brokey

Latto Leaves Her “Brokey” Behind In New Music Video

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Latto continues to roll out Sugar Honey Iced Tea, and what would that process look like without a visual for one of the album’s biggest hits? The “Brokey” music video is finally here, and with colorful visual effects, guests like Rubi Rose, and a couple of interesting set pieces, it certainly succeeds at crafting an engaging, fun, and fitting treatment. Not only that, but the Clayton County femcee also included a short visual for a snippet of the track “There She Go,” so fans got a little bit extra. Overall, it’s definitely a music video highlight for the year, and one that shows her charisma and sense of humor quite well.

However, folks who remember the conversation around this song when it dropped know that it was a pretty controversial discussion. Many felt that “Brokey” looked down on less successful citizens who couldn’t afford luxurious gifts for their partners, a narrative that Latto quickly sought to combat. “I hate that y’all think I was calling hard workers brokeys [broken heart emoji],” she tweeted. “So I got $10k for whoever make the best video at they job to brokey & I’ll fly u out to be in the music video…no mo waiting til ur bday to go outta town. Tag me & hashtag #Brokey so I can see them all.”

Read More: Latto Snaps On Troll For Asking Her An Insensitive Question About Her BBL

Latto’s “Brokey”: Stream & Watch The Music Video

Then, a woman went viral for getting fired from her job at Waffle House for doing the “Brokey” challenge, but she ended up winning. Latto flew her out and she appeared in the music video. Seeing this full-circle moment was a treat to see, even if the visual doesn’t do much to go against the initial criticism of the song. Regardless, this context does make the viewing experience pretty interesting for those in the know.

Meanwhile, other Latto fans are more concerned with rampant relationship rumors around her, which she recently discussed with Angel Reese and Mariah The Scientist for the former’s podcast. Alas, they are no closer to finding her man for certain. Still, thanks to tracks and music videos like “Brokey,” we can assume that whoever Latto’s partner is has the will and money to treat her lavishly.

Read More: Latto Fans Barely Recognize Her In Teenage Rap Video

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Latto’s ‘Brokey’ Video Starring Rubi Rose Pays Homage To The Hard-Working Women Around The World

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Uproxx cover star Latto’s latest album, Sugar Honey Iced Tea, is a love letter to her Atlanta adjacent upbringing. But, all women can relate to the project’s viral breakout, “Brokey.” Initially, the song was used to shame everyday working folks. However, in the official video directed by Laura Marciano, Latto pays homage to all working women around the world.

Latto even enlisted the help of fellow recording artist Rubi Rose to drive home the track’s true purpose. From stay-at-home mothers to boss babes, no one’s contributions are ignored. Instead, those who don’t pull their weight are called out for their “brokey” tendencies. If you need an example of that, comedian Desi Banks’ role in the video defines it perfectly.

Rubi Rose wasn’t the only notable cameo in the visual. TikToker Yadira Ramirez also made an appearance. For those unfamiliar with Ramirez, her submission to Latto’s “Brokey” challenge cost Ramirez her job at Waffle House. But, seeing that she’s now in the visual and took home the $10,000 cash prize, Ramirez has seemingly made content creation her new full-time job.

Watch Latto’s official video for “Brokey” above.

Sugar Honey Iced Tea is out on now via RCA Records. Find more information here.

Latto Dances With $10K “Brokey” Challenge Winner After It Got Her Fired

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Recently, one Latto fan participated in her “Brokey” challenge in hopes of winning $10K. Unfortunately, however, her situation quickly took a turn for the worse. After her video went viral, she hopped online to reveal that she’d been fired from her job at Waffle House, where she filmed the challenge. She got emotional, explaining that she’d been let go within a day of posting the video, despite working there for six years.

“I’m so pissed,” she captioned the post. “Like yall don’t understand the bullsh*t i done through with this company to fire me over a video that was literally rooting on them. bs. straight bs.” While this surely put a serious damper on the fan’s day, Latto was quick to cheer her up.

Read More: Latto Snaps On Troll For Asking Her An Insensitive Question About Her BBL

Latto Teams Up With Ex Waffle House Employee

The fan later posted a second part of her video, which features the Atlanta rapper herself. In it, she hands the fan $10K, crowning her the winner of the challenge. It’s unclear whether or not she thinks it was all worth it, but the fan certainly appeared to be in good spirits as she accepted the cash. Latto first started the challenge in response to social media users believing she was making fun of hard working people with her track. She asked supporters to make videos to the song at their jobs, noting that this wasn’t the case.

