Usher’s iconic 2004 single “Yeah!” has officially joined YouTube’s Billion Views Club. The choreography-packed visual marks Usher’s first entry into the prestigious club. The video features Lil Jon and Ludacris and helped define early 2000s R&B and hip-hop.
This achievement also adds another billion-view milestone for collaborators Lil Jon and Ludacris, who have each reached the mark before with “Turn Down for What” and “Baby,” respectively. As “Yeah!” resonates with fans across generations, the track remains one of Usher’s most celebrated hits, securing its place in music history.
Last month, an exclusive crowd gathered for the latest installment of the Rémy Martin x Usher “Life is a Melody” Backstage Experience, a luxurious event that brought together music, cocktails, and celebrity guests. Notable attendees included Aliya Janell, Broderick Hunter, Kayla Nicole, and Teaira Walker, among others.
After enjoying various signature cocktails, including The Rémy La Pêche Noire, The Coming Home, and The Rhythm & Ginger, guests were treated to Usher’s highly anticipated Past, Present, Future tour performance. The night he reached its pinnacle when Usher brought out surprise guests Kevin Hart and music legend Stevie Wonder, adding even more star power to the event.
The Rémy Martin partnership series showcases the best of Usher’s music and fine cognac, with signature drinks featuring Rémy Martin 1738 Accord Royal, VSOP, and XO taking center stage. It was an unforgettable night of entertainment and flavor, celebrating artistry, culture, and heritage.
Ahead of Usher’s highly anticipated “Past, Present, Future” North American Tour, Rémy Martin and the R&B icon kicked off the “Life Is A Melody Backstage Experience” at the Barclays Center in Brooklyn, NY. This exclusive event marked the start of a unique series that showcases Rémy Martin 1738 Accord Royal, VSOP, and XO as part of the brand’s sponsorship of Usher’s tour.
Caresha, Victoria Monet, and USHER at Rémy Martin x USHER: Life Is A Melody Backstage Experience Dexter Darden at Rémy Martin x USHER: Life Is A Melody Backstage Experience
The “Life Is A Melody Backstage Experience” offers guests a taste of Rémy Martin’s premium cognacs while celebrating Usher’s musical journey and legacy. The event featured an impressive lineup of celebrity guests, including actor Dexter Darden, the lead star of “Fight Night” on Peacock, as well as Usher himself, Victoria Monét, Taraji P. Henson, Caresha, Fat Joe, and Ja Rule.
As Usher embarks on his “Past, Present, Future” tour, fans can look forward to more exclusive experiences that blend the world of music and fine cognac, offering a behind-the-scenes look at the magic that makes his performances unforgettable.
Caresha at Past, Present, Future Tour Spirits Sponsored by Rémy Martin (1)
Caresha at Past, Present, Future Tour Spirits Sponsored by Rémy Martin (1)
Rémy Martin proudly announces its sponsorship of the North American leg of Grammy award-winning superstar Usher’s highly-anticipated “Past Present Future” Tour. This dynamic partnership blends the rich heritage of Rémy Martin with Usher’s iconic music, celebrating the brand’s 300-year anniversary through an immersive collaboration that connects the past, present, and future.
To kick off the excitement, Rémy Martin is launching a nationwide sweepstakes offering fans the chance to win tickets to the tour. Starting August 12, fans can enter by visiting the sweepstakes website or scanning QR codes in stores and outdoor advertisements. The sweepstakes runs from July 17 to October 31, providing multiple opportunities to secure a coveted spot at one of Usher’s concerts.
In addition to the sweepstakes, Rémy Martin and Usher will host exclusive VIP fan experiences throughout the tour. Attendees will enjoy specialty cocktails featuring Rémy Martin 1738 Accord Royal, VSOP, and XO. Signature drinks include The Rémy La Pêche Noire, featuring Rémy Martin 1738 Accord Royal; The Coming Home, showcasing the luxury of Rémy Martin XO; and The Rhythm and Ginger, highlighting Rémy Martin VSOP.
This tour marks the continuation of a longstanding partnership between Usher and Rémy Martin, which began with the OMG World Tour over a decade ago. The collaboration has evolved through various campaigns, including the “Life Is A Melody” initiative and the innovative use of A.I. technology in 2022. The partnership celebrates a shared legacy of innovation and craftsmanship, blending the worlds of music and spirits to create unforgettable experiences.
