Gatorade

SOURCE SPORTS: Luka Dončić Joins Gatorade’s Elite Athlete Roster

by
Luka Dončić

Gatorade has announced the addition of NBA phenom Luka Dončić to their prestigious roster of elite athletes, making him the seventh NBA player to join the brand.

Joining the likes of basketball legends such as Michael Jordan, Damian Lillard, and Zion Williamson, Dončić brings his exceptional talent and remarkable achievements to Gatorade’s lineup.

At just 25 years old, Dončić has already made history, becoming the first Maverick to lead the league in scoring while also dominating his team in rebounds, assists, and steals.

“We’re excited to add another elite talent like Luka to our roster and are looking forward to fueling him during this year’s NBA playoffs and through more groundbreaking seasons,” said Jeff Kerney, Head of Sports Marketing at Gatorade. “Luka emulates what it means to be a Gatorade athlete – leading others on and off the court and inspiring the next generation.”

“Joining Gatorade is an exciting moment for me,” said Luka Dončić, Dallas Mavericks Guard and Gatorade Athlete. “I’m grateful for the opportunity to work with a brand that has supported so many great athletes. Basketball has given me so much, and together with Gatorade, I’m excited to help more kids experience the benefits of sports.” 

With this latest addition, Gatorade’s athlete roster solidifies its position as one of the most elite in the world of sports, boasting a diverse lineup of GOATs like Michael Jordan and Serena Williams, alongside rising stars such as Caitlin Clark, Paige Bueckers, and Julio Rodriguez.

Dončić’s partnership with Gatorade not only highlights his remarkable athletic prowess but also underscores the brand’s commitment to supporting and fueling the next generation of sporting greats.

The post SOURCE SPORTS: Luka Dončić Joins Gatorade’s Elite Athlete Roster first appeared on The Source.

The post SOURCE SPORTS: Luka Dončić Joins Gatorade’s Elite Athlete Roster appeared first on The Source.

SOURCE SPORTS: Cooper Flagg Named Gatorade National Boys Basketball Player of the Year

by
Cooper Flagg Named Gatorade National Boys Basketball Player of the Year

In its 39th year of recognizing outstanding high school athletes, Gatorade has crowned Cooper Flagg of Montverde Academy in Montverde, Fla., as the 2023-24 Gatorade National Boys Basketball Player of the Year. Flagg’s exceptional talent on and off the court distinguishes him as the recipient of this prestigious award, previously won by NBA luminaries like LeBron James and Karl-Anthony Towns.

Paolo Banchero, NBA All-Star and 2019-20 Gatorade Washington Boys Basketball Player of the Year, surprised Flagg with the trophy during a post-practice meeting. Flagg’s dedication to charity work further exemplifies his leadership, as he has contributed to fundraising events for various causes, including the Donovan Kurt Memorial Cancer Fund and Ronald McDonald House Charities.

“Gatorade Player of the Year winners have become synonymous with greatness, with many athletes going on to become some of the biggest names in sport,” said Gatorade president and general manager Michael Del Pozzo. “Flagg is no different, and we look forward to seeing the impact he will make on and off the court.” 

“Cooper Flagg stands out from the crowd for his versatility, intensity and commitment to playing on both sides of the ball,” said Eric Rossi, 247 Sports Director of Basketball. “In a situation where he was the lone star player, he would put up monster scoring numbers, but his selflessness and ability to still produce at a high level on a very complete roster really stands out. He has positional versatility, size and is arguably the best defensive player in the class of 2024. Bottom line, he’s the ultimate competitor and a true winner who is very deserving of all the accolades he’s received.” 

As part of Gatorade’s commitment to community impact, Flagg will receive a grant to donate to a social impact partner. The Gatorade Player of the Year program continues to recognize excellence both on and off the court, fostering the next generation of leaders in sports and beyond.

The post SOURCE SPORTS: Cooper Flagg Named Gatorade National Boys Basketball Player of the Year first appeared on The Source.

The post SOURCE SPORTS: Cooper Flagg Named Gatorade National Boys Basketball Player of the Year appeared first on The Source.

Gatorade and DJ Khaled Unveil Exclusive Partnership with Gatorade iD Launch

by
Gatorade and DJ Khaled Unveil Exclusive Partnership with Gatorade iD Launch

In anticipation of Super Bowl LVIII, Gatorade and DJ Khaled are set to announce their exciting partnership for the launch of Gatorade iD, a groundbreaking free membership platform offering exclusive benefits to its members.

Gatorade iD provides members with personalized equipment, limited drops, and special rewards. The platform aims to elevate the experience for sports enthusiasts and Gatorade fans by offering unique and tailored perks.

Gatorade PressRoom Khaled
Super Bowl Product

To kick off the collaboration, DJ Khaled will be the first to curate his capsule collection, aptly named the “Gatorade x DJ Khaled” capsule, available exclusively for Gatorade iD members. The capsule will be unveiled during Super Bowl week and accessible on Gatorade.com.

