Lil Baby and Foot Locker joined forces for the second annual Back to School Festival, bringing joy to local Atlanta youth ahead of the new school year. Held at the Foot Locker store in Westland Mall, Lil Baby, and Foot Locker donated over $300k worth of sneakers and other products to more than 1,500 students in the community.
The event was not just about material gifts; attendees were also treated to free haircuts from The Barber Shop II and enjoyed carnival-like games and activations, creating a fun-filled atmosphere. Additionally, the festival partnered with Goodr, an Atlanta-based B Corp dedicated to fighting food waste and ending hunger, to provide all attendees with nourishing meals from American Deli.
Lil Baby’s commitment to giving back to his hometown and supporting education continues to positively impact the lives of local students, ensuring they start the school year with smiles on their faces.
Adidas is expanding the availability of Yeezy sneakers into Foot Locker. Sneaker News revealed the sneakers will return to the iconic sneaker chain, and additional sneaker boutiques will carry the line.
Sneaker News notes Foot Locker has not confirmed the eventual sale but cites sources across social media that the sneakers would soon be available.
Additionally, Footwear News reports a company-wide email was sent out after Ye’s initial dismissal. “[Our company does] not tolerate any form of antisemitism or hateful and discriminatory behavior. While we remain a partner with adidas and carry a wide assortment of their collections — we will not be supporting any future Yeezy product drops, and we have instructed our retail operators to pull any existing product from our shelves and digital sites.”
A return to shelves and websites would be a drastic shift from that messaging. The sneakers are believed to launch at Foot Locker in August.
Today, New Balance will debut its new 574 lines exclusively at Foot Locker, Inc.
The monochrome color schemes of the collection are inspired by the tools of hype, including televisions, cameras, microphones, and the media. The classic 574 design turns back time to adopt a modern, all-leather aesthetic that hasn’t been seen since the early 2000s. The updated style comes in three straightforward colors and has an all-leather upper with the model’s iconic rubber outsole.
Men’s and children’s sizes of the timeless matte chrome black, unisex and children’s sizes of the pure bone white, and women’s sizes of the sandy beige will all be offered.
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Retailing for $70-$95, the New Balance Exclusive 574 collection will be available at Foot Locker, Kids Foot Locker, Champs Sports, Foot Locker Canada and New Balance
Foot Locker is one of those brands that everyone knows. Overall, Foot Locker has sold millions of pairs of sneakers over the years. They generate hundreds of millions of dollars in revenue every year, and they are a mainstay of sneaker culture. Although they may not have the most exclusive drops, they do typically have the vast majority of releases. Furthermore, the experience inside a Foot Locker is always fun as you are surrounded by walls filled with sneakers. Needless to say, consumers have very positive experiences when it comes to this store.
According to Complex, the company is going to be undergoing a bit of a revamp. During an Investor Day event, the company proposed a new effort that includes the closing of hundreds of stores. Overall, the company is thriving and had great sales numbers last year. However, there are various mall stores that are failing or underperforming due to location and local economic factors. Consequently, Foot Locker plans to close nearly 400 stores. The vast majority of these will be located in malls.
Foot Locker Has New Plans
Miami, Florida, Wynwood, Foot Locker storefront with logo sign. (Photo by: Jeffrey Greenberg/UCG/Universal Images Group via Getty Images)
Foot Locker consumers should also be aware of a new plan that has been dubbed “Lace Up.” This is essentially a new strategic vision that will beef up what Foot Locker has been doing for years. You can expect more sneakers, better rewards, and a better website, which has typically been the company’s weak spot. There will also be more of an emphasis on Foot Locker’s relationship with Nike. Subsequently, sneakerheads can expect some unique Nike offerings inside the store.
This latest move is very much in line with what has been happening all over the United States. More and more stores are shifting to a more online-oriented experience. Brick-and-mortar stores are being forced to pay high rents, while the pandemic has led to consumers purchasing goods from the comfort of their homes. While some might not like this trend, it is something that cannot be changed. Stay tuned to HNHH for the latest news from around the sneaker world.
Today’s sneaker culture has taken on a drastic change, with the increasing popularity of sneaker resellers and online stores causing sneaker store staples to close their doors indefinitely. After Eastbay closed down last year, the sneaker chain Foot Locker is downsizing its stores in order to remain in business.
Foot Locker and designer and Creative Director for Foot Locker’s Women’s business, Melody Ehsani, are launching a brand-new, exclusive collection called Varsity Visions in conjunction with Women’s History Month’s celebration of women.
The Varsity Visions line gives the traditional varsity look a fresh, feminine twist. The new collection is inspired by progress forward and the power of purpose; it asks all wearers to join this New Athletic Club that welcomes everyone. It includes products with a retro-athletic influence, rugby stripes, and famous varsity-style graphics.
