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Nas Celebrates 30th Anniversary of his Iconic ‘Illmatic’ LP With Limited-Edition Collaboration with Umbro & Nicholas Daley

November 19, 2024 by newhiphopnews

GRAMMY-Award winning rap legend Nas , celebrates the 30th anniversary of his revolutionary album, Illmatic, while on tour in London. Known as a pivotal release in hip-hop history, Illmatic is more than an album; it’s a cultural milestone, reflecting the grit, soul, and resilience of New York City. To commemorate this major milestone, Nas has joined forces with UK- based brands Umbro and Nicholas Delay on a limited-edition soccer jersey celebrating Nas’ impact on music and style over the three decades.

The limited-edition design combines Umbro’s deep-rooted connection to sport culture with Daley’s distinctive approach to heritage-inspired fashion. Paying homage to the spirit of Nas’ NYC upbringing and the influence of Illmatic, the design is imposed with Nas iconography resulting in a truly unique piece. Together this design blends British craftsmanship with streetwear sensibilities celebrating Nas’s multi-decade influence and seamlessly bridges sport, music, and fashion.

“Nas and Illmatic represent a transformative moment not only for music but for culture as a whole. Collaborating with Nicholas Daley to capture that essence in an Umbro shirt allows us to celebrate Nas’ legacy with a piece of sportswear that speaks to fans worldwide,” states Umbro.

The Nas x Umbro x Nicholas Daley football Jersey is more than a fashion piece; it’s a wearable homage to an artist who has redefined storytelling in hip-hop and a testament to the lasting impact of Illmatic on global culture.

“Curating this exclusive NAS 30th anniversary Illmatic style in collaboration with Umbro has been a true honour for one of Hip Hop’s legendary icons. Illmatic is one my favourite albums off all time and the impact it has had both musically and culturally is so evident today. The collaboration is celebration of hip-hop and the legacy of Illmatic, whilst incorporating the heritage of Umbro in a collection which I wanted to feel both classic and forward-looking,” states Nicholas Daley, designer and founder of Nicholas Daley.

Matt Young, President of Bravado, states, “This unique collaboration has been a true melding between Umbro and Nicholas Daley shining light on one of the most revolutionary hip-hop albums, Illmatic, and Nas’ impact musically and globally. We’re excited for this limited-edition design to reach music, fashion and sport enthusiasts alike.”

This limited-edition piece is now available on nicholasdaley.net, making it a coveted addition to the wardrobes of music, fashion, and sports enthusiasts alike.

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YG Attends GQ Men of the Year ‘American Rodeo’ Celebration

November 16, 2024 by newhiphopnews

On Thursday night, Grammy-nominated artist and humanitarian YG attended GQ’s Men of the Year “American Rodeo” party at Chateau Marmont’s Bar Marmont in Los Angeles. Styled by Willy Chavarria, the CFDA Menswear Designer of the Year, YG wore the designer’s pieces head-to-toe. The event, hosted by Dwayne Johnson, John Mulaney, and Pharrell Williams, added another highlight to YG’s impressive year, which includes the August release of JUST RE’D UP 3 and his ongoing JUST RE’D UP tour, following his standout Juneteenth performance at Kendrick Lamar’s celebration in Inglewood

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New York Knicks Debut Kith Winter 2024 Collection for Kith Night at Madison Square Garden

November 12, 2024 by newhiphopnews

The New York Knicks made a stylish entrance at Madison Square Garden on Nov. 8, 2024, sporting the latest Kith Winter 2024 collection for the team’s Kith Night against the Milwaukee Bucks. This annual event, held in partnership with Kith, saw Knicks players like Jalen Brunson, Josh Hart, Deuce McBride, and Jericho Sims showcase the high-fashion winter wear as they arrived at the game.

The Kith Winter 2024 lineup, known for its modern, sleek designs, brought a fresh look to the court. Other notable players, such as Mikal Bridges, Karl-Anthony Towns, OG Anunoby, and Jacob Toppin, were also in attendance, creating an impressive display of both basketball talent and high-end street style.

