Kendrick Lamar and Dave Free’s pgLang Collaborates with Converse for New Chuck 70 and Pro Leather Sneakers

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Converse is partnering up with pgLang, the firm founded by Kendrick Lamar and Dave Free. “pgLang for Converse” is a partnership that takes two of Converse’s most iconic styles – the Chuck 70 and the Pro Leather – and turns them into canvases for storytelling and exploration. By adding small embellishments into silhouettes that have stood the test of time, the partnership sees its design language as based in simplicity.

pgLang is an agency founded in 2020 by Kendrick Lamar and his longtime collaborator Dave Free with the goal of telling stories that transcend language and connecting people through shared experiences. Curiosity, accessibility, and inventiveness are at the heart of pgLang’s identity, and they’re all on exhibit in this collection.

Finally, pgLang for Converse embraces the unknown, celebrates the established, and anticipates what’s yet to be discovered in order to Create Next.

A closer look at the pgLang for Converse Chuck 70 reveals small elements that distinguish it from its original shape. The upper features hiking-style eyelets, while the insole and outsole feature an asymmetrical rubber lacquer and cryptic text patterns that allude to pgLang’s secretive spirit. “for pgLang” is also imprinted on the upper, over the Converse logo.

The Pro Leather is a classic silhouette that has been updated with a suede upper. It has the same hiking-style eyelets as the Chuck 70, and the Star Chevron is imprinted alongside “pgLang.”

A music video starring Tanna Leone and Selah Marley, which portrays the narrative of two strangers who find an unexpected connection while exploring Los Angeles, will be released to coincide with the release of this collaboration. The laces on the pgLang for Converse collection are employed as the mechanism via which the two protagonists discover connection in Los Angeles – a city where loneliness can be impossible to avoid. This is in keeping with pgLang’s objective to communicate stories that transcend language.

Converse.com and pg-Lang.com will have a limited global release of pgLang for Converse starting May 2. You can see the pieces below.

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Streetwear Brand JUGRNAUT Chicago Partners Up with Major NFT Brand Gutter Cat Gang For Exclusive Merch

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The premier clothes retailer in Chicago is Jugrnaut Chicago, a local streetwear company. Jugrnaut has always been on the cutting edge of what’s next, not only in fashion but also in the city’s culture, since 2007. Jugrnaut uncovered the opportunities that NFTs, such as Gutter Cat Gang, present retailers, as well as how major companies are leveraging NFTs to increase sales, brand awareness, and loyalty.

NFT collections will be brought to life on Saturday, April 30th from 5pm to 8pm at Jugrnaut Chicago (427 S Dearborn St, Chicago, IL 60605), Chicago’s fashion-forward shop! GCG’s upcoming merchandise collaboration inspired by Chicago street culture is being celebrated. Gutter Cat Gang is providing unique shopping experiences to their community, and by expanding the retail business, they will be at the forefront of fashion innovation and the future digital frontier.

“We have a deep appreciation for independent Chicago streetwear brands. Chicago is often overlooked for cities like New York or L.A., but Chicago’s creative community is driven by people like Manny and his team who created a subculture of loyal fans, like Chance the Rapper,” said GCG Founding team. “They embody the Chicago culture –  community-centric and rich in diversity. Jugrnaut’s art style is what attracted us to this partnership as we feel that it aligns very well with the Gutter Cat Gang brand.”

Patrons will be able to gawk at the exhibit starting May 1st. By going to https://tokenproof.xyz/enrollment, connecting your wallet with GCG assets, and signing a message to establish ownership, you can have access to new Jugrnaut Chicago and Gutter Cat Gang collab gear. A registration QR code will appear when you sign. Download the tokenproof mobile app (iOS/Android). Scan the registration QR code with the tokenproof mobile app to pair the mobile app to your wallet with GCG assets. You have now successfully completed the tokenproof enrollment process and will be able to verify your NFT ownership at future GCG events.

