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Faith Evans: 7 Of The R&B Icon’s Best Hits

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With over 20 million records sold, Faith Evans remains one of R&B’s most respected acts. With a smooth voice, she captivated listeners worldwide through her storytelling. Often singing about the topic of heartbreak, Faith Evans’s hits often resonate with the general public. The legend, however, has not been as musically active in recent years. Instead, she’s focused on appearing on television.

Besides her entertainment career, Faith has received much attention for her relationship with former Bad Boy producer Stevie J. The pair initially became friends in the ’90s while working together. Stevie was an in-house producer for the hitmaking label, which Evans was signed to then. After decades of friendship, they tried their odds with love. Unfortunately, their romantic relationship proved extremely turbulent. From domestic assault arrests to their on-and-off-again romance, there was no telling what would come of their union. They eventually married in 2018, but Stevie filed for divorce in late 2021. Only recently was their split finalized, but all the viral attention still doesn’t take away from Evans’s impressive career and discography. Here is a list of seven of her biggest hits to prove it, in no particular order.

7. “You Used To Love Me” (1995)

“You Used To Love Me” is the debut single from her Evans’ debut album Faith. A brilliant introduction to the plethora of R&B hits she would release, Faith Evans showed off her storytelling capabilities with the song. On the track, she delivered a heartbreaking and honest note about her feelings. Evans reminisced about how a former love used to cherish her but didn’t anymore. The song peaked at No. 24 on the Billboard Hot 100 chart and was certified Gold by the RIAA. The song was also featured in the 2009 biopic, Notorious, about the life of The Notorious B.I.G. In the film, the track is played when Evans’s character discovers the rapper is cheating on her.

6. “I Love You” (2001)

Although this song was reportedly initially written for Jennifer Lopez, its success proved it landed in the right hands. “I Love You” samples Isaac Hayes’ 1976 song “Make a Little Love to Me” and is one of Faith Evans’s most notable hits. On this record, the R&B songstress croons about being in love with her partner and how he’s the only one for her. Additionally, although Lopez missed having this track as her own, she is listed as a songwriter alongside Anthony Best, Michael Jamison, and Bobby Springsteen.

5. “Love Like This” ft. Carl Thomas (1998)

“Love Like This” is the lead single from her second album, Keep The Faith. It starts with a catchy beat as Evans sings about a kind of love she hasn’t experienced before. It quickly became one of her biggest commercial successes, charting well in Europe. In the United States, “Love Like This” remains her highest-charting single as a solo act. It peaked at the seventh spot on the Billboard Hot 100 and is an R&B staple.

4. “Can’t Believe” (2001)

“Can’t Believe” is another of Faith Evans’ hits centered around heartbreak. Along with Carl Thomas, the duo melts their different voices to create an emotional mix. As expected from a buttery number, “Can’t Believe” scored very well with R&B fans. The early 2000s hit was featured on Evans’ third album, Faithfully. 

3. “Hope” – Twista ft. Faith Evans(2004)

Faith Evans’s infectious chorus on this record has made it an evergreen classic. Evans’s voice became the defining factor that solidified its timelessness, elevating the song considerably. The original version of this Twista track features CeeLo Green, but Evans’ version is widely popular. In a perfect Hip Hop and R&B blend, sprinkled with a gospel feel, it’s easily one of the most memorable tracks in both artists’ catalogs.

“Hope” is a song about longing for a better life and staying optimistic through every storm. The Faith Evans-assisted version was featured on the soundtrack of the Samuel L. Jackson-led biographical drama Coach Carter. Proving its timelessness, the song later received a huge resurgence on TikTok. Users on the social media app utilized the song in a viral movie-ending trend.

2. “Heartbreak Hotel” – Whitney Houston ft. Faith Evans, Kelly Price (1998)

When R&B powerhouses like Whitney Houston, Faith Evans, and Kelly Price unite for a track, then it’s sure to be a vocal masterclass. Thus is the tale of “Heartbreak Hotel,” the soothing number by the three vocalists. Music lovers over the years have highlighted this track as one of the most impressive R&B collaborations of all time. Evans’s vocals blossomed on this simultaneously beautiful and heartbreaking song about a lying and cheating partner.

1. “I’ll Be Missing You” – Puff Daddy ft. Faith Evans, 112 (1997)

Yet another emotional track with Faith Evans at the heart of it all, “I’ll Be Missing You,” is one of the most memorable hits of the ’90s. Mourning the loss of her husband, The Notorious B.I.G., Evans sang from a place of sadness and loss on this record. Joined by R&B group 112 and Diddy, the classic song samples The Police’s hit song “Every Breath You Take.”

“I’ll Be Missing You” is one of Hip Hop history’s greatest songs. The Grammy-winning track became a global hit record upon release, topping charts worldwide. It also debuted at the No. 1 spot on the Billboard Hot 100. In addition to this, it spent a staggering 11 weeks at the top spot and is one of the best-selling songs of all time.

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Today in Hip-Hop History: Notorious B.I.G.’s Debut Single ‘Party & Bulls**t’ Turns 30 Years Old!

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In the summer of 1993, a young record exec who was known as “Puff Daddy” started a label called Bad Boy Records which premiered two records to launch the label; the first being the premier track from the legendary Notorious B.I.G. called “Party & Bullshit”. The song appeared on the soundtrack of Who’s The Man, a movie with Hip Hop’s who’s who starring Yo! MTV Raps‘ Ed Lover & Dr. Dre.

Biggie Smalls became one of the most prolific MCs in the history of the culture and is arguably one of the best that the game has ever seen. Before B.I.G. became “Notorious”, Biggie and Junior Mafia were only about “Party & Bullshit”. Salute to B.I.G., Diddy, Bad Boy, and the whole Brooklyn.

The post Today in Hip-Hop History: Notorious B.I.G.’s Debut Single ‘Party & Bulls**t’ Turns 30 Years Old! appeared first on The Source.

Who Is Mase? Bad Boy Hitmaker & Hip Hop Minister

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It isn’t easy for MCs to smoothly leave the music industry once fully engrained in it. One hit song is life-changing, propelling an artist from often impoverished circumstances to the top of the world. Even a “one-hit wonder” can change their family’s life off of the track’s notoriety. As a result, plenty of creatives hang onto the music industry far after their relevancy has passed, praying that they can re-create that musical magic. Their home, social circle, and way of life become engrained in grandiosity.