As part of Kith Night’s festivities, the Knicks’ fashion-forward collaboration with Kith highlighted the ongoing connection between sports and lifestyle fashion, bringing energy and a unique atmosphere to Madison Square Garden. Fans and fashion enthusiasts alike celebrated the blend of New York’s basketball heritage and urban fashion culture.

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Legendary Urban Fashion Designer Shabazz Brothers Expand With Si Tu Veux Denim Brand

October 28, 2024 by newhiphopnews

Si Tu Veux Denim, an established leader in streetwear fashion deeply rooted in U.S. hip-hop culture, is proud to announce the launch of its highly anticipated collection: STV Luxury Knits. This new range merges luxury craftsmanship with modern streetwear aesthetics, offering an elevated knitwear experience that speaks to a global audience.

“Luxury Knits by Si Tu Veux represents a new chapter for the brand. We wanted to create something that feels as luxurious as it is wearable, with an authenticity that stays true to our hip-hop roots,” said Barry White, Co-founder and Creative Director for the brand.

The collection draws inspiration from urban culture while incorporating high-quality fabrics and artisanal techniques. Featuring versatile pieces like sweater knit hockey jerseys, sleek cardigans, and textured knit track pants & hoodies, STV Luxury Knits embodies a sophisticated blend of comfort and style, designed with a modern, urban functionality.

Si Tu Veux is not just about fashion—it’s about a lifestyle that resonates with a global community of trendsetters, streetwear afficionados, and creatives. With fans like African pop icon Burna Boy and UK rap star Giggs already embracing the brand, STV Luxury Knits s is poised to connect with audiences who live at the intersection of music, fashion, and Culture.

This new collection aims to expand Si Tu Veux’s presence into new markets, including Europe, the Middle East, Asia, Latin America, and Africa—regions that embrace U.S. hip-hop culture and luxury streetwear.

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SEE IT: Young Thug Rocks ‘I Love Mariah’ (The Scientist) Hoodie to Courtroom

October 25, 2024 by newhiphopnews

Young Thug made a crushing on his GF type of statement in court this week. He was rocking a black hoodie reading “I Mariah” to seemingly profess his love for his girlfriend of three years, R&B artist Mariah the Scientist.

Here’s the post from TMZ’s official ‘X’ Account:

According to our friends at TMZ, the rapper arrived at court on Thursday (Oct. 24) sporting the hoodie, which comes not long after Mariah was denied a virtual visit with him on their third anniversary.

Get this in a video post shared after the love filled moment from Thugger, Mariah described her disappointment, explaining that she’d even stopped at Party City to buy a “Happy Anniversary” banner before heading to the Fulton County Jail, only to find out that the system was down. “I done drove all the way to this motherfucking jail. The jail is like thirty minutes away from the city,” she vented. “It’s not face-to-face, it’s through a screen by the way. I done drove all the way to this motherfucking jail with my little ‘Happy Anniversary’ sign and my motherfucking Scotch Tape for me to get inside of the jail and for them to say the system is down.”

What’s more, despite her frustration, Mariah resolved to try again, saying, “I done did all this shit and now I can’t see my man on my anniversary. It’s always some shit, huh? That’s okay. That’s fine. It’s whatever, I’ll try it again.”

ICYMI, fans may remember their viral video call from January, which drew a lot of attention, but Mariah and Young Thug’s relationship seems to have only grown stronger since. In September, Mariah appeared on the Unapologetically Angel podcast, hosted by Angel Reese, and spoke openly about her dedication to visiting Thugger regularly. During the episode, she even answered a collect call from him.

“It’s cute, you know. I love him,” Mariah told Reese and fellow guest Latto around the 32-minute mark. “It is kind of like [long-distance] but I get to see him in court, so I be going to court. Sometimes I fall asleep in there. I just go to breathe his air… I love my man, yes. I love him.”

