Nike and The Shoe Surgeon Team to Create Special ‘LeBron 20’ Sneaker to Honor Becoming NBA’s Scoring King

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LeBron James’ historic night was capped off by a special gift from his Nike family, commissioned by THE SURGEON, waiting in the locker room. A one-of-a-kind sneaker made just for the King. The iconic LeBron 20 silhouette was created specifically to recognize LeBron’s recent achievement of surpassing Kareem Abdul-scoring Jabar’s record in NBA history.

The Shoe Surgeon was contacted by LeBron’s team and Nike Basketball to develop this particular bespoke shoe, which is sure to become a desirable collector’s item for sneaker connoisseurs and LeBron fans alike. This cooperation exemplifies LeBron’s effect on basketball and his dedication to creating memorable moments for his fans.

This limited edition shoe is created with the highest quality materials and boasts an authentic white croc top and a golden iridescent swoosh. The marble leather provides a luxurious touch, while the ice soles honor the date LeBron broke the record, and the XX Roman numerals on the tongue indicate 20, representing his 20th year in the NBA.

This isn’t the first time The Surgeon has made something unique for LeBron; their last shoe together cost more than $100,000 to commemorate the player’s achievement of 30,000 career points.

You can get a full glimpse of the sneaker below.

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In the third quarter of the Lakers’ Tuesday night game against the Oklahoma City Thunder, Bron elevated over the Thunder defense to drop in a fadeaway jumper and capture the record.

After getting the bucket, the game was paused, allowing King James to celebrate with his fans and close friends. Bron would also deliver a speech at the moment to the Lakers fans.

“I write ‘The Man In The Arena’ on my shoe every single night from Theodore Roosevelt,” James said to ESPN in postgame. “Tonight, I actually felt like I was sitting on top of the arena when that shot went in, and the roar from the crowd. I’m not sure if I would be able to feel that feeling again, unless it’s a game-winning Finals shot.

“Everything just stopped. It gave me an opportunity to embrace it and look around and seeing my family, the fans, my friends. It was pretty cool. I probably can count on my hands how many times I have cried in 20 years, either in happiness or in defeat. So that moment was one of them when I kind of teared up a little bit. It was ‘I can’t believe what’s going on’ tears.”

The moment was christened with a passing of the torch moment from Kareem Abdul-Jabbar to James. NBA Commissioner Adam Silver was also present for the moment.

Inside a sold-out Staples Center was Denzel Washington, JAY-Z, Bad Bunny, LL Cool J, Dwyane Wade, Magic Johnson, and more.

Unfortunately, the Lakers lost the game, but they will look to rectify that on Thursday when they host Giannis Antentokounmpo and the Milwaukee Bucks.

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Converse Announces Celebration of Black Joy for Black History Month

Converse announced Black Joy, a collective commitment to promote Black voices while also celebrating joy, freedom, and diversity of experience, in honor of Black History Month. Black Joy, like the Mi Gente project, demonstrates the brand’s year-round commitment to serving its loyal communities and helping the next generation of creatives.

Converse is now focusing on expanding access and opportunity within the company and community to celebrate Black heritage and express Black Joy in all forms, via ongoing collaborations with creatives and community organizations that foster youth leadership and innovation. Converse has given approximately $3.7 million in grants to the Black community since 2015.

In addition to the Black Joy pledge, Converse is releasing a new line in honor of Black History Month. This year’s collection focuses on the healing, freedom, and joy that can be discovered by immersing oneself in nature. The 2023 Black Joy line, designed by Converse’s Black colleagues, reimagines well-known sneaker styles and classic-fitting gear. The new collection includes the Run Star Motion CX, Chuck Taylor All Star, and Chuck Taylor All Star Construct—the Chuck Taylor family’s newest cupsole shape inspired by 80s court shoes. Apparel options include an Oat Milk Classic Tee with a colorful, outdoor-inspired center graphic, a Floral Camo Classic Hoodie, and a Women’s Crew Pullover in Dark Obsidian with a botanical camo pattern.

You can see the collection below and learn more about how Converse is amplifying Black joy, creativity, and heritage here.

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PUMA Hoops Reveals New ‘Jade’ Colorway of LaMelo Ball’s MB.02 Sneaker

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The MB.02 Jade is the latest generation of LaMelo Ball’s signature shoe from PUMA Hoops.

LaMelo Ball’s MB.02 Jade celebrates the Lunar New Year with marbleized gradients of pale green reminiscent of the sacred stone. The shoe also has gold-tone foil outlines of Melo’s iconic wings and his “1 of 1” marking for an ultra-premium finish. To commemorate water as the Chinese zodiac’s element for 2023, the ornate two-tone design is enhanced by a newly dipped droplet look at the midsole.