“I hate that y’all think I was calling hard workers brokeys,” she Tweeted earlier this month. “So I got $10k for whoever makes the best video at their job to brokey & I’ll fly u out to be in the music video…no mo waiting til ur bday to go outta town. Tag me & hashtag #Brokey so I can see them all.” What do you think of Latto’s “Brokey” challenge getting a Waffle House employee fired? Are you surprised or not? What about the rapper crowning her the winner of the challenge and giving her $10K? Share your thoughts in the comments section down below and keep an eye on HNHH for more updates.

Read More: Latto & Mariah The Scientist Send Fans Into Frenzy After Discussing Their Relationships

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Latto Attempts To Change Narrative Around “Brokey” By Presenting An Opportunity To Blue-Collar Workers

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Early last month, Latto put out her highly anticipated project, Sugar Honey Iced Tea. Overall, the LP has seen some praise from fans and decent reviews from critics. However, one of the record’s songs has been stirring up some debate online for its lyrical content. That track is “Brokey” and listeners have appeared to take its words out of context, at least according to Latto. In all honesty, topics like this, especially in trap music, are extremely common. We feel people are making mountains out of molehills, but still, here’s the issue at hand. The issue that fans have with it is that they feel Latto is dissing all of the blue-collar workers who can’t always provide luxuries to their partner or don’t get enough from their partner.

“B****es gotta wait till they birthday to go out of town“. “Brokey / Yeah, I talk a lot of s*** (Haha) / He like, “Who you think you is?,” n****, not your b**** / Brokey“. These are just some of the bars that are setting some off. So, Latto is looking to change the discourse surrounding “Brokey”. According to Uproxx, the Columbus born artist sent out a challenge to her “hard workers” out there and it’s paying out quite a bit of change.

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Latto Is Trying To Show Love With “Brokey” Challenge

“I hate that y’all think I was calling hard workers brokeys💔 So I got $10k for whoever make the best video at they job to brokey & I’ll fly u out to be in the music video… no mo waiting til ur bday to go outta town. Tag me & hashtag #Brokey so I can see them all”. Since that tweet went out there have already been several submissions from her followers on X. Some are pretty funny and gaining quite a bit of traction too. So, if you’re looking to go home with $10,000 send in your submissions!

More “Brokey” Challenge Creations

What are your thoughts on Latto creating a challenge centering around her controversial song “Brokey”? Do you think this will change people’s opinions about the song, why or why not? We would like to hear what you have to say, so leave your thoughts in the comments. Additionally, always keep it locked in with HNHH for all of the latest news surrounding Nicki Minaj. Finally, stay with us for everything else going on in the music world.

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Latto ‘Hates’ That Her Song ‘Brokey’ Is Being Used To Shame ‘Hard Workers’ So The Rapper Issued A $10K Challenge

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Ain’t no fun when the rabbit got the gun. Typically, fans cheer on Uproxx cover star Latto’s quippy one-liners. But that seems to only been when they are aimed at her rap foes like Nicki Minaj or Ice Spice. Supporters feel personally attacked by the lines in one of Latto’s Sugar Honey Iced Tea tracks.

Today (September 15), Latto offered clarity behind her latest viral track, “Brokey.” On X (formerly Twitter), expressed her displeasure with the song’s lyrics being used against everyday working folks before issuing a $10k challenge to them.

“I hate that y’all think I was calling hard workers brokeys 💔,” she wrote. “So I got $10k for whoever make the best video at they job to brokey & I’ll fly u out to be in the music video…no mo waiting til ur bday to go outta town. Tag me & hashtag #Brokey, so I can see them all.”

Users online jokingly called Latto out for further pushing the classist joke. “No mo waiting til ur bday to go outta town’ is so back handed😭,” wrote one user.

Latto laughed off the call-out, writing: “😂 Just a jokey.”

Listen to Latto’s song “Brokey” off Sugar Honey Iced Tea above.

Sugar Honey Iced Tea is out on now via RCA Records. Find more information here.