Reflecting on their interesting relationship, Mariah added, “It’s hard… If somebody told me that a few months into my relationship my man would get locked up? He’s been locked up now for longer than we were in a relationship before he got locked up.”

As Young Thug’s YSL trial nears, get this, the one-year mark, there’s a possibility of it being declared a mistrial without prejudice, as noted by Judge Paige Reese Whitaker on Wednesday (Oct. 23).

Guessing Thug will be able to tell Mariah in person how he feels if he’s freed.

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Oakley Releases New Collaboration with Satisfy

October 16, 2024 by newhiphopnews

Today marks the official announcement of the new collaboration between running apparel brand SATISFY and Oakley. This unique partnership reimagines eyewear and apparel by merging Oakley’s innovative eyewear with high-performance apparel to elevate your outdoor experiences.

The release is the next chapter of the “Equipment for Our World” collection, featuring Plantaris, the MothTech T-shirt, and the PeaceShell Running Cap, designed for the modern-day adventurer, providing optimal comfort and protection across all terrains.

This collection marks the dawn of a new system built for maximum protection and minimal distraction. Combining Oakley’s heritage with cutting-edge technology, each piece is designed to enhance the journey of the future explorer. Whether on the trail or navigating the urban jungle, these products are crafted to keep you focused on the path ahead:

Plantaris: Plantaris is a bold visual essay inspired from elements found in nature to solve human design challenges, featuring Prizm lens technology, lightweight O Matter frame and Unobtainium® temple tips.
MothTech T-shirt: Blends style and performance with body-mapped ventilation to keep you cool, with a breathable fabric ensuring comfort and optimal performance for every run.
PeaceShell Running Cap: Lightweight, water-repellent fabric offering full protection with an adjustable bungee cord and headlamp-compatible front panel.

The SATISFY® Oakley® Plantaris and accompanying performance apparel will drop globally on October 16th on satisfyrunning.com, Oakley.com, selected Oakley stores and on October 17th at retailers worldwide.

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JanSport Returns To Its Roots With Launch Of Retro Series

October 14, 2024 by newhiphopnews

JanSport, a trusted brand for young people for decades is going back to its roots with the launch of its new heritage-inspired Retro Series – a collection of packs with retro styling that embrace the brand’s original design updated with modern-day features. The collection features four vintage-inspired packs, designed with the past in mind and crafted for everyday use for today.

“When we designed the Retro Series, we wanted to bring back the essence of JanSport’s early days while making sure the collection could keep up with today’s lifestyles,” says Alexandra Reveles, Vice President of Global Brand Management at JanSport. “This launch is a fun nod to our history and a way for Gen-Z to connect with our nearly 60 years of adventure, style, and self-expression.”

Each piece in the Retro Series celebrates JanSport’s heritage with designs that pay tribute to its Pacific Northwest roots while offering modern-day functionality. The collection includes Seattle Pack, Small Seattle Pack, Mini Skip Pack, and the Washington Waist Pack.

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Chanel Brand Names Lupita Nyong’o Newest Esteemed Ambassador

October 1, 2024 by newhiphopnews

Fashion season is in full swing, especially with Paris Fashion Week being a global extravaganza. Now, A-list actor Lupita Nyong’o has been named Chanel’s newest ambassador, as reported exclusively by WWD.

Check this out, the French fashion house made the announcement following the actress’s appearance at its Spring 2025 ready-to-wear show, held at the Grand Palais on the final day of Paris Fashion Week.

When it comes to Chanel’s track record, Nyong’o, 41, joins the ranks of previous esteemed ambassadors, including Whitney Peak, Margot Robbie, Riley Keough, Charlotte Casiraghi, and Kristen Stewart.

While speaking to the Associated Press, the actress expressed her excitement about this new role, stating, “It’s a great honor. Chanel is a legacy brand with a long history. And to be the newest face of it feels monumental. I feel very, very proud and excited to take this new journey with a brand that I think is dynamic and always feminine and regal.”