This fully playable sneaker is as precious as its namesake, featuring innovative PUMA Hoops technology such as NITRO foam. Because of its full-coverage designed nonslip rubber compound and feather (a tribute to Melo’s characteristic wings) tread pattern for better durability and traction, the shoe is also great for rapid cutbacks and spot-up jumpers. Finally, the fit features a revolutionary upper design comprised of engineered woven mesh and multizone blended materials for targeted support, comfort, and breathability in a lightweight package.

The MB.02 Jade will be available for $150 on Friday, Feb.3, through PUMA.com, Foot Locker, Foot Locker Canada, and Champs Sports.

You can see the sneaker below.

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Jordan Brand to Celebrate The Notorious B.I.G. with Exclusive Air Jordan Retro 13 Auction

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Jordan Brand is partnering with the Christopher Wallace Memorial Foundation to auction off 23 rare pairs of the Christopher Wallace Air Jordan 13.

Initially designed in 2017 to commemorate The NOTORIOUS B.I.G.’s 45th birthday, the unreleased sneakers were kept under wraps until lately. The year 2023, which reflects Michael Jordan’s renowned jersey number and the 50th anniversary of hip-hop, serves as the cornerstone for the relationship, culminating with the Jordan Year 2023 Campaign.

Because of the NOTORIOUS B.I.G.’s effect on hip-hop culture and beyond, 2023 is an appropriate year to communicate a message of self-belief with the globe. The sneakers, which have the shape of Wallace on the tongue and slogans celebrating the rapper’s dedication, will be available exclusively at Sotheby’s.

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The sock liner is made of a classic red and black checkered flannel design, a look synonymous with The NOTORIOUS B.I.G. The famed statements “It was all a dream” and “If you didn’t know, now you know” are written on the tongue tag. The aglet is imprinted with the word “dream” on the shoelaces.

“This Air Jordan 13 has been reinterpreted to celebrate the legacy of The NOTORIOUS B.I.G., someone who reached for the stars, had the boldest of dreams, with the work ethic to back it up,” explained Reggie Saunders, Vice President of Entertainment Marketing for Jordan Brand.

“This is just the beginning of a journey for us as a brand in 2023,” Shannon Watkins, Chief Marketing Officer at Jordan Brand, explained. “We want to use the power of our Jordan heritage to energize and accelerate self-belief all year long.”

Brahm Wachter, Head of Streetwear and Modern Collectables at Sotheby’s, added, “We are thrilled that the Jordan Brand and the Christopher Wallace Memorial Foundation have entrusted Sotheby’s with these exclusive pairs of sneakers honoring the legacy of The NOTORIOUS B.I.G. as part of the Jordan Year 2023 celebration. The auction marks the only opportunity for collectors and enthusiasts alike to acquire these special limited-edition sneakers that bring together the legacies of the greatest athlete of all time with the greatest rapper ever.”

From Jan. 23 through Feb. 3, 23 pairs of the Christopher Wallace Air Jordan 13 will be auctioned off in an exclusive online auction. The shoes will be offered with an estimated $2,300 – 5,200 and auctioned without reserve, which means that opening bids will begin at $1. The auction proceeds will go to the Christopher Wallace Memorial Foundation, which aims to empower inner-city youth through educational learning instruments, sponsorships, grants, and community-based mentorship programs and campaigns, all by its motto, Think B.I.G. “Books Instead of Guns.”

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Wayne Barrow, Co-Chair of The Christopher Wallace Memorial Foundation, added, “We are excited about this collaboration of excellence and look forward to further empowering youth in our inner-city communities with educational tools and opportunities from the proceeds of the auction.”

The shoes will be displayed at Sotheby’s New York galleries from Monday, Jan. 23, to Friday, Feb. 3. Visit Sothebys.com/JordanxWallace for additional details.

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Air Jordan Retro 11 ‘DMP’ Rumored for 2023 Holiday Season Release

Air Jordan Retro 11 'DMP' Rumored for 2023 Holiday Season Release

It’s still January, and sneakerheads are already looking ahead to Christmas releases. Jordan Brand is rumored to bring back a special edition of the Retro 11, the Defining Moments Pack edition.

The DMP Retro 11 first appeared in 2006 alongside the Retro 6 of the same name. The Retro 11 is reminiscent of the original Concord 11, bringing in Gold elements, specifically to the Jumpman logo and heel tag. Sneaker source ZSneakerHeadz detail that the sneaker will arrive this Holiday season with a $225 price tag.

The news of the sneaker comes after dissapointemnt of a potential re-release of both the Columbia and Gamma colorways of the Retro 11 being nixed. Additional sneakers being released this year in a stacked year for Jordan BRand include White Cement 3s, Thunder Retro 4, Wheat Jordan 13, and Playoff 13.

