Invest Fest 2024: 20K+ Unite For World’s Largest Financial Literacy Event Empowering Minority Communities

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Founded by Rashad Bilal and Troy Millings of Earn Your Leisure with Matthew Garland, Invest Fest 2024, dubbed “the Super Bowl for entrepreneurs,” concluded a record-breaking weekend, leaving an indelible mark on the 20,000+ attendees who gathered to gain financial literacy and network with some of the most influential figures in business, finance, entertainment, and culture. From transformative AI tools provided by Microsoft to powerful conversations with industry leaders across every genre, this year’s event redefined the intersection of business and culture.

VIP Night: Industry Giants, Intimate Conversations, and Unforgettable Performances: The weekend kicked off with a VIP night that set an unforgettable tone for the festival. Guests were treated to engaging conversations with T.I. and Shannon Sharpe, followed by a breathtaking performance by Monica that concluded with a surprise drone show, mesmerizing the crowd and went viral all over social media. Cocktails flowed, courtesy of ASAP Rocky’s Mercer + Prince, making the evening one of the most talked-about events. Bacardi and Grey Goose sponsored an intimate dinner the night before VIP night hosted by Rashad Bilal and Troy Millings of Earn Your Leisure at Prime on Peachtree.

Marketplace Magic: Celebrity engagement and support for local businesses Invest Fest’s vendor marketplace was a hive of activity, featuring local and national businesses showcasing their products. Industry leaders like 50 Cent and Wyclef Jean were spotted interacting with vendors and attendees, highlighting the importance of celebrity support in elevating community-based enterprises. Negril and Slutty Vegan food trucks were among the crowd favorites, serving up local flavors and drawing attention to Atlanta’s vibrant food scene.

A Standout Moment, The $100K Pitch Competition with Microsoft and Continuing Nipsey Hussle’s Legacy: One of the weekend’s standout moments was the $100,000 pitch competition, presented by Earn Your Leisure, Microsoft, and The Nipsey Hussle Foundation. Microsoft didn’t just stop at financial support; they empowered all finalists with cutting-edge AI tools designed to help entrepreneurs scale their businesses, even if they didn’t win the grand prize. Copilot was showcased as an essential tool for streamlining operations, enhancing decision-making, and driving growth; which are vital for minority entrepreneurs in today’s competitive market.

The Pitch competition, which attracted widespread attention, culminated with a local entrepreneur winning the grand prize for her innovative business idea that resonated deeply with both the judges and the audience. Adding to the significance of this moment, a life-size wax figure of Nipsey Hussle was unveiled during the event, serving as a powerful tribute to his enduring legacy.

This competition is more than just a financial award; it is a continuation of Nipsey Hussle’s enduring legacy—a legacy rooted in empowering Black and Brown communities to achieve financial independence and create lasting change within their own neighborhoods. This initiative is a direct reflection of Nipsey’s vision to foster economic growth and shift the narrative within underserved communities. Please click here for official Microsoft partnership release.

Groundbreaking Industry Conversations: Real Estate, AI, and Business Innovation Saturday’s sessions were nothing short of transformative. Don Peebles, a billionaire real estate developer, delivered a compelling talk on the importance of Black and Brown communities getting involved in real estate to shape their own narratives. His insights on wealth-building and community empowerment set the tone for a day filled with impactful discussions.

AI’s potential was further explored in a panel led by Van Jones, Wyclef Jean, and Will Lucas, who discussed how AI can be harnessed to improve life and business in minority communities. Will.i.am unveiled his new AI tool, a groundbreaking innovation in music and technology, giving Invest Fest attendees an exclusive first look at a product that’s poised to revolutionize the industry.

Industry Leaders Share Unmatched Insights: A Festival of Wisdom and Inspiration Sunday continued the momentum with powerful sessions led by some of the most respected names in business and entertainment. Stephen A. Smith and Steve Harvey kicked off the day with a discussion on success, opportunity, and the art of making impactful first impressions—insights that resonated deeply with the audience and set social media abuzz with key takeaways.