When reflecting on the influence of fashion, Nyong’o reflected on the impact of fashion icon Bethann Hardison, whose pioneering work for diversity in the industry during the 1960s and 1970s left a lasting impact. Hardison gained recognition after participating in the historic 1973 Battle of Versailles fashion show and became one of the first prominent Black models.

“I would hope that there is a message for little girls,” Nyong’o said. “My work as an actor and as an author, as a podcast maker, and now as a brand ambassador, is to change that by just occupying the space.” She emphasized how representation in these roles can inspire others and reshape perceptions, saying that when someone occupies a space that was once empty, it alters how people see themselves and the world around them.

As for Hollywood, Nyong’o voiced the lead character in The Wild Robot, a DreamWorks Animation feature that premiered at the Toronto International Film Festival on Sept. 8, 2024, and was released in U.S. theaters on Sept. 27, 2024.

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Drake’s OVO Clothing Brand Collabs With Yale University For Merch Drop

September 28, 2024 by newhiphopnews

Despite all the so called ambiguity around Drake post rap beef and all that jazz, his brand seems to still moving forward. Specifically, Drizzy’s clothing brand, October’s Very Own (OVO), just dropped a collaboration with Yale University for a limited-edition merchandise collection. Where can you find it? Well, it’s out now and available both in-store at the Yale Bookstore and online at the OVO website.

Get this, the collection includes four items, with the “Campus Varsity Jacket” being the priciest at $678, while the “Campus T-shirt” and “Campus Sportcap” are priced at $68 each.

Not too bad. Just depends on your tastes when it comes to these type of capsule collections.

Here’s what Deron Michael, general merchandising manager at the Yale Bookstore, said about the collection, breaking down how it caters to a youthful, urban aesthetic: “Drake is all about hip-hop, and the kids love hip-hop, so it’s really catering to the aesthetic that the kids are looking for: oversized, urban flare, eye-catchy.” The collaboration was made possible through Barnes and Noble College, which operates the Yale Bookstore.

Now despite the high price tag, although we doubt most Yale students are worried about that part, Michael noted the collection’s growing popularity since its launch on September 20, stating, “Like any other expensive brands we have as well, nothing goes off the shelves, but it’s catching eyes, and the pieces that he created are eye-catching and really nice.” The bookstore has already sold one jacket, several hoodies, and a few shirts.

A key component to making this happen was a green light from Yale’s department of marketing and trademark licensing. They approved the use of the Yale logo for the OVO collection, according to Paul Murawski, director of the department. The collection marks a significant collaboration between the Ivy League school and a popular cultural brand, following Drake’s previous mention of Yale in his 2011 track “Make Me Proud.”

Interestingly, Matt Letourneau, a Yale student and campus manager for Fresh Prints, believes the collection will appeal more to alumni than students, due to its high price point. He noted, “I think that it’s good for Yale’s brand to appeal to pop culture like that. I think it’s a smart step for Yale because it offers a reputable designer that they know people are going to like here at school.”

Oh but wait, Yale isn’t the only higher education to benefit from the collab with OVO. In addition to Yale, OVO has released similar collections for Stanford, the University of Cambridge, the University of Toronto, and the University of Western Ontario. While Barnes and Noble is facilitating the sale of OVO merchandise at Yale, other schools have received apparel from Travis Scott’s “Jack Goes Back to College” collection, which was released earlier this year. However, Scott’s collection, which includes a wider range of items, did not feature any Ivy League schools.

As you can expect, OVO’s “Campus Varsity Jacket” and “Campus Fleece Hoodie” from the University of Western Ontario collection have already sold out online, reflecting strong demand for the brand’s university-themed collaborations.

Looks like it’s business as usual for OVO and feels like they’re winning on this front.

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Cedric Hudson: Redefining Athletic Wear with The Don Pant and Beyond

September 25, 2024 by newhiphopnews

Cedric Hudson, VP of Men’s Design at Fabletics, is a visionary in the fashion world, driving innovative design with a bold mission to fuse function, style, and purpose. Based in Los Angeles, Hudson has an impressive background that includes collaborations with Adidas, Reebok, and the iconic YEEZY line by Kanye West. As the creative force behind Fabletics’ men’s designs, Hudson’s latest achievement—the meticulously crafted Don Pant—redefines what modern athletic wear can be.