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Diadora and Details Matter Co. Collaborate for Exclusive N9002 Sneaker

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This Friday, Diadora will unveil its latest design for a special shoe release in collaboration with Details Matter Co, a Puerto Rican-based business. In “The Traveler,” Diadora’s classic N9002 silhouette will be updated with new colors and materials, available only at footlocker.com.

In its painstaking engineering and exact design, the shoe exemplifies the Details Matter concept while also integrating aspects that celebrate the brand’s homeland of Puerto Rico. The Traveler is made of high-quality nubuck, suede, and oil-waxed leather in various shades of grey to depict the clouds that linger above the lush mountains and the cobblestone streets that line the streets of Old San Juan. A tan-colored 3M outline complements the side Diadora logo, which was inspired by the country’s gorgeous sand beaches. The Traveler’s heel is imprinted with a rubber mold of the Details Matter compass logo to serve as a lighthouse for those about to embark on their journey.

Diadora and Details Matter “The Traveler” N9002 sneakers, retailing for $140, will be available in men’s sizes (8M-13M) only through footlocker.com and select Foot Locker locations beginning Friday, Jan. 13th at 10 a.m. EST.

You can see the sneaker below.

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PUMA Hoops Releases New Edition of Breanna Stewart’s ‘Stewie 1’

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The Stewie 1 Reintroduce, Breanna Stewart’s iconic sneaker, is getting a new incarnation from PUMA Hoops.

This new colorway, the third release of Stewie’s signature shoe, has a bespeckled gum sole and an upper that is flecked to resemble the geological formations on Washington State’s magnificent Mount Rainier. It is inspired by glacier rocks. The great forward’s dazzling presence on the court is symbolized by the neon yellow accent that breaks up the otherwise neutral color scheme.

The Stewie 1 Reintroduce, which has a suggested retail price of $120, will go on sale starting on Jan. 16 through PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, Dick’s Sporting Goods, and other select retailers around the world.

You can see images below.

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Are Jordan Brand and Nike SB Teaming for a Retro 4?

Are Jordan Brand and Nike SB Teaming for a Retro 4?

Jordan Brand had an epic run in 2022 with the “Lost & Found” Jordan 1, numerous Travis Scott Retro 1s, Fire Red Retro 3s, and more. With that success under their belt, they are getting ready for a special 2023.

According to Sneaker News, Nike SB and Jordan Brand will connect for an SB Retro 4 that will be on the way this year.

The forthcoming Nike SB x Jordan 4 “Pine Green” is expected to a release on March 20 at a price tag of $225.

You can see a mock-up of the sneaker below.

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End of An Era: Eastbay to Shut Down Before 2023

End of An Era: Eastbay to Shut Down Before 2023

Iconic sneaker and sportswear retailer Eastbay will shut down this week. Shoppers are directed to take their interest to Champs Sports in a message on the Eastbay homepage.

“We’re saying goodbye to Eastbay at the end of December 2022. We encourage you to shop at champssports.com to find great deals for your athletic shoes, clothing, and more,” a message on the FAQ page reads.

Wisconsin Public Radio notes 210 workers will be laid off as a part of the closure. Eastbay began in 1990 by creating its own line of clothing before evolving into team paraphernalia and sneakers from brands like Nike, Adidas, Converse, and more.

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Jordan Brand Debuts World of Flight Store in Milan, Italy

Jordan Brand Debuts World of Flight Store in Milan, Italy

Jordan Brand has announced it will open its first World of Flight concept store in Milan, Italy. World of Flight is a look into Jordan’s retail future, which will celebrate the legacy and future of Basketball culture.

Jordan World of Flight in Milan introduces a new apex retail concept devoted to the Jordan Brand. It is at the vanguard of streetwear and basketball culture, encouraging deeper consumer ties and serving as a platform to demonstrate Jumpman’s universal language. This is a natural next step for Jordan Brand as we continue to shape our strong global momentum, which has been and continues to be propelled by expanding our women’s business, apparel, overseas markets, and our doors.

“Opening Jordan World of Flight represents a truly exciting milestone for Jordan Brand,” said Craig Williams, President, Jordan Brand.

“With World of Flight, we unveil a destination centered in our heritage and basketball culture. This new retail experience positions us to continue our growth journey as a brand and deepen our connection with our consumers.”

Jordan’s Flight World Milan is a 363 square meter, cross-category, premium Jordan destination that invites consumers to experience the Brand in an entirely new way, including exclusive access to the latest high-heat product, elevated pickup experiences, the ability to customize product, and member-only events centered on basketball culture. Jordan World of Flight exemplifies Jordan’s worldwide product, style, and sport innovation at its best.

Jordan World of Flight Milan is located at Via Torino, 21, Milano. 

You can see images below.

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