Curtis “50 Cent” Jackson took the stage to share lessons from his diverse business ventures, drawing from personal experiences and the wisdom imparted by his grandfather. His candid and humorous storytelling captivated the audience, particularly his strategic insights on investing in Shreveport, Louisiana—a city he plans to help transform through industry and entertainment.

The festival concluded with a high-energy conversation between Damond John and Terrence J, focusing on smart decision-making and the tools necessary to scale and sustain a successful business. Tyrese and Kenny Burns wrapped up the weekend with an engaging dialogue that left attendees inspired and eager to take on new challenges.

In addition to the headline speakers, Invest Fest 2024 featured a powerhouse lineup of industry leaders and successful entrepreneurs who shared invaluable expertise with attendees. Pinky Cole, Ian “The Master Invest” Dunplap, Jim Jones, Dr. Bernice A. King, Erika Pittman, Romaine Bostick, Mandii B, Arian Simone, Ray Daniels and more led insightful discussions on a variety of topics, ranging from scaling businesses and harnessing AI, to leveraging media and entertainment for entrepreneurial success. These conversations provided attendees with actionable strategies to help them make informed decisions for the growth and sustainability of their own businesses. Every session was designed to equip minority entrepreneurs with the tools and knowledge needed to navigate today’s competitive business landscape, furthering the mission of empowering the Black and Brown communities to build lasting wealth and economic independence.

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Media Mogul Curtis “50 Cent” Jackson To Headline Invest Fest 2024 In Atlanta

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Earn Your Leisure is proud to announce Curtis “50 Cent” Jackson as one of the keynote speakers at Invest Fest 2024, taking place from August 23-25, 2024, in Atlanta, GA at the Georgia Congress Conference Center. This year’s Invest Fest promises to be the most dynamic and influential yet, featuring an all-star lineup of business moguls and cultural icons, including Steve Harvey, Daymond John, Lauren London, Steve Stoute, T.I., Don Peebles, Stephen A. Smith, Monica, Rashad Billal and Troy Millings of Earn Your Leisure, Black Sam, Terrence J, Zaytoven, Co-Founder of Invest Fest-Matt “The Mortgage Guy” Garland and more.

For full lineup please visit – Invest Fest Lineup

Curtis “50 Cent” Jackson: A Visionary Leader Taking The Stage
Curtis “50 Cent” Jackson, renowned for his groundbreaking achievements in the music industry and his prolific success as a businessman, will share his invaluable insights and experiences at Invest Fest 2024. From his historic record deals and $100 million Vitamin Water payout to his acclaimed “Power” series on Starz, sold-out global G-Unit tour, and the recent launch of G-Unit Studios in Shreveport, Louisiana, Jackson embodies the entrepreneurial spirit and resilience that Invest Fest celebrates.

Jackson is a visionary and influential figure, known for his resilient and dynamic approach to business and entertainment. A true trailblazer, he has demonstrated innovative and strategic thinking throughout his iconic career which has made him a multifaceted powerhouse, empowering countless individuals and transforming industries with his pioneering efforts.

“Having 50 Cent as our headliner is huge because his journey from music to business shows what’s possible with hard work and smart decisions. He’ll inspire and motivate everyone to achieve their financial goals”, says Rashad Bilal of Earn Your Leisure.

A Powerhouse Lineup of Business Legends
Invest Fest 2024 will bring together top entrepreneurs and industry leaders who have made significant and highly successful impacts across various fields. Attendees will have the opportunity to learn from and be inspired by: Steve Harvey, Daymond John, Lauren London, Steve Stoute, T.I., Real-Estate Developer Mogul- Don Peebles, Stephen A. Smith, Monica, Rashad Bilal and Troy Millings of Earn Your Leisure, Co-founder of The Marathon Clothing and brother of Nipsey Hussle-Black Sam, Pinky Cole, Will Packer, Will.I.Am, Terrence J, Super Producer and Entrepreneur-Zaytoven, Matt “The Mortgage Guy” Garland, Ian Dunlap, Ariane Simone and more.

