Irv Gotti Shares His Take On Drake’s New Album “Honestly, Nevermind”

Irv Gotti

Irv Gotti is fed up with the state of hip-hop after Drake’s new dance album Honestly, Nevermind. He recently had comments about how rap music is going. Former Murder Inc CEO Irv Gotti recently shared his thoughts on the direction that hip-hop was going after the response and release of Drake’s latest album, Honestly, Nevermind.  […]

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Irv Gotti Says ‘Honestly, Nevermind’ Puts Hip-Hop In Peril, Says He’s Looking For A “New DMX”

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Drake has definitely set hip-hop ablaze with the release of his newest album Honestly, Nevermind. The album has people split, with some applauding Drake for trying a new sound, while others wish Drake would revert back to his old rapping and singing days. Joe Budden and Vince Staples even debated whether the album is signaling the end of rap.

Among those critical of the album and the future of hip hop is Murder Inc. co-founder and record producer Irv Gotti.

TMZ caught up with the multi-hyphenate at LAX and asked him what they thought of the shift in sound from Drizzy.

“Drake’s new album is not hip-hop,” Gotti said. “And he can do whatever he wants. Let me stress that: Drake can do whatever he wants.”

When asked if Honestly, Nevermind signifies the end of rap music, Gotti stated that there can never be a demise of hip-hop and that the new album made him want to go find the next big hip-hop act. “I hope not. … As long as I’m alive it could never be a demise of the hip-hop, I gotta get back in the game and find me a n*gga, then. That’s what that album made me feel like, it made me feel like going to find me a raw new DMX, new Ja, new Jay, and serving n*ggas and f*ckin’ bringing back great hip-hop.”

Gotti continued, saying how Drake is so influential of an artist that up-and-coming artists might ditch hip-hop to follow Drake’s wave.  “That album is not hip-hop. … And [Drake’s] so strong and so powerful he can change the dynamic of shit and any n*gga who sees this, please, hip-hop, yo…hip-hop has changed so many n*ggas lives that was in the hood that gave them an out, and Drake can do that. I just wasn’t expecting a whole album of that shit…he’s too powerful and too strong and it made me feel like we need another n*gga that’s as powerful and strong that’s gonna stay with this thing called hip-hop.”

What do you think? You can check out the clip below.

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ICYMI: BET Announces New Unscripted Music Documentary Series, “Murder Inc.”

irv gotti murder inc documentary bet

A new unscripted documentary series is being produced by BET and Irving “Irv Gotti” Lorenzo titled, Murder Inc.

The five-part television event is set to narrate the untold tale of the rise, sudden fall, and redemption of, Murder Inc. Records; and the mastermind behind the Hip Hop powerhouse, Irv Gotti.

According to the statement announced today, each episode will take viewers through the label’s beginnings to the current day, featuring never-before-seen archival footage. Along with including a rich catalog of music chart-toppers and the power players that helped shape a musical era that would impact generations to come.

Launched in 1999, the New York based label Murder Inc. Records played a vital role in bringing forth the careers of some of the most influential voices in Hip Hop, and R&B. Murder Inc. helped launch and guide the careers of artist such as, Ja Rule, Ashanti, Lloyd, Charli Baltimore, Vita, and others.

Murder Inc. is scheduled to premiere Summer 2022 on BET.

“My life and Murder Inc. has been filled with many highs and lows. I got to work with my brothers and a lot of great people; from Jay Z, DMX, Fat Joe, Mary J Blige, to name a few,” said Irv Gotti. 

“Also, I got to start my record label, Murder Inc. Records, with Ja Rule by my side.” Gotti added, “My life was filled with great lows, but I’m not ashamed of those lows. It all helped make me the person I am today. So, with this documentary series, I plan to tell the truth and nothing but the truth so help me GOD.”

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Irv Gotti, Ja Rule BTS Murder Inc. Documentary (Photo: Sam Hicks)

Tiffany Lea Williams, Executive Vice President of BET Unscripted Programming shared, “Music is in our DNA. We thank our long-standing partner Irv Gotti, and the many talented artists at the iconic label for trusting our brand to tell their personal and inspiring stories. We look forward to bringing viewers a compelling music documentary series that reveals how this label consequently changed the music industry forever.”

The Murder Inc. documentary is executive produced by Irv Gotti (“Tales”), Ja Rule, Darcell Lawrence, and Chris Costine for Visionary Ideas and Tiffany Lea Williams for BET. Michael J. Payton to serve as Director.

Continue the conversation on social media.

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Irv Gotti Promises A Tell-All Documentary About the Rise & Fall of Murder Inc. Here Are Five “Truths” That Must Be Revealed

Murder Inc

Irv Gotti’s Murder Inc. Records and BET Networks are collaborating on a docuseries to explore the rise and fall of the label after a scandalous federal money laundering investigation and a relentless takedown by 50 Cent.  The truth is certain to open up old, unhealed wounds. Murder Inc. has gone through all kinds of ups […]

BET Announces New Unscripted Music Documentary Series, “Murder Inc.”

