Tyla Stars in Gap’s Spring 2024 Campaign Celebrating Original Style with Linen Collection

Tyla Stars in Gap's Spring 2024 Campaign Celebrating Original Style with Linen Collection

Gap, the renowned American fashion brand, introduces its Spring 2024 campaign, spotlighting linen as the canvas for individual style expression. Embracing fashion, music, and dance, the campaign features GRAMMY® Award–winning artist Tyla and showcases Gap’s Linen Collection with seamless motion and effortless movement.

Set to the worldwide hit “Back On 74” by the BRIT Award–nominated Jungle, the campaign’s original choreography by Shay Latukolan is directed by Jungle’s J Lloyd and Charlie Di Placido. Inspired by the track’s TikTok phenomenon, the campaign celebrates creativity and authenticity.

Tyla, the South African sensation, brings her Billboard Hot 100 hit “Water” to Gap’s campaign, aligning her unique style with Gap’s dedication to originality. Jungle, founded by childhood friends J Lloyd and Tom McFarland, adds their genre-blurring mix to the campaign.

“It’s an absolute honor to be in a Gap campaign – so many iconic artists have worked with Gap and I now get to be one of them,” said Tyla. “I’m excited for my fans to see me do a new type  of dance where I’m styled in comfortable clothes with my own personal touches. It was really fun – a true celebration of music, fashion and dance.” 

“Working with talent who embody the spirit of originality is not just a choice, but a commitment to our brand’s heritage,” said Mark Breitbard, Gap’s President and CEO. “This campaign pays homage to Gap’s iconic musical ads of the past while embracing the diverse voices and talents that shape our present and future. We continue to draw inspiration from artists who authentically express themselves, using Gap style to reflect their unique personalities.”

The Linen Collection offers iconic silhouettes in versatile linen fabrications, allowing for free-flowing movement and effortless style. Gap’s Spring 2024 campaign launches today across digital media, out-of-home, video, social, and brand channels, inspiring individuals to express their originality. Stay tuned for more updates and a Gap x Jungle x Tyla in-store playlist on Spotify.

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Kanye West Says Adidas is Suing Him for $250M While Dropping Fake Shoes in His Name

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Kanye West is not here for the sale of the new Yeezys. After the brand announced a new stock drop at the end of the month, Kanye hit the net with a message, stating he was sued.

“Not only are they putting out fake colorways that are not approved, they are suing me for $250 million,” Ye said. “And they also not paying me for these shoes they are putting out that has my name on it.

“They are using contract clauses and 50 years of business experience to rape an artist – one of y’all favorite artists – right in front of y’all in broad daylight.”

According to Complex, Adidas announced the remaining release of its Yeezy stock on Feb. 29. The “Steel Grey” Yeezy Boost 350 V2 will be available for $230 by using the Confirmed app, Adidas app, or Adidas.com.

Adidas also teased additional sneakers, showing an image with silhouettes of the Yeezy Foam Runner, the Yeezy 500, the Yeezy Boost 350 V2, and the Yeezy Slides.

Meanwhile, Kanye West delivered a message to fans to not buy them. “Anybody who loves Ye would not buy these fake Yeezys [.] I never made these color ways [.] I’m not getting paid off of them and adidas is suing me.”

You can see his full statement below.

In Sept. 2023, Ye received words of support from Adidas CEO Bjørn Gulden. In an interview, Gulden stated he doesn’t believe Kanye West is a bad person.

“And then as creative people he did some statements which wasn’t that good,” Gulden said. “And that caused Adi to break the contract and withdraw the product. Very unfortunate because I don’t think he meant what he said and I don’t think he’s a bad person it just came across that way.

“That meant we lost that business. One of the most successful collabs in history — very said. But again, when you work with third parties that can happen. It’s part of the game.”

Adidas reports a revenue of $437 million in the first release of leftover Yeezy sneakers from their nixed deal with Ye, formerly known as Kanye West. The first run of shoes hit online in June, selling out. The second run began to sell on Wednesday.

The sale of the sneakers was the efforts to empty their inventory responsibly. After the first launch, CEO Bjørn Gulden said, “We will continue to carefully sell off more of the existing Yeezy inventory,”

Adidas has also announced the donation of over 10 million euros to groups like the Anti-Defamation League, the Philonise & Keeta Floyd Institute for Social Change, and Robert Kraft’s Foundation to Combat Antisemitism.

According to Billboard, 20% to 25% of the stock was unloaded in the first sale.

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Adidas Announces New Yeezy Stock, Kanye West Calls Them ‘Fake’

kanye west adidas

More Yeezy sneakers are on the way from Adidas. According to Complex, Adidas announced the remaining release of its Yeezy stock on Feb. 29.

