SOURCE SPORTS: Cam’ron Says His Show ‘It Is What It Is’ is Dominating YouTube Sports

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Screenshot 2024 10 25 at 9.59.25 PM

At SelectCon this week, Cam’ron shared an exciting update about his sports show It Is What It Is. The show has not only captivated sports fans but is also outperforming major sports programs on YouTube, including SportsCenter.

In fact, the only show with more views is First Take. Cam’ron’s unique take on sports commentary and his authentic style have clearly resonated with viewers, marking a significant shift in how audiences engage with sports media online.

See the video of his commentary HERE

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50 Cent, Cam’ron and Joe Budden To Headline “Mogul Talk” In NYC At SelectCon

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Screenshot 2024 10 17 at 2.49.05 PM

UnitedMasters is thrilled to announce the highly anticipated return of SelectCon, set to take place on October 24, 2024, in New York City. This premier event, hosted by UnitedMasters, founded by entrepreneur Steve Stoute, will gather leading figures from the worlds of music, culture, and business for another transformative day dedicated to redefining entrepreneurship in today’s digital landscape, fostering innovation, and facilitating dynamic exchanges of ideas.

Building on the success of previous years, SelectCon 2024 will feature high-profile discussions under the “Mogul Talk” series, headlined by Curtis “50 Cent” Jackson, Cam’ron, and Joe Budden—each of whom has seamlessly transitioned from influential music careers to thriving ventures in fashion, media, tech, and more. This year’s theme, “Entrepreneurship Beyond Music”, will delve into how these figures and others have built successful businesses. Attendees will have the opportunity to engage with industry leaders and gain invaluable insights on transforming creative passion into long-term success.

SelectCon will also include mentorship sessions led by longtime brand partner Ally, offering attendees invaluable insights into navigating the business landscape. Attendees will have the opportunity to gain personalized guidance through the Mentorship Corner in the Ally Lounge, where industry leaders will provide one-on-one advice.

Hosted by Speedy Morman and Ivy Rivera, the lineup features performances by UnitedMasters rising star Cleotrapa, the Open Call winner, and the “Make Your Debut” Challenge winner, along with DJ sets from Angel + Dren and DJ SpinKing, ensuring an energetic atmosphere that celebrates both artistry and entrepreneurship.

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SOURCE SPORTS: Cam’ron & Ma$e’s “It Is What It Is” Launches Season 5 With Their Newest NFL Analyst Michael Irvin

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Cam’ron and the “It Is What It Is” sports show announce Michael Irvin as the show’s newest football analyst for season 5, starting September 2nd. 

Michael Irvin worked for the NFL Network for 15 years as an analyst. Irvin also spent several years providing football analysis on ESPN’s First Take, GET UP, Sunday NFL Countdown, and other ESPN programs.

Before his commentary career, Michael Irvin was deemed the “playmaker” for the Dallas Cowboys. He was a key piece in the Cowboys’ football dynasty, which won three Super Bowl titles in the 1990s. 

Michael Irvin is a member of the Hall of Fame All-1990s NFL team, a 5x Pro Bowler, a 1x All-Pro, and a member of the Pro Football Hall of Fame. In his 11-year career, he caught 750 passes for 11,904 yards and 65 touchdowns. He earned his 5 Pro Bowl selections from 1991-1995. 

The September 3rd episode discussed Anthony Edwards’s comments about the skill set of the Jordan era of NBA legends, the NFL’s historical record of 15 Black Quarterbacks starting week 1, and whether or not Bills Quarterback Josh Allen is overrated. 

The “It Is What It Is” sports show can be found exclusively on YouTube. The show can be found on Instagram @itiswhatitis_talk and X @ITISWATITISTALK 

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[WATCH] SOURCE SPORTS: Camron And Ma$e Explain Why They Turned Down The Opportunity To Walk Mike Tyson To The Ring In Jake Paul Fight

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On a recenrt episode of their sports talk show It Is What It Is, rappers turned sportscasters Camron and Ma$e explain ow they were offered the opportunity to walk Mike Tyson out in his upcoming fight against Jake Paul and why they turned it down.

“They offered us the walkout with Mike Tyson,” the Dipset head honcho said. “This was before this incident and I’m like, ‘I’m not sure if I want to do that.’ Now, I’m probably not going to do it.” Cam continued, “‘Cause I don’t want n-ggas blaming me for nothing when n-ggas don’t win. Like when Devin [Haney] lost [to Ryan Garcia], n-ggas said, ‘Why he wearing Balenciaga sneakers?’ […] If we walk Mike out and Mike don’t win, I don’t know if I need that type of pressure.”

