In collaboration with the estate of the late basketball legend Kobe Bryant, Nike has revealed its intention to relaunch Bryant’s iconic sneaker line, The Kobe Brand. The relaunch is set to take place in summer 2023, allowing fans to access once again and purchase the highly sought-after sneakers. This announcement comes after a split between […]
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The estate of Kobe Bryant parted ways with Nike in April 2021. It was fairly shocking news, with Nike having worked with the NBA legend since 2003. However, the relationship had been strained since Kobe’s retirement in 2016. Sales had stagnated, and Nike’s marketing team had shifted focus to the signature brands of active NBA players.
Things had gotten bad enough that in December 2020, venture capitalist Shervin Pishevar revealed that he had been in talks with Bryant to launch a player-owned brand called Mamba. Reportedly, things had progressed to the point where Pishevar had seen mockups for a potential debut shoe in the Mamba line. After the contract expired, Nike has released a handful of lines. Namely, these were the Gigi Bryant-inspired retros of the Kobe 4 and Kobe 6. A release of a new Kobe 8 all-white variant was expected later in 2023. However, it appears that it is the start of something much bigger for the relationship.
Read More: Nike confirms 2023 release for Dunk Low “Houston Comets Four-Peat”; list retail price at $120
Speaking on a Q4 earning call, Nike CEO John Donahue confirmed that the Kobe 8 release was just the start. In fact, Nike was looking at the launch of a new era of Kobe shoes. “It’s going to be an exciting summer as we set the stage to relaunch the Kobe brand in advance of Kobe Day on 8.24,” Donahue said. While further details about what the “relaunch” entails in the long run, it is likely that Nike will be investing more in the Kobe brand going forward.
Read More: Nike officially reveals Air Force 1 Low “Medium Ash”
Releases of the Nike Kobe 6 Protro ‘Reverse Grinch’ and Nike Kobe 4 Protro “Black/Metallic Gold” are both expected to be released during the 2023 holiday season. However, the news could suggest that there will be on the way in 2023 and beyond. This comes after news in 2022 that suggested that Vanessa Bryant reached some sort of deal with Nike. However, this is a developing story and we’ll have any updates here at HotNewHipHop. What’s your favorite Kobe shoe? Let us know in the comments. Furthermore, be sure to follow all the latest sneaker news here on the site.
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Nike is teaming up with Fortnite in an unlikely, digital partnership. Fortnite, developed by Epic Games, is a widely popular online video game known for its fast-paced action and competitive gameplay. Epic Games, the renowned game development company, has gained significant recognition in the gaming industry for creating engaging and innovative experiences across various platforms.
This collaboration is coming at a convenient time as Nike also revealed a partnership with EA Sports. The Nike Air Max 90 X EA Sports “Play Like Mad” is rumored to release at some point during 2023. These recent collaborations point to an uncertain time in Nike collaborations. Especially with Epic Games, we haven’t seen anything like this before. It’s certainly a space that Nike sees value in, but it will be interesting to see the future. Further, there will definitely be more partnerships like this. Brands will continue to blur the lines between physical and digital, which is incredibly exciting.
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Players of Fortnite may explore the “Airphoria” realm, which has design cues from the Air Max 1, Air Max 97, and Air Max TW vintage shoes as well as more recent Air Max sneakers like the Air Max Scorpion and Air Max Pulse. By using the island code 2118-5342-7190 or Fortnite Discover, players may find the location. Players of Fortnite may now purchase the costumes worn by the “Airphoria” characters, Airie and Maxxed Out Max, for their characters in addition to “Airphoria.” Also, Nike.com has released an “Airphoria”-inspired collection today.
According to Nate Nanzer, the Epic Games vice president of global partnerships, “Epic has talked a lot about building an open, interoperable metaverse and this is a really willing partner in Nike to connect. It’s the start of what will become many more interactions to come with Nike.” Gamers can access the “Airphoria” experience on Fortnite from now until June 27 at 8 p.m. ET. Let us know what you think of this collab, in the comments section below. Additionally, stay tuned to HNHH for the latest news and updates from around the sneaker world. We will be sure to bring you the biggest releases from the biggest brands.
