Set It Off album

Offset Releases Video For “Blame It On Set”

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Offset Matteo Prandoni for BFA(1)

Continuing a career tradition of bold visuals, Offset uncovers a showstopping and cinematic music video for “BLAME IT ON SET” out now via Motown Records. It remains a standout from his acclaimed sophomore full-length LP, SET IT OFF, which bowed at #2 on the Billboard Top R&B/Hip-Hop Albums Chart and top 5 on the Billboard 200 Albums Chart upon release. “BLAME IT ON SET” follows his “DON’T YOU LIE” visual.

Listen to SET IT OFF HERE.

Directed by Maya Table and executive produced/creative directed by SheShe Pendleton and Offset, the new “BLAME IT ON SET” visual unexpectedly opens with the rap superstar behind a desk at a nine-to-five job. Soon after, he breaks free from the monotony as the pace picks up. It includes High-energy vignettes with Offset commanding a legion of followers with no shortage of surprises eventually leading to an all-out riot in a warehouse. His charisma shines in every frame.

SET IT OFF has already tallied hundreds of millions of streams highlighted by the likes of “JEALOUSY” featuring Cardi B and more. In addition, it earned widespread acclaim. Beyond plugs and features from Associated Press, GQ, and more Variety noted, “‘SET IT OFF’ shows major artistic growth for the Atlanta rapper and sets a new course for him as a solo artist.”

The post Offset Releases Video For “Blame It On Set” first appeared on The Source.

The post Offset Releases Video For “Blame It On Set” appeared first on The Source.

[WATCH] Offset Tells Why He Thinks The Current State Of Hip Hop Is Stagnant

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Screenshot 2023 10 27 at 12.55.01 AM

Offset invites Ebro into his home for a in-depth conversation on his second solo studio album, “SET IT OFF”. The two talk about Offset reinventing himself on his new project, getting more hands on with his live shows, and encouraging his wife Cardi B to give him feedback on his music.

Offset opens up about how tragic recent events in his life have influenced him and discusses his view of the current state of hip-hop and why he thinks the genre is stagnant and in need of higher entertainment value, particularly in visuals and live performances.

When discussing the current state of Hip Hop, Offset says, “I’m noticing that the no content music ain’t catching nobody ear. I’m noticing that the numbers are down in our genre specifically, because I feel like everything is so the same. The next new nigga is another nigga that was just here. It’s nothing new being brought to the game. Not just on the sound side, but just all the way around as creatively too.” He added, “The most videos be like a Rolls Royce in the background, some chains on, and that shit getting boring, fellas. You know what I’m saying? It’s like no real entertainment. Why you got these pop and these country artists smoking shit, because they coming with the full around, the full around everything. The full package, you know what I’m saying? Everything ain’t flexing.”

The post [WATCH] Offset Tells Why He Thinks The Current State Of Hip Hop Is Stagnant first appeared on The Source.

The post [WATCH] Offset Tells Why He Thinks The Current State Of Hip Hop Is Stagnant appeared first on The Source.