Diddy Files Entertainment Trademark for ‘Diddy + 7’ Program

Sean Diddy Combs

It appears Diddy is eyeing reality TV. TheJasmineBrand notes recent court filings that trademark a “reality-based television program” titled Diddy + 7.

The filing for the document was May 2, 2022, and was published for opposition on Jan. 3, 2023. The description is categorized as:

“Entertainment services in the nature of an ongoing reality based television program; entertainment services, namely, providing non-downloadable audio and video recordings featuring information about celebrities, entertainment, pop culture, humor, music and lifestyle; entertainment services, namely, a multimedia program series featuring information about celebrities, entertainment, pop culture, humor, music, and lifestyle distributed via various platforms across multiple forms of transmission media; providing information in the field of entertainment and pop culture.”

Last week, Diddy posted the first full photo of his daughter Love Sean Combs to Instagram. The full image of Love was released after Diddy spent time with his family on the Holidays. In a previous upload to Instagram, Diddy held love while all his children stood around him in matching pajamas.

The hip-hop mogul announced the arrival of a new addition to his family, born in October, via Twitter and mentioned his family. His other five children are Justin Dior, 28, King, 24, Chance Combs, 16, and his 15-year-old twins: D’Lila Star and Jessie James and son Quincy Taylor Brown, 31, who he adopted with Kim Porter.

“I’m so blessed to welcome my baby girl, Love Sean Combs to the world,” wrote Combs. “Mama Combs, Quincy, Justin, Christian, Chance, D’Lila, Jessie and myself all love you so much! God is the Greatest!”

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Diddy Shares First Full Picture of Newborn Love Sean Combs on Instagram

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Sean “Diddy” Combs posted the first full photo of his daughter Love Sean Combs to Instagram.

The full image of Love was released after Diddy spent time with his family on the Holidays. In a previous upload to Instagram, Diddy held love while all of his children stood around him in matching pajamas.

The hip-hop mogul announced the arrival of a new addition to his family, born in October, via Twitter and mentioned his family. His other five children are Justin Dior, 28, King, 24, Chance Combs, 16, and his 15-year-old twins: D’Lila Star and Jessie James and son Quincy Taylor Brown, 31, who he adopted with Kim Porter.

“I’m so blessed to welcome my baby girl, Love Sean Combs to the world,” wrote Combs. “Mama Combs, Quincy, Justin, Christian, Chance, D’Lila, Jessie and myself all love you so much! God is the Greatest!”

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Diddy Calls On PartyNextDoor For Lustful “Sex In A Porsche”

After welcoming a new child into the world and subsequently finding himself in the middle of an online feud involving Yung Miami, Akademiks, Gina Huynh, and others, Diddy is still coming through with new heat.

Earlier this year, Diddy began plotting away on his next album — the first through his newly established Love Records. Though he’s responsible for some of the most influential figures in hip-hop, there’s no doubt that his ear for R&B is unmatched.

This week, Brother Love unloaded a brand new single from his upcoming album. The Bad Boy executive connected with PartyNextDoor for his new single, “Sex In A Porsche.” The Canadian singer-songwriter’s strain of hazy, lustful R&B takes center stage in one of his seldom releases of the year while Diddy comes through with some bars. The Revolt TV CEO comes through with another smash that will certainly stay on steady rotation well into the new year.

Prior releasing “Sex In A Porsche,” Diddy linked up with Bryson Tiller for the single, “Gotta Move On.” The record peaked at #1 on Billboard’s R&B Airplay charts while later releasing a “Queens Remix” featuring Ashanti and his “Shawty Wop,” Yung Miami. Additionally, he released a “King’s Remix” alongside Tory Lanez and Fabolous.

PartyNextDoor, on the other hand, has been rather lowkey throughout the year. He linked up with OG Parker for “No Fuss” in January yet he hasn’t offered any updates on new music. Hopefully, 2023 will see a new release from the OVO signee.

Check “Sex In A Porsche” below.

Quotable Lyrics
She think she dreamin’, I had to tell her to breathe
She love to arch it up and give it all to me
I gave her what niggas never gave her, that was honesty
Ayo, the game switched up, the shit lookin’ like try-outs

Casting Director E. Mills Challenges Diddy’s “Best Party Thrower” Claim

E Mills Diddy

From his infamous all-white parties in the Hamptons to New Year’s Eve extravaganzas in Miami, it’s no secret that Diddy, 52, presented the culture with some of the most memorable parties throughout his 30-year-plus career. While promoting the upcoming Billboard Music Awards, Diddy titles himself the “Best Party Thrower” in a new commercial that instantly sparks a reaction from Award-winning Los Angeles Casting Director and Party Thrower Ed “E. MillsDidIt” Mills, followed by him suggesting a debate for the rightful owner of the moniker to the general public on social media in order to determine who is the real “best party thrower” between the two.