However, rapper Mase is a rare exception to this standard. Merely two years after his hit studio album Harlem World, he famously retired from hip-hop to pursue a calling from God. Even if the world was screaming out the hook to “Feel So Good,” the New York-raised personality wasn’t feeling it. He dropped it all to become an ordained minister while continuing his studies at Clark Atlanta University. During an interview with Funkmaster Flex, he announced his retirement, stating, “I told everyone that I don’t plan to be here for long. I planned to use rap as a stepping stone.” He continued, “It takes a great person to walk away from money. When my whole heart isn’t in it, I can’t do it.”

Rapper Mase’s Harlem World Put Him On The Map

However, Mase’s departure from hip-hop had been in the works for a long time. He spent his adolescent years in The Bronx after being born in Jacksonville. However, his mother sent him back to Jacksonville after he began getting in trouble in the streets. While living in Jacksonville as a teenager, he began attending church. He wouldn’t spend much time back in Florida, returning to New York by the time he was 15. However, it was enough time for Mase to be influenced by the Christian lifestyle he was entrenched into.

Like many other MCs, Mase’s teenage aspirations revolved around the world of sports. After returning to New York, he pursued a career as a basketball player. He was the star point guard at Manhattan Center High School in the early 1990s. However, Mase would eventually pivot into a rapper career when he realized he wouldn’t make it to the NBA. His big break in the industry came in 1996 when he began rapping for Diddy (Puff Daddy at the time) at the Hard Rock Cafe. Shortly after, he would sign a $250,000 deal with Bad Boy Records.

Mase & Diddy Have Had An Extended Beef

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NEWARK, NEW JERSEY – MAY 12: Mase attends DJ Cassidy’s Pass The Mic Live! at Prudential Center on May 12, 2023 in Newark, New Jersey. (Photo by Shareif Ziyadat/Getty Images)

By the time he was ready to retire, Mase’s inscribed deal for Bad Boy Records would be the source of beef between the two MCs. Mase felt that his contractual obligations to the label still existed after his retirement, which caused him to construct a series of subtle disses at Diddy. However, the two would eventually reconcile their differences, that is, until the 2020 Grammys. After receiving the Icon Award, he blasted the Grammys. He boldly stated, “Truth be told, hip-hop has never been respected by the Grammys. Black music has never been respected by the Grammys to the point that it should be.”

After his speech, Mase would re-ignite his opinions on Diddy’s treatment of his artists under Bad Boy Records. He told Vibe, “Your past business practices knowingly has continued purposely starved your artist and been extremely unfair to the very same artist that helped u obtain that Icon Award on the iconic Badboy label.” While Diddy remained silent for a long time regarding the beef, he eventually came out in 2022 to defend his name on The Breakfast Club. He accused Mase of being a “fake pastor” who “went and conned people.” Lastly, he claimed that Mase owed him $3 million.

He Quit Hip-Hop To Focus On Ministry

Even after Mase retired from the hip-hop industry to pursue a religious career in ministry, he straddled between being a rapper and a pastor. Five years after his supposed retirement, he returned with the 2005’s self-explanatory Welcome Back. However, he hasn’t released a solo project since then. Outside the occasional release of a new single or a feature, Mase’s recent life has been focused on moving forward with his religious relationship. In 2021, he became the head of the Gathering Oasis Church. In addition, Cam’ron and Mase recently re-kindled their relationship as co-hosts on the It Is What It Is sports talk show.

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The Notorious B.I.G.’s Biggest Hits

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The Notorious B.I.G. would’ve turned 51 years old on May 21st. Setting the gold standard for East-Coast hip-hop, we’re looking back on his greatest hits. At a time when the West Coast was taking over the rap scene, Biggie turned the rap world on its head with the multitude of hits off of Ready To Die. Featuring a discography full of infectious rhythms and dark narratives, Biggie was rapping about gang violence and family struggles amidst larger-than-life beats. Working under the tutelage of Bad Boy Records and Diddy, his career was an unfortunately brief but impactful sabbatical. Passing away 26 years ago due to a drive-by shooting, his haunting sophomore album Life After Death was released a month after his passing. Operating as a hit-making machine and a complex poet, he’s widely held as one of the greatest MCs ever.

“Hypnotize” (1997)

Released shortly before Biggie’s untimely death, “Hypnotize” quickly became an East-Coast anthem. From the menacing beat to the braggadocios lyricism, everything about the track exudes inordinate confidence. Biggie states, “Sicker than your average,” and “Girls walk to us / wanna do us / screw us.” Everything about “Hypnotize” encourages the audience to walk with their held up high. It’s why Conor McGregor walks out to the song before each of his fights. It’s why the song is still blasted on summer afternoons. The track reached the top of the charts and remained one of Biggie’s biggest hits.

“Juicy” (1994)

There’s arguably never been a greater album intro than “Juicy.” Many fans’ introduction to the Brooklyn MC, the song is an anthem about making it out of hard times. He’s talking down on those who “Called the police on me when I was just tryin’ to make some money to feed my daughter” or “To all the people that lived above the buildings that I was hustlin’ in front of.” Signed by Diddy and Bad Boy Records leading up to the release of Ready to Die, he references the two of them as akin to a superhero duo on the track. “Juicy” is the third song in his discography to eclipse 500 million streams on Spotify and is undeniably one of Biggie’s biggest hits.

“Big Poppa” (1994)

In contrast to many of Biggie’s more menacing hits, “Big Poppa” opts for sensuality amidst smooth guitar chords. A summertime jam through and through, the track is quickly approaching 800 million streams on Spotify. It would reach No. 6 on the Billboard Hot 100 charts upon its release. The track is best known for its earworm hook, solidifying his ability to thrive under various sonic styles. A sensual track in nature, Biggie analyzes his changing relationships with women before and after his fame.

“Mo Money Mo Problems” (1997)

Collaborating with Diddy and Mase, “Mo Money Mo Problems” thrived in its nationwide accessibility. Blending hip-hop, soul, and pop elements, the hit track immediately appealed to a broader audience than Biggie ever had. It showed in the numbers, sitting amongst the biggest songs in his discography. While Ready to Die saw Biggie reveling in his newfound wealth, “Mo Money Mo Problems” sees the rapper processing the realities of his new lifestyle.

“Notorious Thugs” (1997)

The hit “Notorious Thugs” saw Biggie collaborate with the iconic Midwest rap group Bone Thugs-N-Harmony. The collaboration yielded a unique moment in Biggie’s discography. He was blending the grittiness of the Brooklyn streets with the more melodic approach of Bone’s melodic Hip Hop flare. Narratively, “Notorious Thugs” sees Biggie reflecting on his days of street life. He’s at the top of the world, stating, “I’m in the fast lane, from L.A. to Tokyo / I’m so fancy, can’t you taste this gold?”

