JT Wears Nothing But Headphones In New Beats By Dre x Mowalola Campaign

Recently, JT of City Girls decided to broaden her horizons, teaming up with Mowalola for their new Beats By Dre campaign. The fashion brand unveiled one of her avant-garde headshots earlier this week, which shows her rocking some rainbow-inspired hair and wearing the headphones over one eye. Some supporters were taken aback by the shot, and didn’t shy away from letting JT know.

Regardless, the Florida-born performer stands by the project, and took to Instagram Live to fire back. “This is not for the trolls, this is not for the h*es, this is not for the people trying to defend it,” she explained. “It’s for everybody. It’s for my dark skin girls with the nose… This Miss Mug Shot is now the face of a brand, b**ch.” JT further boasted her experience being a part of the Hugo Comte-shot project, noting that haters will never get it.

Read More: JT’s Beats By Dre x Mowalola Campaign Confuses Some, City Girl Responds

JT Unveils More Images From Her Beats By Dre x Mowalola Campaign

Now, JT has taken to her own page to share some more images from the bold campaign. From the looks of things, the edgy collab has gone a far more NSFW route than fans originally thought. The City Girl is pictured nude alongside various other models, with some futuristic engravings across her chest. The group wears nothing but the iconic headphones, and all rock similarly choppy hairdos. As expected, fans have flocked to JT’s comments section, praising her for stepping out of her comfort zone.

Though most fans can agree that the photoshoot was creative and interesting, haters continue to have their opinions. With that being said, it seems JT is proud of her work, and won’t be letting them get her down. What do you think of JT’s new Beats By Dre x Mowalola campaign? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates on JT. We’re not permitted to post the images directly on HotNewHipHop, but if you’d like to see them, you can do so by clicking the Via link below.

Read More: JT Reminds Followers That Relationships Aren’t Forever

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JT’s Beats By Dre x Mowalola Campaign Confuses Some, City Girl Responds

Besides being one of the best-known female groups making music today, City Girls JT and Yung Miami keep busy with plenty of other side projects. Between studio sessions with her partner in rhyme, the latter spends plenty of time with her two children and her Papi Diddy, as well as hosting her REVOLT podcast, Caresha Please. JT has been in a long-term relationship with Lil Uzi Vert for as long as we can remember and has notably always had a passion for fashion. Earlier in the summer she launched a clothing project that was well-received among fans, and now, the Florida native is expanding her modelling portfolio.

On Monday (September 19), fashion brand Mowalola unveiled photos from their latest campaign shoot – a collaboration with Beats By Dre. In the image below, JT models the famous silver headphones in an unusual way – covering her eye rather than her ears – while sporting a much more colourful hairstyle than usual. They clearly weren’t going for a conventional vibe, but not everyone on social media understood that. “Beats By Dre headphone covering her eye. Ok,” one critic wrote.

Read More: JT Announces New Clothing Project, The Girl JT World

JT Expands Her Modelling Portfolio

 
 
 
 
 
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A post shared by Mowalola (@mowalola)

😭😭 One thing about y’all porch ni**as y’all don’t let nobody have s**t,” the “Act Bad” artist replied in a tweet. “Nothing is to y’all standard. You’ll never see a Hugo Comte lens just like your beard will never connect 🤓,” she further disses the OP.

Elsewhere on social media, JT went on Instagram Live to discuss her photo shoot. “This is not for the trolls, this is not for the h*es, this is not for the people trying to defend it,” she began. “It’s for everybody. It’s for my dark skin girls with the nose… This Miss Mug Shot is now the face of a brand, b**ch,” the black-haired beauty hyped herself up.

Read More: JT Puts Her Mugshots On A Hoodie: Photos

City Girl Explains Her Vision, Isn’t Here for Haters

 
 
 
 
 
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A post shared by The Neighborhood Talk (@theneighborhoodtalk)

Do you see what Hugo Comte was trying to execute with his Beats By Dre x Mowalola campaign starring JT? Tell us your thoughts in the comment section below, and check back later for more hip-hop/pop culture news updates.

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A$AP Rocky Directs New Commercial for Beats By Dre

Harlem rapper A$AP Rocky is making headlines once again, but this time it’s not for his fashion statements or latest hit song. The “Fashion Killa” artist has made his directorial debut for a Beats By Dre commercial and also stars in the spot. A$AP Rocky Announces Directorial Debut In the commercial titled “Iconic Sound,” A$AP […]

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Dr. Dre’s Cultural Influence Beyond Music

Dr. Dre’s growth of his businesses over the past two decades has solidified far more than solely as a hip hop pioneer. Dr. Dre’s career began in the West-Coast world of cassette tapes and flamboyant bars. An integral member of N.W.A., he was rapping on Southern California’s sunny and impoverished streets. Over time, he would become one of the most celebrated entertainers in music history. However, he was more than an influential producer and rapper. An instrumental teacher, he developed the businesses of Snoop Dogg, Eminem, and 50 Cent under Death Row Records and Aftermath Entertainment. From The Chronic to 2001, Dr. Dre flexes a musical resume that only a select few rappers can live up to.