The “Gatorade x DJ Khaled” capsule includes:

  1. Gx Bottle: Showcasing a distinctive design inspired by the vibrant energy of DJ Khaled’s hometown, Miami, FL.
  2. Gatorade Towel: Featuring a design incorporating DJ Khaled’s unique “We The Best” energy into the iconic Gatorade towel widely recognized globally on sports sidelines.
  3. Jordan Brand Hoodie: Crafted from heavyweight loopback French Terry, this fleece pullover hoodie proudly displays the We The Best and Gatorade bolt logos.

“I’ve loved Gatorade since I was a kid and to this day, I have it in the studio with me to fuel my creativity,” said DJ Khaled. “I’m so blessed they gave me the keys to create this legendary capsule. Gatorade, We The Best and Jordan Brand…we all icons and this is just proof!”

“Since debuting the Gx platform in 2015, innovations have fueled the brand’s evolution from a sports drink to a fully connected performance and wellness ecosystem. More recently, Gx Collabs first gave Gatorade roster athletes a chance to use Gx bottles as blank canvases for self-expression. We are excited to bring a personalization capability that was once only available to pro athletes to every athlete worldwide. In the future, Gatorade iD will add rewards and broader personalization to become each athlete’s curated corner of the Gatorade universe,” said Gatorade Chief Brand Officer, Anuj Bhasin. “DJ Khaled sits at the intersection of sport, music, entertainment and now, Gatorade culture. We’re extremely excited to partner with him on the launch of Gatorade iD.”

This innovative collaboration between Gatorade and DJ Khaled is poised to bring fans an exciting fusion of sports, music, and style, offering them a chance to engage with exclusive merchandise and experiences through the Gatorade iD platform.

The post Gatorade and DJ Khaled Unveil Exclusive Partnership with Gatorade iD Launch first appeared on The Source.

The post Gatorade and DJ Khaled Unveil Exclusive Partnership with Gatorade iD Launch appeared first on The Source.

Zion Williamson Unveils Unique Limited Edition Gatorade Smart Gx Bottle: A Symbol of Self-Expression

by
Zion Williamson Unveils Limited Edition Gatorade Smart Gx Bottle

In a groundbreaking move, basketball sensation Zion Williamson has introduced his exclusive, one-of-a-kind custom-designed Gatorade Smart Gx Bottle. This innovative creation extends Zion’s self-expression beyond the basketball court, offering a glimpse into the passions that drive him and how he conquers challenges in pursuit of his goals.

Zion Smart Gx Bottle 2K Integration Court

Zion’s personal mantra, “Let’s Dance,” graces the bottle, serving as an inspiring call to action. The design showcases a color scheme featuring his favorite colors, black and purple. The linear purple lines symbolize the beginning of his journey, while the pattern of upward arrows and lines represents his unwavering determination to overcome adversity and forge ahead.

The bottle’s intricate details include sound bars from his favorite song, a binary code, and a double helix, all encapsulating the idea that he’s “Built Different.” The globe incorporated into the design symbolizes Zion’s unfinished business with the world and himself. The recurring 01 binary codes pay homage to the 2019 NBA Draft, where Zion was the 1st overall pick, representing his iconic jersey number.

The Gx Smart Bottle, a true innovation in the world of hydration, offers a 30 oz. capacity, a flip-lid cap compatible with Gx flavor concentrate pods, and a Gatorskin grip for maximum control. It takes the guesswork out of hydration, helping users track their intake and hit personalized hydration goals linked to the Gx App.

Visual Portfolio, Posts & Image Gallery for WordPress

Zion Smart Gx Bottle Back and Front

Zion Smart Gx Bottle Bottle Shot Solo

Zion Smart Gx Bottle Radio Background

Only 2,500 of these extraordinary bottles have been created and are exclusively available for purchase on Gatorade.com for $69.99. Each purchase includes a 4-pack of Gx Hydration Pods and a 2-count of Gx Sweat Patches, making it a unique and holistic addition to Zion Williamson’s legacy in the sports world.

The post Zion Williamson Unveils Unique Limited Edition Gatorade Smart Gx Bottle: A Symbol of Self-Expression first appeared on The Source.

The post Zion Williamson Unveils Unique Limited Edition Gatorade Smart Gx Bottle: A Symbol of Self-Expression appeared first on The Source.

Paul George Teams with Gatorade to Provide $10,000 Grant to Utah Area Team

by
H93A9788

Paul George, a Gatorade athlete and NBA All-Star, surprised the Salt Lake Sonics youth squad yesterday by announcing a $10,000 grant on behalf of Gatorade’s Fuel Tomorrow project. Last year, Gatorade launched Fuel Tomorrow to ensure that everyone has an equal opportunity to participate in sports and fulfill their full potential. This donation will provide new uniforms for 150 child athletes and their coaching staff and help pay transportation and equipment costs.

