Gatorade has announced the signing of Cooper Flagg, the 2024 Gatorade Best Male Player of the Year, to its elite athlete roster as he prepares for his debut season at Duke University. This partnership makes Flagg the first men’s NCAA basketball player to join Gatorade under its NIL (Name, Image, and Likeness) initiative, joining an impressive lineup of college athletes like Paige Bueckers, Juju Watkins, and Shedeur Sanders.
“This has been a big year for me on and off the court, and Gatorade has been there the whole way,” Flagg said. “From being named the Gatorade Best Male Player of the Year to now officially joining the team, it’s been surreal to have my name mentioned with some of the biggest names in basketball. The Gatorade roster is iconic, and I’m excited to work with them as I take this next step.”
Jeff Kearney, Global Head of Sports Marketing at Gatorade added, “Cooper is an incredible talent who quickly emerged as one of the best young athletes in the nation, and we know he has a bright future ahead of him. At Gatorade, we work with the best of the best, so we’re proud to welcome Cooper to the family and are excited to be fueling him as his collegiate career begins.”
Flagg, already distinguished as Gatorade’s National Boys Basketball Player of the Year, was awarded Best Male Player of the Year at the 2024 ESPYs, cementing his status as an exceptional high school athlete. He follows in the footsteps of previous Gatorade National Basketball Players of the Year who became long-term Gatorade ambassadors, such as Candace Parker, Jayson Tatum, Caitlin Clark, Karl Anthony Towns, and Paige Bueckers.
As part of his role with Gatorade, Flagg will engage with younger athletes and feature in upcoming marketing campaigns, expanding the brand’s connection to the next generation of talent.
Gatorade officially signed former National Girls Basketball Player of the Year and University of Southern California star Juju Watkins to its elite athlete roster. As one of the breakout talents in college basketball, Watkins will work closely with Gatorade to inspire the next generation of athletes. This partnership includes supporting the prestigious Gatorade Player of the Year program and starring in future marketing campaigns.
Gatorade has long been associated with top-tier athletes, and Watkins, known for her competitive mindset and leadership on the court, is a perfect fit for the brand’s roster. She joins a distinguished group of Gatorade National Basketball Players of the Year who have become long-term Gatorade athletes, including Candace Parker, Jayson Tatum, Paige Bueckers, and Karl-Anthony Towns.
Jeff Kearney, Global Head of Sports Marketing at Gatorade, expressed his excitement: “Our Gatorade roster is the most elite in sport, and we’re proud to have signed many of our long-term athlete partners early in their careers. Having a dynamic young talent like Juju join the family is an exciting opportunity to build on the incredible impact she’s already made and leverage our combined platforms to continue moving the game forward.”
Watkins, now a USC guard and Gatorade athlete, shared her excitement about the milestone: “Gatorade has been a part of my life for years, especially after being named the Gatorade National Girls Basketball Player of the Year in 2023, so I’m excited to officially be a member of the family. Gatorade partners with the best athletes in the world, so joining this roster is a huge milestone for me as I look towards the future.”
With this new partnership, Juju Watkins is poised to expand her influence both on and off the court.
As the NFL kicks off another monumental season, Gatorade, the world’s leading sports drink, is shaping the future of football with its latest campaign, “You Know We Got ‘IT’.” The campaign, a revival of the brand’s iconic tagline “Is It In You?,” celebrates the evolving landscape of football, highlighting women’s growing impact, the rise of flag football, and a new era of athlete individualism.
“Gatorade was born on the football field, and we’re proud to continue fueling the next generation of trailblazers who are charting an exciting and inclusive future for the sport,” said Anuj Bhasin, Chief Brand Officer at Gatorade. “We want to inspire all athletes to believe that they have ‘IT’.”
To underscore this commitment, Gatorade is expanding its elite roster with new athletes who are redefining the sport. New signings include Baltimore Ravens quarterback Lamar Jackson, Minnesota Vikings wide receiver Justin Jefferson, and Los Angeles Rams wide receiver Puka Nacua. Additionally, world champion flag football quarterback Diana Flores becomes the first flag football athlete to join Gatorade’s roster.
