Reebok Unveils ‘Big Game’ Pack in Honor of Emmitt Smith’s Legacy

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Reebok pays homage to football legend Emmitt Smith with the unveiling of the “Big Game” pack, featuring revamped versions of iconic turf trainers – “Preseason ’94 Mid” and “ES22.” Both shoes, integral to Smith’s illustrious career, receive celebratory Vegas-inspired makeovers.

Preseason ’94 Mid “Big Game” (100202787, $130): A revival of the ’90s training collection, the “Preseason ’94” boasts a high-contrast black, cool grey, silver, and white palette. The elevated mixed-material build, incorporating leather, mesh, and smooth suede, sits atop a speckled midsole and chunky rubber outsole, capturing the essence of off-season training.

ES22 “Big Game” (100074726, $180): Originally launched in 1996, the “ES22” returns with a stealth grey and black execution. A signature model for Emmitt Smith, it showcases Reebok’s mid-’90s design language, featuring Viz-Hex cushioning technology, a robust lugged outsole, ghillie lacing system, ‘broken-glass’ branding hits, and a high-contrast color palette. The “ES22 Big Game” pays homage to Smith’s MVP and championship-winning season 30 years ago, marking a celebration of football on its grandest stage.

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Reebok Unveils ‘Create What Makes You’ Lifestyle Collection Marrying ’80s and ’90s Nostalgia

Reebok Unveils 'Create What Makes You' Lifestyle Collection Marrying '80s and '90s Nostalgia

Reebok, the renowned sports culture brand, has introduced its latest lifestyle collection, “Create What Makes You.” This capsule breathes new life into the iconic branding of the ’80s and ’90s, merging nostalgic inspiration with innovative design.

The collection showcases a distinctive feature – the tongue label on each shoe seamlessly combines one-half of Reebok’s star crest from the ’80s with one-half of the vector branding from the ’90s, symbolizing the fusion of past inspiration for a future impact.

Highlighted silhouettes include the Classic Leather, drawing inspiration from thrifting with vintage aesthetics, and the Club C 85, a retro-inspired iteration combining design elements from its storied past. The Club C Revenge for Women reinvents vintage by blending retro elements from the ’80s and ’90s to create a fresh look.

Accompanying the footwear is a range of vintage-inspired apparel featuring essentials like cover-ups, shorts, tank tops, and hoodies. The Create What Makes You collection is set to hit the shelves on February 1, 2024, and will be available on Reebok.com.

You can see the collection below.

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PUMA Hoops Unveils the MB.03 Chinese New Year

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In an exciting announcement, PUMA Hoops has revealed the first colorway of the MB.03 for 2024 – the striking MB.03 Chinese New Year edition. Launched in celebration of the Lunar New Year, this signature shoe from NBA star LaMelo Ball features a vibrant metallic gold colorway with intricate design elements paying homage to the Lunar Calendar and the Year of the Dragon. Packed with PUMA Hoops innovations, including NITROFOAM™ for explosive movements, the MB.03 Chinese New Year is set to elevate both your game and your style.

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The Chinese New Year edition of the MB.03 showcases a bold and elegant design that captures the spirit of the Lunar New Year festivities. The metallic gold hue symbolizes prosperity and good fortune, aligning with the traditional color palette associated with the celebration. Intricate details inspired by the Lunar Calendar and the powerful imagery of the Dragon add a unique touch to the shoe’s aesthetic.

This exclusive release is scheduled to hit the market on Friday, January 12, with a retail price of $125. Basketball enthusiasts and sneaker aficionados can secure their pair through various channels, including PUMA’s official website (PUMA.com), the PUMA mobile app, and the PUMA NYC Flagship Store. Additionally, the MB.03 Chinese New Year will be available at prominent retail partners such as Foot Locker, Champs Sports, Foot Locker Canada, and Champs Sports Canada.

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Reebok Announces Collaborative Partnership with Multifaceted Artist Tobe Nwigwe

Reebok Announces Collaborative Partnership with Tobe Nwigwe

In a dynamic move, Reebok, the iconic sports culture brand, unveils a multi-year partnership with artist, actor, and visionary Tobe Nwigwe. Recognizing Nwigwe’s unique journey from football standout to global superstar, Reebok aims to expand its legacy of collaborating with leading hip-hop artists. The partnership introduces the Reebok by Chukwu collection, showcasing co-designed footwear and apparel starting in 2024, blending fashion and lifestyle elements and further establishing Reebok in music and fashion.

Hailing from Houston, Tobe Nwigwe, a first-generation Nigerian-American, faced a career-ending football injury during his senior year at university, prompting a profound life pivot. Embracing his faith and the belief in “make purpose popular,” Nwigwe evolved into a global phenomenon. Beyond his musical success, he has made waves in film, fashion, and philanthropy, notably founding TeamGINI, a Houston-based non-profit supporting local youth in finding their purpose.

“I’m honored to partner with a brand like Reebok that represents so many iconic moments in culture and possesses timeless designs that have spanned generations. I can still vividly remember fighting with one of my best friends in middle school over who could first get their hands on the latest Question drop,” said Tobe Nwigwe, Reebok’s newest brand partner. “I’m excited to bring my point of view and join our worlds together to create something truly special.”

Reebok CEO, Todd Krinsky said, “Collaborating with creatives and hip-hop artists has been an integral piece of Reebok’s heritage since we became one of the first sneaker brands to do so in the ‘90s. We are thrilled to continue this legacy and partner with a true creative visionary who is not only helping to define the next era of the genre, but is also leveraging his passion, drive, and talent to create positive change. Tobe is coming in with incredible energy and a strong point of view on fashion and culture and I can’t wait to see how this translates into his upcoming collections and work with us.”