You can see images from the preview event below.

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John Geiger Teams with PATRÓN for Limited Edition Sneaker to Celebrate Cinco de Mayo

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PATRÓN Tequila, the world’s number one super-premium tequila, is raising a glass and celebrating Cinco de Mayo in their best way: family. PATRÓN and renowned streetwear designer John Geiger have collaborated to release the limited-edition PATRÓN x John Geiger GF-01 sneakers, which feature a colorway and unique materials inspired by the brand’s agave fields in Jalisco, Mexico. The high-end shoe exemplifies PATRÓN’s commitment to perfection and John’s meticulous attention to detail in his one-of-a-kind designs. The limited-edition PATRÓN x John Geiger GF-01 sneakers will be available on johngeigerco.com on May 5th at 5 p.m. EST.

These sneakers are as versatile as PATRÓN Silver tequila, taking you from the courts to the cocktail bar and everything in between. The co-branded shoes replicate John Geiger’s characteristic street style, embellished with his ‘g’ emblem, while notably blending iconography of the iconic PATRÓN bee and classic green and white hue throughout, utilizing specialty leather inspired by agave fields in Jalisco, PATRÓN’s heartland.

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“I’m consistently inspired and impressed by PATRÓN. I loved working with them last year on our streetwear collection and this is another collaboration truly driven by passion,” said John Geiger, designer. “It was only fitting to go bigger and better for Cinco de Mayo with an epic sneaker drop that takes the designs we created with them last year to the next level. I was really inspired by the green that you’ll see in the leather detailing, evocative of the heart of PATRÓN, the agave pinas from the fields in Jalisco, Mexico.”

“PATRÓN has a captivating energy that brings like-minded partners together with us; these collaborators become part of our familiar,” said Chloe Lloyd-Jones, VP Marketing of PATRÓN Tequila. “Sharing a passion for craft and bold innovation, PATRÓN is excited to be teaming up with John again to bring this unique offering to life in time for Cinco de Mayo, a moment that is all about gathering with great company and great cocktails.”

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To complete Cinco de Mayo, PATRÓN shared a few cocktails for celebration with your friends. These five bright and refreshing tasting drinks emphasize a mix of ingredients. PATRÓN offers a versatile touch to every Cinco de Mayo celebration, whatever drink you select, from the smooth and sweet flavor of PATRÓN Silver in the Perfect Margarita to the complex flavors of PATRÓN Reposado in the Perfect Paloma.

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Emory Jones Introduces PUMA’s ‘For All Time’ Global Classics Platform Featuring Culture Icons

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PUMA has announced the launch of its “FOR ALL TIME” marketing campaign, which celebrates the brand’s long history as a classic shoe. Through goods, content, and effect generated by “The Collective,” a group of Iconic Culture Influencers who have molded the sneaker game over the previous 50 years, PUMA will examine the definition of the word “Classic.”

JAY-Z, PUMA’s Basketball and Classics Creative Director, and Emory Jones, of Roc Nation, are executive producers of “The Collective,” a group of creatives, influencers, and storytellers who have had a timeless influence in their respective areas. With interviews, creative content, and product designs, each member of The Collective will spotlight distinct Classic PUMA shoe shapes, helping to define both what it means to be a Classic and what it means to have timeless influence.

Each member of The Collective will handpick a rising member of the next generation of soon-to-be classic influencers in their disciplines and support their work and development with a financial grant, mentorship, and promotional help as a vital component of the initiative. PUMA will spotlight these new Collective members, highlighting those who could very well become tomorrow’s “classics.”

Emory Jones of Roc Nation, award-winning designer and PUMA Creative Director June Ambrose, Harlem fashion innovator Dapper Dan, decorated Director and videographer Hype Williams, NBA Hall of Famer and PUMA Ambassador Walt Clyde Frazier, RHUDE Designer Rhuigi Villaseor, Creative Consultant and Founder of Upscale Vandal, Mike Camargo, and Legendary Photographer Lenny Santiago serve as the Collective’s Visual Director of Still Photography.