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The Nike Dunk Low has an illustrious history that spans over thirty years. The Dunk was designed as a basketball shoe that offered exceptional performance on the court. However, it soon transcended its intended purpose and became a symbol of sneakers and pop culture for years to come. The Dunk Low gained immense popularity in the skateboarding community during the late ’90s and early 2000s, thanks to its durable construction and comfortable fit. But, over the years, the Dunk Low has been reimagined in various iterations, incorporating different materials, color palettes, and patterns.
As Nike continues to innovate and collaborate, the Dunk Low remains a coveted sneaker among collectors and enthusiasts alike. Its rich history and ability to seamlessly blend sports, skateboarding, and fashion have solidified its place in sneaker culture, ensuring its enduring popularity for the future. The Nike Dunk Low “Yellow Gingham” is yet another example of Nike’s creativity in materials and color.
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The Nike Dunk Low “Yellow Gingham” bears a color scheme of vivid sulfur, white, and gum light brown. With mesh tongues and lining, this version of the Nike Dunk Low is built entirely out of leather. Its entire upper is covered in a yellow gingham design, and the tongue, laces, inner lining, and midsoles are all white. Yellow-branded tongues, insoles, and “Nike” stitching on the heels are further touches. An outsole made of gum rubber completes the look. The “Gingham” collection was already debuted in the Air Force 1 and Blazer Mid and will now be featured in the Nike Dunk Low.
Sneaker Bar Detroit reports that these sneakers will be released at some point during the Fall of 2023. More specific details will be available closer to the release date. The retail price will be $110, which is the expected price for all Nike Dunk Low sneakers. Also, make sure to let us know what you think about this pair in the comments below. Additionally, for the most important announcements and information about the sneaker community, stay tuned to HNHH. We assure you that we’ll bring you the newest updates from the biggest brands.
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Travis Scott joins former professional tennis player, John McEnroe, in a commericial for the new Nike Mac Attack. The two compete in a tennis match in the commercial for the comeback of the shoes, which were famously worn by McEnroe in the ’80s. It’s also rumored that the rapper will release his own Nike Mac Attack, complete with his signature reverse swoosh on the sides. The two were pictured in new promotional photos for the shoe last week, which also showcased the famous UTOPIA briefcase.
Rumors about his version of the shoe circulated last week. Modern Notoriety on Twitter shared a photo of what’s reported to be the Travis Scott x Nike Mac Attack, claiming that the shoe will be released around the holidays this year.
Read More: Travis Scott x Nike Mac Attack Gets Rumored Release Details
Travis Scott & John McEnroe “Rebel Like the OG” for the Nike Attack OG.
pic.twitter.com/ePDau70FdX
— Complex Sneakers (@ComplexSneakers) June 18, 2023
Travis Scott has continued to tease his upcoming album recently, being seen various times with the famous briefcase. Although Epic Recently, a member of SZA’s security team was photographed handcuffed to it backstage on her “SOS” tour. Travis and SZA are rumored to be working on some new music together, which could land on the new album. Epic Records CEO Sylvia Rhone previously said that UTOPIA would be dropped this month, despite it having no confirmed release date.
Travis Scott also attended Cannes Film Festival last month, having a member of his security carry the briefcase. He attended the premiere of The Weeknd’s new series, The Idol. The Weeknd also shared photos alongside the UTOPIA briefcase, leading fans to suspect he may be featured on the album. Some listeners also think that Bad Bunny may appear on the LP, as he previewed a new collab with the Puerto Rican rapper at a Monaco club last month. Recently, he’s been working on music at Abbey Road Studios with his producer, Mike Dean. The rapper and his security team also recreated The Beatles’ iconic 1969 album cover. Of course, the recreation featured the UTOPIA briefcase.
