The galaxy’s mysteries have landed on Earth as Curry Brand unveiled its latest electrifying drop today: the Curry 12 and Spawn Flotro ‘Extraterrestrial.’ Now available on UA.com, Under Armour Brand Houses, and through select distribution partners, the collection boldly embraces neon green hues and iridescent finishes to captivate basketball enthusiasts and sneakerheads alike.
The ‘Extraterrestrial’ concept channels the allure of the unknown. Bright greens and futuristic textures reflect humanity’s curiosity about alien life while echoing Stephen Curry’s almost otherworldly abilities on the court. His skill, creativity, and precision raise the question: is Curry even of this world?
The Curry 12 ‘Extraterrestrial’features a bold neon green and black design. The TPU sidewall and heel counter sport a textured green-and-black pattern reminiscent of alien skin, while black accents balance the eye-catching palette. As with every Curry 12 release, the sneaker is designed for peak performance on the court, offering both style and substance.
Complementing the Curry 12 is the Spawn Flotro ‘Extraterrestrial’. Known for its functionality and futuristic aesthetic, the Spawn Flotro continues this theme with green iridescent detailing and black mesh across the upper. Its neon green Flow outsole not only adds visual impact but also delivers top-tier traction and support, ensuring athletes stay grounded while taking their game to the next level.
This latest Curry Brand release underscores its knack for blending performance-driven technology with creative storytelling. The ‘Extraterrestrial’ collection is a cosmic slam dunk—pairing Curry’s iconic on-court prowess with designs that feel light-years ahead of the competition.
adidas Basketball is celebrating Anthony Edwards’ continued success with the release of the Anthony Edwards 1 Low “Nick’s Gift” colorway, available just in time for the holidays. Exclusively at Foot Locker, this special edition of Edwards’ signature shoe honors his Day One, Nick Maddox, by featuring Nick’s favorite color on the shoe.
The “Nick’s Gift” edition maintains the high-performance features of the Anthony Edwards 1, a shoe designed to inspire self-belief and showcase the future of adidas Basketball. It includes the Generative Support Wing for stability and mid-foot breathability, Jet Boost technology for enhanced cushion and energy return, and an enlarged herringbone outsole for superior court traction.
Retailing for $110, the Anthony Edwards 1 Low “Nick’s Gift” will be available at select Foot Locker stores, adidas.com, and select adidas stores starting December 14, 2024.
LaMelo Ball and PUMA Hoops are back with the newest colorway of Melo’s signature shoe: the MB.04 HEEM.
Melo is HEEM. With this new colorway, LaMelo Ball’s signature shoe, the MB.04, gets a neon redesign inspired by the energy he brings on the court. The MB.04 HEEM is engulfed in alien tentacles with Melo catchphrases hidden in the design. Complete with a supportive double-layered mesh upper and NITROFOAM cushioning for on-court power, this pair features neon yellow, green, and pink colors and an alien Melo graphic at the heel.
The vibrant MB.04 includes Melo-inspired design details including:
5D PRINTED UPPER: A raised, multi-layered design takes over the shoe like alien tentacles.
MELO DNA: Melo phrases like 1 OF ONE and RARE are hidden throughout the design.
UNIQUE HEEL LOGO: The heel includes alien Melo dunking and NOT FROM HERE wording.
OUTSOLE DETAILS: The sole features a hovering spaceship, NOT FROM HERE and RARE wording, and flames at the heel.
The MB.04 Iridescent drops on Friday, December 13th and will be available to purchase at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, and at Foot Locker, Kids Foot Locker, and Champs in a full size run for $110.
SLAM and Reebok honor three decades of iconic storytelling with the release of the SLAM x Reebok 30th Anniversary Question Low, a sneaker rooted in Allen Iverson’s legacy and the magazine’s historic 32nd issue.
The design pulls inspiration from the “3 of Diamonds” graphics featured in Iverson’s SLAM spread, celebrating his love of diamonds and unique style. Luxury elements shine through with a frosted texture on the midsole and toe cap, reminiscent of diamond-encrusted timepieces.
Branding details bring the collaboration to life, with alternating SLAM, Reebok Vector, and Question logos on the tongue and heel. The “3 of Diamonds” icon appears on the lower heel and forefoot outsole, while “BUBBA CHUCK” eyelets nod to Iverson’s nickname. Inside, the sock liner and packaging showcase alternate Iverson portraits and SLAM’s 30th Anniversary logos.
The blacked-out sneaker box features Iverson’s forward from the 30 Years of SLAM book: “I say I AM SLAM because together — with me living it and SLAM covering it — we made it OK to be you, to be authentic, in the NBA. … It’s just facts.”
The SLAM x Reebok 30th Anniversary Question Low is a celebration of basketball, culture, and authenticity—a perfect homage to A.I. and SLAM’s lasting impact.