The new collection includes:
Speckle Track Jacket – A classic twist on the classic track jacket, this specially knit french terry fabric features an all over speckle and cozy fitted rib at the hem and cuffs.
Speckle Track Jogger – A classic twist on the classic track jogger, this specially knit french terry fabric features an all over speckle and cozy elasticated waist and cuffs.
Rugby Midi Dress – The striped rugby dress has the perfect relaxed but snatched fit and playful contrasting sleeves.
Tee Shirt – The essential boxy fit tee in a playful sport stripe with contrasting sleeves.
Plaid Skate Trouser – The perfect slouchy, skater style trouser that can be dressed up or down.
Organza Pullover – A vintage inspired 3/4 zip organza pullover in a dreamy, translucent pink.
Varsity Fleece Crew Neck – This staple has a slouchy, dropped sleeve and a slightly cropped silhouette for the perfect cozy fit.
Varsity Fleece Shorts – These updated classics features a cozy mid-rise waist, side pockets, and forest green piping to match our coordinating Varsity crew neck.
High Waist Speckle Shorts – The perfect short for spring and summer with high waisted fit, exterior drawcords, and welt side and back pockets.
Speckle Bralette – This specially knit french terry sports bra makes for the pefect cozy bralette.
Crew Sock – Both this red and cream varsity stripe and the charcoal knit speckle go with just about anything for the complete head to toe look.
Bucket Hat – This specially knit french terry bucket hat completes the full speckle ensemble.
The Varsity Visions collection officially debuts on Friday, March 10th at Foot Locker locations worldwide and online at FootLocker.com. It retails for $38-$75 and comes in sizes XS-3X.
You can see the collection below.
Melody Ehsani Launches New Varsity Visions Collection with Foot Locker for Women’s History Month
Melody Ehsani Launches New Varsity Visions Collection with Foot Locker for Women’s History Month
Foot Locker is launching its new worldwide basketball campaign, “Ball Begins Here,” today. Before All Star Weekend 2023, the new commercial demonstrates how the passion of basketball and footwear brings together all members of the basketball community, from fans to the next generation of basketball stars.
Tyrese Maxey of the Philadelphia 76ers, Anthony Edwards of the Minnesota Timberwolves, and Scoot Henderson of the Nevada Ignite G League all appear in the campaign alongside Foot Locker’s iconic staff, commonly known as Stripers. Each player joins forces on the court with the Foot Locker Stripers and influential members of the basketball community, including Matt Barnes, Lethal Shooter, Crissa Ace, Jordan Kilganon, Brittney Elena, and others, to play friendly one-on-one games, show off their tricks and kicks, and score some Foot Locker gear.
Scoot Henderson
Scoot Henderson
Tyrese Maxey
Tyrese Maxey
Anthony Edwards
Anthony Edwards
For decades, Foot Locker has been the destination to shop for all things basketball, from the original Air Jordan 1 to the highly anticipated arrival of the PUMA MB.02, and everything in between. As it approaches its 50th anniversary in 2024, Foot Locker has been at the forefront as a significant and cultural figure in the basketball world, and it continues to cement its history globally. Foot Locker’s ongoing engagement in worldwide sports is exemplified by the Ball Begins Here campaign.
Scoot Henderson (1)
Scoot Henderson 1
Anthony Edwards
Anthony Edwards
Tyrese Maxey (1)
Tyrese Maxey 1
“Ball Starts Here epitomizes Foot Locker’s prominence in basketball over the decades, both on and off the court,” said Holly Tedesco, Vice President North America Marketing. “Our Foot Locker Stripers play an integral role as trusted experts and arbiters of cool – elevating experiences and connecting with Foot Locker customers across the world. When bringing this campaign to life, it was just as important to highlight our real team – all current Los Angeles based Stripers – alongside some of basketball’s brightest stars.”
In addition, during All-Star Weekend, Foot Locker will bring House of Hoops – the legendary Nike and Jordan Brand home constructed by the game – to Salt Lake City for a three-day pop-up. It’s a fun weekend event featuring special releases, sneaker cleaning, art workshops, barbershop and nail setups, and a 2K lounge for fans. For additional information, follow @footlocker and @houseofhoops.
The Diadora N9002 Philly is the second “Community Linx” product from hip-hop legend Raekwon, Diadora, and Foot Locker, Inc.
Community Linx is a franchise series that allows Raekwon to create product capsules in collaboration with and for local communities. Each capsule provides direct assistance to the community by providing local, up-and-coming musicians with tools, resources, and a plethora of information.
