Park Adidas Ultra BOOST Icy Park at Adidas.

7. Ivy Park Adidas Forum Mid Metallic Silver

Adidas

We’re happy to see Beyonce showing more love to the Forum Mid, which first debuted as part of Ivy Park drop 2. This shimmery metallic version was released as part of the Icy Park drop and features ankle straps, a multi-layered leather upper, and a luxurious silver metallic colorway.

As cool as it is, it’s our least favorite Forum Mid colorway out of the Ivy Park lineage.

Get the Ivy Park Adidas Forum Mid Metallic Siler at Adidas.

6. Ivy Park Adidas Forum Mid Cream

Adidas

Everything we love about the Forum Mid Metallic Silver in a more functional and stylistically conservative cream colorway. But as a person who has owned their fair share of metallic sneakers, I’m here to tell you that these, while tamer, will age so much better.

Metallic colorways go in and out of style, but cream is much more timeless.

Get the Ivy Park Forum Cream Mid at Adidas.

5. Adidas IVY PARK Sleek Super 72 Maroon

Adidas

Oh, how the mighty have fallen. This was our original number one pick, but as the years have gone on our perspective has shifted. That’s not a bad thing, it means Ivy Park continues to evolve, as this was the centerpiece of the original drop. The shape is IVY PARK’s most original, as it was adapted from Adidas’ Samba Silhouette to Bey’s personal specifications, and that mix of White premium leather and Dash Grey suede with subtle Maroon and Solar Orange accents works incredibly harmoniously.

The entire first IVY PARK collection might revolve around this same color scheme, but it never works quite so perfectly as it does here. We’re hoping the Sleek Super’s success inspires IVY PARK to dabble in more original shapes.

4. Ivy Park Adidas Super Sleek Boot

Adidas

We’re glad to see Ivy Park show a lot of love to the Super Sleek silhouette, it’s the brand’s most original design and to see it here in boot form as the centerpiece of drop 3 shows a commitment to giving us something new out of Ivy Park, rather than relying solely on Adidas’ stock designs.

With a cloud white, off-white, and core white colorway, this leather and suede boot sits atop a chunky gum sole, with braided bungee detailing around the heel.

Get the Ivy Park Adidas Super Sleek 72 at Adidas.

3. Adidas IVY PARK Forum Mid Green Tint

StockX

The IVY PARK Forum Mid Green Tint was Ivy Park’s first go at Adidas’ Forum Mid silhouette and it’s still the best! In fact, it’s one of the best colorways to come out of the Ivy Park brand.

The shoe still has that leather and suede construction of the low top, but the fastening strap looks less out of place here and that Green Tint colorway is just too damn fresh.

2. Adidas IVY PARK Nite Jogger Ecru Tint

StockX

The Ecru Tint Nite Jogger isn’t only the best IVY PARK Nite Jogger, it’s the best Nite Jogger colorway Adidas has ever dropped. That’s high praise and, honestly, if this sneaker said “Off-White” instead of “IVY PARK” it’d be going for thousands on the aftermarket.

Be thankful it isn’t!

It looks like something that would come from the mind of Virgil Abloh, only without the gimmicky tags or production numbers. Clean, classic, bold, and damn near perfect.

1. Ivy Park Adidas Super Sleek 72

Adidas

A future classic in the making. This Cloud white, off-white, core white makeup of the Super Sleek 72 is now Bey’s greatest contribution to the footwear game. It took a few attempts, but Bey finally found a way to build on what she did with drop 1’s Super Sleek (Our original number 1) with this all-white iteration out of the Icy Park drop. The way it swaps the originals laces with thicker braided laces, the mix of luxe leather and premium suede — it’s just so damn clean!

Get the Ivy Park Adidas Super Sleek 72 at Adidas.