PUMA has teamed up with Senior Peloton Instructor and brand ambassador Alex Toussaint to release an exclusive colorway of the Deviate NITRO 3, hitting stores November 15. The collaboration showcases Toussaint’s signature style, blending vibrant Miami basketball team colors with personalized design elements, making this release a standout.
Key features include Toussaint’s mantra, “Execute with Intention,” printed on the midsole, along with excerpts from his book on the insole and his AT logo subtly integrated throughout. Engineered for high performance, the Deviate NITRO 3 incorporates PUMA’s NITROFOAM technology, ensuring top energy return, and PWRPLATE for enhanced stability, making it ideal for training and racing.
The PUMA x Alex Toussaint Deviate NITRO 3 is priced at $170 and will be available on PUMA.com, the PUMA app, and at PUMA’s NYC flagship store.
Today, Adidas Basketball reveals fresh colorways for the Jabbar OG Collection, a tribute to NBA legend Kareem Abdul-Jabbar’s iconic style. Known for its influential presence in streetwear and sneaker culture, UNDFTD will lead the storytelling for this launch, connecting basketball’s legacy with modern fashion.
The Jabbar OG Collection’s new designs retain the original aesthetic, showcasing details that celebrate Jabbar’s career and influence:
Smooth Leather Tongue and Upper: Premium leather creates a sleek look that’s both classic and contemporary.
Suede Toe Cap: The suede toe adds texture and a refined contrast, ensuring a distinct, durable finish.
Gold Foil Logos: Gold logos on the tongue and heel add a sophisticated touch, paying homage to Jabbar’s storied career.
Soft Leather Collar and Lining: Enhanced comfort through soft leather elevates each step.
Cream White Midsole: A vintage-inspired cream midsole offers a balanced, modern-retro appeal.
Eyestay Treatment: An eyestay treatment lends a vintage effect, echoing classic Adidas designs.
Tumbled Leather 3-Stripes: Signature Adidas 3-Stripes add texture and distinction in tumbled leather.
The Jabbar OG Hi will retail for $110, with the Lo at $100. Both styles will be available exclusively at UNDFTD on November 6, with a global release on November 15. For more details, visit adidas.com/basketball.
PUMA Hoops and LaMelo Ball have just announced the latest colorway of the MB.04 line: 1Love. Inspired by LaMelo’s otherworldly style of play, the MB.04 1Love takes basketball shoes to new heights, blending performance with a unique, intergalactic aesthetic.
The bold, acidic color scheme of the MB.04 1Love reflects Melo’s personal style and his love for the game. Additional product details include:
A supportive double-layered mesh upper for added comfort and TPU support in the forefoot for stability
Compression-molded EVA foam for superior responsiveness and cushioning while maintaining a lightweight profile
An alien tentacle-inspired 5D printed upper, incorporating hidden Melo phrases like “1 OF ONE” and “RARE”
An outsole that showcases a hovering spaceship, “NOT FROM HERE” and “RARE” wording, and flames at the heel, further emphasizing the collection’s out-of-this-world theme
Accompanying the basketball shoe, the 1Love collection includes a range of apparel pieces that reflect LaMelo Ball’s unique personality and his commitment to pushing boundaries both on and off the court.
Retailing for $50-125, the MB.04 1Love will be available starting October 25th at Foot Locker, Kids Foot Locker, Champs Sports, PUMA.com, and the PUMA Flagship store.
Today, adidas Originals announces a one-of-a-kind partnership between two global superstars, Benito Antonio Martinez Ocasio, better known as Bad Bunny, and soccer legend Lionel Messi. The Bad Bunny & Messi Collection celebrates the incredible connection between music and sport, two passions that unite fans across the world, and pays homage to the individual legacies of Bad Bunny and Messi, while cementing adidas’ role in culture.
Bad Bunny has long admired Messi, referencing the soccer superstar in his music, including five mentions in his latest album. Messi, in turn, has expressed his own admiration for the Puerto Rican artist, revealing that seven Bad Bunny tracks are included on his personal pre-game playlist. As two adidas ambassadors, this collaboration reflects a deep mutual respect between the two stars — two titans in their fields — pushing the boundaries of their respective crafts.
The Bad Bunny & Messi Collection draws inspiration from adidas heritage models, materials, and colorways from its rich brand archives. It features two of adidas’ most celebrated silhouettes – the adidas Gazelle and the adidas F50 cleat. The F50 has been worn by Messi throughout his playing career and is widely recognized as one of the best soccer cleats of all time. The Gazelle has evolved from being worn in indoor soccer gyms to a lifestyle footwear icon and one of Bad Bunny’s favorite styles.
