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Jayson Tatum Unveils Tatum 2, His Second Signature Shoe with Jordan Brand

December 26, 2023 by newhiphopnews

In collaboration with Jordan Brand, NBA star Jayson Tatum has announced the release of his second signature shoe, the Tatum 2.

Crafted for emerging athletes, the Tatum 2 embodies a fluid, lightweight, and durable design, prioritizing efficiency and longevity on the court. Following the success of his debut shoe, the Tatum 2 stands out as one of the lightest in Jordan Brand’s performance line.

Featuring an Air Strobel for responsiveness and a flexible feel, the shoe ensures a smooth heel-to-toe transition for enduring comfort during games. The design elements, including color, materials, and updated features, reflect Tatum’s family, upbringing, and personal journey to basketball stardom. Jordan Brand and Tatum introduced the first two colorways, “Momma’s Boy” and “Vortex,” offering fans a stylish and performance-driven option for the next generation of athletes.

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2 SU24 Tatum 2 Vortex Family — 2_SU24_Tatum_2_Vortex_Family

2 SU24 Tatum 2 MommasBoy Secondary — 2_SU24_Tatum_2_MommasBoy_Secondary

1 SU24 Tatum 2 Vortex Hero — 1_SU24_Tatum_2_Vortex_Hero

1 SU24 Tatum 2 MommasBoy Hero — 1_SU24_Tatum_2_MommasBoy_Hero

The post Jayson Tatum Unveils Tatum 2, His Second Signature Shoe with Jordan Brand first appeared on The Source.

The post Jayson Tatum Unveils Tatum 2, His Second Signature Shoe with Jordan Brand appeared first on The Source.

Nike Unveils Cutting-Edge Running Innovations: Alphafly 3, Zegama 2, and Pegasus Trail 5

November 29, 2023 by newhiphopnews

Today, Nike is introducing its latest advancements in running technology with the launch of three groundbreaking models: Alphafly 3, Zegama 2, and Pegasus Trail 5. Each innovation elevates performance, supporting personal bests and trail adventures.

The Nike Alphafly 3 is a marathon-speed powerhouse, representing the lightest and most rigorously tested Alphafly to date. Endorsed by elite athletes and powered by Nike Air Zoom, it aims to break barriers in the marathon for athletes of all paces.

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For trail enthusiasts, the Nike Pegasus Trail 5 embodies the workhorse spirit of the iconic Pegasus, offering a seamless transition from road to trail. Its fifth iteration promises a smooth ride, enhanced durability, and superior traction for runners exploring various terrains.

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The Nike Zegama 2 is a must-have for trail runners pushing boundaries and seeking top-tier gear. This max-cushioning shoe undergoes significant updates, focusing on improved cushioning, support, stability, and grip to provide a fresh-leg feeling on diverse terrains and for any distance.

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Nike continues to redefine the running experience, offering cutting-edge solutions that cater to the diverse needs of athletes, whether they’re chasing marathon records or conquering challenging trails.

The post Nike Unveils Cutting-Edge Running Innovations: Alphafly 3, Zegama 2, and Pegasus Trail 5 first appeared on The Source.

The post Nike Unveils Cutting-Edge Running Innovations: Alphafly 3, Zegama 2, and Pegasus Trail 5 appeared first on The Source.

Trophy Hunting and PUMA Unveil Collaborative Capsule Collection Redefining American Sportswear

November 16, 2023 by newhiphopnews

Trophy Hunting, the lifestyle brand synonymous with American sportswear, has teamed up with PUMA for a modern take on prep fashion in a new thirteen-piece capsule collection. Co-designed by Trophy Hunting’s Kari Cruz and Dustin Canalin, the collection merges historically exclusive sport aesthetics with forward-thinking design, celebrating personal style.

Inspired by personal experiences with uniforms, the collection features Blackwatch plaid, a Trophy Hunting signature, in a mesh performance skirt, biker shorts, and leggings, along with a standout PUMA x Trophy Hunting Varsity Jacket. The footwear collection reinterprets iconic PUMA basketball models, including the Clyde All-Pro, Slipstream, and Suede, with unique design elements like a removable gold anklet and refined uppers.

“As a Dominican-American, NYC raised woman, my creative work often pulls from my roots and upbringing in The Bronx. For over a decade I have worked extensively on men’s streetwear and basketball brands- and there’s always been an erasure of women’s design and creative contributions. This collection is an extremely personal and intentional effort to show that we’ve always existed in these spaces and won’t be written out of the story. It’s my love letter to the girls ‘from around the way’ who won’t be excluded from the rooms they’re not typically invited into.”- Kari Cruz, Trophy Hunting

Gold jewelry influences the trims and hardware, nodding to the Bronx neighborhood where Cruz grew up. Prices range from $96.00 to $196.00, and the collection is available at AlwaysTrophyHunting.com and the Puma NYC Flagship Store.

The post Trophy Hunting and PUMA Unveil Collaborative Capsule Collection Redefining American Sportswear first appeared on The Source.

The post Trophy Hunting and PUMA Unveil Collaborative Capsule Collection Redefining American Sportswear appeared first on The Source.

PUMA Unveils LaMelo Ball’s MB.03 Chino Hills Colorway

November 9, 2023 by newhiphopnews

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PUMA Hoops is set to make waves with the latest addition to LaMelo Ball’s signature shoe collection, the MB.03 Chino Hills. This new shoe pays homage to LaMelo’s origin story, specifically his remarkable achievement at Chino Hills High School when he scored an astonishing 92 points as a sophomore. The Chino Hills colorway is a nod to this jaw-dropping moment. It showcases design elements inspired by the MB.03 Toxic storyline, featuring bold neon accents and animalistic scratch marks, all of which celebrate LaMelo’s outstanding accomplishments.

