Yeezy

Kanye West Reportedly Filed A Trademark For ‘YZYSPLY’ To Open Retail Stores

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Kanye West has made big moves in the fashion world over the last decade and it looks like he has an even bigger one planned for the future. According to TMZ, the rapper and his legal team reportedly filed a trademark for ‘YZSPLY’ to open retail stores as well as set up online ordering services and online retail store services. Kanye already has his Yeezy Supply website, which he uses to sell limited-release items like his Adidas Yeezy sneakers and slides. Now it seems like Kanye wants to bring more of these items to his fans and make it easier for them to purchase his products.

However, just like we’ve seen him do through ventures with Gap and more, it seems like Kanye is ready to sell much more than footwear. TMZ reports that the filing covers most clothing items like shirts, socks, hats, visors, and tennis wear as well as “accessories” for headwear and footwear.

Kanye’s trademark for YZSPLY comes after a few releases through Yeezy Gap. The most recent official drop came back in May through a collaboration with Balenciaga. Fans were able to purchase t-shirts, hoodies, joggers, caps, and other products. Prior to that, Kanye gave his fans the opportunity to buy the same red bubble jacket that he wore during the first listening session for this chart-topping Donda album.

Ye Returns To Instagram To Call Out Adidas For Copying His Shoes

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Kanye West

Kanye has been relatively quiet on social media as of late, but it seems as if the apparent copying of one of his sneakers made him speak about it on IG.

A few weeks ago, the first pictures of Adidas Adilette ’22 slide dropped. Many people were excited to get the slide as it resembled a Yeezy Slide, which, unlike the Adidas slide, is hard to get and always sells out. The Adidas slide has since dropped and sold out, and are expected to release in multiple colorways on June 23.

Ye took to Instagram to scold the German sportswear brand and call out its CEO Kasper Rørsted.

“THIS IS YE driving down the same street Kobe passed on,” Ye said. “Maybe I feel that Mamba spirit right now To Kasper I’m not standing for this blatant copying no more To all sneaker culture To every ball player rapper or even if you work at the store This is for everyone who wants to express themselves but feel they can’t cause they’ll loose their contract or be called crazy Bravery is not not being afraid Bravery is overcoming your fear for your truth This Ye with the blue paint on my face These shoes represent the disrespect that people in power have to the talent This shoe is a fake Yeezy made by adidas themselves I’m not talking to DC about this either Kasper come talk to me Happy Monday.”

What makes this interesting is that Kanye is in partnership with Adidas to produce and market his Yeezy brand shoes. Adidas does not own the Yeezy’s and in the past, have made shoes that somewhat resemble Yeezy’s.

Kasper has not responded to Ye’s allegations and it is unsure that he will.

The post Ye Returns To Instagram To Call Out Adidas For Copying His Shoes appeared first on The Source.

Kanye West Calls Adidas’ New Shoe A ‘Fake Yeezy,’ Accusing CEO Kasper Rørsted Of ‘Blatant Copying’

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kanye west adidas
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Kanye West isn’t happy about Adidas’ new shoe, calling out the company’s CEO over “blatant copying” and calling the Adilette 22 slides ” a fake Yeezy made by Adidas themselves.” After deleting his first-quarter shenanigans from Instagram, it looked like he’d return to using the platform primarily to showcase his creative endeavors, like this weird McDonald’s packaging redesign. That lasted less than a month; he returned today to post a screenshot of the Adilette (apparently taken from a sneaker interest site) and lambast the German shoe manufacturer, despite the fact that they’ve been his design partner since 2015.

“THIS IS YE driving down the same street Kobe passed on,” he wrote. “Maybe I feel that Mamba spirit right now To Kasper I’m not standing for this blatant copying no more To all sneaker culture To every ball player rapper or even if you work at the store This is for everyone who wants to express themselves but feel they can’t cause they’ll loose their contract or be called crazy Bravery is not being afraid Bravery is overcoming your fear for your truth This Ye with the blue paint on my face These shoes represent the disrespect that people in power have to the talent This shoe is a fake Yeezy made by adidas themselves I’m not talking to DC about this either Kasper come talk to me Happy Monday”

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… Look, man. Not to be that guy, but… Pot, meet kettle. Remember Nike’s Roshe silhouette? That year you couldn’t go anywhere without running into 500 pairs of those things on everyone’s feet from hardcore sneakerheads to errand-running girl dads. Then, Kanye switched teams from Nike because he didn’t like the terms of his partnership there, only to go to Adidas and drop the Yeezy Boost 350 — which looks almost exactly like Nike Roshes, despite his claim that it’s the “most iconic shoe of the past 15 years.” (Let’s not even get into how Walmart sued him because his new Yeezy Gap logo looks just like Walmart’s or how people thought the original Yeezy Slides look just like Crocs.)