However, Dr. Dre’s cultural blueprint has changed dramatically over the decades. Even if his career began behind the mic, he’s propelled himself into a figure whose impact surpasses the streaming charts. Many Gen-Z kids associate Dr. Dre with his external business ventures, notably Beats by Dre, rather than music. Directing several artists from the streets to the top of the world, Dr. Dre began to realize that he could operate in the shadows rather than on a concert stage.

Beats By Dre Got Started On A California Beach

INGLEWOOD, CALIFORNIA – FEBRUARY 13: Dr. Dre performs during the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium on February 13, 2022 in Inglewood, California. (Photo by Kevin C. Cox/Getty Images)

By the early 2000s, the groundwork had been set for Dr. Dre to transition into the business world. As the Compton-born icon was jotting down ideas for which industry he’d dive into, moving into the hardware world of sound wasn’t on his mind. It took running into the co-founder of Interscope Records, Jimmy Iovine, during an impromptu day at the beach for the soul of Beats by Dre to begin. Iovine stated, “I was walking down the beach one day and I ran into Andre Young, Dr. Dre. He just said to me, ‘Yo, my lawyer wants me to sell sneakers, what do you think?’ I said, ‘Dre, nobody in the world cares about how you dress or will care about your sneakers. What you should sell is speakers.’”

Ten years later, Iovine and Dre had spearheaded a company controlling over 50 percent of the market for premium headphones. Growing under the platform of a fantastic marketing campaign, Beats by Dre would also gradually become the go-to headphones for athletes and musicians alike. Of course, having Dr. Dre as the bannerman for the brand was crucial. He was influential in attracting various athletes and musicians to their commercials. The Defiant Ones, a four-part documentary series, focuses on the partnership and growth between Iovine and Dre while creating Beats by Dre. In May 2014, Apple purchased Beats by Dre for a staggering $3.2 billion. It was the most expensive acquisition Apple had ever made.

Dr. Dre Co-Produced Straight Outta Compton

Dr. Dre also sports a strong resume in the film and television arenas. In 2015, he co-produced Straight Outta Compton with Ice Cube, a film depicting N.W.A’s rise and fall. A tragic film depicting the unhealthy realities of street life, Straight Outta Compton would gross over $200 million worldwide. It wouldn’t be the first time that Dre would attempt to depict the harshness of his upbringing through film. In 2016, he began working on an Apple Music series titled Vital Signs. However, the series was shelved due to excessive depictions of cocaine use, gun violence, and an explicit sex scene.

Dr. Dre’s cultural influence beyond music even surpasses solely the business world. Beyond his larger-than-life persona, Dre and Iovine donated $70 million to the University of Southern California. The purpose of the donation was to fund a new generation of talent for the growing music technology business. They funded a four-year program that blends liberal arts, graphic and product design, business, and technology.

Dr. Dre’s Business Acumen Matches Jay-Z & Diddy

LOS ANGELES, CA – JUNE 21: Sean Combs and Dr. Dre attend the Los Angeles Premiere of “Can’t Stop Won’t Stop” at the Writers Guild of America, West on June 21, 2017 in Los Angeles, California. (Photo by Todd Williamson/Getty Images)

Over the past decade, it’s become a norm rather than an exception for rappers to diversify their portfolio beyond sound. Childish Gambino starred in the hit show Atlanta as Earn. Nicki Minaj has had various successful voiceover roles in Ice Age: The Continental Drift and The Angry Birds Movie 2. Dr. Dre’s success outside of the music world has rappers realizing they can leverage their fame as an entry into other career paths.

At age 58, Dr. Dre reportedly now sports a net worth of $500 million. He sits at the table with fellow hip-hop business tycoons such as Jay-Z, Diddy, and Snoop Dogg. To celebrate the 30th anniversary of The Chronic, Dr. Dre is releasing The Chronic Masters collection – a slow-burn series of limited-edition releases honoring the timeless classic. Released under the monger of Interscope Records, Dr. Dre’s legacy will remain legendary for decades.

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Cardi B Stars In New Beats By Dre Ad

NYC rapper Cardi B has made an appearance in a recent advertisement for Beats By Dre’s new Studio Buds+. The ad also features her 2021 single “Up.” Cardi flexes the ear buds’ noise cancellation abilities as well as their powerful sound in the funny ad.