The former Bad Boy rapper chimed in, suggesting that Tyson’s ulcer problem was a cope out for the upcoming fight, explaining, “I hope Mike is well […] but it sounds like Mike is trying to get a way out,” he said. “I know he shouldn’t need one but if they took him off this plane, we want to make sure he’s well. But are we having a fight or not? Is the fight still on? Before this, I had Mike winning the fight. Now, I don’t know.”

Check out the 42 minute mark of the episode:

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[WATCH] Cam’ron CNN Interview Goes Left After He Was Asked About Diddy’s Assault Video

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Sports host and former Roc-A-Fella rapper Cam’ron appeared on CNN yesterday(May 20) for an interview about the disturbing 2016 video of Diddy assaulting Cassie in the InterContinental Hotel in L.A. and to say that the sit down did not go as planned by the news giant is an understatement.

Newsnight host Abby Phillip didn’t take waste time questioning the Dipset founder about Diddy and whether or not Cam noticed the man in the surveillance video to which Cam sharply responded, “I don’t know him like that. What do you mean did I recognize him? I seen him. What do you mean my experiences?” The interview seemed to take the most unexpected turn when Phillip asked Cam about the Bad Boy mogul’s disgraceful apology video, where Diddy said he was sorry for his actions, but he did not apologize directly to Cassie because their settlement doesn’t allow him to say Cassie’s name in public.

Cam, in a frustrated tone, replied to Phillip, “The apology ain’t for me to decide, it’s for Cassie. He ain’t do nothing for me. What I think about it don’t matter.” In the middle of their banter, Cam takes down a shot of PinkHorsePower, a sexual enhancement drink popular in NYC bodegas, with Cam proudly boasting he was going to get “some cheeks” after downing the shot.

Phillip didn’t make things better when she asked if the rap industry protected DIddy from being held accountable for his heinous actions. In the most embarrassing manner for the network, Cam asked, “Who booked me for this joint?”

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SOURCE SPORTS: “It Is What It Is” Nominated For Best Sports Podcast In the 28th Annual Webby Awards

Mase's Reflection on Cam'ron's Unwavering Support: A Baseball Bat and Brotherhood

The sports show “It Is What It Is” with Cam’ron Giles, Mason “Ma$e” Betha, and Treasure “Stat Baby” Wilson announced yesterday that it has been nominated for Best Sports Podcast in the 28th Annual Webby Awards

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet. IADAS, which nominates and selects The Webby Award Winners, is comprised of Internet industry experts including Marian Croak, VP of Engineering – Responsible AI & Human-Centered Technology, Google; Sarah Harden, CEO, Hello Sunshine; Tobe Nwigwe, Artist & Actor; Shigetaka Kurita, Artist & Father of Emojis; Severin Hacker, Cofounder & CTO, Duolingo; Law Roach, Image Architect; Yann LeCun, VP & Chief AI Scientist, Meta; Roxane Gay, Host, The Roxane Gay Agenda; Quinta Brunson, Writer, Director and Actor; Questlove, DJ and Producer; Todd Kaplan, Chief Marketing Officer, Pepsi Co; Ashley Murphy, VP Global Consumer Marketing, Rare Beauty; Nelly Mensah, VP of Digital Innovation, Global Head of Web3 and Metaverse, LVMH; Jim Habig, Vice President Marketing, LinkedIn; and Tonya Custis, Director of AI Research, Autodesk.

“It Is What It Is” with Cam’ron and Ma$e launched in February 2023 under Cam’s COME AND TALK 2 ME NETWORK. Alongside Stat Baby, the Harlem rappers redefined what it means to be new media in this era. Cam’ron and Ma$e were 6th on COMPLEX’s “Top 25 Most Entertaining Sports Media Personalities Right Now” list in December 2023. Since its inception, its YouTube channel has garnered over 551k subscribers on YouTube, 489k followers on Instagram, and 12.9k followers on X, fka Twitter.

“Nominees like Cam’ron, Ma$e, and Stat Baby on “It Is What It Is” are setting the standard for innovation and creativity on the Internet,” said Nick Borenstein, General Manager of The Webby Awards. “It is an incredible achievement to be selected among the best from the nearly 13,000 entries we received this year.”
“Excited to be nominated,” exclaims Stat Baby, “I’m sure our fans will bring us home the win.

As a nominee, “It Is What It Is” is also eligible to win a Webby People’s Voice Award, which is voted online by fans across the globe. From now until April 18th, “It is what it is” fans can cast their votes at vote.webbyawards.com

Winners will be announced on Tuesday, April 23, 2024, and honored in a star-studded show at Cipriani Wall Street. Winners will have an opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches. Past 5-Word Speeches include: Steve Wilhite’s “It’s Pronounced “Jif” not ‘Gif’; NASA’s “Houston We Have A Webby”; and SZA’s “The Internet Scares Me. Thanks.”