Gatorade is also promoting inclusivity with a new limited-edition Drop, in collaboration with designer Kristin Juszczyk, whose gameday designs have garnered attention online. The Drop features two capsules combining Gatorade’s heritage and Kristin’s patchwork style, available exclusively on Gatorade.com on September 12.
“Growing up, I always had a Gatorade in my hand, so to now be collaborating with the brand on a Gatorade iD Drop is incredible,” said fashion designer Kristin Juszczyk. “This collection marries the worlds of fashion and sports – both of which are so meaningful to my own life, being a designer and a fan. I’m proud that this collaboration celebrates inclusivity in sport and hope it inspires even more people to get in the game.”
As part of its Equity in Sports initiative, Gatorade is investing more than $600,000 to provide greater access to sports for young athletes, focusing on female athletes in flag football. This includes donations from sales at Dick’s Sporting Goods and grants to several flag football organizations nationwide.
Launching alongside the NFL season, Gatorade’s new campaign film, narrated by Lamar Jackson, features a star-studded lineup of athletes inspiring the next generation to find their “IT” and strive for greatness. “This campaign is all about the idea that ‘IT’ is an internal mindset that drives you to be your best,” said Jackson.
This morning, Gatorade announced an exciting collaboration with New York-based sportswear designer Eric Emanuel to celebrate the return of their iconic “Is It In You?” tagline. The partnership features a limited edition Drop, available exclusively through Gatorade’s membership platform, Gatorade iD.
Starting Tuesday, June 11, at 10 a.m. ET, fans can purchase the limited-edition Gatorade x Eric Emanuel collection. The collaboration includes two unique collections: a t-shirt paired with a bottle and shorts with a towel, all designed in a cool blue colorway.
Emanuel, widely recognized for his signature sportswear collections and dubbed the “King of Shorts” for his popular mesh basketball shorts, has designed this collection to symbolize a new era for Gatorade. The Gatorade-colored sweat design on the apparel serves as a reminder of the hard work and dedication athletes put into their craft.
The collaboration aims to help athletes express their inner drive and IT factor, much like Emanuel’s focus on being the best in the game. His designs are known for drawing long lines every Friday when new shorts are released, reflecting his IT factor and commitment to excellence.
The collection drop on Gatorade iD is set to be a sought-after release. It celebrates both the iconic sports drink’s legacy and Emanuel’s cutting-edge design ethos. For more details and to access the collection, visit the Gatorade iD platform.
Gatorade, the world’s leading sports drink, has announced the return of its iconic tagline, “Is It In You?”, with the largest campaign in the brand’s history. The tagline, first made famous in the 1990s and early 2000s featuring Michael Jordan, reintroduces the concept of “IT” – the inner drive that fuels greatness – with a contemporary twist for today’s athletes.
The campaign aims to address modern pressures and distractions that young athletes face. New data from Gatorade reveals that 53% of Gen Z athletes who quit sports cite external factors like social pressures and unrealistic expectations. To combat this, Gatorade is leveraging its elite athlete roster to help relaunch “Is It In You?” and inspire athletes to focus on their inner drive.
“As the brand that has been on the sidelines fueling athletes for decades, we’re committed to not only helping them stay in the game but also celebrating their unique ‘IT’,” said Gatorade Chief Brand Officer, Anuj Bhasin. “The return of ‘Is It In You?’, our biggest campaign of all time, is about acknowledging how much the sports landscape has changed, while reminding athletes that one thing hasn’t – the inner drive that fuels you – and that’s what matters most.”
“With ‘Is It In You?’ in the ‘90s, we inspired a generation,” said Michael Jordan, Gatorade’s longest standing athlete partner, six-time NBA Champion, five-time NBA MVP and 14-time NBA All-Star. “The return of ‘Is It In You?’ is another chapter in greatness for Gatorade, a brand that has fueled champions for decades and relentlessly serves athletes on and off the field.”