Earlier this week, Cardi B also made a plea for Elon Musk to remove her shadow ban on Twitter. “I’m shadow banned ’cause I posted a picture of somebody getting their [t*tty] sicked,” she explained. She went on to say, “@elonmusk please unshadow ban me. I won’t do it again.” She also shared her Mother’s Day gifts from her husband Offset on social media. The rapper said, “My man really is HIM!!!!” Adding, “I’m never getting off from him!!!!!!!!”

Read More: Beyoncé, Cardi B, & More Celebrate Mother’s Day On Instagram

Cardi Promotes Studio Buds+

The “WAP” artist shut down rumors this month of beef between her and 2023 Met Gala host La La Anthony. After seeing an interview from the Met Gala posted on Twitter, fans began to speculate that the two had a problem with each other. One user wrote, “It’s so obvious that she can’t stand her.” “Not true,” Cardi responded. “I talk to La La more than any celeb… She knows everything!!! If you ever need something she knows all the contacts,” she explained.

It was also recently revealed that Cardi B won her defamation lawsuit against YouTuber Tasha K. The YouTuber had to pay Cardi over $4 million. After Tasha K shared a post on social media saying, “PSA Winos I just paid off my 4 million dollar debt in cash.” Cardi B responded shadily, saying, “Mhhhhmmmm.” She added, “Let me check my Apple Pay.” After Cardi won the lawsuit, Tasha K wrote to her fans on social media. She said, “We lost the appeal against Cardi B sad day. But I’m gonna be alright.” The YouTuber went on to say, “I appreciate all your love [and] support.” “Throughout this fight. Today we throw in the white flag,” she claimed. “What happened will never happen again. To Cardi [and] her team, I apologize sincere. We live and learn.”

Read More: Cardi B’s Past Gang Affiliation To Impact Tasha K’s Appeal, Lawyer Says

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Cardi B Shows Off The Beats By Dre Studio Buds As Only She Can In An Ear-Catching New Ad

Cardi B shows off the new Beats By Dre Studio Buds+ as only she can in an ear-catching ad. As the Bronx rap star’s hit single “Up” plays in the background, Cardi helps demonstrate the new earbuds’ improved characteristics: clearer calls (“Yeah, girl, she gone go broke trying to keep up with me!”), better noise canceling (“Y’all ain’t got no more ginger ale?”), and more powerful sound.

The Studio Buds+ will come in three colors — Black, Ivory, and Transparent — and boast improvements to many of fans’ favorite features like Active Noise Cancellation and Transparency modes, as well as up to 36 hours of battery. They’re available to order starting today for $169.99.

While part of the appeal of booking Cardi for your campaign is getting that signature authenticity, fans will be hoping that at least one part of the commercial — the part where she’s in the studio — is truer than the rest. We already know she’s great at talking trash and that she knows how to fill up a space with her boisterous personality, but with her debut album four-plus years in the rearview, what fans really want to know is when her next album is coming out.

Fortunately, she really has been in the studio, and she promised that her new album is “coming soon” on Instagram. In the meantime, it looks like she’s maintaining her reputation as one of the most marketable artists in the business. You can watch Cardi’s Beats By Dre commercial above.

Cardi B is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.

Kendrick Lamar’s Beats By Dre Commercial Song, “It’s Alive (Pyrex)” Leaks Online

We haven’t heard anything new from Kendrick Lamar since last year’s Mr. Morale & The Big Steppers, granted it was one of the biggest albums of 2022, and he did follow it with an iconic world tour. Seeing as there were seven years between that and his previous project, DAMN., it remains unclear when the Californian plans to grace us with more of his renowned penmanship. Regardless, fans will be happy to know that a previously unreleased track from a decade ago has leaked online this week.

You may have heard part of the song, dubbed “It’s Alive (Pyrex)” during Lamar’s appearance in a Beats by Dre commercial in 2013. As HipHopNMore notes, the spot told a story about the father of two working in the studio with Dr. Dre. While they’re certainly both legends in their own right, they couldn’t seem to make music magic the way they were craving. Of course, the NWA alum’s high-quality headphones and Beats Pill speaker were able to save the day, putting them on the track toward a No. 1 hit.

Read More: Kendrick Lamar Speaks On Working With Dr. Dre, Says They Have 30 Tracks Together

Unreleased “It’s Alive (Pyrex)” Song Boasts Production from Dr. Dre

Fans had a positive reaction upon first hearing the song in the commercial, and many were disappointed to see its failure to arrive on streamers in the years since. There’s a pair of verses layered over the Dre-produced beat, which Lamar and his collaborator likely never expected the public to hear. The “HUMBLE” hitmaker’s fanbase appears to be loving his throwaways from 2013 specifically, as other recent leaks came in the form of “Crooked” and “Burn.”