“Who Shot Ya?” (1994)

“Who Shot Ya?” was widely controversial upon its release. Many interpreted the track’s aggressive lyricism as a diss to Tupac Shakur after he was shot. However, Biggie would maintain that the track was recorded before his passing. One of the deeper cuts on his debut album, “Who Shot Ya?” was added to Ready to Die‘s remaster. Ultimately, the song also contributed to the rising beef between the West and East Coast.

“Nasty Girl” (2005)

Released posthumously as a single from the album Duets: The Final Chapter, “Nasty Girl” features Diddy, Nelly, Jagged Edge, and Avery Storm. Biggie had enough material to last over a decade over his passing, with “Nasty Girl” becoming one of his biggest hits to date. Essentially, the track sees each membered feature reflecting on their relationships with women. However, the main narrative of the track is the stacked feature list. Nearing a decade after its passing, the effort to complete Duets: The Final Chapter speaks volumes about his influence on the hip-hop scene.

Diddy “Verzuz” Jermaine Dupri: 10 Must-Hear Songs

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On September 8th, Diddy and Jermaine Dupri Verzuz will finally happen. This highly anticipated matchup between the two hitmakers has been a long time coming. Last year, the two went on Instagram Live to discuss a potential Verzuz-like event. Though Timbaland nor Swizz Beatz have confirmed the alleged battle, apparently it is taking place at Madison Square Garden.

In an Instagram post, the Bad Boy founder tells veteran rappers Busta Rhymes and Fabolous about the planned event. “September 8th at the Garden, n***a. We’re gon’ have you out the rafters flying out the sky,” he says enthusiastically. Since the Verzuz platform came out, fans have wanted to see who would come out on top between Bad Boy Records and So So Def.

This Verzuz event will be like no other. Fans always have their own songs that they want to hear. Diddy and Jermaine Dupri will perform 20 of their biggest hits to date. With two of the strongest catalogs in hip-hop, we’ve created a list of five songs from both Bad Boy and So So Def that we want to hear during Diddy-Jermaine Dupri’s Verzuz battle. 

Diddy – “All About The Benjamins” Ft. Lil’ Kim, The L.O.X., And The Notorious B.I.G.

”It’s All About The Benjamins (Remix)” should be considered a New York Anthem. With all artists hailing from different boroughs, Puff Daddy, Lil Kim, The L.O.X., and the Notorious B.I.G. created one of the most recognizable anthems in hip-hop history. Some would argue that it’s the Bad Boy founder’s best song. From the star power attached to the record to the infectious production, “All About The Benjamins” is undoubtedly a definitive record in Diddy’s illustrious career.

Puff Daddy is more of a producer than a rapper, but his verse on “It’s All About The Benjamins (Remix)” is certainly a stand-out. In 2020, Jadakiss spoke to Talib Kweli on the People’s Party podcast where he detailed writing Diddy’s verse for the hit song. It reached the number two spot on the Billboard Hot 100 and number one on the rap charts.

Jermaine Dupri – “Money Ain’t A Thang” Ft. Jay-Z (1998)

The East and the South combine for “Money Ain’t A Thang.” At this time, New York’s grip on Hip Hop was at its height, although Atlanta currently wears Hip Hop’s crown. ”Money Ain’t A Thang” is a feel-good song and the video matches the energy.

Like Diddy, Jermaine Dupri is a producer first, but his rapping skills are nothing to sleep on. With Jay-Z on the track, JD had to come with his best. Many thought The Blueprint rapper even wrote his verses for him, but the So So Def founder confirmed that he penned his own lyrics. The song was nominated for Best Rap Performance by a Duo or Group at the 1999 Grammy Awards. It’s still considered one of Jay-Z’s best songs. ”Money Ain’t A Thang” embodies the late 90s Hip Hop sound. It’s no doubt that it’s an important song in both artists’ catalogs.

The Notorious B.I.G. – “Juicy” (1994)

Hip Hop shifted when The Notorious B.I.G. made “Juicy.” Although hesistant to jump on the record, it’s a good thing Biggie trusted Diddy’s intuition. Diddy, alongside Poke of the Trackmasters, sampled the funk and soul group Mtume’s song “Juicy Fruit” for Biggie and the rest is history. Not only is the production fantastic, but the Brooklyn rapper’s lyrics are iconic. His rags-to-riches story details his ascent in rap, from reading Word Up! Magazines to sipping champagne when he’s thirsty. Almost 30 years later, “Juicy” remains a classic anthem that many would argue is the greatest Hip Hop song of all time. There’s no way Diddy doesn’t play this during the Verzuz.

Bonecrusher – “Never Scared” Killer Mike & T.I. (2003)

To this day, “Never Scared” can be heard at any sporting event. From the production to the lyrics, you can feel the energy in the song. Jermaine The song features fellow Atlanta rappers, Killer Mike and T.I. ”Never Scared” is Bonecrusher’s biggest hit, marking his only entry on the Billboard Hot 100. The song peaked at number 26 chart, although its impact is everlasting.

“Never Scared” ultimately carried Bonecrusher’s debut album, AttenCHUN!, to number one on Billboard’s R&B/Hip-Hop albums charts. Over the years, it’s become a mainstay in pop culture, especially video games, such as Madden NFL 04. On top of that, the song is cemented in Atlanta’s sports history ever since the Braves used it as their anthem in the 2003 MLB season. “Never Scared” stands as an iconic song in So So Def’s storied history, even if Jermaine Dupri didn’t produce the song.

Diddy – “I Need A Girl (Part One)” Ft. Loon & Usher (2002)

Diddy’s ability to weave through hip-hop and R&B effortlessly remains one of his strongest traits as a producer. On “I Need A Girl (Part 1), he delivered a quintessential 2000s R&B hit with the help of Usher and Bad Boy artist Loon. While both part 1 and 2 were incredibly successful in their own right, the former boasts an incredibly personal verse from Diddy that takes inspiration from his break-up from Jennifer Lopez.

”I Need a Girl (Part Two)” also achieved great success as it reached number four on the Hot 100. Not too many artists have had the opportunity to say that both parts of one song became top-five hits. ”I Need a Girl (Part One and Two)” are crucial to Bad Boy’s reign into the 2000s.

Jagged Edge – “Let’s Get Married (Remix)” Ft. Rev. Run (2000)

Jagged Edge’s “Let’s Get Married” is a certified R&B hit but, the remix turned it into a classic Hip Hop record. The addition of Rev. Run from Run DMC fame gave the record a face-lift. The King Of Rock rapper’s appearance was a surprising edition and made “Let’s Get Married (Remix)” a staple in So So Def’s catalog.