The campaign kicked off with a powerful 60-second film, “IT Hasn’t Changed,” narrated by Michael Jordan. The film features stories from Gatorade athletes such as Josh Allen, Caitlin Clark, Sydney McLaughlin-Levrone, Jayson Tatum, A’ja Wilson, and DJ Lagway, who have overcome obstacles by tapping into their personal “IT”. The film debuted during the NBA Western Conference Finals Game 4.
Throughout the summer, the campaign will include a colored sweat takeover on social media, custom filters on Snapchat and Instagram, and billboards nationwide. Fans can follow Gatorade’s social media for more updates.
This campaign follows a strong first half for Gatorade, which continues to lead the sports drink market and expand into new areas such as equipment, beverage enhancers, and enhanced water, making it the most complete portfolio of athletic solutions available.
Gatorade, the world’s leading sports drink, has announced the return of its iconic tagline, “Is It In You?”, with the largest campaign in the brand’s history. The tagline, first made famous in the 1990s and early 2000s featuring Michael Jordan, reintroduces the concept of “IT” – the inner drive that fuels greatness – with a contemporary twist for today’s athletes.
The campaign aims to address modern pressures and distractions that young athletes face. New data from Gatorade reveals that 53% of Gen Z athletes who quit sports cite external factors like social pressures and unrealistic expectations. To combat this, Gatorade is leveraging its elite athlete roster to help relaunch “Is It In You?” and inspire athletes to focus on their inner drive.
“As the brand that has been on the sidelines fueling athletes for decades, we’re committed to not only helping them stay in the game but also celebrating their unique ‘IT’,” said Gatorade Chief Brand Officer, Anuj Bhasin. “The return of ‘Is It In You?’, our biggest campaign of all time, is about acknowledging how much the sports landscape has changed, while reminding athletes that one thing hasn’t – the inner drive that fuels you – and that’s what matters most.”
“With ‘Is It In You?’ in the ‘90s, we inspired a generation,” said Michael Jordan, Gatorade’s longest standing athlete partner, six-time NBA Champion, five-time NBA MVP and 14-time NBA All-Star. “The return of ‘Is It In You?’ is another chapter in greatness for Gatorade, a brand that has fueled champions for decades and relentlessly serves athletes on and off the field.”
The campaign kicked off with a powerful 60-second film, “IT Hasn’t Changed,” narrated by Michael Jordan. The film features stories from Gatorade athletes such as Josh Allen, Caitlin Clark, Sydney McLaughlin-Levrone, Jayson Tatum, A’ja Wilson, and DJ Lagway, who have overcome obstacles by tapping into their personal “IT”. The film debuted during the NBA Western Conference Finals Game 4.
Throughout the summer, the campaign will include a colored sweat takeover on social media, custom filters on Snapchat and Instagram, and billboards nationwide. Fans can follow Gatorade’s social media for more updates.
This campaign follows a strong first half for Gatorade, which continues to lead the sports drink market and expand into new areas such as equipment, beverage enhancers, and enhanced water, making it the most complete portfolio of athletic solutions available.
Gatorade has signed back-to-back WNBA champion A’ja Wilson to its esteemed athlete roster, solidifying its commitment to supporting top talent across global sports.
Wilson joins a prestigious lineup of basketball stars, including recent signees such as #1 WNBA draft pick Caitlin Clark and NBA standout Luka Dončić. As Gatorade continues its legacy of partnering with elite athletes, Wilson’s multiyear deal signifies a new chapter for both parties.
“We’re thrilled about the addition of A’ja Wilson to our elite athlete roster ahead of the 2024 WNBA season,” said Jeff Kearney, Head of Sports Marketing at Gatorade. “A’ja has already had an outstanding career full of many accomplishments, and we’re excited to be fueling her as she furthers her impact within sport and beyond.”