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[WATCH] Cam’ron And Mase Laugh At Artists Signing To Roc Nation Who Think They’re Getting A Verse From Jay-Z

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NBA star Lebron James recently launched his new “Mind The Game” podcast with JJ Reddick, which led Draymond Green to saying that he had “a bone to pick” with James. Draymond stated, “I’m a little upset that LeBron James is going on a podcast, and he still hasn’t been on ‘The Draymond Green Show.’ But when it’s your own thing, you kind of can’t say anything, so I guess I’ll live with it for now. Pick the bone with him that I got to pick with him later.” 

Cam’ron and Mase, the hosts of It Is What It Is sports podcast, reacted to Green’s statement, with Cam’ron comparing it to artists signing to Roc Nation and thinking they’re getting a verse from Jay-Z. Cam’ron and Mase laughed at the thought , with Cam adding that artists will get the Paper Planes hat and a “vintage pair of S. Dots.”

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[WATCH] SOURCE SPORTS: Ma$e Says He’d Average More Points In Today’s NBA Than Most Players In The League

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On the most recent episode of It Is What It Is podcast, co-host Ma$e claimed that if he played in today’s NBA, he feels “like I could play against these n-ggas.”

Making a very bold, yet possibly realistic statement as a former high school b-ball standout, the former Bad Boy artist said after speaking about Lebron dropping 40,000 points in his career, “40,000 points is a remarkable feat. I just think it’s a cupcake league, for real. I think in this league today, if I was in top shape, I could probably average about 15, 16. I’m just keeping it real,” he chuckled. The former Manhattan Center shooting guard added, “When I ain’t make it in my generation, I felt like, yeah, it was a few n-ggas that was probably better than me. This generation? I feel like I could play against these n-ggas.”

Go to the 29:00 mark of the podcast to hear Ma$e’s commentary:

Ma$e even added his former teammate and co-host Camron to the convo, saying, “I think Killa, you coulda probably played 20 years against these n-ggas today. You woulda averaged probably about 18.”

Cam replied, “In my prime? Maybe. I’d have to work on my jump shot. They didn’t let us shoot jump shots. Crazy shit it, I had a great jump shot when I stopped playing basketball. When we played basketball, coach would almost want to assassinate you if shot a jump shot. You had to go to the basket.”

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Cam’ron Takes On The New GQ Magazine Cover

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Well-renowned rapper and now popular sports talk show host Cam’ron graces the latest GQ Magazine cover. Cam’ron was previously featured in Billboard Magazine and became the face of Kith’s Spring 2022 collection. Kith collaborated with Cam’ron and Swiss Beats for their “Last Stop” single. 

In the interview, Cam’ron discussed with the magazine how he grew “It Is What It Is” to one of the hottest sports shows in the past calendar year. It also sheds light on how the show became a reconciliation between the Harlemites, Cam’ron, and Ma$e. The article expounded on their rekindled relationship as GQ writer Frazier Tharpe wrote:

“For all the laugh-out-loud moments they produce, ‘It Is What It Is’ yields some genuinely touching moments. ‘Me and Mase are kind of the same n-gga,’” Cam says, “There’s a lot of shit me and him been through that other people that I’m around may not know. Me and him remembering a lot of shit that we did [in real time] is super cool. Because sometimes he’ll bring up some shit that I forgot about, or vice versa.” An interaction that started off jokey turned emotional when Cam asked Mase on-air why he took him directly to B.I.G. instead of Bad Boy proper. Mase takes a moment to carefully phrase his response: “Biggie would do right by you.” Last week, on a show taped on Cam’s birthday, Mase gave him $20,000—a stack for every year that they did not speak. Cam said he’d likely just spend the money on a gift for Mase.

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Camron Debuts New Track With Swizz Beatz In KITH Campaign

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As a part of a campaign with boutique clothing line KITH and their new record label, Camron has teamed up with Swizz Beatz to release a new song entitled “Last Stop”.

This song is actually the first song to be released on KITH’s new music label.

In a statement, KITH said, “KITH presents its first delivery of Spring 2024 — an elevated take on transitional wardrobing featuring new silhouettes and staple classics expressed in lighter springtime hues. To celebrate the launch of this collection, KITH is proud to announce the release of its first single, ‘Last Stop,’ featuring longtime friends of the brand, Cam’ron and Swizz Beatz. This song serves as the soundtrack to KITH Spring 2024, which features Cam’ron as the face of this season’s campaign.”

Cam and KITH have a history of collaborations, with the Harlem native and his fellow Diplomats Jim Jones and Juelz Santana performed freestyles at the launch of KITH’s collaboration with the New York Knicks at Madison Square Garden.

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