adidas Basketball Archives - New Hip Hop News

adidas Basketball Celebrates Hoosier Hysteria, Unveils Indiana University Centennial Colorway

October 22, 2024 by newhiphopnews

On Friday, October 18th, adidas Basketball kicked off Indiana University’s 2024-25 basketball season at the annual Hoosier Hysteria event at Simon Skjodt Assembly Hall. This beloved event, marking the start of the men’s and women’s basketball seasons, was elevated with the reveal of the new Indiana University Centennial colorway, celebrating adidas’ long-standing partnership with the university.

The day began with a Homecoming Parade and culminated in exciting adidas-hosted skills competitions, including a Three-Point Contest, a Skills Challenge, and a Knockout Competition. Students were paired with men’s and women’s basketball players, embodying adidas’ “You Got This” mentality. Three lucky students won exclusive adidas x IU prize packs for their performances.

Indiana alum Tricia Whitaker emceed the event, featuring performances by the IU Cheerleaders and RedSteppers, adding to the electric atmosphere. Fans were given a sneak peek of the Indiana Centennial colorway, featuring the university’s signature maroon and white design.

The Indiana University Centennial collection will be available this fall on adidas.com, marking another milestone in Adidas’s iconic partnership with Indiana University.

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adidas Basketball Unveils Dame 9 “Bucks” Colorway

October 17, 2024 by newhiphopnews

adidas Basketball has officially revealed the Dame 9 “Bucks” colorway, a nod to Damian Lillard’s latest team and a continuation of his popular signature shoe line. The colorway pays homage to the Milwaukee Bucks’ iconic branding from the late 90s, reflecting the team’s bold identity.

Each release of the Dame 9 line will accompany a campaign film that captures the essence of “Dame Time”—a mindset defined by sharp focus, relentless drive, and unmatched determination. The newest film, “Welcome To The Neighborhood,” emphasizes the need for quick thinking and adaptability, whether on the court or in life, showcasing Lillard’s transition to his new home.

The Dame 9 features advanced technology designed for peak athletic performance. Weighing only 14.5 ounces, it offers enhanced mobility. The Nubuck toe cap provides extra durability in high-wear areas, while the Total Torsion support system ensures maximum force transfer throughout the foot. The internal Lycra bootie adds stability during quick cuts and jumps, while Lightstrike cushioning in the midsole keeps the shoe lightweight and protective. A strategic grip on the outsole enhances agility and control.

The Dame 9 “Bucks” will retail for $120 and will be available starting October 18, 2024, on adidas.com, select adidas stores, and retailers including Foot Locker, Champs Sports, and Kids Foot Locker.

For more information, visit adidas.com/basketball.

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adidas Basketball Unveils Dame 9 “Solar Red” Colorway Inspired by Damian Lillard’s Enduring Legacy

October 8, 2024 by newhiphopnews

Today, adidas Basketball introduces the Dame 9 “Solar Red” colorway, continuing Damian Lillard’s successful partnership with his signature shoe line. The bold “Solar Red” design celebrates Lillard’s long-standing relationship with adidas, a collaboration that began at the start of his career. Like Dame’s resilience on the court, adidas’ 75-year history reflects an unwavering commitment to performance.

Accompanying each colorway drop, adidas will release a campaign film that embodies “Dame Time”—a mindset defined by unmatched focus, drive, and determination. In the latest film, Let Him Cook, Lillard’s internal monologue appears to reflect on his adidas legacy, but he’s really just grilling for family and friends, showcasing that it’s always “Dame Time.”

The Dame 9 boasts innovative features, including a lightweight build (14.5 oz), a reinforced nubuck toe cap for durability, and adidas’ Lightstrike cushioning for enhanced mobility. Additional elements like the Total Torsion system, internal Lycra bootie, and strategic grip provide superior support and agility.

Retailing for $120, the Dame 9 “Solar Red” will be available on adidas.com, select adidas stores, Foot Locker, Champs Sports, and Kids Foot Locker starting October 10, 2024.

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adidas Basketball Unveils Anthony Edwards 1 Mid “Pure Ruby” Colorway

September 4, 2024 by newhiphopnews

NEWS adidas Debuts Anthony Edwards 1 Mid Pure Ruby

adidas Basketball has launched the Anthony Edwards 1 Mid “Pure Ruby” colorway, a new addition to Anthony Edwards’ signature shoe line that pays tribute to his Georgia roots and highlights his growing influence in basketball. The “Pure Ruby” colorway, featuring red and black tones, is a nod to Edwards’ upbringing and his season at the University of Georgia, further embedding his journey into the fabric of his signature shoes.