Read More: Travis Scott And His Security Team Recreate The Beatles’ “Abbey Road” Cover
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Overall, the Nike Dunk Low is easily one of the best shoes ever made. Although it has been around for over 40 years at this point, it is still beloved by fans. It doesn’t matter what the trends are, these continue to persist as a classic. In decades from now, this shoe will still be relevant, which is a testament to its design. Depending on the color scheme, you can pretty well wear these with anything. It is a special thing to behold, and that has emboldened Nike to create a plethora of new offerings.
Throughout 2023, there have been a ton of great Nike Dunk Low colorways to hit the market. But now, the summer is upon us, which means even more new models will be unveiled. For instance, down below, you can see a very cool Nike Dunk Low. This unisex model is called “Team Gold,” and it is perfect for those warmer months.
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Firstly, this colorway begins with a nice white leather base to it. The white is found on the toe box, side panels, and back heel. Moreover, we also get white on the tongue and the midsole. Secondly, the overlays here have the aforementioned “Team Gold.” This is also on the Nike swoosh and the outsole. Once you combine these elements, you get a shoe that a lot of people will enjoy.
According to Sneaker Bar Detroit, this new Nike Dunk Low is going to be coming out on June 28th for $110 USD. There is always a steady stream of new Nike Dunks, so don’t be discouraged if these are not for you. Something that plays to your tastes is on the way. Let us know what you think of this sneaker, in the comments section below. Additionally, stay tuned to HNHH for the latest news and updates from around the sneaker world. We will be sure to bring you the biggest releases from the biggest brands.
Read More: Ja Morant Receives Support From Nike Following Suspension
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Ja Morant has been suspended for the first 25 games of the 2023-24 season. The punishment will likely sideline Morant until early December. Subsequently, Morant issued a statement apologizing for his actions. “I’m spending the offseason and my suspension continuing to work on my own mental health and decision making. I’m also going to be training so that I’m ready to go when I can be back on the court,” the statement said in part. However, some have met his words with skepticism.
Morant’s suspension, which stems from an incident in May in which Morant flashed a gun on Instagram Live, has also caught the attention of the sneaker world. Days after the incident, Nike removed any trace of Morant’s various sneakers from their website. However, about a week later, Morant’s “Ja 1 Hunger” sold out in minutes. Now that Morant has been formally punished, Nike has also commented on where they stand with the player.
Nike officially voiced their support for Morant in the hours after his suspension was revealed. “We are pleased that Ja is taking accountability and prioritizing his well-being. We will continue to support him on and off the court,” the company said in a statement shared by ESPN‘s Ramona Shelburne. Nike has been Morant’s official shoe partner since his 2019 debut. Furthermore, Morant’s initial contract with Nike was reportedly worth somewhere in the region of $12 million.
However, Nike’s response has not been well-received by a number of fans. Some have pointed to the fact that Nike dropped Kyrie Irving after his anti-Semitism scandal. This is being compared to Morant’s numerous off-court issues over the past year. Others pointed out that the statement was likely cover for Nike to avoid admitting that Morant is simply too profitable of a brand to cut ties with. Do you think Nike was right to stick with Morant? Let us know in the comments. Follow all the latest sports and sneakers news here at HotNewHipHop.
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Travis Scott is currently gearing up to release his new album UTOPIA very soon. Overall, fans are very excited about the impending drop of this project. Although there is no timetable for its release, there are certainly quite a few teasers going around. Many believe it could be coming as soon as the end of this month. However, Travis himself has yet to actually confirm this. Instead, people are just making guesses, while also hoping that he will bless us with some summer jams.
Additionally, Travis Scott has his only line of sneakers with Nike and Jordan Brand. Over the years, he has delivered some truly special offerings. For instance, he has the Nike SB Dunk Low, a few great Air Jordan 1 Lows, a fantastic Air Jordan 1, and then his Air Jordan 4 and 6 offerings as well. Now, however, he is teasing a return of the Nike Mac Attack. For those who don’t know, this was a signature shoe worn by tennis legend John McEnroe in 1984. The shoe is making a comeback, and a lot of it is thanks to La Flame.