Each model in the collection pays tribute to individual trophies honoring Messi’s status as the best male footballer in the world, with gold hues inspired by the prestigious trophy and design elements like the ‘X’ stripe heel that reference Messi’s number 10 jersey number. The blue accents connect the designs to adidas’ heritage, blending tradition with excellence. Both the Gazelle and F50 models feature the signatures of Bad Bunny and Messi on their famous stripes, symbolizing their mutual respect and enduring legacy. The shoes also sport the Trefoil and Badge of Sport logos, along with the inscription ‘Bad Bunny Para Messi’ on the tongue. These designs transcend their original athletic purpose, fostering a new community that merges sport, music, fashion, and creative expression.
“Messi’s last name has become its own word, a synonym for greatness, courage and heart,”said Benito Martinez Ocasio.“Watching him play with the passion he does is a privilege. I compare the love he feels for his country and his sport to the love I feel for music and Puerto Rico. Collaborating with him is an honor that so many people dream of and I never even imagined I could achieve it. Today, I feel so grateful to be able to represent our culture with the GOAT.”
“This campaign celebrates our fans. Seeing people who follow me and support me does more than just inspire me, it makes me feel very grateful. I always try to give everything I have on the pitch, so it’s great to see that there are people who appreciate that effort and always support me, even in bad times,”said Lionel Messi. On the collaboration with Benito, he commented, “Music is connected to many aspects of my life, and Bad Bunny is an artist who is never missing from my playlist.”
To coincide with the launch, adidas is releasing a campaign that commemorates this groundbreaking partnership by honoring the millions of Bad Bunny and Messi fans who have voiced their devotion through social media, in the stands, and beyond, over the years. At the center of the campaign is a touching letter, crafted from the heartfelt words of fans on Instagram, YouTube, and X (formerly Twitter). This powerful message is brought to life in a short film featuring Messi and Bad Bunny, who read excerpts from the letter which begins with a soulful truth for both stars, “this country wouldn’t be the same,” says Messi, “… if you were born anywhere else,” continues Bad Bunny.
With a focus on creativity and excellence, this collection redefines the interplay between soccer and music, creating a moment that will resonate far beyond the worlds of sport and entertainment.
The Bad Bunny & Messi F50 will be available globally at RRP 300 EU. The Bad Bunny & Messi Gazelle will be available exclusively in North & South America at RRP 180 EUR. Sign-ups for the collection will be available on the CONFIRMED and adidas flagship apps starting October 21st, and in adidas flagship stores starting October 26th.
Today, PUMA Hoops unveils its latest innovation: the All-Pro NITRO Elite. Engineered to be the ultimate gameday shoe, this new sneaker features all-new dual-density NITRO SQD foam for unparalleled cushioning and support during multi-directional movements, plus a breathable mesh upper and high-abrasion sole for quick cuts.
An evolution of the game-tested All-Pro NITRO franchise, the all-new All-Pro NITRO Elite boasts PUMA Basketball’s most innovative sneaker technology including:
NITRO SQD Foam: Full-length Nitrogen injected foam internal midsole for superior responsiveness and cushioning. A softer foam for cushion is surrounded by more rigid foam for stability.
ULTRAWEAVE: Lightweight, engineered woven upper with multi-zoned materials for targeted support, breathability and comfort.
PWRPLATE: Carbon Fiber shank built into the insole for torsional rigidity.
HEEL COUNTER FORMSTRIP: Electroplated external TPU heel counter around the outside heel lateral stability for explosive side-to-side movements.
The All-Pro NITRO Elite drops on October 22. They’ll be available to purchase at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, and Champs in a full size run for $250.
Today, adidas Basketball introduces the Dame 9 “Solar Red” colorway, continuing Damian Lillard’s successful partnership with his signature shoe line. The bold “Solar Red” design celebrates Lillard’s long-standing relationship with adidas, a collaboration that began at the start of his career. Like Dame’s resilience on the court, adidas’ 75-year history reflects an unwavering commitment to performance.
Accompanying each colorway drop, adidas will release a campaign film that embodies “Dame Time”—a mindset defined by unmatched focus, drive, and determination. In the latest film, Let Him Cook, Lillard’s internal monologue appears to reflect on his adidas legacy, but he’s really just grilling for family and friends, showcasing that it’s always “Dame Time.”
The Dame 9 boasts innovative features, including a lightweight build (14.5 oz), a reinforced nubuck toe cap for durability, and adidas’ Lightstrike cushioning for enhanced mobility. Additional elements like the Total Torsion system, internal Lycra bootie, and strategic grip provide superior support and agility.
Retailing for $120, the Dame 9 “Solar Red” will be available on adidas.com, select adidas stores, Foot Locker, Champs Sports, and Kids Foot Locker starting October 10, 2024.
cushioning for on-court power, this pair features neon yellow, green, and pink colors and an alien Melo graphic at the heel. 
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