In other exciting K. Dot news, the 35-year-old was confirmed as one of the headlining artists at this year’s Austin City Limits music festival. Other noteworthy hip-hop and R&B artists on the lineup include Kali Uchis, Lil Yachty, Coi Leray, and GloRilla. As for other headliners, names include Hozier, The 1975, Shania Twain, The Lumineers, and Mumford & Sons.

Read More: J. Cole Recalls Encouraging Dr. Dre To Sign Kendrick Lamar When He Was Still Up-And-Coming

Revisit More of the West Coast Duo’s Collaborative Efforts

While the Beats commercial effort was never officially released, we have heard the two lyricists come together on more than one occasion over the years. Popular titles to come from them (and other collaborators) include “The Recipe,” “Genocide,” and “Compton,” among others. Check out the mysteriously leaked version of “It’s Alive (Pyrex)” on Twitter above. Afterward, tell us which Kendrick Lamar x Dr. Dre joint track is your favourite in the comments.

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Beats By Dre Partners With Black Creators To Make Afrofuturism Content

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The Beats by Dre‘s Beats by Black Creators program challenged HBCU students to create a film and soundtrack based on the Afrofuturism concept.

With that being said, Maze is a coming-of-age psychological thriller directed by Spellman student Miya Scaggs! In fact, the thrilling new project came about as a collaborative concept as it was penned by two Howard students, Sabrina Anthony and Troy White. 

MORE: SOURCE SPORTS: Beats by Dre & Ja Morant Introduce ‘Dark Mode’ to Roblox

It follows Zola, a second-generation Nigerian teenager who must overcome trauma. Her relationship with her mother is gradually becoming explosive due to a lack of understanding and the pressure of success, weighed down by the pains of her father’s death. Returning home from college, her brother, Sulu, gifted her a Quantum Cognition VR game to help her work through her psychological trauma. Maze will test Zola’s reasoning and force her to confront her current reality head on.

As a result, Maze will challenge Zola’s thinking and force her to confront her present reality head-on. As for the 12-track soundtrack masterpiece, rising pop artist Say Rex arrives astoundingly on the properly produced by the Howard students that wrote the film, S.E. Anthony, and Tragic Johnson. Outside of Beats, the project has already garnered attention from Revolt, Kollege Kidd, and many more! In doing so, the film features a beautiful blend of film and featured futuristic AfroFusion soundscapes.

MORE: Lil Baby Releases New Song “Dark Mode” About Ja Morant in New Beats Campaign

Keeping up the momentum, Say Rex returns with his most recent release! He drops off his debut EP, I AM SAY REX.

His latest offering comes as his influential introduction into the industry. Since stepping on the scene, he has worked with Sean Kingston on “Carry Your Name” featuring Lil Durk artist Affiliate, Memo600, “Meant To Be” featuring Lauryn Hill’s son and the grandson of the legendary Bob Marley, YG Marley. Additionally, “Meant To Be” serves as the lead single with an accompanying VEVO Music video.

For now, stay tuned here at The Source to stay update to date with The Beats by Black Creators. 

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Kim Kardashian Makes Her Way Back To Music With New Beats By Dre Collab

Kim Kardashian

Looks like Kim K is adding yet another business venture to her portfolio with her new Beats by Dre headphone collab. The Kardashian business mogul hopped on Instagram, using her last ten stories to showcase her latest collab with Beats By Dre.  The unique wireless headphones oddly resemble the shape of a makeup sponge with […]

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Lil Baby Teased A New Song During A Beats By Dre Commercial With Ja Morant

Lil Baby was not kidding when he said he planned to take over 2022. The rapper has been relentless over the past couple of months as he prepares to release his upcoming yet-to-be-titled third album. Last month, Baby kicked things off with a pair of singles, “Right On” and “In A Minute,” which officially launched his 2022 campaign. He continued with the recently-released “Frozen,” a record that captured his laser-focused approach to the world. For his latest act, Baby teamed up with Memphis Grizzlies’ star point guard Ja Morant and Beats By Dre to preview a new song in a recent commercial.

The commercial was released prior to the Grizzlies game three playoff game against the Golden State Warriors. The 90-second black-and-white ad is soundtracked by Lil Baby’s unreleased track, “Dark Mode,” which the Atlanta rapper uses to comment on his position in the game while keeping his eye on the prize and keeping his family close.

“Ja has been one of my favorite players to watch,” Lil Baby said in a press release. “We’ve been locked in. This is not my first time partnering with Beats, but we took it up a notch with this original song. The world gets to experience ‘Dark Mode’ for the first time in a way that’s crazy!”

It remains to be seen whether or not “Dark Mode” will appear on Baby’s upcoming third album.

You can listen to “Dark Mode” in the video above.