On Sept. 12th, Roc Nation’s streetwear brand, Paper Planes, marked the end of summer with an unforgettable rooftop party at the company’s headquarters, set against the iconic Empire State Building backdrop. The exclusive event brought together VIPs, industry leaders, and cultural influencers for a night of music, celebration, and stunning New York City skyline views.
Guests enjoyed drinks by D’usse as the sunset transitioned into a dazzling display of city lights. The atmosphere was laid-back yet sophisticated, allowing for meaningful conversations and networking in true New York style. DJ Sounds of Reality set the tone with smooth beats while rising underground rapper Lord Sko surprised attendees with a spontaneous performance.
Notable music, media, and entertainment figures were in attendance, including Ghost star Michael Rainey Jr., Spiderman: Miles Morales voice actor Shameik Moore, and Bel-Air actor Olly Sholotan. The celebration also included Rappers Dave East, Jae’Won, Vina Love, and HDBeen Dope.
The event capped off summer with a perfect blend of style, music, and VIP energy, making it one of the season’s most memorable evenings.
n celebration of the 30th anniversary of The LOX’s legendary debut album “Money, Power & Respect,” Roc Nation’s iconic streetwear brand, Paper Planes, is proud to announce an exclusive collaboration with the renowned hip hop group. This limited-edition collection honors The LOX’s enduring impact on hip hop culture and their ongoing legacy as New York legends.
The LOX, comprised of Jadakiss, Styles P, and Sheek Louch, have been on an impressive press run leading up to their 30th anniversary milestone, including a standout performance at NPR’s Tiny Desk Concert. As they continue their anniversary tour, fans now have the perfect way to represent the group with a special edition Paper Planes crown, graphic tee, and hoodie designed in collaboration with The LOX.
The collection was crafted by Queens native, Tmark, who has seamlessly blended Paper Planes‘ signature streetwear aesthetic with The LOX’s gritty, authentic New York style. These pieces are not just apparel—they’re a testament to the group’s influence over the last three decades. Whether you’re planning to rock these items on your block or at one of The LOX’s anniversary concerts, this collection is a must-have for fans and followers of both hip hop and streetwear.
The Paper Planes x The LOX collaboration will be available online at Paper Planes’ official site. Don’t miss out on this limited drop to commemorate a monumental occasion in hip hop history.
Paper Planes, in collaboration with D’USSE Cognac, recently celebrated the VIP opening of their official NYC flagship store. The event, graced by the face of their holiday campaign, Roc Nation’s RJAE, drew a star-studded crowd, including labelmate HDBeenDope, Emory Jones, Hot97’s Ebro, CJ Abrams, and more.
The flagship store’s design draws inspiration from self-reflection and nature dreamscapes, aligning with themes from RJAE’s debut album with Roc Nation, “You’re the Problem.” The album’s tracks will be featured in the official Paper Planes fall playlist, releasing alongside the collection. The event marked a unique fusion of fashion, music, and art, setting the stage for an exciting shopping experience.
In The Eye, music’s most intriguing up-and-coming artists take to an intimate and sparse studio space to perform their best songs with just one microphone and one take. Next up is somebody whose music you’ve almost certainly heard before: Masked Wolf.
The Greek-Australian rapper is best known for “Astronaut In The Ocean,” which he originally released in the summer of 2019 and which saw some success in Australia at the time. The track blew up on a global scale, though, when it started gaining traction on TikTok in late 2020 and was subsequently re-released by Masked Wolf’s new label, Elektra, in January of this year. The track was more than a passing fad: In TikTok’s recently shared slew of year-end data, it was revealed that the song was the platform’s most popular track of 2021 worldwide, beating out hits by artists like The Kid Laroi, Megan Thee Stallion, and Cardi B. Furthermore, it ended up rising to No. 6 on the Billboard Hot 100 chart.
Since “Astronaut In The Ocean” took off, Masked Wolf has been able to leverage the success into some big-time collaborations: His recently released singles include the X Ambassadors-featuring “Razor’s Edge” and the Bebe Rexha collaboration “It’s You, Not Me (Sabotage).”
Now, he finds himself in The Eye. While most artists in this setting tend to strip down their songs to the core elements, Masked Wolf instead kept the full instrumentation intact for “Astronaut In The Ocean,” which, as the original song does, allowed the rapper to flex his verbal dexterity with his rhythmic and often rapid-fire lines.
He took the same approach for the other two songs he performed, “Pandemonium” and “Paper Planes,” a couple of album tracks from Astronomical, which was just released back in September. While “Pandemonium” has a swaggering and aggressive tone, “Paper Planes” is a more vulnerable and less in-your-face tune in which Masked Wolf gets candid about his struggles with depression. All in all, the three performances show that the rapper is capable of more than just his one massive hit.
In an interview with The Eye, Masked Wolf explained why he thinks his debut single “Speed Racer” was a “breakout” moment for him and how it led to “Astronaut In The Ocean,” saying, “It was really where I found a way to describe what I’m talking about in a song, have an actual storyline of what I wanted to speak about. The most important part was the listeners being able to grab that, not about me just writing it. And then from that, ‘Astronaut In The Ocean’ came, and that’s when I started writing and rapping at the mic with a story and imagery.”
Watch Masked Wolf perform “Astronaut In The Ocean,” “Pandemonium,” and “Paper Planes” for The Eye above.
Masked Wolf is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.