Irv Gotti BTS Murder Inc. Documentary

A new unscripted documentary series is being produced by BET and Irving “Irv Gotti” Lorenzo titled, Murder Inc.

The five-part television event is set to narrate the untold tale of the rise, sudden fall, and redemption of, Murder Inc. Records; and the mastermind behind the Hip Hop powerhouse, Irv Gotti.

According to the statement announced today, each episode will take viewers through the label’s beginnings to the current day, featuring never-before-seen archival footage. Along with including a rich catalog of music chart-toppers and the power players that helped shape a musical era that would impact generations to come.

Launched in 1999, the New York based label Murder Inc. Records played a vital role in bringing forth the careers of some of the most influential voices in Hip Hop, and R&B. Murder Inc. helped launch and guide the careers of artist such as, Ja Rule, Ashanti, Lloyd, Charli Baltimore, Vita, and others.

Murder Inc. is scheduled to premiere Summer 2022 on BET.

“My life and Murder Inc. has been filled with many highs and lows. I got to work with my brothers and a lot of great people; from Jay Z, DMX, Fat Joe, Mary J Blige, to name a few,” said Irv Gotti. 

“Also, I got to start my record label, Murder Inc. Records, with Ja Rule by my side.” Gotti added, “My life was filled with great lows, but I’m not ashamed of those lows. It all helped make me the person I am today. So, with this documentary series, I plan to tell the truth and nothing but the truth so help me GOD.”

832A6194
Irv Gotti, Ja Rule BTS Murder Inc. Documentary (Photo: Sam Hicks)

Tiffany Lea Williams, Executive Vice President of BET Unscripted Programming shared, “Music is in our DNA. We thank our long-standing partner Irv Gotti, and the many talented artists at the iconic label for trusting our brand to tell their personal and inspiring stories. We look forward to bringing viewers a compelling music documentary series that reveals how this label consequently changed the music industry forever.”

The Murder Inc. documentary is executive produced by Irv Gotti (“Tales”), Ja Rule, Darcell Lawrence, and Chris Costine for Visionary Ideas and Tiffany Lea Williams for BET. Michael J. Payton to serve as Director.

Continue the conversation on social media.

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50 Cent Trolls Murder Inc After Verzuz Commenters Evoke His Beef With Ja Rule

Even though last night’s Verzuz battle at New York’s Madison Square Garden featured Ja Rule and Fat Joe, fans in the stream’s comments couldn’t stop bringing up 50 Cent. The Queens rapper had a highly public feud with Ja Rule throughout the 2000s as he rose to prominence and Ja declined in popularity — a decline he and his fans have always attributed to the beef, despite it likely being due more to the federal investigation into Ja’s label Murder Inc. and changing tastes in hip-hop overall.

However, the comments still irked Murder Inc. founder Irv Gotti, who exploded in the comments section. “All y’all talking about that 50 shit,” he railed. “All good. He got beat up stabbed up. Shot up. And sued us. That’s all I’m gonna say. Your hero ain’t what you think he is. Period. And facts.”

50 himself quickly caught wind of the commentary (does this guy have Google Alerts set for his rivals or what?) and popped up on Instagram to mock Gotti and Murder Inc. with a pair of posts crowing about his lopsided mid-2000s “victory.” “Wtf am i trending for, I said I ain’t doing whatever that shit is they doing,” he captioned the first. In its follow-up, he crowed, “I put they whole label out of business, f*ck with me if you want to. I would stay out of my way if i wasn’t me. LOL.” Naturally, both captions were filled with promotions for his various business ventures, including Branson Cognac and Bottle Rover, which is apparently an alcohol delivery service.

Later, on Atlanta radio’s Big Tigger Morning Show, Ja insisted that 50 would have been “nothing without that f*cking white boy,” obviously attributing his rival’s success to his association with Eminem, then one of the biggest names in hip-hop, and his attendant fanbase. Incidentally, most in either rappers’ camps and in hip-hop at large would rather have seen Ja go toe-to-toe with 50 on Verzuz, but 50 already put paid to that dream last year.

Ja can rest assured that, at least as far as Rap Twitter is concerned, he came out of last night’s competition the clear winner, decisively controlling the hits battle as Fat Joe spent far too many rounds emphasizing his “real hip-hop” clout and not enough playing his actual hits.

Kendra G Reacts To Irv Gotti DMX Apology + Reveals Truth

Chicago radio personality Kendra G is helping clear the air. The popular entertainer has stepped up to clear the air following former Murder Inc. CEO Irv Gotti‘s apology for speaking on the late DMX‘s cause of death. Kendra G Reacts To Irv Gotti’s Apology Gotti first took to his social media pages to keep things […]

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Weekend Recap: 50 Cent Blasts Irv Gotti Over DMX Claims

50 Cent took another social media shot at longtime rap-industry rival Irv Gotti — this time after Gotti’s spoke about the death of hip-hop legend DMX. In a radio interview, the CEO of Murder Inc. relayed a theory that DMX overdosed on a mixture of crack and fentanyl, which led to his death on April […]

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