Troy Millings of Earn Your Leisure states, “50 Cent heading Invest Fest 2024 really encompasses everything the event was designed for; to be a powerful intersection of culture and financial empowerment. His journey from artist to entrepreneur exemplifies the transformative impact of financial literacy and business acumen that one can develop throughout a career. We’re excited for him to share that evolution at this year’s event”.

Drawing 20,000 Attendees Daily, and Even More Expected This Year! Invest Fest 2023 was a monumental success, attracting over 20,000 attendees per day, all eager to gain knowledge about financial literacy and economic empowerment. The event featured insightful panels, workshops, and life-changing networking opportunities that left a lasting impact.

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Nipsey Hussle Business Grant: The Marathon x Earn Your Leisure Announce $100,000 Invest Fest Pitch Competition

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Invest Fest returns with a bang! This year, brace yourselves for the inaugural Nipsey Hussle Business Grant: $100,000 Invest Fest Pitch Competition. Along the journey, they have encountered remarkable entrepreneurs charting their course with unwavering purpose and commitment to excellence. Now, through their partnership with Microsoft and The Marathon were primed to award $100,000 to one outstanding entrepreneur to fuel their business ambitions. The top four finalists will grace the Invest Fest 2024 main stage to compete for the grand prize.

The Neighborhood Nip Foundation was created in 2019 with a mission to extend Nipsey Hussle’s legacy and mission to inspire the community through initiatives that will benefit underprivileged youth. Most recently the foundation was an official charity partner for the 2024 LA Marathon with over 65 participants finishing the 26.2 miles marathon. All funds raised went towards the rebirth of the Nipsey Hussle Plaza, home to the headquarters of The Neighborhood Nip Foundation, located at 3420 W. Slauson Ave., the original location of The Marathon Store in Los Angeles, CA.

Following Hussle’s passion for creating a program that aids and encourages youth to reach their highest potential, the renovated site will serve as a massive community center for elementary through high school level students. Led by staff members of the foundation and additional volunteers from the community, programming will range from academic studies to music and studio-specific access. Additionally, the plaza will offer exclusive access to The Marathon Store, which will not be open to the public, as well as free haircuts at Steve’s Barbershop named after Hussle’s childhood friend & business partner, Stephen “Fatts” Donaldson. Hussle’s estate plans to open the doors of The Neighborhood Nip Foundation in 2024.

All applications will be reviewed after the posted deadline. Successful applicants will be notified via email by August 16th, 2024.

Notification is subject to verification of eligibility and compliance with all the terms and conditions set forth herein. Link to the rules of the competition here

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UnitedMasters, Ally And Earn Your Leisure Kick Off Creator Investment Tour In Charlotte

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The highly anticipated Earn Your Masters experience is set to embark on its three-city tour, commencing in Charlotte, N.C., on April 27. This innovative event series, organized by UnitedMasters in collaboration with Earn Your Leisure (EYL) and Ally, aims to inspire, educate, and connect artists while equipping them with the tools to succeed within today’s music industry landscape.

The event in Charlotte, themed “IGNITE: FINANCIAL CREATIVITY, SEIZING OPPORTUNITIES”, will focus on empowering artists to capitalize on their creativity and navigate the creator economy effectively to maximize their potential for success.

The Earn Your Masters Creator Investment initiative is the cornerstone of this year’s tour, strategically targeting key markets to empower creative communities. By providing valuable insights and resources, the program aims to assist artists in transforming opportunities into capital, ultimately yielding returns on investments.

“Empowering creators isn’t just about fostering their talent; it’s about providing the knowledge and resources necessary to turn creativity into a sustainable career path. At UnitedMasters, we’ve witnessed firsthand the transformative power of equipping artists with the tools they need to navigate the music industry. We’re bringing together industry experts, financial institutions, and emerging talent to foster a community of entrepreneurship. Through spaces like these, we’re empowering artists to own their futures.” – said Steve Stoute, CEO and Founder of UnitedMasters. Stoute, a pioneering figure in both advertising and music, has contributed significantly to shaping both industries and has achieved numerous milestones throughout his career.