A’ja Wilson added, “Partnering with Gatorade is a dream come true. They’ve been fueling me on and off the court since I started out, and like I’ve said before – Gatorade helped me get my MVP, for sure.”
As a Gatorade athlete, Wilson will feature prominently in the brand’s marketing campaigns, with her first appearance slated for later this Spring. With her impressive track record, including two WNBA championships and MVP titles, Wilson brings a wealth of experience and skill to the partnership.
Adding Wilson to its roster, Gatorade underscores its dedication to women’s sports, bolstering its lineup of female athletes, including Suni Lee, Serena Williams, Sydney McLaughlin, and Caitlin Clark, among others. As a founding sponsor of the WNBA, Gatorade’s enduring support for women’s basketball enters its 22nd season, further cementing its commitment to fueling the best in the game.
Gatorade has announced the addition of NBA phenom Luka Dončić to their prestigious roster of elite athletes, making him the seventh NBA player to join the brand.
Joining the likes of basketball legends such as Michael Jordan, Damian Lillard, and Zion Williamson, Dončić brings his exceptional talent and remarkable achievements to Gatorade’s lineup.
At just 25 years old, Dončić has already made history, becoming the first Maverick to lead the league in scoring while also dominating his team in rebounds, assists, and steals.
“We’re excited to add another elite talent like Luka to our roster and are looking forward to fueling him during this year’s NBA playoffs and through more groundbreaking seasons,” said Jeff Kerney, Head of Sports Marketing at Gatorade. “Luka emulates what it means to be a Gatorade athlete – leading others on and off the court and inspiring the next generation.”
“Joining Gatorade is an exciting moment for me,” said Luka Dončić, Dallas Mavericks Guard and Gatorade Athlete. “I’m grateful for the opportunity to work with a brand that has supported so many great athletes. Basketball has given me so much, and together with Gatorade, I’m excited to help more kids experience the benefits of sports.”
With this latest addition, Gatorade’s athlete roster solidifies its position as one of the most elite in the world of sports, boasting a diverse lineup of GOATs like Michael Jordan and Serena Williams, alongside rising stars such as Caitlin Clark, Paige Bueckers, and Julio Rodriguez.
Dončić’s partnership with Gatorade not only highlights his remarkable athletic prowess but also underscores the brand’s commitment to supporting and fueling the next generation of sporting greats.
In its 39th year of recognizing outstanding high school athletes, Gatorade has crowned Cooper Flagg of Montverde Academy in Montverde, Fla., as the 2023-24 Gatorade National Boys Basketball Player of the Year. Flagg’s exceptional talent on and off the court distinguishes him as the recipient of this prestigious award, previously won by NBA luminaries like LeBron James and Karl-Anthony Towns.
Paolo Banchero, NBA All-Star and 2019-20 Gatorade Washington Boys Basketball Player of the Year, surprised Flagg with the trophy during a post-practice meeting. Flagg’s dedication to charity work further exemplifies his leadership, as he has contributed to fundraising events for various causes, including the Donovan Kurt Memorial Cancer Fund and Ronald McDonald House Charities.
“Gatorade Player of the Year winners have become synonymous with greatness, with many athletes going on to become some of the biggest names in sport,” said Gatorade president and general manager Michael Del Pozzo. “Flagg is no different, and we look forward to seeing the impact he will make on and off the court.”
“Cooper Flagg stands out from the crowd for his versatility, intensity and commitment to playing on both sides of the ball,” said Eric Rossi, 247 Sports Director of Basketball. “In a situation where he was the lone star player, he would put up monster scoring numbers, but his selflessness and ability to still produce at a high level on a very complete roster really stands out. He has positional versatility, size and is arguably the best defensive player in the class of 2024. Bottom line, he’s the ultimate competitor and a true winner who is very deserving of all the accolades he’s received.”
As part of Gatorade’s commitment to community impact, Flagg will receive a grant to donate to a social impact partner. The Gatorade Player of the Year program continues to recognize excellence both on and off the court, fostering the next generation of leaders in sports and beyond.