For more details and to enter the sweepstakes, visit UsherTour.RemyMartin.com. Follow Rémy Martin on social media for updates: Instagram @RemyMartinUS, Twitter @RemyMartinUS, and Facebook RemyMartinUSA. Join the conversation with #RemyMartinxUsher.
Last Thursday, Rémy Martin and Saadiq hosted the BET Weekend XO Night Celebration at The Highlight Room in Los Angeles. The event attracted a star-studded crowd, with notable attendees including Blxst, Ty Dolla $ign, Joony, Wiz Khalifa, and Shaboozey. The glamorous night saw celebrities mingling with guests, enjoying music, and celebrating the lead-up to the BET Awards. The Highlight Room was excited as the stars turned up, making the event an unforgettable part of the BET Weekend festivities.
Last Thursday, Rémy Martin and Saadiq hosted the BET Weekend XO Night Celebration at The Highlight Room in Los Angeles. The event attracted a star-studded crowd, with notable attendees including Blxst, Ty Dolla $ign, Joony, Wiz Khalifa, and Shaboozey. The glamorous night saw celebrities mingling with guests, enjoying music, and celebrating the lead-up to the BET Awards. The Highlight Room was excited as the stars turned up, making the event an unforgettable part of the BET Weekend festivities.
Last Thursday, Rémy Martin and Saadiq hosted the BET Weekend XO Night Celebration at The Highlight Room in Los Angeles. The event attracted a star-studded crowd, with notable attendees including Blxst, Ty Dolla $ign, Joony, Wiz Khalifa, and Shaboozey. The glamorous night saw celebrities mingling with guests, enjoying music, and celebrating the lead-up to the BET Awards. The Highlight Room was excited as the stars turned up, making the event an unforgettable part of the BET Weekend festivities.
Usher states the Super Bowl performance he waited on for his entire career. Speaking with Extra, Usher revealed how long he had been working toward the moment.
“When I got the call, I was like, ‘Man, I’ve been working really hard my entire career,’” Usher said. “The preparation didn’t start within the last two years of performing in Las Vegas. It really started 30 years ago, and my commitment to it and the journey that I’ve taken musically is why I think I’m given that moment.”
Looking ahead to what you can expect, Usher revealed that he is set to deliver hit records. “I found really great ways to help us communicate better through my music and that celebration is inside this curation.”
Usher has truly taken over Las Vegas. The superstar singer now reigns over Sin City every Oct. 17 as Mayor Carolyn G. Goodman proclaimed the date as Usher Raymond Day. In addition to the day, Usher received the key to the city.
“We honored @usher by giving him the key to the city and proclaiming Oct. 17 as Usher Raymond Day!” the Vegas Instagram post reads. The Grammy-award-winning global superstar will headline the Super Bowl LVIII halftime show in Las Vegas on Feb. 11, 2024. #USHER first started his Las Vegas residency in 2021.”
After receiving the key to the city, Usher responded: “I just want to continue to be an amazing contribution to your amazing city. I do see opportunity here, and the belief that everything that’s in my mind and that I’ve dreamed of is coming to life as a result of the city.”
You can see the moment below.
Usher celebrated his 45th birthday in style with Rémy Martin. The star-studded event included special guests like Katy Perry, Orlando Bloom, Bryan Michael Cox, LA Reid, and many more.
In honor of Usher’s birthday, Rémy Martin presented him with a one-of-a-kind Jacquie Aiche custom Rémy Martin diamond-encrusted toothpick. The toothpick is inspired by Rémy Martin’s centaur symbol, signifying the enduring partnership between Usher and the brand. Throughout the night, Usher was spotted sporting this unique gift.
Guests at the celebration enjoyed a carefully curated selection of Rémy Martin XO and 1738 cocktails. Among the offerings was “The 1738 Halftime Spritz,” a delightful cocktail paying tribute to Usher and his upcoming game day performance. The drink is designed to taste like halftime, when the Rémy’s in the system.
Usher was unable to make it to the Las Vegas Aces back-to-back championship celebration parade but he keeping seats warm for the team at his residency.
“CONGRATULATIONS @LVAces @_ajawilson22,” Usher wrote in response to A’Ja Wilson’s invite. “I wish I could’ve been there, but pull up to my show…I got U.”