Anyway, I’m sure this will lead to all kinds of chaos in the sneaker world this week, so if you’re an enthusiast (or a recovering one), buckle up. There could be some seismic shifts in the future.

The Yeezy Gap Engineered By Balenciaga Collection Is Now Available Globally

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Kanye West’s fashion endeavors continue to elevate. His latest collaboration with Yeezy, Gap, and Balenciaga has added another layer with a new global drop that’s available now. The latest release, previewed in Ye’s “Life Of The Party” video, was delayed due to the tragic school shootings in Uvalde, Texas. The Yeezy Gap Experience engineered by Balenciaga includes t-shirts, hoodies, joggers, caps, and other products featuring the signature design elements of the collaboration.

The campaign has been utilizing virtually rendered avatars, but fans do note they have seen the Donda artist wearing a flame embroidered cap that has piqued their interest. The Yeezy Gap Engineered by Balenciaga collection is now available to shop via Yeezy Gap, Farfetch, Luisaviaroma, and Mytheresa. This news comes on the same day Ye released a posthumous collaboration with XXXTentacion titled “True Love,” which accompanies the documentary Look At Me focusing on XXXTentaction’s life. Kanye West is also participating in the reimagination of McDonald’s iconic packaging alongside Naoto Fukasawa.

Ye can’t stop making headlines, but this is a well-received set of news. It is a major collaboration that could open the door for more fashion innovators down the road. Check out some more of the products available for purchase in the pictures below.

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Yeezy Gap Balenciaga
Yeezy Gap Balenciaga
Yeezy Gap Balenciaga
Yeezy Gap Balenciaga
Yeezy Gap Balenciaga

Kanye West’s Video For ‘Life Of The Party’ Will Premiere In An Ad For Yeezy Gap Engineered By Balenciaga

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As 2022 got underway, it appeared that Kanye West would shift his attention to his eleventh album Donda 2. The project eventually arrived in February, but not in the traditional way that we might have expected. He decided that the album would be housed exclusively on his Stem Player website, and to this day, he’s yet to upload the project to streaming services. However, since releasing Donda last summer, Kanye has continued to share content from the album. He dropped a visual for “Hurricane,” the Grammy-winning standout from the album and now he’s announced that a visual for “Life Of The Party” is on the way.

The track, which features Andre 3000 and finds both rappers speaking about their mothers, will have a matching visual for it released later today. With today being Mother’s Day, it’s a perfect day to share the video for the song. The visual will be available to view on all streaming platforms starting at 9:45pm EST later tonight.

A press release for the video’s announcement also revealed that the visual will appear in the first TV commercial for Yeezy Gap Engineered By Balenciaga. New pieces from the collaboration, which has been described as a “creative exploration,” will debut in the commercial. The items will be available for release on May 25 at 9am EST/6pm PST on Yeezy Gap’s website as well as sites for Balenciaga’s online partners: Farfetch, Mytheresa, and Luisa Via Roma.

Later tonight, you can click here to watch the video for “Life Of The Party.”

Yeezy QNTM ‘Mono Carbon’ Drops with a softer look

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Yeezy QNTM Mono Carbon

Although Kanye West has shown absolutely no sign of getting softer in the past two years, his most recent shoe drop, the Yeezy QNTM ‘Mono Carbon’ has, debuting this week with a softer look than the original 2020 version, just in time for spring.

The ‘Mono Carbon’ has the same general overall style as the original QNTM, which was released in 2020. The shoe is similar in that it’s base is a marbled grey Primeknit underneath gray wavy suede, creating a contrasting sense of horizontal and vertical movement. It has a milky suede toe wrap and semi-translucent milky sole, just slightly more off-white than the original 2020 version. However, the main difference is the carbon suede heel and upper, which feature three similar shades of carbon gray.  The laces (also carbon gray) are similar to the original shoe design. Like the original, the newest shoe has a full-length Boost midsole.

The charcoal gray coloring makes this an incredibly versatile shoe for this time of year, when winter and spring seem to overlap and switch back and forth in many parts of the country.

The QNTM ‘Mono Carbon’ retails for about $260 and is available online at select retailers. More information about releases and availability can be found at https://www.adidas.com/us/yeezy.

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Adidas Yeezy QNTM ‘Mono Carbon’
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Adidas Yeezy QNTM ‘Mono Carbon’

The post Yeezy QNTM ‘Mono Carbon’ Drops with a softer look appeared first on The Source.