The MB.03 Chino Hills boasts PUMA’s signature NITRO midsole for superior on-court performance, a double-layered mesh upper for added support, and a durable, engineered nonslip rubber compound for enhanced traction. The shoe’s upper construction is crafted with breathable monomesh, offering a supportive and lightweight fit.

In addition to the footwear, PUMA is releasing a three-piece apparel collection featuring a hoodie, shorts, and tee, with prices ranging from $40 to $125. The collection will be available starting November 17th at various retailers, including PUMA.com, the PUMA App, Foot Locker, Champs Sports, Foot Locker Canada, and Champs Sports Canada. Get ready to elevate your game with LaMelo Ball’s signature style.

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23AW BB MB03 Chino Hills LaMelo Ball 4636

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23AW BB MB03 Chino Hills LaMelo Ball 4740

The post PUMA Unveils LaMelo Ball’s MB.03 Chino Hills Colorway first appeared on The Source.

The post PUMA Unveils LaMelo Ball’s MB.03 Chino Hills Colorway appeared first on The Source.

Nike Celebrates 25th Anniversary of Air Max Plus with Exclusive Collection

November 8, 2023 by newhiphopnews

This fall, Nike is commemorating the 25th Anniversary of the iconic Nike Air Max Plus with a special Tuned Air 25th Anniversary collection featuring unique footwear and apparel. This exclusive collection will be available at Foot Locker, Inc. stores in the United States and Canada.

The “Tuned Different” campaign, inspired by self-expression, showcases people from diverse backgrounds connected through their choice of footwear, a means of revealing one’s identity. The campaign employs dynamic and static backgrounds, reflecting the influences of footwear, environments, and individuality.

The 25th-anniversary release combines the classic Air Max design with a contemporary twist, drawing inspiration from tropical elements like palm trees integrated into its gradient design. It features the distinctive yellow “TN” logo on the visible air unit and comes in a custom shoebox representing its 25-year history.

Nike Air Max Plus has been a global footwear staple since 1998, and to mark its 25-year milestone, Foot Locker, Inc. is bringing celebrations to select stores in Miami and Los Angeles. Shoppers will have the opportunity to showcase their unique Nike Air Max Plus style against various creative backdrops. Foot Locker will transform the captured images into a consumer-led “Tuned Different” campaign.

The Nike Air Max Plus 25th Anniversary shoes, retailing for $185, will be available in adult and kid unisex sizes starting November 9th, exclusively at Foot Locker, Champs Sports, Foot Locker Canada, and Champs Sports Canada.

The post Nike Celebrates 25th Anniversary of Air Max Plus with Exclusive Collection first appeared on The Source.

The post Nike Celebrates 25th Anniversary of Air Max Plus with Exclusive Collection appeared first on The Source.

Foot Locker Launches “The Heart of Sneakers” Platform and Unveils Star-Studded Holiday Campaign

November 7, 2023 by newhiphopnews

Global retail giant Foot Locker, a division of Foot Locker, Inc. (NYSE: FL), has introduced “The Heart of Sneakers,” a new global platform coinciding with its star-studded 2023 holiday campaign.

“The Heart of Sneakers” celebrates sneaker culture and highlights Foot Locker’s pivotal role as an originator and leader in the sneaker community. For enthusiasts, sneakers are more than just footwear; they are a way of life, and Foot Locker is the epicenter of it all. The brand’s iconic store associates, affectionately known as “Stripers,” continue to bridge the gap between sneakers and passionate sneakerheads.

This ongoing platform will seamlessly integrate into the brand’s campaigns, online and in-store experiences, community events, and more in the future.

“For nearly 50 years, our authentic connection to sneaker culture and our Stripers have been the magic behind Foot Locker,” said Kim Waldmann, Global Chief Customer Officer at Foot Locker. “Through The Heart of Sneakers platform, created with our advertising agency of record, Preacher, we’ll continue to put the heart of our company’s DNA front and center in communities globally, creating an unrivaled experience only found at Foot Locker.”

Simultaneously with the launch of “The Heart of Sneakers,” Foot Locker unveiled its 2023 global holiday campaign featuring an impressive lineup of NBA stars. Kevin Durant, LaMelo Ball, Anthony Edwards, and Steph Curry, along with global musician Enisa, collaborate with Foot Locker’s Stripers to bring the “hype for the holidays.” Whether they’re completing everyday tasks or flaunting fresh styles, these stars rely on the Stripers to enhance the holiday season’s excitement.

The campaign, which reaches a wide audience through TV, digital out-of-home, YouTube, TikTok, Instagram, and other social channels, epitomizes Foot Locker’s mission to remain the go-to destination for all things sneakers. Shoppers can explore an array of top brands, including Nike, Jordan, PUMA, adidas, On, New Balance, Hoka, Under Armour, UGG, Timberland, and more on Foot Locker’s website, featuring bestsellers and the latest trends for kids, teens, and adults.

The post Foot Locker Launches “The Heart of Sneakers” Platform and Unveils Star-Studded Holiday Campaign first appeared on The Source.

The post Foot Locker Launches “The Heart of Sneakers” Platform and Unveils Star-Studded Holiday Campaign appeared first on The Source.

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