In anticipation of Super Bowl LVIII, Gatorade and DJ Khaled are set to announce their exciting partnership for the launch of Gatorade iD, a groundbreaking free membership platform offering exclusive benefits to its members.
Gatorade iD provides members with personalized equipment, limited drops, and special rewards. The platform aims to elevate the experience for sports enthusiasts and Gatorade fans by offering unique and tailored perks.
To kick off the collaboration, DJ Khaled will be the first to curate his capsule collection, aptly named the “Gatorade x DJ Khaled” capsule, available exclusively for Gatorade iD members. The capsule will be unveiled during Super Bowl week and accessible on Gatorade.com.
The “Gatorade x DJ Khaled” capsule includes:
Gx Bottle: Showcasing a distinctive design inspired by the vibrant energy of DJ Khaled’s hometown, Miami, FL.
Gatorade Towel: Featuring a design incorporating DJ Khaled’s unique “We The Best” energy into the iconic Gatorade towel widely recognized globally on sports sidelines.
Jordan Brand Hoodie: Crafted from heavyweight loopback French Terry, this fleece pullover hoodie proudly displays the We The Best and Gatorade bolt logos.
“I’ve loved Gatorade since I was a kid and to this day, I have it in the studio with me to fuel my creativity,” said DJ Khaled. “I’m so blessed they gave me the keys to create this legendary capsule. Gatorade, We The Best and Jordan Brand…we all icons and this is just proof!”
“Since debuting the Gx platform in 2015, innovations have fueled the brand’s evolution from a sports drink to a fully connected performance and wellness ecosystem. More recently, Gx Collabs first gave Gatorade roster athletes a chance to use Gx bottles as blank canvases for self-expression. We are excited to bring a personalization capability that was once only available to pro athletes to every athlete worldwide. In the future, Gatorade iD will add rewards and broader personalization to become each athlete’s curated corner of the Gatorade universe,” said Gatorade Chief Brand Officer, Anuj Bhasin. “DJ Khaled sits at the intersection of sport, music, entertainment and now, Gatorade culture. We’re extremely excited to partner with him on the launch of Gatorade iD.”
This innovative collaboration between Gatorade and DJ Khaled is poised to bring fans an exciting fusion of sports, music, and style, offering them a chance to engage with exclusive merchandise and experiences through the Gatorade iD platform.
In a groundbreaking move, basketball sensation Zion Williamson has introduced his exclusive, one-of-a-kind custom-designed Gatorade Smart Gx Bottle. This innovative creation extends Zion’s self-expression beyond the basketball court, offering a glimpse into the passions that drive him and how he conquers challenges in pursuit of his goals.
Zion’s personal mantra, “Let’s Dance,” graces the bottle, serving as an inspiring call to action. The design showcases a color scheme featuring his favorite colors, black and purple. The linear purple lines symbolize the beginning of his journey, while the pattern of upward arrows and lines represents his unwavering determination to overcome adversity and forge ahead.
The bottle’s intricate details include sound bars from his favorite song, a binary code, and a double helix, all encapsulating the idea that he’s “Built Different.” The globe incorporated into the design symbolizes Zion’s unfinished business with the world and himself. The recurring 01 binary codes pay homage to the 2019 NBA Draft, where Zion was the 1st overall pick, representing his iconic jersey number.
The Gx Smart Bottle, a true innovation in the world of hydration, offers a 30 oz. capacity, a flip-lid cap compatible with Gx flavor concentrate pods, and a Gatorskin grip for maximum control. It takes the guesswork out of hydration, helping users track their intake and hit personalized hydration goals linked to the Gx App.
Only 2,500 of these extraordinary bottles have been created and are exclusively available for purchase on Gatorade.com for $69.99. Each purchase includes a 4-pack of Gx Hydration Pods and a 2-count of Gx Sweat Patches, making it a unique and holistic addition to Zion Williamson’s legacy in the sports world.