The Anthony Edwards 1 Mid “Pure Ruby” continues to push the boundaries of basketball footwear by combining innovative design with advanced technology, ensuring it meets the high-performance needs of athletes. One of the key features is the Generative Support Wing, a bold TPU design that provides excellent stability and containment. This unique structure allows athletes to play explosively in all directions while ensuring mid-foot breathability, enhancing comfort and control during intense play.

Complementing the shoe’s stability is Jet Boost technology, a full-length TPU-encased system that delivers enhanced energy return and cushioning. Composed of smaller energy capsules fused together, this technology creates a more responsive experience, providing greater bounce and support with every step, which is essential for maximum agility and endurance on the court.

The shoe also features an enlarged herringbone outsole, designed to offer superior traction. This pattern gives athletes the grip needed to maintain control and stability during rapid movements and directional changes, making it ideal for those looking to dominate their game.

The Anthony Edwards 1 Mid “Pure Ruby” will retail for $120 and be available starting September 7, 2024. It can be purchased on adidas.com, select adidas stores, and retailers such as Foot Locker, Champs Sports, and Kids Foot Locker.

The release of the Anthony Edwards 1 Mid “Pure Ruby” follows the momentum of Edwards’ growing influence both on and off the court, reinforcing his journey from his days at the University of Georgia to his status as an NBA star. As adidas continues to innovate in the world of basketball footwear, the Anthony Edwards 1 Mid “Pure Ruby” stands out as a symbol of self-belief and performance excellence.

The post adidas Basketball Unveils Anthony Edwards 1 Mid “Pure Ruby” Colorway first appeared on The Source.

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adidas Basketball Unveils the Dame 9 with BAPE Collaboration

August 27, 2024 by newhiphopnews

Today, adidas Basketball introduced the Dame 9, the latest iteration of Damian Lillard’s signature shoe line. The Dame 9 is the lightest release in the franchise’s history, designed to support the demands of elite athletes like Lillard, whose game is always on. Weighing just 14.5 ounces, the shoe is engineered to enhance mobility while offering the stability and durability needed for powerful performances.

Key features include an internal Lycra bootie for comfort and ankle support, Lightstrike cushioning in the midsole for lightweight protection, and a strategic grip outsole tailored for agility and comfort. Additionally, the Total Torsion system provides full-length foot support to maximize force transfer, and the reinforced Nubuck toe cap ensures durability in high-abrasion areas.

Following their successful collaboration on the Dame 4, the Dame 9 brings BAPE®’s iconic aesthetics to the basketball court with two signature colorways: green with gold accents and red with gold accents, each featuring BAPE®’s distinctive camo patterns. A third friends-and-family edition offers a USA-inspired colorway with tonal camo and gold accents. Each pair includes co-branded sock liners, alternate laces, and arrives in a special co-branded box.

“Whether you’re making headlines in clutch moments or just pulling up in style, we’ve got you,” says Damian Lillard. “This shoe is built for endurance, embodying the relentless grind and dedication it takes to rise to the top. It’s for the grinders, the dreamers, and everyone ready to elevate their game. It’s always Dame Time.”

The collection also includes a range of apparel, such as a reversible mesh jersey, matching shorts, co-branded socks, and a special edition Damian Lillard BABY MILO® t-shirt. The accompanying campaign videos highlight Lillard’s relentless mentality, both on and off the court.

The limited-edition adidas and BAPE® for Damian Lillard collection will be available on August 31, 2024, with prices ranging from $25 to $160.

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adidas Basketball Celebrates Candace Parker and WNBA All-Star Weekend

July 23, 2024 by newhiphopnews

During the WNBA All-Star Weekend, adidas Basketball emphasized its commitment to empowering women in sports and fostering the sisterhood within the W Roster, starting with a tribute to Candace Parker.

On Friday, July 19, adidas hosted a surprise ceremony for Parker, celebrating her 16-year partnership with the brand. Friends, colleagues, and family, including Chelsea Gray, Kahleah Copper, Nneka Ogwumike, Aliyah Boston, and Sue Bird, honored Parker’s contributions to the league and her leadership. Parker expressed her gratitude and reaffirmed her commitment to championing women in sports through Access, Representation, and Innovation.

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The weekend continued with the annual ACE Party, which featured guests Angel Reese, Holly Rowe, Megan Rapinoe, and Breanna Stewart and a performance by Flau’jae Johnson.

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Adidas also spotlighted its W roster athletes, with Sophie Cunningham competing in the Skills Challenge and Chelsea Gray, Kahleah Copper, Nneka Ogwumike, and Aliyah Boston playing in the All-Star Game. At W Live, in partnership with Dicks Sporting Goods, Aliyah Boston spoke with ESPN analyst Andraya Carter and interacted with fans, sporting Parker’s legacy tee.