Craig Mack – “Flava In Ya Ear (Remix)” Ft. The Notorious B.I.G., LL COOL J, Busta Rhymes,& Rampage (1994)

Though Craig Mack’s “Flava In Ya Ear” received a Grammy nomination, the remix is more popular. ”Flava In Ya Ear (Remix)” is one of the best posse cuts in Hip Hop. Craig Mack, Biggie, LL Cool J, Rampage, and Busta Rhymes make for a memorable collaboration. Diddy’s infamous intro to the song puts the Bad Boy stamp on it. It’s definitely one of the label’s greatest hits, especially since it was included on Bad Boy’s 10th Anniversary…The Hits album.

Dem Franchize Boyz – “I Think They Like Me (Remix)” Ft. Jermaine Dupri, Da Brat & Bow Wow

So So Def signed artists that captured eras in Southern hip-hop. Dem Franchize Boyz, for instance, became catalysts to the rising snap sound that informed the viral dance moves that came from the South. “I Think They Like Me” ft. Jermaine Dupri, Da Brat, and Bow Wow served as a remix to “Oh I Think They Like Me.” With its infectious production, the record brings life through the speakers at every function while the “snap ya fingers” dance was an inevitable accompaniment to this song. It reached number 15 on the Billboard Hot 100 chart and topped the Rap Songs chart. The So So Def founder is behind many of Atlanta’s hits!

112 – “Peaches & Cream” (2001)

112 was an important part of Bad Boy’s success. In the early 2000s, they were one of the leaders in R&B. ”Peaches and Cream” added to their hit-filled catalog. This sexy song, produced by Diddy, makes you want to dance whenever it comes on. ”Peaches and Cream” falls in line with the rest of Bad Boy’s records that make you move.

It’s clear Diddy specializes in making music like this. 112 was nominated for a Grammy for Best R&B Performance by a Duo or Group With Vocal in 2002. ”Peaches and Cream” also reached the number four spot on the Billboard Hot 100 chart. It even stayed in the Top 40 for over six months! Another Bad Boy hit makes for one of the best records of the 2000s.

Youngbloodz – “Damn!” Ft. Lil’ Jon (2003)

The Atlanta duo, YoungBloodz will be remembered for “Damn!” Jermaine Dupri executive produced the duo’s album, Drankin’ Patnaz but Lil Jon produced the hit single. Lil Jon’s energy can be heard and felt throughout the track. There was even a dance to this as you can see many people doing it throughout the video. ”Damn!” is YoungBloodz’s best song as it reached number four on the Billboard Hot 100. Many believe it is one of the best Hip Hop songs of the 2000s and in So So Def’s catalog.

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Remembering Rap Icon Craig Mack On His Birthday

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Today, we take a moment to celebrate the life and legacy of rapper Craig Mack on his heavenly birthday. As a pioneer in the hip-hop industry, Mack’s influence on music and culture remains indisputable. The East Coast emcee is remembered for his megahit “Flava in Ya Ear”—a track that still resonates with fans today. His untimely passing stunned a community, but his legacy lives on through his music, the stories from his loved ones, and his fans who champion his career. The Bad Boy hitmaker was unlike any other, so let’s revisit the rise of Craig Mack.

Craig Mack: The Beginnings

Craig Mack and Pharrell Williams during Star Trak Hosts Weekly Neptunes Party at the Coral Room at Coral Room in New York City, New York, United States. (Photo by Johnny Nunez/WireImage)

Born on May 10, 1971, Bronx-born, Long Island-bred rapper Craig Mack was destined for greatness. He first showcased his lyrical prowess under the moniker MC EZ in the late 1980s, releasing his debut single, “Just Rhymin’,” in 1988. However, it wasn’t until the early 1990s that Mack’s career took a significant turn.

In 1992, a chance encounter with Sean “Diddy” Combs resulted in Mack joining the fledgling Bad Boy Records label. Mack’s raw talent, hunger, and unique voice caught Diddy’s attention. When that happens, it sets the stage for a successful partnership. As the first artist signed to the label, Mack played a crucial role in shaping the sound and image of Bad Boy Records.

Success With Bad Boy & Global Stardom

The year 1994 marked a turning point for Mack as he dropped his groundbreaking single “Flava In Ya Ear.” This track, produced by Easy Mo Bee, quickly became a fan favorite. “Flava In Ya Ear” became an instant hit, reaching No. 9 on the Billboard Hot 100 chart and earning a Grammy nomination. Just like that, Craig Mack was a superstar.

Following the success of his debut single, Mack released his first studio album, Project: Funk Da World, in September 1994. The album, featuring production from Diddy and Easy Mo Bee, debuted at No. 21 on the Billboard 200 chart. As Bad Boy Records’ first release, Project: Funk Da World set a high standard for the label’s future artists, including The Notorious B.I.G., who later released his debut album Ready to Die.

Despite his initial success, Mack’s career began to falter as The Notorious B.I.G. quickly overshadowed him on the Bad Boy roster. His second album, Operation: Get Down, released in 1997, failed to achieve the same level of acclaim as his debut. Eventually, Mack parted ways with Bad Boy Records, but his contributions to the label’s early success and hip-hop genre cannot be understated.

His Death & Controversy

Craig Mack’s later years were marked by controversy and personal struggles. In the early 2010s, he became involved with the Overcomer Ministry, a South Carolina-based religious group led by self-proclaimed prophet Ralph Gordon Stair. Mack’s association with the group raised eyebrows, particularly due to Stair’s controversial teachings and criminal charges.

Then, in 2018, Craig Mack passed away at 46 due to heart failure. His sudden death left the hip-hop community in shock and mourning. Fellow artists and fans alike paid tribute to the rapper’s life and career, highlighting his impact on the music industry. Despite the controversies that followed him, Mack’s legacy remains undeniable. As one of the founding artists of Bad Boy Records, he helped shape the sound of a generation and paved the way for countless artists. Today, on his birthday, we remember and honor the extraordinary talent and lasting influence of Craig Mack.

Craig Mack’s Enduring Legacy

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CHICAGO – SEPTEMBER 1994: Rappers Saafir, Craig Mack, The D.O.C. and Notorious B.I.G. poses for photos backstage after their performance at the Riviera Theatre in Chicago, Illinois in September 1994. (Photo By Raymond Boyd/Getty Images)

In the years following his passing, rapper Craig Mack’s influence continues to echo throughout the hip-hop community. His contributions to the growth of Bad Boy Records left an indelible mark on the genre. Many current artists cite Mack as an inspiration, drawing from his unique approach to music.

A testament to his impact, the 25th anniversary of Project: Funk Da World in 2019 saw a resurgence of appreciation for Craig Mack’s work. Fans and artists took to social media to express their admiration for the rapper’s trailblazing career. His music remains an essential part of hip-hop history and will leave its mark for generations to come.