Usher has truly taken over Las Vegas. The superstar singer now reigns over Sin City every Oct. 17 as Mayor Carolyn G. Goodman proclaimed the date as Usher Raymond Day. In addition to the day, Usher received the key to the city.
“We honored @usher by giving him the key to the city and proclaiming Oct. 17 as Usher Raymond Day!” the Vegas Instagram post reads. The Grammy-award-winning global superstar will headline the Super Bowl LVIII halftime show in Las Vegas on Feb. 11, 2024. #USHER first started his Las Vegas residency in 2021.”
After receiving the key to the city, Usher responded: “I just want to continue to be an amazing contribution to your amazing city. I do see opportunity here, and the belief that everything that’s in my mind and that I’ve dreamed of is coming to life as a result of the city.”
You can see the moment below.
Usher celebrated his 45th birthday in style with Rémy Martin. The star-studded event included special guests like Katy Perry, Orlando Bloom, Bryan Michael Cox, LA Reid, and many more.
In honor of Usher’s birthday, Rémy Martin presented him with a one-of-a-kind Jacquie Aiche custom Rémy Martin diamond-encrusted toothpick. The toothpick is inspired by Rémy Martin’s centaur symbol, signifying the enduring partnership between Usher and the brand. Throughout the night, Usher was spotted sporting this unique gift.
Guests at the celebration enjoyed a carefully curated selection of Rémy Martin XO and 1738 cocktails. Among the offerings was “The 1738 Halftime Spritz,” a delightful cocktail paying tribute to Usher and his upcoming game day performance. The drink is designed to taste like halftime, when the Rémy’s in the system.
2 Chainz is getting ready to release his new album Welcome 2 Collegrove alongside Lil Wayne and revealed one of the guest features, Usher. Speaking with Apple Music 1, 2 Chainz couldn’t contain his excitement, revealing Usher was a feature while speaking on the excitement for the ATLien’s forthcoming Super Bowl performance.
“I’m excited for Usher, man,” 2 Chainz said to Zane Lowe. “He’s a great entertainer. I was able to catch his show out in Vegas with my wife. I was highly entertained. I suggest anybody who had a chance to see it and check it out, because I know the Super Bowl won’t be, they won’t give him as much time as his show out in Vegas to see the whole show. But, he’s a great entertainer.
“I think it’s well deserved. He’s actually an artist that’s featured on the project with me and Wayne, so I’m excited for people to hear that. And it’s just divine timing.”
Usher has truly taken over Las Vegas. The superstar singer now reigns over Sin City every Oct. 17 as Mayor Carolyn G. Goodman proclaimed the date as Usher Raymond Day. In addition to the day, Usher received the key to the city.
“We honored @usher by giving him the key to the city and proclaiming Oct. 17 as Usher Raymond Day!” the Vegas Instagram post reads. The Grammy-award-winning global superstar will headline the Super Bowl LVIII halftime show in Las Vegas on Feb. 11, 2024. #USHER first started his Las Vegas residency in 2021.”
After receiving the key to the city, Usher responded: “I just want to continue to be an amazing contribution to your amazing city. I do see opportunity here, and the belief that everything that’s in my mind and that I’ve dreamed of is coming to life as a result of the city.”
Usher has truly taken over Las Vegas. The superstar singer now reigns over Sin City every Oct. 17 as Mayor Carolyn G. Goodman proclaimed the date as Usher Raymond Day. In addition to the day, Usher received the key to the city.
“We honored @usher by giving him the key to the city and proclaiming Oct. 17 as Usher Raymond Day!” the Vegas Instagram post reads. The Grammy-award-winning global superstar will headline the Super Bowl LVIII halftime show in Las Vegas on Feb. 11, 2024. #USHER first started his Las Vegas residency in 2021.”
After receiving the key to the city, Usher responded: “I just want to continue to be an amazing contribution to your amazing city. I do see opportunity here, and the belief that everything that’s in my mind and that I’ve dreamed of is coming to life as a result of the city.”
You can see the moment below.
Usher celebrated his 45th birthday in style with Rémy Martin. The star-studded event included special guests like Katy Perry, Orlando Bloom, Bryan Michael Cox, LA Reid, and many more.
In honor of Usher’s birthday, Rémy Martin presented him with a one-of-a-kind Jacquie Aiche custom Rémy Martin diamond-encrusted toothpick. The toothpick is inspired by Rémy Martin’s centaur symbol, signifying the enduring partnership between Usher and the brand. Throughout the night, Usher was spotted sporting this unique gift.
