scooter braun
The Kid Laroi Rejoins Scooter Braun’s SB Projects Less Than A Year After Parting Ways With Him
The Kid Laroi is preparing to release his debut album Kids Are Growing Up, which is set to arrive at some point this year. While things on the music end may be all set for Laroi, who is still enjoying the success of his single “Stay” with Justin Bieber, things on the management end haven’t been so consistent. Laroi departed from Scooter Braun’s SB Projects last fall — a move that was in part due to Braun’s lack of direct involvement with him according to Billboard — and joined Adam Leber’s Rebel Management. His time there didn’t last too long as Laroi departed Rebel Management last month.
Eight months after he left SB Projects, Laroi is back with Braun’s management group. According to Billboard, Laroi reconnected with Braun after his mother Sloane Howard re-approached Braun which led to a deal being finalized just a week ago. Keeping Laroi’s frustrations about Braun’s lack of direct involvement with their last deal in mind, Billboard says a source tells them that Braun will now oversee all aspects of Laroi’s career.
The new deal comes after Braun and Laroi played a prank on fans as a part of the promotion for the latter’s “Thousand Miles” single. Laroi seemed to throw shade at Braun in a TikTok, but the following day, Braun clarified that it was nothing more than a joke the two planned together.
Scooter Braun Says The Kid Laroi’s ‘Last Mistake’ TikTok Was A Just A Prank
The Kid Laroi recently posted a TikTok that seemingly took some shots at his ex-manager Scooter Braun. The video, which is captioned “show me ur last mistake. use this sound,” was used to promote his upcoming song “Thousand Miles.” The song features the following lyrics: “Here goes another mistake I know I’m gonna make / I know I’m gonna make tonight / And I will never change.” As those play, pictures of Scooter Braun flash on the screen, leaving many to believe that Laroi was calling him his “last mistake.” However, it turns out it was nothing more than a prank.
Scooter Braun unveils text messages from The Kid Laroi revealing that his TikTok calling him his ‘last mistake’ was a stunt and that Laroi ran it by him first. pic.twitter.com/qNLV0M5RyZ
— Pop Base (@PopBase) April 14, 2022
Just a day after Laroi shared the TikTok, Braun took to his Instagram to reveal that the whole was planned. “You got a sec to talk?” Laroi texts Braun in the screenshots. “I have an idea I wanna run past you.” Braun added a message of his own about the situation, writing, “For those asking about the beef…and my friends who are wanting to go hard. Don’t believe everything you see on the internet.”
Laroi’s upcoming single, “Thousand Miles,” will arrive on April 22. It’s set to be the follow-up to “Stay,” his single with Justin Bieber which has spent multiple weeks at No. 1.
You can view the screenshots from Braun in the post above.
The Kid Laroi Insinuates That Scooter Braun Was His ‘Last Mistake’ In A Viral TikTok
Back in September, The Kid Laroi left Scooter Braun’s management group SB Projects just a few months after signing with them. The Australian singer would then take his talents to Adam Leber’s Rebel Management where Lil Nas X is also a client. At the time of the announcement, Laroi did not give a reason for his departure, but it now appears that things between the F*ck Love singer and Braun turned sour before he walked away. In a new TikTok that Laroi posted to promote his upcoming single “Thousand Miles,” he asked his fans to share their “last mistake,” but it’s what Laroi revealed that surprised people.
The upcoming record features the lyrics, “Here goes another mistake I know I’m gonna make / I know I’m gonna make tonight / And I will never change.” As those words play in the TikTok, photos of Braun appear across the screen, pushing some to believe that Laroi considers his former manager to be his “last mistake.” Many were confused by Laroi’s TikTok as one person commented, “The way I can’t tell if this is a joke or not.”
If the TikTok is not a joke, Laroi would join the likes of Taylor Swift and others who have publicly shown their dismay for Braun. Swift and Braun were tied up in a very public feud after he bought the label that owned her masters and made it very difficult for her to buy them from him. As for Laroi, his split with Braun came after he released “Stay” with Justin Bieber which spent multiple weeks at No. 1.
You can view Laroi’s TikTok above and stay tuned for “Thousand Miles” which drops on April 22.
Scooter Braun Gets Hit With A $50 Million Lawsuit From A Former Goldman Sachs Partner
=According to the New York Post, music executive Scooter Braun has been hit with a $50 million lawsuit by a former Goldman Sachs partner, named Peter Comisar, who claimed the music executive failed to come through on a promise of a meaningful role at Braun’s new venture if Comisar departed from his current job.
Comisar says that from 2016 to 2017 Braun “aggressively courted” him while he was working for Guggenheim Securities. Braun allegedly bragged about his roster of talents and famous close friends in hopes that Cosimar would jump ship and join the music executive in launching Scope Capital Partners with business manager David Bolno.
The lawsuit says Bolno spoke highly of Braun, crediting him for “reigniting Calvin Klein underwear through a campaign with Justin Bieber and creating the Yeezy brand for Kanye West.” Comisar also claims Braun told him anywhere between $500 million and $700 million could be raised by getting close friends, like Jimmy Iovine and David Geffen, to invest in Scope. Comisar adds that Braun “personally executed contractual commitments to support the new venture,” which would have given Scope an operating expense of $7 million per year for three years while Comisar himself earned a salary of $3 million a year. However, things turned bad when those billionaire investors failed to hold up their end of the bargain.
“The truth was that Braun’s relations valued him as someone to socialize with, but to whom they could never and trust their millions,” the lawsuit read. “When it came to fundraising, Braun turned out to be a sheep in wolves clothing.” Comisar adds that he was threatened by Bolno, saying that if he pursued legal action over the breach of contract saying, “Braun would trash Comisar’s pristine reputation” and “ruin him financially.”