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Sean “Diddy” Combs Net Worth 2023: What Is The Megastar Worth?

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Sean “Diddy” Combs’s net worth finally reached a billion in October 2022. Replacing Kanye West on the Forbes list, the American rapper, actor, producer, and record executive first worked as a talent director at Uptown Records before founding his own record company, Bad Boy Records, in 1993. At Bad Boy Records, he would sign iconic artists such as Notorious B.I.G, Mase, and more. In addition, he’s released a wide portfolio of multi-platinum albums.

Despite growing up in a violent environment that directly impacted his family, he rose above the circumstances. He developed a keen entrepreneurial spirit at 12 years old when he began working as a vendor for a local newspaper company. Throughout the years, Diddy’s expanded his portfolio to include a number of ventures and investments, including Revolt TV, Ciroc, and more. Below, we broke down exactly how Diddy accumulated a billion-dollar net worth by 2023.

Diddy Got His Start at Uptown Records

Diddy & Andre Harrell
NEW YORK, NEW YORK–NOVEMBER 12: Hip-Hop Producer/Executive/Label Head Andre Harrell relaxes in a nightclub VIP area by chatting with Sean “Puffy” Combs on November 12, 1994 in New York City. (Photo by Al Pereira/Getty Images/Michael Ochs Archives)

After graduating from high school, Diddy initially enrolled in business school at Howard University. However, he dropped out after two years after talking his way into an internship at New York’s Uptown Records. During his first experience in the music industry, he developed artists such as Jodeci and Mary J Blige. Diddy was able to move up the corporate ladder into an executive position.

However, Diddy was fired from Uptown Records in 1993 and embarked on the next chapter of his career. Harrell, who fired Diddy, later clarified in the Bad Boy documentary Can’t Stop Won’t Stop: A Bad Boy Story that he “fired Puff only to make him rich. I told Puff he needs to go and create his own opportunity.” Either way, Diddy’s termination would inspire him to his own record label.

Founding the Bad Boy Entertainment Record Label, he brought artists such as Notorious B.I.G, Carl Thomas, and Faith Evans with him. In addition, he utilized his industry notoriety to begin creating his own music. He produced Notorious B.I.G’s Ready to Die and Life After Death, the two respective albums now amongst the holy grail of rap albums. In addition, he released Platinum albums such as No Way Out and Forever. While Diddy’s sound was rooted in hip-hop, his penchant for soul and R&B fused into his sound. At Bad Boy Records’ peak, it was worth over $100 million.

His Alcoholic Beverage Company Is His Most Profitable

Diddy's acquisition of Ciroc opened the gates for partnerships between rappers and alcohol brands.
MIAMI BEACH, FL – DECEMBER 01: Sean “Diddy” Combs attends press conference for Ciroc Vodka at Fontainebleau Miami Beach on December 1, 2009 in Miami Beach, Florida. (Photo by Carlos Marino/FilmMagic)

While seemingly every famous rapper has delved into the alcoholic industry, Diddy was the pioneer of the trend. Back in 2007, he took over Ciroc Vodka as a majority owner. He would utilize his image to pivot the brand from a minor player to a multi-billion dollar powerhouse. The brand has branched out significantly from its original product offerings including various flavors and ready-to-drink products. Ciroc launched four flavors of vodka-spiked, ultra-premium canned cocktails. In an interview with Forbes, Diddy stated, “When it came to our innovation, we wanted to disrupt the market. When I was looking at the landscape, it wasn’t giving me luxury. We’re making the category sexy.”

Diddy owes the bulk of his net worth to Ciroc Vodka, where he’s making an estimated $60 million per year. However, Ciroc is not his only venture into the alcoholic beverage space. In addition, he owns the luxury tequila brand DeLeon. All of these brands fall under the umbrella of Combs Wines & Spirits. All of his companies fall under his recently re-branded Combs Global, which contains a portfolio that ranges from alcohol to cannabis products. The two billionaires in hip-hop, Diddy and Jay-Z have each had highly successful ventures into the alcoholic beverage world.

Diddy Disrupted the Clothing Industry

Diddy with Sean John shoes
Sean “Diddy” Combs during Sean “Diddy” Combs Launches Sean John Elite Footwear Collection in Miami at Dolphin Mall in Miami, Florida, United States. (Photo by Rodrigo Varela/WireImage)

If alcohol has been Diddy’s primary source of net worth, then clothing is a close second. Back in 1998, he launched the Sean John clothing brand under the umbrella of sportswear. The brand would soon branch out into other lanes of fashion. Once exceeding $450 million in sales on an annual basis, Sean John was one of the premiere clothing brands in the US. However, the brand went starkly downhill after Diddy sold his majority stake in the company back in 2016. By 2021, Sean John had filed for bankruptcy. It would take Diddy re-purchasing the brand for $7.5 million to save it.

The billionaire’s clothing initiative began in a cubicle at Bad Boy Records. Jeffrey Tweedy, Sean John’s president for two decades, spoke about the initial process in an interview with GQ. He stated, “I got several calls from [Diddy] about starting a brand. He had a three-year plan already laid out, from what the collection looks like to what we do with it to where we market it how we market it to who we put it on. Diddy had done his homework.”

Diddy Is Building A Black-Owned Media Powerhouse

Diddy's Revolt TV contributes to his overall net worth.
LOS ANGELES, CALIFORNIA – OCTOBER 25: Rapper Sean ‘Diddy’ Combs attends the REVOLT & AT&T Summit on October 25, 2019 in Los Angeles, California. (Photo by Scott Dudelson/Getty Images)

Diddy has also dived into the television network space. Launched in October 2013, Revolt TV was created with the intention of being “unapologetically hip-hop.” The network has lived up to that mantra, giving hip-hop artists the opportunity to promote their work through mediums such as Revolt-hosted podcasts, music video blocks, and covering social justice issues targeting African Americans. More recently, Diddy has expressed interest in acquiring a majority stake in BET as Paramount Global explores a potential sale. The initiative is a part of Diddy’s long-term vision to own a black-owned media powerhouse.

While rappers such as Childish Gambino and 50 Cent have had successful ventures into acting, Diddy was one of the first hip-hop acts to dive into the networking side of television. At the time, Comcast agreed to carry minority-owned networks as part of its deal to purchase a minority-stake of NBCUniversal. This is when Diddy came in with Revolt, a network that he announced on the steps of Notorious B.I. G’s childhood home.