Gatorade is the official Sports Fuel partner for the Hoopbus”Show SALT Love” programming in Salt Lake City this year, supporting a full weekend of events including community open runs, a kids clinic, 3×3 tournament, and dunk contest. Paul George took part in light drills with youth basketball players, stopped by the Hoopbus, engaged with the Salt Lake Sonics on the court, and served as one of the celebrity judges for the dunk contest.

To learn more about Fuel Tomorrow, visit gatorade.com/community.

Visual Portfolio, Posts & Image Gallery for WordPress


H93A9663


H93A9787


H93A9743


H93A9788


H93A9815


H93A9912


H93A9695


H93A9738

The post Paul George Teams with Gatorade to Provide $10,000 Grant to Utah Area Team appeared first on The Source.

[WATCH] Beyoncé Narrates ‘For Serena Williams, With Love’ Spot for Gatorade

by
Beyoncé Narrates 'For Serena Williams, With Love' Spot for Gatorade

Two icons of the world collide in a new Gatorade spot. With Serena Williams set to take the tennis court for the final time at the U.S. Open, Gatorade tapped Beyoncé to narrate For Serena Williams, With Love.

Visual Portfolio, Posts & Image Gallery for WordPress


Gatorade Serena Williams Love Means Everything 0 52 screenshot


Gatorade Serena Williams Love Means Everything 0 48 screenshot


Gatorade Serena Williams Love Means Everything 0 38 screenshot


Gatorade Serena Williams Love Means Everything 0 7 screenshot

“When the world writes her down in history, we’ll begin where she started,” Beyoncé recites. “At love. It’s a love that we’ll remember through the generations, a love that started a movement, a movement to always love exactly who you are and who you can be. To be so in love with your identity, that your very essence cannot be contained.”

The post [WATCH] Beyoncé Narrates ‘For Serena Williams, With Love’ Spot for Gatorade appeared first on The Source.

Gatorade Announces ‘Fuel Tomorrow’ Initiative to Help Millions Benefit From Playing Sports

by
Gatorade The Moment Possibilities Are Born 0 57 screenshot

Gatorade, the world’s leading sports beverage, has launched Fuel Tomorrow, a multi-year program aimed at ensuring that everyone has an equitable opportunity to participate in sports and reach their full potential.

Playing sports can help an athlete thrive in school, go to college, and bring additional long-term benefits such as reduced depression, increased self-esteem, and increased work productivity. Many children, particularly girls, those from low-income families, and Black, Brown, and LGBTQ+ youth are unable to participate in sports due to major barriers.

“At Gatorade, we understand the power sport has to change lives, and while we have a long-standing history of serving athlete communities, our ambition is to do more to create positive change,” said Brett O’Brien, Gatorade senior vice president and general manager. “The inequities preventing kids from playing sports need to be addressed, and as the leader in sports fuel, it’s our responsibility to invest our voice and resources in ways that will create lasting impact.”

Fuel tomorrow is set to provide community programs that help kids play in a safe welcoming environment. The platform will also provide access to sports facilities, equipment and transportation, while also training coaches on how to be champions of equity and inclusion.

Collaborations with major social-impact groups will bring the project to life, and it will be integrated throughout long-standing brand activities. Gatorade is partnering with national groups such as Athlete Ally, Good Sports, Honest Game Foundation, Laureus USA, and the Women’s Sports Foundation to develop metrics and activities that promote equity in sports by using their grassroots networks and expertise. The multi-year effort comprises a $10 million initial investment in these groups, as well as additional funding to help them advance their missions. The DICK’S Sporting Goods Foundation, Walmart, and other prominent retailers will form community ties with the brand. Finally, starting this year, Gatorade will use athletic trainers, coaches, and registered dietitians to integrate diversity, equality, and inclusion training and educational tools across its programming.

Gatorade will launch a Fuel Tomorrow creative campaign to help build momentum for the effort. The campaign is a representation of the brand’s goal for a world where everyone can participate in sports. A hero film and integrated marketing activities across TV, digital, and social platforms will be part of the campaign. The film will premiere during NBA All-Star Weekend 2022, with on-the-ground initiatives to promote the local Cleveland community, and will star basketball superstars Candace Parker and Damian Lillard with youthful phenom Izzy Escribano.

“As a female athlete, I’ve faced many barriers over the years both on and off the court, which is why I love working with brands who are driving positive change for the next generation,” said Candace Parker, 2x WNBA Champion, 3x WNBA MVP and Gatorade athlete. “While we’ve come a long way, there’s more work to be done and, as a mom, I’m looking forward to working together with Gatorade to build a better future for all athletes.”

To learn more about Fuel Tomorrow, visit gatorade.com/community.

The post Gatorade Announces ‘Fuel Tomorrow’ Initiative to Help Millions Benefit From Playing Sports appeared first on The Source.