MORE: Diddy Announces CÎROC is Headed to Ready-to-Drink Market

In reaction to Diddy’s declaration, E. Mills — who’s not looking to self-proclaim the title like Diddy — shared a Tik Tok promo that uses a clip from Diddy’s 2022 Billboard Music Awards commercial where he states “Interrupting your regularly scheduled program, I have an announcement to make. I’m the best muthaf*ckin party thrower…”, a scene from the classic film Coming To America with Hakeem (Eddie Murphy) asking: “…You’re the prince, then who am I?”, a clip of E. Mills turning his head with a stunning look and a puzzled mannerism, and a few clips of him partying hard while surrounding around an army of models. The clip issues the vote-requesting statement “Let’s let the people decide…”, followed by taunting remarks and signature catchphrases from E. Mills, like “oh yeah. E. Mills Did It,” “Mill Ticket” and “Mr. Imma Out Work You Ni**as.”

The song in the clip is Wallet Green’s “F*ck It Up,” which name drops E. Mills and his entertainment company Mill Ticket Entertainment in a verse that raps: “… I got hoes like Mill Ticket / They gon think E. MillsDidIt.”

Diddy was announced as this year’s Billboard Music Awards’ host and executive producer last month. While the mogul made the statement in the commercial — it was neither confirmed nor denied that the mogul’s statement was an open invitation to all challengers. Now, E. Mills is well aware of the billionaire mogul’s high-profile party-throwing history but approaches the conversation for sheer acknowledgment of his rivaling partying-throwing resume across the U.S. throughout the 2000s.

“Let’s be clear,” said E. Mills in an issued statement when reached for comment by The Source’s Bryson “Boom” Paul. “It wasn’t necessarily a challenge set forth, but more so me putting the world on notice. I’m not a walk through the park, so to speak when it comes to this lifestyle. I’ve created a lot of vibes over the years and know I’ve planted my feet in these couches [laughing] but hey I’m not running from a challenge either — never have and never will. We can definitely do it for the culture. With that being said, I do give credit where credit it’s due. He’s earned his stripes, just give me mine too 🎟

Mills is the Founder and CEO of Mill Ticket Entertainment, a popular Los Angeles-based entertainment brand for years now best-known for casting models in music videos for the majority of hip hop’s biggest superstars. The brand’s resume includes a wide variety of high-profile brands and the biggest superstars in today’s music such as 1800 Tequila, New Balance, and Adidas. Mill Ticket models have been seen starring in music videos for everyone, ranging from Drake to Chris Brown to YG to Tyga to 2 Chainz, and so many more. Interestingly, E.Mills has provided models for the Diddy-owned television network, Revolt TV, and its popular original talk show, Respectfully Justin hosted by Justin Laboy.

E.Mills cast the brand new Diddy-starring Ciroc commercial promoting the brand’s new ready-to-drink line in Miami.

MORE: T-Pain Taps Lil Jon, Hannibal Buress, O.T. Genasis For Inaugural “Wiscansin Fest”

Diddy has yet to rebuttal to Mills’ promo at this time but the streets is talking, and want the two to go head-to-head for the title, party-for-party. Mills shared a fan-made versus flyer featuring himself and Diddy with the caption “Somebody just sent me this lol who wants to see it?”

“We need this!,” wrote Lauren Banks under the Instagram post with fire emoji. “Come on now we all know you gonna win,” commented rapper Joey $ynth$ with side-eyed eyes and 100 emoji. “Let’s goooo!!” comments hyped photographer Jam-X.

The Source’s requests for comment(s) from Diddy and/or representatives have gone unresponded at press time. More as this story develops.

Billboard Music Awards hosted and executive produced by Diddy, aires live this Sunday (May 15) at 8PM ET/5PM PT on NBC-Peacock. Watch the trailer below.