Read More: Travis Scott x Nike SB Dunk Low No Longer Restocking
In the images above, you can see new promotional materials from Nike. In these magazine cover-style ads, Travis Scott and John McEnroe can be seen together. Travis seems to be giving tennis a bit of a go, and it makes for some great visuals. Furthermore, both he and McEnroe can be seen wearing the Nike Mac Attack in a simple colorway. It is believed that Travis will be dropping his own Nike Mac Attack with a reverse swoosh on the sides. Of course, this is one of his signature details.
For now, however, there is no timetable on when he may actually come through and release this sneaker. All we know for sure is that the collab is coming in the not-so-distant future. Let us know your expectations for the Travis Scott Nike Mac Attack, in the comments section down below. Additionally, stay tuned to HNHH for more news from around the music world.
Read More: Travis Scott, Tristan Thompson, & The Kardashians Attend Pre-K Graduation Party
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Nike bringing back one of its classic sneakers, the Nike Mac Attack — the signature model worn by tennis legend John McEnroe — and has tapped one of its key collaborators to make the re-release even more special. The 1984 sneaker is being redesigned for Travis Scott with his trademark reversed Swoosh.
Travis was seen performing in his updated Mac Attacks in May, and today, the NikeSportswear Instagram account began the official rollout with a genuinely stylish print ad layout featuring the rapper and the tennis star side-by-side in tailored suits and Travis on the court taking a two-handed forehand in a white Nike windbreaker and shorts combo (I, for one, would love to find out the results of that).
Travis Scott & John McEnroe for Nike Attack pic.twitter.com/HzvCtwXpZ8
— TRAVIS SCOTT FAN PAGE (@RodeoTheAlbum) June 12, 2023
A detail of the ad Travis Scott fans might appreciate is his briefcase, which bears the scrawl “Utopia” — the name of Travis’ long-awaited comeback album, which he’s been teasing for the better part of the past two years. While anticipation for the album is sky-high among Scott’s diehards, it was set back by the tragedy at his Astroworld Festival in 2021, which generated nearly 5,000 injury claims in addition to ten deathsand prompted the rapper to spend much of last year lying low.
Travis was said to have recently played the album for his hometown Houston Astros, implying that it could be nearing release. With Nike helping to raise his profile to pre-Astroworld levels, it could mean that Utopia‘s release is imminent. Meanwhile, the Mac Attacks have an official release date of June 23 — although the remixed Travis Scott signature version has not been announced.
One of the more underappreciated Nike shoes would have to be the Nike Air More Uptempo. Overall, this is an amazing sneaker that a lot of fans absolutely love. However, it is also quite polarizing due to the chunky and air bubble design. Simply put, these are not for everyone, and they never have been. That said, the shoe has been around since 1996 and it doesn’t seem to be going anywhere. There is a subset of sneakerheads who have nostalgia for these, and each new colorway is a reminder of those glory years.
Interestingly enough, the Nike Air More Uptempo still gets new colorways every now and then. Although it may not be a lot, fans definitely try to cherish these new releases. In 2023, we have seen a couple of Uptempo models thus far. With summer on the horizon, there are a ton of fans out there who are ready for more. Well, it seems like Nike is about to deliver just that. Below, you can find a new Uptempo that is covered in “Coconut Milk” and “Midnight Navy.”
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Firstly, the upper of the shoe mostly has that beige coconut milk aesthetic we just mentioned. Moreover, we get some navy blue on the air bubbles on the sides that spell out “Air.” It makes for a very nice look and these colors blend quite nicely together. Additionally, the tongue and the midsole are white for good measure. On the whole, this is just a solid offering from Nike.
For now, this shoe does not have a release date associated with it. However, it is rumored to be dropping later this year for a price of $170 USD. The Nike Air More Uptempo is a classic, and we’re sure there are some folks out there who will appreciate this brand-new color scheme. Let us know what you think of this sneaker, in the comments section below. Additionally, stay tuned to HNHH for the latest news and updates from around the sneaker world. We will be sure to bring you the biggest releases from the biggest brands.
Read More: Nike Air Max 90 Gets The Futura Treatment
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