Earlier this year, Lil Yachty launched his record label, Concrete Rekordz, and signed his first act: The raucous, Atlanta-based crew Concrete Boys, which includes a collection of proteges Yachty believes can get hip-hop out of the “terrible state” he fretted over last year. To that end, he’s been releasing a slew of off-the-wall, free verse-style singles, including “A Cold Sunday,” “Something Ether,” and now, “Let’s Get On Dey Ass,” an electrifying track in the vein of fellow ATLien Playboi Carti’s amorphous, video gamey sound.
In the colorful video for the song, Yachty and the Boys (and Karrahbooo — I guess it’s like a “Storm from the X-Men” situation) vibe out and parade through a series of sparse tableaux sporting matching gear to show off their team spirit. They also demonstrate an astonishing array of complex high-fives, careen through the Georgia woods in a luxury SUV, and peruse racks of vacuum sealed fashion pieces. The vibe just screams good times and camaraderie, and suggests more boisterous and defiant hits to come.
Yachty isn’t just trying to save hip-hop, though; last month, he also teamed up with UK producer James Blake for an experimental collaborative album called Bad Cameo.
Watch Lil Yachty’s “Let’s Get On Dey Ass” video above.
The Concrete Boys are maybe what hip-hop needs right now and beyond. Lil Yachty’s brand-new rap posse of Camo!, KARRAHBOOO, Dc2trill, and Draft Day, is colorful and distinct. Each artist brings a unique personality to the table based on their cadence, flows and lyricism. They have been impressing fans as well as us and we can this group doing big things. The Concrete Boys new album has plenty of experimental bangers, with “POINT ME TO IT,” being one of them.
It kicks off It’s Us Vol. 1perfectly in our opinion, giving fans a glimpse into the creativity they display on the rest of the album. The Concrete Boys members that listeners will hear on “POINT ME TO IT” are Yachty and Camo! They trade verses over a guitar and drill instrumental. Right off the bat, you may be wondering, “How does this make sense?”
Honestly, we aren’t really sure how it does either, but with Yachty’s creative genius, anything is possible. What is even crazier is that the beat switches up in the second half, getting slightly more aggressive and fast-paced. Camo! and Lil Boat’s voices also do not clash too much either, but they do have just enough differentiation to make things interesting. All in all, it is a great intro cut and it shows the unlimited potential for the Concrete Boys identity going forward.
What are your thoughts on this brand-new song, “POINT ME TO IT,” by Concrete Boys, Lil Yachty, and Camo! Is this the best track off of It’s Us Vol. 1, why or why not? Who had the stronger performance on the track? What is your favorite element of it? Is Concrete Boys going to succeed in the future? We would like to hear what you have to say, so be sure to leave your takes in the comments section. Additionally, always keep it locked in with HNHH for all of the latest news surrounding Concrete Boys Lil Yachty and Camo! Finally, stay with us for the most informative song posts throughout the week.
Quotable Lyrics:
F*** what he talkin’ ’bout, ain’t slappin’ his hand, that’s not my mans (Brrt) B**** didn’t know my shirt was two thousand bucks, it ain’t have no brand I told her slide to the crib, whole time, I was plottin’ on her friend (Psst) They look at me like a shark in the water, I’m movin’ around with that fin (Frrt) Flippin’ a check on his bag, I f***ed up the rims the way that I bend (Skrrt) Bendin’ that b**** in the Benz, they like, “Camo, where you been?”
Lil Yachty has been everywhere lately, collaborating with both major stars like Drake and J. Cole and rising stars like JID and Nemzzz. Now, he’s taking yet another step in furthering his rap dominance, announcing the launch of his new label, Concrete Rekordz. The label is named after his crew, Concrete Boys, who also comprise the roster, and is backed by the label that originally signed Yachty, Quality Control Music.
An additional wrinkle is that Quality Control is now owned by HYBE America, the stateside arm of the Korean entertainment company responsible for the success of K-pop groups like BTS, New Jeans, Seventeen, and Tomorrow X Together. In other words, there’s some serious muscle behind Concrete Rekordz, which accompanied the launch with the release of their new video for “Family Business.”
In a press release, Quality Control COO “Coach K” Lee said, “Yachty has always had profound vision since the day we met and to see him take his curatorial magic and expand it to discover and enhance other artists is exciting to me.” Meanwhile, his co-founder, QC CEO Pierre “P” Thomas, said, “I’m excited to see Yachty step into the role of executive alongside being one of the most formidable creatives in the world with such an eye for talent. Karrahbooo is a star and they are all going to be the new wave of cool that can bring something different to the culture that is so badly needed.”
You can check out the video for “Family Business” above.