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Retired NFL Star D.J. Williams Admits Investing 300K in Diddy’s Sara Stokes Music Career

Retired NFL Star D.J. Williams Admits Investing 300K in Diddy’s Sara Stokes Music Career

Two of the most common reasons behind athletes going broke after their professional career: bad investments and money management. On last month’s “I Am Athlete” podcast, guest and retired NFL linebacker D.J. Williams revealed his former financial advisor invested $1.2 million dollars in various bad investments early in his career that included an investment of $300,000 dollars into the music career of former Bad Boy Records artist, Sara Stokes

MORE: From the Bottom Up: Sara Stokes Talks New Single ‘Fragile Hearts,’ Her Relationship With Diddy & Da Band Co-Stars

“Remember when Puffy Daddy had ‘Making The Band’? Ya’ll remember Sara Stokes? The one  … the light-skin girl, ” Williams begins to explain the investment at the podcast’s 22:06 minute mark of season 3 episode 21. “Puffy Daddy had ‘Making The Band,’ there was a young lady on there named Sara Stokes. She was a singer. She was like young, like I don’t want to throw her age out there but she had like three four five kids. All I knew was I invested $300,000 dollars into her music career.”

Williams would claim the investment was in result of leaving his finances to a power of attorney given to his financial advisor while he focused on playing professional football. 

“What I’m saying was because of the amount of time and energy that I put into football,” he continued. “I’m going into these meetings and I’m sitting across from this man and I’m taking his word. And I’m just … Okay, yeah, that sounds good, that sounds good. What I’m saying is is if you already a million, relax, chill. Stop trying to rush to become a billionaire.”

Drafted in 2014 – 17th overall by the Denver Broncos – D.J. Williams received a $2.4 million dollar signing bonus his rookie year after signing a five-year deal valued at $9 million dollars – according to Spotrac.com. The linebacker would play ten seasons with the Broncos, earning over $35 million dollars. Williams played 12 seasons in the NFL before retiring in 2014 with the Chicago Bears.

It was never revealed throughout the interview if Williams was ever reimbursed for his investment. Stokes was signed to Bad Boy Records from 2002 to 2005. 

Sara Stokes, 44, is a Detroit, Michigan recording artist, actress, journalist, best known as the singer in the former Bad Boy Record’s group Da Band. Formed in 2002, Da Band released their gold-selling debut album, Too Hot For TV, in 2003, which spawned hit songs “Bad Boy This, Bad Boy That” and “Tonight.” The six-member group had their journey documented on reality television for three seasons aired on MTV 2.

After Da Band, Stokes, mother of three, released multiple solo singles, independently,  throughout the years, like 2015’s “Sneak Peek” featuring Babs Bunny and 2016’s “Fragile Heart.” Outside music, Stokes embarked in an acting career, known for roles in recent films, The Many (2019), The Enemy (2019) and Facade: Chapter 4

News of the investment comes during a slew of other trending stories going viral right now surrounding Sean “Love” Combs with old clips from the popular 2000s MTV rap competition series Making the Band, which Combs executive produced, and several former music mogul’s artists releasing public criticism about the harsh treatment they endured their time on the reality show and under Diddy’s Bad Boy Records. 

MORE: [WATCH] Babs Bunny Responds To Freddy P’s Comments About Diddy

Freddy P, who was Diddy’s first choice when putting together former group Da Band, took to Instagram last week to criticize his former mentor and revealed him responsible for the Florida native’s multiple suicide attempts, all stemming from recounts of his time under Diddy’s tutelage. 

“This year alone I’ve contemplated suicide three or four times,” he says in the video. “I done pictured my brother walking in and finding me dead. I cried a few times thinking about leaving my son because I just get tired of life. But no matter what you gotta do you just gotta keep at it … there’s n-ggas that wanna see you fall.”

He added: “Like this n-gga Puffy is the main muthafuckin’ reason why I hate fucking life, dawg. People don’t even understand. Like, I don’t even give a fuck. I’ve never been to a point where I thought of suicide my whole life, never. I mean, I’m a gangsta. I don’t even know how I started thinking like that. I done had it all and I fell to the bottom. How do you come back from that when you battling a giant? It ain’t got nothing to do with your skill no more ’cause your skill is 90 percent better than any n-gga that’s out there right now and the world knows it. But it ain’t your skills … the world is built on relationships.”

Freedy’s rant sparked reactions from fellow Da Band member Babs Bunny, who simply responded in an interview that the group just signed a “shitty contracts,” and Willie Taylor, formerly of the Making of the Band-created R&B group Day 26, who chimed in with the belief that the show and group was set up to “fail.”

The 52-year-old billionaire with ownership in Ciroc and his own television network, Revolt, addressed the claims of his former proteges last Monday via social media. On an Instagram Story, he writes, “STOP ALL YOUR CRYING, BITCHING & MOANING. HUSTLE HARDER OR GET THE FUCK OUT OF OUR WAY. – LOVE.”

All parties involved have not issued a statement on Williams’s revelation at press time. 

Watch the latest episode of the I Am Athlete podcast below. 

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