Record Number of Consumers Expected to Shop Super Saturday

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The mid-December shopping interlude is expected to be disrupted tomorrow when more than 158 million U.S. consumers pour into malls and stores on Super Saturday. The National Retail Federation announced on Tuesday the turnout projection for December 17th, predicated on a consumer survey in conjunction with Prosper Insights & Analytics. 

The NRF predicts that of the anticipated 158 million shoppers, it is forecasted that 44.1 million (28 percent) plan to shop only in stores, 42.2 million (27 percent) plan to shop only online and 72.2 million (46 percent) plan to shop both in stores and online. The survey of  7,857 consumers was conducted Dec. 1 to 7 and has a margin of error of plus or minus 1.1 percent.

The NRF president and chief executive officer Matthew Shay stated, “Consumers have been shopping in record numbers this year, purchasing holiday items for friends and loved ones. With Super Saturday falling eight days before Christmas, retailers are prepared to help shoppers fulfill their last-minute purchases that will make this holiday season memorable.” 

Following the Thanksgiving holiday including Black Friday and Cyber Week, retailers often experience an annual lull in shopping until approximately 10 days before Christmas. This year, the 158 million figure is nearly 10 million more purchasers than last year’s contemplated figure and  the highest number since NRF first started tracking this data in 2016. 

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Shopping trends this year reflect the top gifts consumers are buying include clothing (50 percent), toys (34 percent), gift cards (28 percent), books and other media (26 percent) and food or candy (23 percent). The release of NRF’s report considered the weather in New York, Chicago, Houston and Los Angeles to be generally favorable for shopping on Saturday. Since then, temperatures have dropped significantly, which could have a strong effect on turnout. 

Shopping won’t stop after Christmas as 70 percent of consumers plan to shop after Dec. 25, which is on par with pre-pandemic levels for post-Christmas shopping, said the NRF. Bloated inventories, large price promotions, returns or exchanges, and gift cards could all lead to more spending. Additionally, the preferred payment method amongst consumers continues to evolve. 52 percent of consumers are using alternative payments or digital wallets, up from 44 percent last year. The most common alternative payment is PayPal (32 percent), followed by Apple Pay (14 percent) and CashApp (12 percent).  

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Thom Browne Launches Women’s Pre-Fall 2023 Collection

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Beginning in January 2023, Thom Browne will be the next chairman of the Council of Fashion Designers of America. The New York designer succeeds Tom Ford who held the position for three years. Brown was elected unanimously by the CFDA’s board of directors (which includes Ford) for a two-year term.

Before joining the CFDA in 2005, Brown launched his label in 2003. As of today, Brown has won the CFDA’s Menswear Designer of the Year award three times, in 2006, 2013 and 2015. He also serves on the CFDA/Vogue Fashion Fund’s selection committee. By 2018,  Ermenegildo Zegna bought 85 per cent of the company, valuing the brand at $500 million.

Brown is known for his mastery of tailoring and made-to-measure suits. Since its founding, the brand has grown to include full ready-to-wear men’s and women’s collections, accessories, footwear and fragrance, and runway shows in Paris and New York. 

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Browne, determined to inspire the next generation of designers said, “My most important message is that everyone should have all the opportunities to thrive as designers, but the core of this success has to start from pure creativity. It is the mission of the CFDA to support and encourage new voices and new designers to parlay their creativity into a unique and singular level of success. As designers, it is our responsibility to provoke…to educate… to entertain…to make laugh and to make cry…and, most importantly, to make beautiful clothes and to succeed in nurturing the next generation of American design.”

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As he gears up to step into this new role next month, Browne is showing pre-fall. This commercially centered collection aims to balance creative inspiration from the classic book “Moby Dick.” The literary work of art is conveyed through fantastical silhouettes, seafaring embroideries, and marine mammal shaped handbags. The collection spans classic tweeds, tailoring and proportions, showing elongated single and double-breasted jackets with pleated skirts, and cropped sweaters or twinsets with low-waist pencil skirts for the Gen Z set. Playing on a new trend, the line features micro minidresses made from suiting fabric paired with cable knit tights and duck shoes. Colors paint the collection in pastel pink, pale gray, and darker colors like navy and clean all  black looks.  

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Playboy Launches First Solo Denim Venture

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Playboy has announced the official launch of their newest solo owned-and-operated denim endeavor. The line will feature 18 pieces in styles such as skinny, low-rise skater, high-rise, wide leg, flare jeans, straight jeans and others. Spanning both men’s and women’s wear, the styles come in washes including black waxed, camouflage print, pink stone wash and classic blue denim and are designed with Playboy’s well-known bunny logo. 

Though this is Playboy’s first solo denim launch, this collection follows the launch of their solo lingerie brand earlier this year. Previously, they have joined forces with retailers such as Amiri, Pleasures, Supreme, Pacsun and various others. The classic fabric staple known as a must-have in many closets coupled with the legacy of Playboy, presents a solid pairing. 

Ashley Kechter, group president of global consumer products at PLBY Group Inc., Playboy’s parent company said, “We’ve seen strong demand for Playboy-branded denim through our licensing collaborations and we’re excited to launch Playboy’s first owned-and-operated denim line in time for the holiday season. We look forward to continued expansion of our owned-and-operated business and will leverage these new product lines across the Playboy ecosystem, including through our robust creator network.” 

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Fashion’s evolution is all encompassing of the ecosystem that surrounds it. In order to stay suitable for new generations modern takes are necessary.  PLBY Group Inc. vice president of design Jason Mahler said, “We have utilized the recognizable brand codes of the Rabbit Head and Masthead logos — interpreting them, for a modern customer, through custom rivets and leather jacrons, embellished graphics, patches and prints.” 

As denim taps into the nostalgia of past style eras, it leaves room for innovation as the fashion gift that just keeps on giving. With an emphasis on adding value through quality and fit, the garment assortment is intended to merge heritage and coolness. 

Playboy’s denim offerings are available on the Playboy website and range in price from $80 to $110.

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