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Drake Directs TVGUCCI’s Latest Video For “BORA BORA”

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It seems as though TVGUCCI is planning to have an active year in 2023. On New Year’s Day, he released a new single and accompanying video, “BORA BORA.” The video’s director is none other than Drake.

Donning a few heavyweight OVO chains and pendants, the “DUMMY” rapper turns up alongside the rest of the OVO crew. “I visit Bora Bora ’cause I’m bored / Swish, I scored / First class, all aboard / Vision clear like the board / Gucci drip, I need more,” the Toronto rapper spits in the hook of the braggadocios track.

TVGUCCI (L) attends the OVO Takeover Daytime Party at La V Brickell on June 05, 2021 in Miami, Florida. (Photo by Johnny Nunez/Getty Images)

Although it’s still unclear as to whether or not TVGUCCI has been officially signed to the OVO Sound label, he has been closely affiliated with them for years.

On Friday (December 31), fans began noticing that some OVO signees’ albums were no longer on streaming services. PARTYNEXTDOOR and Majid Jordan‘s catalogues briefly disappeared, but are now back on the platforms.

However, on Monday (January 2), the label took to their Instagram account to make an announcement. “OVO SOUND ’22, NEW SOUND ALL ’23,” reads the caption. One of the photos recaps all of their 2022 releases, which includes dvsn’s Working On My Karma and Smiley’s deluxe version of Buy or Bye 2.

Furthermore, a new Popcaan single and video featuring Drake is releasing on Friday (January 6). “We Caa Done” is the title.

Evidently, the new Popcaan and Drake single, as well as TVGUCCI’s latest offering are the start of OVO’s new sound. Check out the Drizzy-directed video below and comment your thoughts on it afterwards. Finally, make sure to stay tuned to HNHH for all of the latest music news and releases.

Drake Made His Directorial Debut By Leading The Party-Fueled Music Video For TVGucci’s ‘Bora Bora’

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After years of being in front of the camera for his own music videos, Drake recently stepped behind one to make his directorial debut: He directed TVGucci’s new video for “Bora Bora.”

In it, Drake himself makes an appearance as the two artists party it up in a restaurant with drinks, the entire group of friends, and a bunch of women. There is also a theme, as it seems to be an all-white party. “The following is based on actual events,” it reads on the screen.

“I visit Bora Bora ’cause I’m bored / Swish, I scored / First class, all aboard / Vision clear like the port / Gucci drip, I need more / Christian Dior / They don’t sell us in the stores / B*tch, I get it from the source,” TVGucci raps on the track.

As both rappers are from Toronto, they frequently support each other and work together. Drake even recently gave him a shout-out in a line on “Middle Of The Ocean” from his recent album, Her Loss. (He’s also name-dropped him on 2018’s “No Stylist” by French Montana and a 2009 demo of “Successful.”)

“It’s my boy, it’s my brother,” TVGucci said during an interview at Rolling Loud Toronto.

Watch Drake’s directorial debut with TVGucci’s “Bora Bora” above.