Guests at the celebration enjoyed a carefully curated selection of Rémy Martin XO and 1738 cocktails. Among the offerings was “The 1738 Halftime Spritz,” a delightful cocktail paying tribute to Usher and his upcoming game day performance. The drink is designed to taste like halftime, when the Rémy’s in the system.
Usher, the renowned artist and entertainer, celebrated his 45th birthday in style with Rémy Martin. The star-studded event included special guests like Katy Perry, Orlando Bloom, Bryan Michael Cox, LA Reid, and many more.
In honor of Usher’s birthday, Rémy Martin presented him with a one-of-a-kind Jacquie Aiche custom Rémy Martin diamond-encrusted toothpick. The toothpick is inspired by Rémy Martin’s centaur symbol, signifying the enduring partnership between Usher and the brand. Throughout the night, Usher was spotted sporting this unique gift.
Guests at the celebration enjoyed a carefully curated selection of Rémy Martin XO and 1738 cocktails. Among the offerings was “The 1738 Halftime Spritz,” a delightful cocktail paying tribute to Usher and his upcoming game day performance. The drink is designed to taste like halftime – the perfect complement to any celebration.
Usher is getting back to the music. Hitting Instagram, Usher has announced a new single, “Good Good,” and enlists the help of 21 Savage and Summer Walker. The single is announced to be released on this Friday.
Previously, Rémy Martin, the esteemed Cognac Fine Champagne producer, has joined forces with Grammy award-winning global superstar Usher to launch their captivating new global campaign titled “Life is a Melody.” This innovative collaboration combines the rich notes of Rémy Martin’s Cognac and the melodic artistry of Usher’s music in a harmonious celebration of life.
Under the theme “Life is a Melody,” the campaign highlights the power of harmonious connections, drawing inspiration from the idea that a beautiful melody is crafted through the fusion of ideas, encounters, influences, and experiences. The visuals and movements featured in the campaign resemble musical notes, encapsulating everyday elements infused with the essence of music.
In a tantalizing teaser, Usher offers a sneak peek of a new song, “Comin’ Home,” from his highly-anticipated album. The creative visuals showcase Usher at a piano that embraces Rémy Martin’s prestigious 1738 Accord Royal and XO bottles.
“As an artist, I’ve always drawn creative inspiration from different facets of life that are expressed through my music,” says Usher. “I’m incredibly excited to continue my partnership with Rémy Martin, representing their exceptional cognac expressions of 1738 Accord Royal and now, for the first time Rémy Martin XO, sharing an exclusive preview of my new music in a campaign that captures the breadth and endless possibilities of beautiful composition and marvelous melody.”
“The ‘Life is a Melody’ campaign embodies the fusion of Rémy Martin’s exquisite cognac, the enchantment of music, and the art of roller skating,” says Tina Reejsinghani, Vice President of Luxury Brands at Rémy Cointreau Americas. “This campaign, and the introduction of the Rémy Après Skate and cocktail experience underscores our timeless dedication to the culture of music and to our consumers who value exceptional experiences and the unparalleled craftsmanship of Rémy Martin.”
Rémy Martin and Usher will embark on a nationwide tour across the United States as part of their campaign, celebrating Usher’s deep connection to skate culture. The “4 on the Floor” pop-up skate experiences will be held in cities like New York City, Los Angeles, Las Vegas, Chicago, and Atlanta, combining Usher’s passion for music with the vibrant skate communities. Each skate event will feature a Rémy Après Skate speakeasy, providing guests with an immersive cocktail experience. The specialty cocktails will showcase Rémy Martin 1738 Accord Royal and XO, including the UR Way and a trio of Rémy XO Old Fashioned variations.
Furthermore, Rémy Martin will unveil captivating out-of-home (OOH) experiences in New York and Chicago. Using projection mural mapping, these innovative displays will immerse viewers in a sensory journey where music and cognac beautifully merge. The OOH concept will showcase music notes, emphasizing the harmony between music and cognac. The murals will be displayed in New York from July 24 to Aug.20, 2023, and in Chicago from Sept. 18 to Oct. 22, 2023.
Life is a beautiful melody. It’s a harmony of ideas and moments that play out everyday.
In this melody, every note counts. From the ones found in Rémy Martin Cognac, to the ones in our favorite songs.