The Diadora N9002 Philly is a tribute to the City of Brotherly Love, and it comes in a specially designed box with landmarks from the city. The latest release comes in maroon, black, and grey, with a leather covering and a rubber outsole for further durability and grip. The heel features Raekwon’s trademark with a 3M twist. Beginning this Thursday, April 21st, the Philly-inspired Diadora N9002 will be available in men’s sizes exclusively at Foot Locker and Champs Sports for $120. To purchase, go to the Foot Locker Philly Park West Community Store at 1575 N 52nd St, Philadelphia, PA 19131.
Twenty up-and-coming musicians from Philadelphia were invited to a Zoom session hosted by Mina Say What in support of the Diadora N9002 Philly. Raekwon spoke about his creative approach in turning a 16-bar verse into a storytelling track during a moderated chat at the conference.
The musicians will be back this week for an in-person performance in front of special guest judges, including Raekwon. Participants will compete in four rounds, with the winner receiving one-on-one time with Raekwon after the competition.
“This is an empowering program and allows young artists to be embraced by some of the legends,” said Raekwon. “Shoutout Foot Locker, Champs Sports, and Diadora for helping bring my vision to life. We’re now in Philly with it on the heels of a successful NYC launch, and I’m excited to see what the city offers. There’s so much talent here, and we want to give people the opportunity to build and grow for the culture.”
Melody Ehsani, a designer and Creative Director for Foot Locker’s Women’s business, is debuting her new collection, Everything You Think Is True, exclusively at Foot Locker.
Following the success of his Vibrate Higher Foot Locker series, Ehsani is back with a new collection based on the mantra “energy cannot be created or destroyed, only transmitted or transformed.” Everything You Think Is True contains products that blend elements of energy and nature, such as butterflies and earth tones, resulting in a stylish collection that you’ll grab for this spring and beyond.
Included in the new collection is the ME Transformation Fleece Crew ($60) + Short ($45) – Engineered from luxe fleece, this flattering crewneck and short set is a complete style metamorphosis. Signifying transformation, butterflies also unveil nature’s unparalleled beauty. Also in the collection is the ME Fleece Boxer Short ($40) – Boxer brief inspired, these shorts provide comfort and style with a flattering fit. Pair it with your Melody Ehsani Stripe Half Zip Pullover to create a sweet set. Available in Aqua Foam and Puddy Pink.
You can see images of the collection below. Retailing for $35-$60, the collection will launch exclusively on FootLocker.com on April 9 at 10:00 AM ET.
Foot Locker has launched its month-long Women’s History Month campaign – in partnership with notable celebrity stylist Monica Rose and charitable organization Bottomless Closet – dedicated to empowering women to integrate their personal style into their everyday workplace attire in honor of International Women’s Day today.
Foot Locker is redefining the rules for business wear for Women’s History Month and beyond since women are no longer bound by outmoded dress norms that have governed our social dressing standards for decades. Foot Locker collaborated with Monica Rose to design personalized styles for real-life female entrepreneurs and leaders to disrupt these outmoded conventions. Monica and Foot Locker hosted four modern-day working women at their flagship store in New York City for this campaign, where she shared her expertise by curating looks for each woman, including those who work in an office, work from home, or freelance, are always on their feet or on the go, and are interviewing for the next step in their careers. Entrepreneurs like Scottie Beam, Jessica Wu, Jennifer Barthole, and Vic Jacobi modeled these Monica appearances to reflect their occupations and new work settings.
Foot Locker is working with Bottomless Closet in conjunction with the launch of this campaign, including a $30,000 grant to be used for year-round significant resources and tools geared at better preparing women for success at all phases of their careers. For more than two decades, Bottomless Closet has assisted nearly 50,000 low-income New York City women in finding work and achieving success. This relationship also includes training hosted by Foot Locker executives on International Women’s Day to provide insight and tools in the retail business.
“As a lot of people are returning to the office or workplace, it’s more important now than ever for women to challenge industry norms,” said Monica Rose. “I loved partnering with Foot Locker and these women to do just that, curating the best type of look for their career and personality. I hope it inspires all women to dress for themselves and not according to others’ expectations.”
“The Foot Locker team is proudly committed to continuing its support and celebration of women-identifying individuals and brands who are paving the way in their careers and communities,” said Holly Tedesco, Vice President of Marketing at Foot Locker. “As a brand, we strive to respect, inspire, develop and empower our consumers this Women’s History Month and beyond, and there is no better partner who represents that than Monica Rose and the work she has done in her career and in her community.”
Foot Locker continues to invest in its Women’s business beyond Women’s History Month. This includes the extension of its Behind Her Label program, which aims to close the gender gap in streetwear by elevating and providing resources to young female streetwear designers, as well as the appointment of Melody Ehsani as the Creative Director of its women’s business in March 2021.