Sneaker collectors can get the “Steel Grey” Yeezy Boost 350 V2 on the day above for $230 by using the Confirmed app, Adidas app, or Adidas.com.

Adidas also teased additional sneakers, showing an image with silhouettes of the Yeezy Foam Runner, the Yeezy 500, the Yeezy Boost 350 V2, and the Yeezy Slides.

Meanwhile, Kanye West delivered a message to fans to not buy them. “Anybody who loves Ye would not buy these fake Yeezys [.] I never made these color ways [.] I’m not getting paid off of them and adidas is suing me.”

You can see his full statement below.

In Sept. 2023, Ye received words of support from Adidas CEO Bjørn Gulden. In an interview, Gulden stated he doesn’t believe Kanye West is a bad person.

“And then as creative people he did some statements which wasn’t that good,” Gulden said. “And that caused Adi to break the contract and withdraw the product. Very unfortunate because I don’t think he meant what he said and I don’t think he’s a bad person it just came across that way.

“That meant we lost that business. One of the most successful collabs in history — very said. But again, when you work with third parties that can happen. It’s part of the game.”

Adidas reports a revenue of $437 million in the first release of leftover Yeezy sneakers from their nixed deal with Ye, formerly known as Kanye West. The first run of shoes hit online in June, selling out. The second run began to sell on Wednesday.

The sale of the sneakers was the efforts to empty their inventory responsibly. After the first launch, CEO Bjørn Gulden said, “We will continue to carefully sell off more of the existing Yeezy inventory,”

Adidas has also announced the donation of over 10 million euros to groups like the Anti-Defamation League, the Philonise & Keeta Floyd Institute for Social Change, and Robert Kraft’s Foundation to Combat Antisemitism.

According to Billboard, 20% to 25% of the stock was unloaded in the first sale.

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Darucci Leathers Lights Up NYFW ’24 with Spectacular Closing Show

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In a bold departure from the traditional Fashion Week schedule, Darucci Leathers & Furs closed out NYFW ’24 with a spectacular showcase that left attendees in awe. Held in a secret location, the exclusive event was a testament to the brand’s commitment to redefining luxury in the fashion world.

The evening was magnified by the presence of notable influencers, actors, and industry moguls who gathered to celebrate Darucci’s latest collection. From Daniel Jean, Ms. Emmanuel, Peter Gunz, celebrity publicist Lynn Hobson, celebrity Realtor Jiton Greene, actress Katherine K. Nunez, and actor Tyler Lepley, the event boasted a diverse mix of talents and personalities.

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As the runway came to life, models including Tahiry Jose and blogger itsBizkit captivated the audience with their confidence and poise, showcasing Darucci’s latest offerings with unparalleled elegance. The collection, featuring a breathtaking array of coats and furs, highlighted the brand’s exquisite craftsmanship and unwavering dedication to luxury.

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Front row, music and business mogul 50 Cent watched intently, his presence serving as a testament to the event’s significance in both the fashion and entertainment spheres. His endorsement underscored Darucci’s position as a leader in the luxury fashion industry.

“We had an amazing turnout and time,” reports Brandon Alexander, Darucci’s Marketing Director. His words echoed the sentiment of the evening, reflecting the collective effort that made the event a resounding success.

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The choice of a secret location, coupled with the decision to showcase the collection a week after the main Fashion Week festivities, further emphasized Darucci’s commitment to creating an exclusive and unforgettable experience for attendees.

With the support of prominent figures from various sectors and a successful turnout, Darucci Leathers & Furs has set a new benchmark for what a fashion show can be outside the conventional schedule. As the fashion world eagerly anticipates what’s next, Darucci has firmly established itself as a brand that exceeds expectations and continues to push the boundaries of luxury fashion.

Check out more looks from the epic close of NYFW 24′

CLICK HERE for more info.

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Chivas Regal Illuminates Golden Hour in Partnership with Luxury Couture Designer Duo Falguni Shane Peacock

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Chivas Regal, an icon of luxury blended Scotch whisky, is merging cocktails, fashion and couple goals with the launch of a new limited-edition “Golden Hour Glow Up” Set, featuring matching tailored tracksuits from global fashion brand Falguni Shane Peacock. Renowned for their elegant craftsmanship, the husband-and-wife fashion duo drew creative inspiration from Chivas’ “United is the New Gold” campaign to create an exclusive at-home Black Tie dress code perfect for Golden Hour.