Through this collaboration, Nwigwe and Reebok will amplify the impact of TeamGINI, extending their mission-driven work. The first limited-edition capsule collection, ‘Reebok by Chukwu,’ will be released in Fall 2024. Follow @Reebok and @tobenwigwe for more information on this exciting collaboration.

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WATCH: Travis Scott Gives Unreleased Nike Collaboration to Fan During Chicago Show

Travis Scott Named as Suspect in New York City Assault Investigation

Travis Scott took the shoes off his feet and gave them to a fan at his Utopia show in Chicago. Making the moment more special, the shoes were the unreleased Shark-a-Don “Beechtree,” which, according to Sneaker Freaker, is a hybrid of the Nike Shark and Spiridon.

The recipient shared the image of the shoes on his Instagram, which you can see below.

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Jordan Brand to Drop ‘Black Toe Reimagined’ Air Jordan 1 in 2024

Jordan Brand to Drop 'Black Toe Reimagined' Air Jordan 1 in 2024

With news of the Air Jordan 11 “Columbia” on the way, Jordan Brand’s 2024 news continues to drop with the announcement of the Air Jordan 1 “Black Toe” Reimagined.

According to Sneaker Files and ZSneakerheads, the sneaker, originally released in 1985, will arrive for the 2024 Holiday season. The “Black Toe” will be the sixth edition of the “Reimagined” series. There are currently no details on what materials will make up the sneaker, and an official announcement won’t come until 2024.

Speaking of the Retro 11 announcement, the “Columbia” Retro 11 first debuted during the 1996 NBA All-Star Game and retroed in 2001 and 2014. Jordan Brand has not confirmed the release but will likely do so next year.

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Jordan Brand Expected to Retro Jordan 11 ‘Columbia’ in 2024

Jordan Brand Expected to Retro Jordan 11 'Columbia' in 2024

The Air Jordan Retro 11 Gratitude just dropped and sneakerheads already got their eyes on next year’s Christmas release. According to ZSneakerheadz and Sneaker Files, the Retro 11 will be the “Columbia.”

The “Columbia” Retro 11 first made its debut during the 1996 NBA All-Star Game and retroed in 2001 and 2014. Jordan Brand has not confirmed the release but is likely to do so next year.

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Jayson Tatum Unveils Tatum 2, His Second Signature Shoe with Jordan Brand

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In collaboration with Jordan Brand, NBA star Jayson Tatum has announced the release of his second signature shoe, the Tatum 2.

Crafted for emerging athletes, the Tatum 2 embodies a fluid, lightweight, and durable design, prioritizing efficiency and longevity on the court. Following the success of his debut shoe, the Tatum 2 stands out as one of the lightest in Jordan Brand’s performance line.

Featuring an Air Strobel for responsiveness and a flexible feel, the shoe ensures a smooth heel-to-toe transition for enduring comfort during games. The design elements, including color, materials, and updated features, reflect Tatum’s family, upbringing, and personal journey to basketball stardom. Jordan Brand and Tatum introduced the first two colorways, “Momma’s Boy” and “Vortex,” offering fans a stylish and performance-driven option for the next generation of athletes.

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Reebok and Adsum Unveil the Reebok x Adsum Club C Mid

Reebok and Adsum Unveil the Reebok x Adsum Club C Mid

In a reunion of creative forces, Reebok and American clothing brand Adsum have officially launched the Reebok x Adsum Club C Mid. Building on the success of their 2020 collaboration with the Club C Revenge, this new release combines Reebok’s heritage design elements with Adsum’s signature twist, maintaining the design continuity seen in their previous partnership.

The Reebok x Adsum Club C Mid showcases a rich path tone brown color palette, deviating from the all-white look of the original Club C. Drawing inspiration from the gum soles of the ’70s and ’80s, the shoe features a dark, semi-translucent rubber sole for a grounded feel.

The collaboration introduces notable changes, including the revival of the OG Terry on the collar lining, an electric periwinkle collar insole, and the incorporation of suede in two new areas. The Club C Mid also boasts added ankle support, distinguishing it from its predecessor, the Club C Revenge.

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Nike Unveils Cutting-Edge Running Innovations: Alphafly 3, Zegama 2, and Pegasus Trail 5

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Today, Nike is introducing its latest advancements in running technology with the launch of three groundbreaking models: Alphafly 3, Zegama 2, and Pegasus Trail 5. Each innovation elevates performance, supporting personal bests and trail adventures.

The Nike Alphafly 3 is a marathon-speed powerhouse, representing the lightest and most rigorously tested Alphafly to date. Endorsed by elite athletes and powered by Nike Air Zoom, it aims to break barriers in the marathon for athletes of all paces.

For trail enthusiasts, the Nike Pegasus Trail 5 embodies the workhorse spirit of the iconic Pegasus, offering a seamless transition from road to trail. Its fifth iteration promises a smooth ride, enhanced durability, and superior traction for runners exploring various terrains.

The Nike Zegama 2 is a must-have for trail runners pushing boundaries and seeking top-tier gear. This max-cushioning shoe undergoes significant updates, focusing on improved cushioning, support, stability, and grip to provide a fresh-leg feeling on diverse terrains and for any distance.

Nike continues to redefine the running experience, offering cutting-edge solutions that cater to the diverse needs of athletes, whether they’re chasing marathon records or conquering challenging trails.

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