Diddy Proven To Be An Intelligent Investor

LOS ANGELES, CA – FEBRUARY 27: Mark Wahlberg (L) and Sean Combs visit Extra at The Grove on February 27, 2013 in Los Angeles, California. (Photo by Noel Vasquez/Getty Images for Extra)

Outside of driving his own businesses, Diddy has proved to be an intelligent investor. For example, he’s currently a partner of Aquahydrate, one of the biggest water companies in the world. Investing a cool $20 million in the company along with Mark Wahlberg. Both are now part of a company that’s worth over $2 billion.

Diddy has also begun to invest in the cannabis market. Back in November of 2022, he acquired the licenses to buy various weed businesses in three different states. The overall deal was worth around $185 million. The deal would make Diddy the owner of the largest black-owned cannabis company in the nation. His dive into the industry was rooted in steadfast anger, as he expressed his frustration at the lack of Black representation in the industry. In an interview with the Wall Street Journal, he stated “Two percent? All the years, all the pain, all the incarceration…to me, it was important to do a big deal like this.”

Diddy’s Net Worth Surpassed $1 Billion in 2022

HOLLYWOOD, CALIFORNIA – MARCH 27: Sean ‘Diddy’ Combs speaks onstage during the 94th Annual Academy Awards at Dolby Theatre on March 27, 2022 in Hollywood, California. (Photo by Neilson Barnard/Getty Images)

Of course, Diddy’s business ventures haven’t had a 100% success rate. For example, he attempted to move into the auto parts world by creating the SJC Wheels Company back in 2005. At the time, the worlds of lavish cars and hip-hop were tied together. Therefore, the move had some definite promise on the surface. However, the company’s highly expensive line of wheels would fail to appeal to its target audience. SJC Wheels would file for bankruptcy a year after its inception.

From failed business ventures to getting fired from Uptown Records, Diddy would use these experiences to mold him into one of the hardest workers to come out of the music industry. From the alcohol to fashion industries, Diddy and Jay-Z’s ability to succeed with a wide-range of business ventures stands them from the rest of the crowd. Replacing Kanye West as America’s second hip-hop billionaire in 2022, his wealth and notoriety have continued to shoot up with age.

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Diddy’s Reign: Best Bad Boy Records Hits

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Bad Boy Records is one of the most iconic labels of all time. Home to arguably the greatest rappers, The Notorious B.I.G., the New York label has racked up hits. In the late ’90s to mid-2000s, Bad Boy controlled the game. With artists like 112, Craig Mack, Mase, The LOX, and Faith Evans, Puff Daddy, as he was known back then, took the label to new heights.

In what is Diddy’s biggest song to date, “I’ll Be Missing You” recently garnered much attention.  Famed rockstar Sting was on Power 105.1’s The Breakfast Club in 2018, where he admitted that Diddy pays him $2,000 daily for sampling his song for the tribute track. Diddy sampled Police’s 1983 song, “Every Breath You Take.” After going viral, Puff returned to say he actually pays $5,000 per day but later admitted he was joking.

Regardless, Bad Boy Records’ catalog continues to dominate playlists. The label has been studied and dissected for decades, so here are our choices for the best records Bad Boy has released.

10. “Whoa!”- Black Rob 

”Whoa!” is one of those songs that you can’t forget. Black Rob easily made one of the best songs in the 2000s. The Harlem native dropped two albums under Bad Boy, Life Story, and The Black Rob Report. ”Whoa!” appeared on Life Story, a certified platinum album.

9. “Peaches & Cream” – 112

112 is one of the best groups R&B has seen. When you think of the group, “Peaches & Cream” instantly comes to mind. It was one of the biggest records of the 2000s. The song was nominated for a Grammy in 2002. ”Peaches & Cream” was up for the prestigious award in the Best R&B Performance by a Duo or Group with Vocal. That year, “Survivor” by Destiny’s Child took home the gramophone trophy.  ”Peaches & Cream” stayed in the Top 40 on the Billboard Hot 100 chart for over six months.

8. “Hypnotize” – The Notorious B.I.G.

Known as one of the greatest Hip Hop songs of all time, “Hypnotize” was the last song we heard from Biggie. He was killed a week after releasing the track.  ”Hypnotize” landed in the No. 2 spot on the Billboard Hot 100. At the 1998 Grammys, Big was nominated for Best Rap Solo Performance for the hit record.  ”Men in Black” by Will Smith won that category that year. The song reached international success as “Hypnotize” was the Brooklyn MC’s first Top 10 hit in the United Kingdom. It went 2x platinum in the U.K. and platinum in the United States.

7. “I’ll Be Missing You” – Puff Daddy ft. Faith Evans & 112 

This is easily Diddy’s best song. In “I’ll Be Missing You,” the Bad Boy founder reminisces on his late friend, The Notorious B.I.G. He grabs Faith Evans, Biggie’s wife, to sing the hook while 112 contributes vocals in the background. Diddy made a relatable song about losing someone he truly loved. We all can relate to death, making this song popular worldwide. Sauce Money reportedly wrote Diddy’s verses after Jay-Z turned it down.

”I’ll Be Missing You” won a Grammy in 1998 for Best Rap Performance by a Duo or Group. It also spent 11 weeks in the No. 1 spot, giving Diddy & Bad Boy another hit. As discussed earlier, Diddy said he paid Sting $5,000 daily royalties for the song, but ultimately that wasn’t true. 

6. “I Need A Girl (Part One)” – Puff Daddy ft. Loon & Usher

Diddy made a real heartbreak anthem with “I Need A Girl (Part One).” It was one of the best songs of the 2000s. During this time, he was going through a breakup with Jennifer Lopez. Diddy has been open about this time in his life as he was in a dark place after his split with the Maid in Manhattan actress. The third verse in the song is mostly about her. Usher nails the chorus while Loon delivers on his verse.

5. “One More Chance (Remix)”- The Notorious B.I.G. ft. Mary J. Blige & Faith Evans

Biggie made a smooth hit with “One More Chance (Remix).” The video was just as fun as the song, with many people making appearances. Big also had multiple people singing the chorus, even radio host Miss Jones. This song and video defined the ’90s as Big captivated the era’s sound, style, and music.  Another hit for Bad Boy as they were running the ’90s.

4. “Flava In Ya Ear (Remix)”-Craig Mack ft. The Notorious B.I.G., LL Cool J, Busta Rhymes

Craig Mack will always be remembered for “Flava In Ya Ear.”  He even scored a Grammy nomination for Best Rap Solo Performance in 1995.  The remix is what made people pay attention.  Craig Mack got on a track with three other heavyweights in Biggie, LL COOL J, and Busta Rhymes—and did his thing!  ”Flava In Ya Ear” is one of those songs you must mention when discussing ’90s Hip Hop.

3. “Big Poppa” – The Notorious B.I.G.