In an exclusive interview, Hudson opened up about his personal design philosophy, his creative journey, and how The Don Pant represents a new era for both Fabletics and everyday menswear.

Cedric Hudson

From Vision to Reality: The Creation of The Don Pant

Hudson’s career is built on pushing boundaries, a trait that guided him while creating The Don Pant. When asked about his inspiration behind the project, Hudson explained, “There are some good pants out there, but not great. The main component of these garments, the fabric, was not accomplishing enough for the wearer. So, we set out to rectify that.”

The journey to create The Don Pant was a three-year process, driven by the desire to craft a garment that would perform at a high level while maintaining a refined aesthetic. Hudson’s team built the fabric from the ground up, emphasizing both versatility and function. “We knew we wanted this fabric to not just look refined but perform at a high level, which is part of the activewear roots of Fabletics.”

Empowering the Dreamers and Hustlers

Hudson’s designs have always been more than just clothing—they’re a mindset. The Don Pant was developed with this philosophy in mind, catering to individuals with ambition and drive. As Hudson put it, the design is made for “shot-callers, hustlers, and dreamers.” He further elaborates, “When you are truly tapped in and focused on whatever goal you are trying to achieve, the last sensation you want to feel is of being slowed down or held back.”

The water-repellent fabric is just one of the elements that ensures ease of transition from work to play. For Hudson, it’s all about empowering the wearer. “A minor spill during the movement of my day won’t stop me in my tracks,” he said, underscoring how the design meets the demands of a busy, ambitious lifestyle.

Collaboration at the Heart of Design

For Hudson, The Don Pant is more than just a piece of clothing—it’s a symbol of teamwork and community. After three years of development, Hudson reflects on how collaborative design played a crucial role in bringing this garment to life. He credits his team, including fabric developer Margaret Dunne and tech designer Albert La Coria, as instrumental in shaping the final product. “This pant represents community and the power of collaborative design,” Hudson shared, expressing deep gratitude for his colleagues.

His emotional connection to teamwork, particularly in the design world, shines through. “You can feel the magic happening, and I believe that only really occurs when participating in team-oriented design arenas,” Hudson explained, revealing the joy he finds in working alongside like-minded creatives.

Pushing the Boundaries of Modern Menswear

Hudson’s work on The Don Pant pushed him to rethink the boundaries of modern menswear. He spoke candidly about the challenges and discoveries that arose during the creative process. “With any creative endeavor, there is always an amount of beautiful discovery that happens, and you just have to be paying attention to recognize it and act upon it,” he said.

The project offered multiple “ah-ha!” moments, which Hudson and his team embraced. These discoveries not only shaped the pant itself but also opened new avenues for future designs. “We are excited to continue to expound, not only on how he and she dresses, but also how they experience the garments,” he added, hinting at what’s to come from Fabletics under his creative direction.

Beyond Fashion: A Holistic Approach to Design

Hudson’s approach to design extends far beyond fashion. He is also the founder of Contemporary Athletics, a brand and storytelling vessel that uses design to provoke dialogue. His creativity spans multiple disciplines, including furniture design. His award-winning Greensboro Chair, crafted to honor the 1960 sit-in protests, merges design, history, and social justice in a way that’s deeply personal.

Whether it’s designing game-changing athletic wear or paying homage to significant moments in history, Cedric Hudson’s work is driven by a desire to make a difference. His commitment to innovation and community ensures that his designs speak to more than just fashion—they tell a story, connect people, and reflect a dedication to purposeful creativity.

As for what’s next? Hudson is ready to continue shaping the future of fashion with an eye on both form and function. With The Don Pant now a flagship piece in Fabletics’ collection, it’s clear that Cedric Hudson’s vision is one that will keep evolving, influencing, and inspiring the next generation of dreamers.

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