The event highlighted adidas’ Exhibit Select line, with Cunningham wearing the Exhibit Select 2.0 PE, and Kahleah Copper’s “True to Norf Philly” PE, inspired by her North Philadelphia mural, being announced.

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Adidas Basketball Unveils the AE 1 Low, Anthony Edwards’ Latest Signature Shoechange

July 17, 2024 by newhiphopnews

Adidas Basketball has unveiled the AE 1 Low, the latest iteration of the iconic AE 1 franchise, furthering Anthony Edwards’ success with his signature shoe line. The AE 1 Low inspires self-belief and showcases the future of Adidas Basketball through innovative design and technology constructed to exceed performance expectations on the court.

The AE 1 Low features a futuristic design with meticulous precision. One of its standout elements is the Generative Support Wing, a bold and distinct TPU design that provides stability and containment. This feature enables athletes to play explosively in all directions while ensuring mid-foot breathability, making it a crucial aspect of the shoe’s performance capabilities.

Another key feature is the Light Boost, which guarantees maximum energy return on the court without adding to the shoe’s overall weight. This ensures that athletes can perform at their best without being weighed down, maintaining agility and speed during gameplay.

“This summer, no one is keeping up with the AE 1 Low,’’ says Anthony Edwards. “We dropped the top on your favorite hooper’s favorite hoop shoe, perfect for leaving the defense looking silly. Believe that.”

Additionally, the AE 1 Low boasts an enlarged herringbone outsole that provides superior traction. This design gives athletes the grip they need to dominate on the court, enhancing their ability to make quick, decisive movements and maintain control during intense games.

The campaign videos showcase Anthony Edwards’ unwavering self-belief and transformative impact on the basketball world in just four NBA seasons. His dynamic playing style, featuring gravity-defying acrobatics, versatile scoring skills, and unwavering commitment to defense, has made him an NBA icon.

Inspired by Ant’s rise to the top, the AE 1 Low “Ascent” colorway will debut on July 20, 2024, at 10 a.m. ET, alongside the AE 1 Mid “Ascent.” Additional AE 1 Low colorways will be released throughout 2024.

The AE 1 Low retails for $110 and will be available exclusively at Foot Locker, the Adidas app, and select Adidas stores. The AE 1 Mid retails for $120 and will be available via the Adidas app, select Adidas stores, and global retailers.

For more information and updates on the AE 1 Low, visit adidas.com/Anthony_Edwards.

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Candace Parker Named President of adidas Women’s Basketball

May 9, 2024 by newhiphopnews

adidas proudly announces Candace Parker’s transition to President of adidas Women’s Basketball, marking a significant milestone in her sixteen-year partnership with the brand. This appointment follows Parker’s retirement, symbolizing her dedication to advancing the women’s game and leaving a lasting impact on future basketball athletes.

Eric Wise, Global GM at adidas Basketball, states: “We are honored to be a part of Candace’s historic legacy as she transitions from signature athlete to this new leadership role within adidas Basketball. As a true innovator with a profound passion for the game, we are confident that she is a perfect fit to evolve the adidas Women’s Basketball business and catalyze a new era of growth and credibility for the brand.”

In her new role, Parker will collaborate with adidas to shape a dynamic platform to influence and uplift women’s sports. Parker will leverage her WNBA expertise to lead initiatives focused on access, representation, and global inclusivity. With adidas’ support, she will drive innovative strategies to empower athletes and inspire the next generation.

“Stepping into this new leadership role is a deeply personal next step in my journey with adidas,” said Candace Parker, President of adidas Women’s Basketball. “From high school to college to playing pro to now, this appointment by adidas symbolizes a shared commitment to making impactful change and setting new benchmarks for the future of women’s sports. It’s not just about products; it’s about fostering a movement focused on innovation, representation, and access.””

Parker’s leadership extends to building upon adidas’ acclaimed women’s basketball roster, featuring stars like Aliyah Boston, Hailey Van Lith, and Chelsea Gray. Additionally, she will oversee adidas Women’s Basketball product lines, reinforcing the brand’s commitment to female athletes.

This appointment highlights adidas’ dedication to promoting women in basketball and acknowledges Parker’s transformative impact as a change agent and sports advocate. As a visionary on and off the court, Parker paves the way for inclusive leadership in the sports industry.

Candace Parker assumes her role as President of adidas Women’s Basketball effective immediately, signaling a new era of innovation and empowerment under her guidance.

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