“United is the New Gold celebrates the wealth of togetherness and we’re thrilled with Falguni and Shane’s creative interpretation, whose global success is a true testament to what can be accomplished as a pair,” says Emily Lane, Chivas Brand Director at Pernod Ricard USA. “The striking tracksuits blend boldness, modernity and status – while still flexing the luxury and distinguished heritage long associated with Chivas. This partnership elevates the notion of couple style and delivers the perfect backdrop for that Golden Hour timeframe – when partners can switch off from the grind and reclaim a moment of connection.”

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The tailored tracksuit incorporates the elegant and glam design that Falguni Shane Peacock is known for, made from high-quality fabric infusing black and gold colorways that draw on Chivas’ brand world and United is The New Gold aesthetic. Each set features the same heart-shaped “Luckenbooth” logo depicted on Chivas Regal bottles worldwide, an ancient Celtic symbol representing love and togetherness.

“This partnership with Chivas feels so authentic to us and who we are as a couple and team that proudly supports each other and our shared success,” said Falguni and Shane Peacock, Founders, Falguni Shane Peacock. “This collaboration delves into the playful concept of Black Tie at-home that is relaxed, yet still elicits luxury cues through the lens of our design aesthetic – a tailored tracksuit that is also perfect for lounging.”

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DDG Drops New Collection With Anti Social Social Club Titled ‘Who We Hate to Be’

DDG Drops New Collection With Anti Social Social Club Titled 'Who We Hate to Be'

DDG has much to celebrate, including welcoming a newborn with girlfriend Halle Bailey. And while he’s made his mark both on YouTube and in the rap game, he’s now diving head-on into the fashion world.

Fresh off his trip overseas for Paris Fashion Week, DDG returns to drop his newest collection with Anti Social Social Club. The collection is aptly titled “Who We Hate To Be,” boasting signature designs from the popular streetwear brand and new accessories such as the 3M Scotchlite hat.

“My love for both streetwear and couture is no secret,” says DDG about the campaign. “I’ve been rocking with Anti Social Social Club for years, so it’s a real honor to partner with them for their newest drop. My creativity doesn’t stop at music and through collaborations like this, I’m able to share my broader artistic vision in fashion.”

This is certainly not the first collab with a rapper for Anti Social Social Club, following collaborations with Rich The Kid and 1500 or Nothin’, the latter of which paid tribute to the late Nipsey Hussle.

Anti Social Social Club shared the same sentiments: “When we learned that DDG was a fan of Anti Social Social Club, we were excited to shoot and style him in ASSC’s iconic Mind Games graphic, with a flare from the reflective material, including our 3M Scotchlite hat. Among his peers, DDG stands out as a rapper and artist with a uniquely strong connection to fashion, and we look forward to seeing him grow in the streetwear community. It’s a pleasure to feature him in a campaign and deliver his fans a unique collection.”

The collection will be available for purchase at Anti Social Social Club’s online store starting Saturday, Feb. 17th.

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Detroit Pistons and Royce 5’9” Collaborate on J. Dilla-Inspired Retail Collection

Detroit Pistons and Royce 5’9” Collaborate on J. Dilla-Inspired Retail Collection

The Detroit Pistons have announced a retail collaboration with Detroit-born rapper, songwriter, and producer J. Dilla, celebrating his life and legacy in music and culture. The capsule collection will be available on March 13 exclusively on Pistons313Shop.com, coinciding with what would have been Dilla’s 50th birthday.

Recognized as one of the greatest hip-hop producers of all time, J. Dilla’s influence extends far beyond his hometown. The Pistons, in partnership with Dilla’s Estate and his family, felt compelled to share his story, especially following the recent 50th anniversary of hip-hop.

“Those familiar with Dilla’s musical genius understand his impact on hip-hop but there are still so many  who aren’t familiar with his legacy,” said Bilal Saeed, VP of Brand & Marketing Strategy. “The Pistons  wanted to tell his story in a creative way while also continuing to shed light on the city’s impact on music  around the world.” 

“It has honestly been a long time coming,” Dilla’s daughter Ja’Mya Yancey said. “I am just so glad that we were finally able  to do something so major through the appropriate channels and highlight my dad in a way that was fun  and exciting while respecting his estate at the same time.”  

“It means a lot to see the estate and the Pistons collaboration in celebrating and continuing my father’s  legacy,” Ty’Monae Whitlow, J. Dilla’s second daughter, said. “Seeing the love Detroit has for him and for us as a family is  heartwarming. I can’t wait to be a part of and to see what the collaboration entails.”  

Designed in collaboration with Detroit-based rapper Royce 5’9”, who served as the project’s art director, each piece in the collection pays homage to J. Dilla’s unique style and contributions to music. Royce, having worked closely with Dilla before his passing, sees this collaboration as a way to honor his legacy and complete their “unfinished business.”