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PUMA For-All-Time: Emory Jones (Credit: Lenny Santiago)

“This year we will be highlighting PUMA’s legacy as a classic sneaker brand by asking a select group of iconic cultural leaders the essential question: What is a Classic?” said Adam Petrick, Chief Brand Officer at PUMA. “Our ‘FOR ALL TIME’ campaign will communicate PUMA’s classic sneakers such as The Suede, and other products by recounting inspiring stories from renowned people who have become unparalleled classics themselves, having influenced Fashion, Music and Sports over the last five decades.”

Over the following seven months, The Collective will share their own growth and development stories, as well as the narrative of a Collective member they hand-picked. Each month, fresh content will be released through advertising, web content, and social media.

There isn’t much respect for the “long game” in today’s world of snackable content, instant access, and trending stardom. However, it is the long game that lasts, the long game that produces long-term influence. The “FOR ALL TIME” project recognizes this impact by handing the torch to those who want to leave a legacy in conjunction with those who have already done so.

Emory Jones begins FOR ALL TIME by discussing the first time he saw the PUMA Suede, as well as how it has stayed a classic and PUMA’s incorporation into culture. You can keep up with the full campaign here.

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Allen Iverson’s 54-Point Game to be Celebrated with Reebok Answer IV Sneaker

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Allen Iverson’s 54-point game is set to be immortalized in the classic silhouette of the Reebok Answer IV. Dubbed the Answer IV “54” points, the new sneaker will be released at Reebok.com and select retailers.

Allen Iverson would put on an amazing game-high 54-point scoring outburst – one of the best of his legendary career – to lead his Philadelphia team to an unexpected 107-104 playoff win on January 6, 2001, while wearing this particular white/grey Answer IV.

The white/grey Answer IV “54 Points” returns for the first time since that season, complete with an OG quality leather upper, reflective highlights, zipper shroud, and original tattoo graphic sockliner.

You can see the sneaker below.

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Reebok’s Answer IV “54 Points” (GX6234, $150) is available beginning May 6 from Reebok.com and select retailers.

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SOURCE SPORTS: Nike Reveals MLB City Connect Jerseys for Kansas City Royals

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The 2022 Nike MLB City Connect Series returns with the Nike Kansas City Royals City Connect Jersey.

The Nike MLB City Connect Series is a celebration of each club’s own personality, traditions, and values that bring its fans together. Each design pays homage to the club’s rich history while also pushing the boundaries of what a baseball uniform can be.

The Nike Kansas City Royals City Connect uniform is inspired by the city’s stunning water features and is created with the same splash and boldness. On April 30th, this outfit will make its on-field premiere, giving every spectator a chance to experience the Royal treatment.

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The City of Fountains is known around the world for its stunning water monuments. The Nike Kansas City Royals City Connect uniform is created in the same splashy, bold style as the rest of the team’s gear. A design depicting falling fountain water sits in the center, inspired by Kansas City’s renowned art deco aesthetic. It has a crown that pays homage to the city’s rich baseball tradition. The powder blue and white strips around the sleeve openings are reminiscent of vintage 1970s and 1980s jerseys. Meanwhile, an homage to the city’s more than 200 water fountains may be found above the jock tag. This uniform, with its striking style and one-of-a-kind features, allows every fan to feel like a Royal and proudly wear their blue.

Nike MLB City Connect fan wear, which includes authentic and replica jerseys, sweatshirts, and tees for men and women, will be available at retail following the unveiling. The Nike Kansas City Royals Jersey from the Nike MLB City Connect Series will be available on April 25 on the Nike App and nike.com, as well as at select retail locations and the MLB Flagship Store (NYC).

