LeBron James

LeBron James, Draymond Green Star in New Commercial for Lobos 1707 Tequila and Mezcal

by
LeBron James, Draymond Green Star in New Commercial for Lobos 1707 Tequila and Mezcal

Build a Bigger Table: All for the Pack, a new digital campaign from Lobos 1707 Tequila and Mezcal, stars great athletes and Lobos 1707 investors LeBron James and Draymond Green.

The campaign, which was created and directed by creator and Chief Creative Officer Diego Osorio, is based on real-life events in which Lobos 1707 draws people together, and it highlights how each person participating in the tequila’s creation is vital to the Pack. The bottle is being passed down from founders and investors to jimadors, distillers, mixologists, industry leaders, and partners who have all contributed to the brand’s success. The film weaves together each person’s involvement in the brand’s story and achievements thus far.

“‘All for the Pack’ is an elevation from where we started, and a celebration that we’re still here and growing,” said Diego Osorio, founder and Chief Creative Officer of Lobos 1707. “Every member of our Pack plays a critical role and brings something to our table.” 

“Lobos 1707 is all about bringing people together and building a community that everyone can be a part of,” said LeBron James, NBA star and investor in Lobos 1707. “It starts with an incredible tequila, but our Pack includes everyone who touches our brand and hopes to inspire change, create unity, and celebrate individuality.” 

The new bottle design for its Extra Anejo tequila is also included in the promotion. Extra Aejo’s new appearance, masterfully constructed for a completely distinct taste experience, symbolizes the creativity and talent that goes into crafting the tequila within each bottle. The Lobos 1707 wolf logo, which previously resided on the label but is now sculpted into the glass, is featured on the new bottle’s elongated, humanesque vessel.

The new Lobos 1707 Extra Aejo bottles will be available this spring on Lobos1707.com and in stores, while the video spot will premiere today on Lobos 1707’s social media sites. Ads will be used to promote the campaign, including a live billboard across from Rocket Mortgage FieldHouse in Cleveland and at Cleveland Hopkins International Airport for NBA All-Star Weekend 2022.

The post LeBron James, Draymond Green Star in New Commercial for Lobos 1707 Tequila and Mezcal appeared first on The Source.

LeBron James, Draymond Green Star in New Commercial for Lobos 1707 Tequila and Mezcal

by
LeBron James, Draymond Green Star in New Commercial for Lobos 1707 Tequila and Mezcal

Build a Bigger Table: All for the Pack, a new digital campaign from Lobos 1707 Tequila and Mezcal, stars great athletes and Lobos 1707 investors LeBron James and Draymond Green.

The campaign, which was created and directed by creator and Chief Creative Officer Diego Osorio, is based on real-life events in which Lobos 1707 draws people together, and it highlights how each person participating in the tequila’s creation is vital to the Pack. The bottle is being passed down from founders and investors to jimadors, distillers, mixologists, industry leaders, and partners who have all contributed to the brand’s success. The film weaves together each person’s involvement in the brand’s story and achievements thus far.

“‘All for the Pack’ is an elevation from where we started, and a celebration that we’re still here and growing,” said Diego Osorio, founder and Chief Creative Officer of Lobos 1707. “Every member of our Pack plays a critical role and brings something to our table.” 

“Lobos 1707 is all about bringing people together and building a community that everyone can be a part of,” said LeBron James, NBA star and investor in Lobos 1707. “It starts with an incredible tequila, but our Pack includes everyone who touches our brand and hopes to inspire change, create unity, and celebrate individuality.” 

The new bottle design for its Extra Anejo tequila is also included in the promotion. Extra Aejo’s new appearance, masterfully constructed for a completely distinct taste experience, symbolizes the creativity and talent that goes into crafting the tequila within each bottle. The Lobos 1707 wolf logo, which previously resided on the label but is now sculpted into the glass, is featured on the new bottle’s elongated, humanesque vessel.

The new Lobos 1707 Extra Aejo bottles will be available this spring on Lobos1707.com and in stores, while the video spot will premiere today on Lobos 1707’s social media sites. Ads will be used to promote the campaign, including a live billboard across from Rocket Mortgage FieldHouse in Cleveland and at Cleveland Hopkins International Airport for NBA All-Star Weekend 2022.

The post LeBron James, Draymond Green Star in New Commercial for Lobos 1707 Tequila and Mezcal appeared first on The Source.

LeBron James Trolls His Friends Maverick Carter And Rich Paul For Being Adele And Jay-Z’s Chargers Game ‘Plus-Ones’

by
lebron james
Getty Image

There was quite a stir on the internet when British singer Adele “debuted” her new beau Rich Paul after months of low-key “hanging out” (as he put it in an interview in The New Yorker in May), with fans flabbergasted (or outright confused, for the singer’s fans who don’t watch the sportsball) by the seemingly unlikely pairing. Paul, of course, is the agent of NBA superstar LeBron James, who it turns out isn’t above teasing his friend’s PDA with the “Easy On Me” singer, as he did on Twitter last night during the Thursday night football game between the Los Angeles Chargers (still feels weird to type) and the Kansas City Chiefs.

Adele, Paul, and LeBron’s other right-hand man Maverick Carter were all caught on the broadcast along with James’ mentor and favorite rapper Jay-Z, and he couldn’t resist taking the opportunity to troll his friends for being less famous than their companions. “Who the heck are Jay-Z and Adele’s +1s????” he tweeted, adding a monocle emoji for extra effect.