“Dilla’s enduring legacy is a treasure that must be safeguarded at any expense,” said Royce. “It is a great  honor to be responsible for curating his likeness in this exclusive merchandise drop entrusted to me by  his estate and the Pistons. This campaign holds major significance not just for myself, but also for the city  of Detroit and the hip-hop community as a whole.”

The collection’s unveiling will lead to 313 Day, a significant date for Detroit when the Pistons will host the Toronto Raptors at Little Caesars Arena. This collaboration celebrates J. Dilla’s impact and fosters a connection between Detroit’s music and sports culture.

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Gap and Dapper Dan Unveil Expanded Spring Collection, Embracing Western Denim Looks

Gap and Dapper Dan Unveil Expanded Spring Collection, Embracing Western Denim Looks

Gap and fashion icon Dapper Dan have introduced their latest spring collection, showcasing head-to-toe western denim styles inspired by the original cowboy. The 22-piece capsule marks a significant expansion from previous collections, offering customers a wider range of Dapper Dan‘s signature logomania universe infused into Gap’s iconic product styles and fabrics.

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Captured in a 2-minute film by photographer Joshua Kissi, the collection features diverse faces from Harlem’s Graham Court apartment building, celebrating the community that inspires Dapper Dan.

The DAP GAP logo hoodie is central to the collaboration and is now available in four new colorways. Dapper Dan aims to destigmatize these hoodies in the community, reclaiming them as symbols of evolving clothing and brand identity in today’s culture.

In addition to the iconic logo hoodies, the spring capsule introduces styles across various categories, including a denim kimono jacket, Western-style button-down shirts, embroidered Oxford shirts, and houndstooth denim jackets with matching pants. The collection also features GapKids and babyGap items, making it the largest Dapper Dan collaboration.

Launching on February 9, the collection will be available at select Gap stores nationwide and online, catering to sizes from kids’ 8 to adult XXXL, with prices ranging from $25 to $158.

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Lids Reveals NFL Gear Sales Trends Ahead of Super Bowl LVIII

Lids Reveals NFL Gear Sales Trends Ahead of Super Bowl LVIII

As anticipation builds for Super Bowl LVIII in Las Vegas, leading sports retailer Lids has unveiled insightful infographics based on recent sales data, offering intriguing insights into the NFL’s popularity during the 2023-24 season.

The infographics cover a range of categories, including the “Best Selling NFL Teams By State,” “Best Selling NFL Player Jerseys by State,” “Top 10 NFL Teams by Total Team Sales,” “Top 10 NFL Jerseys,” and “Top 10 NFL EmbroidiGraphs.” These visuals are derived from in-store net sales data across Lids locations throughout the season.

Key highlights from the data include Micah Parsons of the Dallas Cowboys emerging as the overall top-selling jersey. At the same time, Philadelphia Eagles’ quarterback Jalen Hurts dominates with the top-selling jersey in most states, totaling 13.

Despite limited playing time due to injury, Aaron Rodgers of the New York Jets secures a spot in the Top 10 in gear sales, illustrating his enduring popularity. The New York Giants also outpaced the Jets in sales within their home state.

Green Bay Packers’ fans strongly support Jordan Love, making him the top jersey purchase in Wisconsin, a shift from last year’s preference for rival Bears quarterback Justin Fields.

Other notable findings include the Philadelphia Eagles outselling the Pittsburgh Steelers in Pennsylvania and the Dallas Cowboys leading gear sales even in states with NFL franchises like North Carolina, home to the Carolina Panthers.

In California, the San Francisco 49ers dominate sales, while Christian McCaffrey of the Carolina Panthers outsells Justin Herbert of the Los Angeles Chargers in jersey sales.

The Miami Dolphins emerge victorious in Florida, outselling the Tampa Bay Buccaneers and showcasing the team’s strong fan base and merchandise appeal.

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Camron Debuts New Track With Swizz Beatz In KITH Campaign

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As a part of a campaign with boutique clothing line KITH and their new record label, Camron has teamed up with Swizz Beatz to release a new song entitled “Last Stop”.

This song is actually the first song to be released on KITH’s new music label.

In a statement, KITH said, “KITH presents its first delivery of Spring 2024 — an elevated take on transitional wardrobing featuring new silhouettes and staple classics expressed in lighter springtime hues. To celebrate the launch of this collection, KITH is proud to announce the release of its first single, ‘Last Stop,’ featuring longtime friends of the brand, Cam’ron and Swizz Beatz. This song serves as the soundtrack to KITH Spring 2024, which features Cam’ron as the face of this season’s campaign.”

Cam and KITH have a history of collaborations, with the Harlem native and his fellow Diplomats Jim Jones and Juelz Santana performed freestyles at the launch of KITH’s collaboration with the New York Knicks at Madison Square Garden.

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