”I love it when you call me Big Poppa.” That line is one of the most infamous lyrics in Hip Hop. Though “Juicy” was a big hit, “Big Poppa” earned The Notorious B.I.G. a Grammy nomination. It lost Best Rap Solo Performance in 1996 to “Gangsta’s Paradise” by Coolio. ”Big Poppa” was a popular song throughout the entertainment world. It was repeatedly sampled in movies, TV shows, and commercials. Once again, Big has one of the best songs on Bad Boy and one of the best in Hip Hop history.

2. “Mo Money Mo Problems” – The Notorious B.I.G. ft. Mase & Puff Daddy

”Mo Money, Mo Problems” is one of the biggest Hip Hop songs ever. The video is pretty iconic as well. The way they flipped Diana Ross’ “I’m Coming Out” can’t go unnoticed. ”Mo Money Mo Problems” was released after Biggie’s death, to which he set another record. He is the only artist in music history to have two No. 1 posthumous hits. The song received a Grammy nomination in 1998 for Best Rap Performance By a Duo or Group.

1. “Juicy” – The Notorious B.I.G.

An unforgettable track from The Notorious B.I.G. is still a favorite decades after its release. Bad Boy took off with Biggie, and “Juicy” was Big’s first official introduction to the mainstream world. After initially not wanting to do the record, Diddy assured him this would be life-changing.  And the rest is history!

Though Diddy founded Bad Boy, The Notorious B.I.G. carried the label on his shoulders. Without Big, there might not be a Bad Boy.  He’s the reason the label will forever be remembered. Let us know your favorite Bad Boy song in the comments.  

10 Biggest Bad Boy Records Artists of All Time

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Sean “Diddy” Combs founded Bad Boy Records in 1993. The label became a hallmark of Hip-Hop and R&B music throughout the mid-1990s and has since produced many platinum albums and hit songs in its 30-year existence. Bad Boy Records rose to prominence following the success of The Notorious B.I.G. and its East Coast vs. West Coast feud with Death Row Records and Suge Knight. After Biggie’s death, Bad Boy still featured many legendary artists, and the label has maintained relevancy through multiple resurgences and iterations over the past 20 years. Here’s a look at some of the most prominent Bad Boy artists ever.

10. Yung Joc

Atlanta rapper Yung Joc’s signing to Bad Boy Records played a large role in the label’s resurgence in the mid-2000s. With the label looking for a new identity after losing many of its top acts, Diddy turned to the South and created “Bad Boy South” following the signing of 8Ball & MJG. Yung Joc rose to fame in the Spring of 2005 with his hit song “It’s Going Down.” As a result of its success, Joc inked a multi-million dollar deal with Bad Boy.

In 2006, Bad Boy released Joc’s debut album New Jock City. The album sold 150,000 copies in its first week and debuted at No. 3 on the US Billboard 200. Along with “It’s Going Down,” the second single on the album, “I Know U See It,” reached No. 17 on the Billboard Hot 100. Following New Joc City’s success, Joc made the Forbes‘ Richest Rapper list in 2006 after grossing approximately $10 million in that year. In 2007, Joc was featured on T-Pain’s No. 1 hit single “Buy U a Drank,” and his second album Hustlenomics debuted at No. 3 on the Billboard 200.

9. French Montana

French Montana garnered interest from Diddy after the release of his song “Shot Caller,” which referenced Puff’s 1997 hit “It’s All About the Benjamins.” In 2012, Montana chose to sign with Bad Boy Records over other offers from labels such as Roc Nation, GOOD Music, and Maybach Music Group. Upon signing to Bad Boy, French would release the first single from his album, “Pop That” featuring Rick Ross, Drake, and Lil Wayne.

Montana has since released three albums under the Bad Boy label, all certified gold by the RIAA. His debut album with the label in 2013, Excuse My French, featured the hit singles “Pop That” and “Ain’t Worried About Nothin’.” In 2017, Montana released Jungle Rules which features the single “Unforgettable” with Swae Lee. “Unforgettable” peaked at No. 3 on the Billboard Hot 100 and is certified diamond. In 2019, French released his third album of the decade, Montana, which hosts “No Stylist” featuring Drake.

8. Shyne

While working on Biggie’s first posthumous album, DJ Clark Kent discovered Shyne while he freestyled in a barbershop in Brooklyn. Kent soon took Shyne to Bad Boy Studios where Diddy signed him on the spot. Shyne reportedly received millions of dollars, three cars of his choice, and two homes after signing. Just before releasing his debut album in 1999, Shyne and Diddy were involved in a shooting at a nightclub which led to a 10-year prison sentence for Shyne.

Despite this, while incarcerated, Shyne released his self-titled album in September of 2000. The record debuted at No. 5 on Billboard’s charts and sold over 900,000 copies. While still incarcerated, Shyne signed a $3 million deal with Def Jam Records and released a second album, Godfather Buried Alive. The project was partially recorded over a prison phone. Regardless of this, the album sold 434,000 copies. Shyne is now a politician in Belize and the leader of the Belize United Democratic Party.

7. Total

Female R&B trio Total was one of the signature acts of Bad Boy Records during the mid-1990s. The group had many hit singles, including “Kissin’ You” and “Can’t You See” featuring The Notorious B.I.G. “What About Us?” and “Trippin’” featured Missy Elliott. Their debut self-titled album, released in 1996, peaked at No. 23 on the Billboard 200 and is also certified platinum. Their second album, Kima, Keisha, and Pam, is certified gold.

Along with their own in-group success, Total also contributed vocals to many other Bad Boy label mates’ songs. Ma$e featured Total on his hit song “What You Want.” While they are not officially credited, the group also sang the chorus on Biggie’s hit song “Hypnotize.” Perhaps their most notable feature, however, is their chorus on Biggie’s legendary track, “Juicy.” The hook on “Juicy” also marked Total’s first musical appearance.

6. The LOX

The LOX is a Hip-Hop group from Yonkers, New York, composed of Styles P, Jadakiss, and Sheek Louch. The group signed to Bad Boy Records in 1996 after Mary J. Blige gave their demo tape to Diddy. Though the group formed in 1994, they gained mainstream buzz after signing to Bad Boy with their release of their first single, “Well, Well, Well.”

In 1997, The LOX gained national exposure for collaborating with Diddy on “It’s All About the Benjamins.” The group then released their multi-platinum tribute to The Notorious B.I.G., ‘We’ll Always Love Big Poppa.” Along with this, The LOX featured on Mariah Carey’s “Honey” and Jennifer Lopez’s “Jenny from the Block.” The group then dropped their debut album, Money, Power, & Respect, to huge success as it became certified platinum.