Stoute’s involvement in this event underscores its importance and promises to bring valuable expertise and vision to the forefront. His dedication to empowering artists aligns perfectly with the mission of Earn Your Masters, making him a vital asset to the event.

Reggie Willis, Chief Diversity Officer at Ally, a financial services company with the nation’s largest all-digital bank, said Ally understands how important financial education is to helping grow the next generation of creators, people who historically have been underserved by financial institutions.

“Ally has a long track record of helping create pathways for communities of color to promote economic mobility and drive equity,” said Willis. “This collaboration with UnitedMasters continues that work.”

Furthermore, this event progresses the mission of Rashad Bilal and Troy Millings with Earn Your Leisure, as they continue their commitment to empowering individuals with the knowledge and skills necessary for financial success. This follows the announcement on Bloomberg TV of their financial education program with high school students in the Bronx curriculum, starting with a pilot program in a few schools with goals to expand more in the city by next year.

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UnitedMasters Announce Jadakiss To Headline “Earn Your Masters” Event At SXSW

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UnitedMastersAlly, and Earn Your Leisure have come together to create the Earn Your Masters (EYM) for SXSW (South By Southwest) in Austin, Texas on March 17th. The event will fuel financial literacy in educating the next generation of creators and people who are traditionally underserved by financial institutions. To activate this mission, UnitedMasters and Earn Your Leisure will provide a unique experience for attendees combining education, music, and entertainment. EYM is a content and pop-up experience that will focus on art, finance, and the opportunities they create for young musicians and creators. 

Spokespersons of the event include: Rashad BilalCo-Founder of Earn Your LeisureTroy MillingsCo-Founder of Earn Your LeisureErica HughesMulticultural Marketing Director at Ally, and Chaucer BarnesChief Marketing Officer at UnitedMasters, Inc. The talent includes headliner Jadakiss; along with emerging acts: Liana Banks, $hyfromdrate, BigXthaPlug, and the TBD open call winner! The daytime programming from 2pm to 5:50pm that will give guests access to free group mentoring sessions from industry experts on the most important topics for artists, creatives, and entrepreneurs in art and music – leading to nighttime performances that start at 6:30pm and finish out at 10pm.The day before this all-day conference and show, Intuit will also present “The Break Through” featuring LaRussell. 

UnitedMasters is a digital music distribution and artist services company founded in 2017 by Steve Stoute. The company provides independent artists with tools and resources to distribute their music to major streaming platforms such as Spotify, Apple Music, and YouTube, as well as access to data analytics and marketing support. Through the United Masters platform, artists can maintain full ownership of their music and earn a higher percentage of revenue from streams and sales. UM also provides opportunities for artists to collaborate with major brands and gain exposure through partnerships. 

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Bun B, Tobe Nwigwe, and More Appear at SXSW UnitedMasters x Earn Your Leisure Pop Up Event

BunB Performance

UnitedMasters and Earn Your Leisure podcast teamed for the Earn Your Masters (EYM) pop-up event at SXSW. The experience combined education, music, and entertainment and was presented by Ally.

The event took place at Austin’s Mala Vida, with Ally and EYL panels exploring equality in Black superheroes, NFTs, Blockchain, Web 3.0, and more during the day, and significant performances from Tobe Nwigwe, Bun B, BigXthaPlug, OG Ron C, and Chase B during the evening.

Bun B, a businessman, rapper, and half of the UGK rap group, joined EYL’s Troy Millings and Rashad Bilal on stage to talk about his experiences in the music industry over the years, the parallels between hip-hop and religion, and more.

“You’re not just an artist, you have a business, too,” Bun B shared during the event. “So you have to know not just what it takes to produce a record and get it mixed and mastered and all that. That’s 2%. That’s the easy part. You don’t even have to be good to make successful music. But you do have to be smart to build a successful business. Before you do the art, know the business.”

You can see images from the event below.

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