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Raekwon, Diadora, and Foot Locker Team for Second “Community Linx” Release

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The Diadora N9002 Philly is the second “Community Linx” product from hip-hop legend Raekwon, Diadora, and Foot Locker, Inc.

Community Linx is a franchise series that allows Raekwon to create product capsules in collaboration with and for local communities. Each capsule provides direct assistance to the community by providing local, up-and-coming musicians with tools, resources, and a plethora of information.

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The Diadora N9002 Philly is a tribute to the City of Brotherly Love, and it comes in a specially designed box with landmarks from the city. The latest release comes in maroon, black, and grey, with a leather covering and a rubber outsole for further durability and grip. The heel features Raekwon’s trademark with a 3M twist. Beginning this Thursday, April 21st, the Philly-inspired Diadora N9002 will be available in men’s sizes exclusively at Foot Locker and Champs Sports for $120. To purchase, go to the Foot Locker Philly Park West Community Store at 1575 N 52nd St, Philadelphia, PA 19131.

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Twenty up-and-coming musicians from Philadelphia were invited to a Zoom session hosted by Mina Say What in support of the Diadora N9002 Philly. Raekwon spoke about his creative approach in turning a 16-bar verse into a storytelling track during a moderated chat at the conference.

The musicians will be back this week for an in-person performance in front of special guest judges, including Raekwon. Participants will compete in four rounds, with the winner receiving one-on-one time with Raekwon after the competition.

“This is an empowering program and allows young artists to be embraced by some of the legends,” said Raekwon. “Shoutout Foot Locker, Champs Sports, and Diadora for helping bring my vision to life. We’re now in Philly with it on the heels of a successful NYC launch, and I’m excited to see what the city offers. There’s so much talent here, and we want to give people the opportunity to build and grow for the culture.”

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Nike Reveals the KD 15 Sneaker

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Kevin Durant has laced up a new pair of Nikes. Making their debut in Game 1, Kevin Durant and Nike are set to introduce fans to the Nike KD 15. The new sneaker is designed by Ben Nethongkome and will be released in the first colorway, “Beginnings,” this summer for $160.

The new sneaker features a cushioning package with full-length Zoom Air Strobel, exterior wraps for foot containment, and a reduced-layer upper that hugs feet for mobility. The heel also has 3d-printed tech for Kevin Durant.

You can see the new sneaker below.

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DJ Khaled Announces ‘We The Best’ Collection of Jordan 5s

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DJ Khaled is a well-known sneaker lover. The “We The Best” hitmaker has an elite collection of Air Jordans and now has his own collection of Jordan 5s. Earlier this week, Jordan Brand and Khaled revealed the “We The Best” collection, bringing paster hues to the historic Retro 5 model.

The Miami-adjacent colorways come in five different styles. The entire “We The Best” collection will include items for friends and family and a full product line. You can catch glimpses of the sneakers below via Sneaker News and the full promo video below.

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Chris Paul Teams with Lids on “They Gave Us Game” Initiative

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Chris Paul, the All-Star point guard for the Phoenix Suns, has teamed up with Lids, a renowned worldwide sports store, to support the company’s They Gave Us Game program.

Chris Paul takes viewers back in time to tell the incredible tale behind the They Gave Us Game campaign, and how many sportsmen, including himself, would not be in the position they are in today if it weren’t for these leagues. Chris Paul shows off the collection’s wonderful products and how important each piece is for athletes around.

The “They Gave Us Game” collaboration between Lids and  The Negro Leagues MuseumBlack Fives, and Harlem Globetrotters debuted in February, with each property’s merchandise – including jerseys, caps, and shorts – available year-round in over 700 Lids locations around the country.

Original historic details previously worn by pioneering African American athletes from each of the three iconic sports institutions, including their uniforms and team logos, inspired products from each collection. The Lids Foundation will receive a share of all product profits from the collections. The Lids Foundation will make significant contributions to these communities in order to have a positive impact on youth sports.

You can see the official products below.

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