In 1999, The trio attempted to get out of their Bad Boy contract in favor of signing with the Ruff Ryders. However, a legal battle ensued that took years to resolve. There were also stories about tensions between the group and diddy escalating. Regardless of this, the trio continued their success as both a group and as individual acts, and many fans regard them as one of the best rap groups of all time. They’ve since reflected on their beef with Diddy and put it behind them.

5. 112

R&B group 112 signed to Bad Boy Records and succeeded greatly in the late 1990s and early 2000s. Diddy signed the group after an audition at Atlanta’s 112 nightclub, which led to the group’s name. 112 had various hits during their time with Bad Boy, including “Only You” featuring The Notorious B.I.G. and “Anywhere.” The group’s best-known song was the Grammy-nominated single “Peaches & Cream,” which peaked at No. 4 on the Billboard Hot 100 and stayed in the Top 40 for 25 weeks.

Along with this, the group won a Grammy in 1997 for Best Rap Performance by a Duo or Group for their performance on Diddy’s “I’ll Be Missing You,” which also featured Faith Evans. The group left Bad Boy Records in 2002 after feeling they had matured professionally and personally. The group signed with Def Jam Records and released another platinum album, Pleasure & Pain, in 2005.

4. Ma$e

After Biggie’s death, Ma$e became the top artist for Bad Boys Records. In 1997 and 1998, Ma$e recorded five platinum singles and five US No. 1 singles, including “Can’t Nobody Hold Me Down,” “Mo Money More Problems,” “Been Around the World,” “Feel So Good,” “What You Want,” and “Lookin’ At Me.” Ma$e’s first album, Harlem World, debuted at No. 1 on the Billboard charts and has since reached 4x platinum status in the US.

After the release of his second album Double Up Ma$e announced his retirement from music to pursue a “calling from God.” During this time, Ma$e became an ordained minister. He has had multiple musical comebacks since retirement and is still a practicing pastor.

3. Faith Evans

Faith Evans was the first female artist to sign with Bad Boy Records in 1994. Before releasing her debut album, Evans wrote and provided background vocals to Usher and Mary J. Blige. In 1995, Evans released her first studio album, Faith, to critical acclaim. The album is certified platinum and features hits such as “You Used to Love Me” and “Soon as I Get Home.” In addition to her musical success, Evans also rose in popularity after marrying The Notorious B.I.G. in 1994.

After her husband was murdered in 1997, Evans helped produce the tribute song “I’ll Be Missing You” with Diddy and 112. The song was a worldwide hit and won a Grammy in 1997. In 1998, Evans received two Grammy nominations for her collaboration with Whitney Houston and Kelly Price on “Heartbreak Hotel.” Faith also received two other platinum certifications for her 1998 release Keep the Faith and her 2001 album Faithfully. As of today, Faith Evans has sold over 20 million records worldwide.

2. Craig Mack

Craig Mack signed to Bad Boy Records in 1993 and was the first rapper to release music under the Bad Boy label. Mack gained national fame with his 1994 single “Flava in Ya Ear.” The single is certified platinum and was nominated for a Grammy in 1995 for Best Rap Solo Performance. The song’s remix was also the breakout appearance for The Notorious B.I.G. and featured the first solo performance from Busta Rhymes.

In 1994, Mack released his debut album, Project: Funk da World. Despite critical acclaim and commercial success, Biggie’s debut album, Ready to Die, overshadowed its release. Mack only delivered one project after this; however, his initial success was critical to Bad Boy’s reputation. The visibility of “Flava in Ya Ear” directly impacted Biggie’s and Bad Boy’s success in the following years.

1. The Notorious B.I.G.

The Notorious B.I.G., also known as Biggie, is regarded as arguably one of the greatest rappers ever. Biggie’s success when signed to Bad Boy Records propelled the label to new heights and established them as the premier rap collective on the East Coast. Biggie’s debut album Ready to Die in 1994 is critically heralded as one of the greatest rap albums of all time. As of April 2018, Ready to Die is certified 6x platinum.

Bad Boy released Biggie’s second album, Life After Death, just two weeks after his death in 1997. The posthumous album reached No. 1 on the Billboard 200 and was certified diamond. Media outlets such as Rolling Stone, Billboard, and The Source have named Biggie a rap G.O.A.T. The late MC was inducted into the Rock and Roll Hall of Fame in 2020. Without Biggie, it is difficult to guess what might have become of Bad Boy Records, as Biggie’s image is, still to this day, synonymous with the label.

If not for Biggie’s success in the mid-1990s, Bad Boy Records would not have grown into the decade-spanning label it is today. The Notorious B.I.G. is most definitely the biggest artist of Bad Boy Records and will be until the end of time.

Consequence Almost Signed To Diddy Until Q-Tip Intervened

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Though Consequence serves as Kanye’s de facto spokesperson these days, he has a storied career that goes back decades. He made his debut in 1996 on A Tribe Called Quest’s Beats, Rhymes and Life before delivering his debut album, Don’t Quit Your Day Job! In 2007 through G.O.O.D Music. But, before then, there was a time when Diddy had a deal for him on the table. Even though he could’ve been on the same label as Biggie, Q-Tip intervened.

Cons recently sat down with Vlad TV where he discussed his dealings with ATCQ and the potential deal with Bad Boy. Though his appearance on Beats, Rhymes And Life admittedly changed the dynamic of the group, Q-Tip insisted on Consequence’s presence on the album. “I actually had a deal on the table with Puff,” he said, “I never got the paperwork because Q-Tip intercepted it and just said, ‘Yo, I’m putting you in the group.” He recalled, “I see you got a deal — good enough for me! Let’s go!’ But I did get a verbal interest from Puff during the B.I.G. and Mack campaign.”

Consequence & Bad Boy 

During an interview with HipHopDx, Consequence explained how Q-Tip’s shout-out on Craig Mack’s “Get Down” remix sparked Diddy’s interest. At the time, he was known as “Ray Tip,” which Q-Tip name-dropped during his verse. When Cons dropped “Living It Up,” Diddy was keen on inking a deal with him. “When Q-Tip played ‘Living It Up’ for Puff, Puff was like, ‘Yo, lemme get playboy, I’ll sign him right now. He’s fire,’” he recalled.

However, Q-Tip’s plans for Consequence were far different than Puff’s. Instead of having him join Bad Boy, he wanted him to become a member of Tribe. “[Diddy’s interest] led to Q-Tip and I having a conversation, which led to Q-Tip deciding that instead of me signing to Puff, he wanted me to join A Tribe Called Quest as the new member. Which, you know, probably one of the craziest ways anybody could start their career in the ’90s. I was blessed,” he continued. However, Consequence maintained a strong relationship with Diddy since, even working with the Bad Boy head honcho and former signees The LOX on “Whatever You Want.”