Of course, Mav and Rich are likely used to drawing just a little less attention after growing up with LeBron in Cleveland and helping to manage his career since he was drafted straight out of high school in 2003. Nearly 20 years later, it seems they’re as tight as ever — and enjoying the benefits of it, hanging out not just with LeBron, but with two of the biggest names in entertainment as well.

Oh, and the Chargers lost. Sigh.

Nas Dines W/ LeBron James, Russell Westbrook + More In ‘Brunch On Sundays’ Video

by

New York rapper Nas is eating like a true king. The hip-hop star comes through with his newly released “Brunch On Sundays” music video packed with tons of celebrity cameos. The star-studded visual is packed with both NBA heavyweights like LeBron James and Russell Westbrook plus hip-hop artists including Swizz Beatz and Hit-Boy. Living up […]

Nas Enjoys ‘Brunch On Sundays’ With LeBron James, Russell Westbrook, Swizz Beatz, And More In A New Video

by

It’s been just over a month since the release of Nas’ fourteenth album, King’s Disease II. The sequel to the rapper’s 2020 album that gifted him his long-awaited first Grammy award. King’s Disease II is executive produced by Hit-Boy and arrived with features from Eminem, Lauryn Hill, A Boogie Wit Da Hoodie, Charlie Wilson, and more. Today Nas unveils a new star-studded visual for “Brunch On Sundays.” In it, the rapper enjoys a mid-day mealwith LeBron James, Russell Westbrook, Swizz Beatz, Blxst, Hit-Boy, Cordae, and Lil Rel.

The video is the second we’ve received for King’s Disease II, the first being “Rare.” The 2021 album has received a similar, if not better, response when compared to its predecessor, with people commending he and Hit-Boy’s chemistry and asking for the possibility of third installment in the series.

“He’s like my Quincy [Jones], you know what I mean?” Nas said during an interview with Apple Music’s Ebro Darden last month. “So I feel like the next thing I do, if I was to work with Hit-Boy on the next thing I do, I think that we might do something that is going to be magical.” He added, “I think what we have is magic. I think if we do another one, I’m excited about that idea, but you know, we’re celebrating this one now.”

You can watch the video for “Brunch On Sundays” above.

King’s Disease II is out now via Mass Appeal. Get it here.

Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.

LeBron James Hypes Up Drake’s ‘Certified Lover Boy’ Status: “My Brother Ain’t FN Around!”

by

NBA superstar LeBron James just made the need for Certified Lover Boy increase by 100 percent. The four-time league champion has hyped up the status of Drake’s much-needed studio effort. LeBron James Hype Up Drake’s CLB King James hit up his social media pages to get followers pumped about the delayed LP. Drake took things […]

LeBron James Called Jadakiss The Most Underrated Hip-Hop Artist ‘Of All-Time’

by
Getty Image

One of the best things to emerge from the pandemic is the popular face-off livestream Verzuz, which pits two legendary artists against each other in a showdown. This week’s battle between The Lox and Dipset seemed like it would be a close one out of the gate, but The Lox, and most prominently Jadakiss, pulled out ahead to gain accolades and praise that dubbed them the clear winner. Plenty of hip-hop heads are weighing in on the impact of Jadakiss as an MC, and noted hip-hop head LeBron James had to put his own two cents in when it comes to The Lox member’s greatness.

“JADAKISS is the most UNDERRATED hip-hop artist of ALL-TIME!! MY GOODNESS,” the basketball star wrote, adding a hefty dose of emojis to his all-caps praise. “@thelox
just so [fire emoji],” he continued. “3 bullies.” Then, he shared his favorite clip from the battle, where Jadakiss launches into a freestyle over Biggie’s “Who Shot Ya” instrumental.

Considering LeBron has been an avid hip-hop listener for all of his life, and even has an executive producer credit on 2 Chainz’s also underrated Rap Or Go To The League, his praise has to be feel pretty good. Giving hip-hop legends their flowers while they’re still here is always a strong move.

LeBron James Names The Most Underrated Rapper Of All Time

by

NBA superstar LeBron James doesn’t just think Jadakiss is nice-nice with the wordplay. Instead, the four-time league champion has crowned The LOX‘s leader as rap’s most underrated rapper – ever. LeBron James Names Jadakiss Most Underrated – Ever King James hit up his Twitter page and kept things a buck about Kiss. Referencing an epic […]

Watch Lil Baby And Kirk Franklin Take To The Court For Their Celebratory ‘Space Jam’ Track, ‘We Win’

by

Let me begin by encouraging you not to believe the bad press about Space Jam: A New Legacy — I saw the film in theaters this past weekend and it more than held up to the original. LeBron isn’t quite as great as he was in Trainwreck, but it’s close! And there’s a heartwarming family angle that was missing in the original. If you like watching toons play basketball and be silly, then you’ll love the film. And if you do go watch it, keep your ears peeled for a soundtrack that’s stuffed to the brim with rappers and musical legends, partially due to LeBron’s avid love for hip-hop I’m sure.

One such soundtrack cut is Lil Baby and Kirk Franklin collaborating on the celebratory gospel track, “We Win,” and now the pair have dropped a video for it, too. Sure, there are some moments of footage from the film, but the visual also includes Lil Baby rapping from the court, Kirk playing piano courtside, and even cute clips of younger players getting their hoop on. It’s the kind of song that a move about overcoming struggle definitely needs for that joyful, final moment, and slates along other songs of the summer remarkably well. Check out the clip above.