50 Cent Responds to Super Bowl Performance Claim Involving Eminem, Says Jay-Z’s ‘Trying to Look Like a Gay Painter’
Basquiat
50 Cent Responds to Super Bowl Performance Claim Involving Eminem, Says Jay-Z’s ‘Trying to Look Like a Gay Painter’
Beyonce And Jay-Z’s Basquiat Tiffany Ad Gets Criticized By The Painter’s Collaborators And Friends
According to a new report at The Daily Beast, the new Tiffany & Co. ad campaign featuring Beyonce and Jay-Z posing alongside a rarely-seen canvas by Jean-Michel Basquiat has drawn the ire of the artist’s closest friends and collaborators, some of whom say they were “horrified” to see the ad. They maintain that Basquiat himself would not have approved of such commercial use of his work, calling it a “prop” to give the ad empty cultural clout.
Alexis Adler, who is described as a girlfriend of the late painter who lived with him during his early career, told The Beast, “I’d seen the ad a couple days ago and I was horrified… the commercialization and commodification of Jean and his art at this point—it’s really not what Jean was about.” Alder pointed out that while Basquiat certainly wanted to be commercially successful, he also wanted his art to be accessible. “Unfortunately, the museums came to Jean’s art late, so most of his art is in private hands and people don’t get to see that art except for the shows,” she notes. “Why show it as a prop to an ad? Loan it out to a museum. In a time where there were very few Black artists represented in Western museums, that was his goal: to get to a museum.”
Al Diaz, Basquiat’s partner in the duo SAMO, also criticized the ad for misappropriating Basquiat’s image and reputation as a “luxury” association. “People think that his association with luxury was because he was impressed with that shit, but he couldn’t care less,” he explains. “It’s not just about wearing an Armani suit. If he wore it, it’s because he could buy it and fuck it up, it wasn’t because the stitches were fabulous or well-made… People won’t see the depth. At this point, the only people that could afford a Basquiat are the people he was targeting. Like, you’re the oppressor. They buy it out so that it becomes meaningless.”
And an unnamed curator of Basquiat’s work takes issue with the company’s insistence that the distinctive blue tone used on Equals Pi would ever be a simple tribute to the remarkably similar “Tiffany blue” signature. “Let’s say he did reference that color on purpose — which seems out of character for him to do something that simple — I think it really flattens his artistic approach,” they said. “He was a really deep thinker. His work wasn’t like, this symbolizes this. Everything references something but then it tells a story of that thing. But let’s say he did though… to use it in an ad, it wouldn’t have been the context. It wouldn’t be used to sell Tiffany’s but to say something critical, maybe about blood diamond extraction or something. I just think it’s a reach.”
The full article can be read here.
Beyonce And Jay-Z Display A Never-Before-Seen Basquiat Painting In Their New Tiffany & Co. Ad
Over the years, Beyonce and Jay-Z have come to represent a standard of luxury for a generation of music fans. Likewise, the long-established jeweler Tiffany & Co. has also represented class and elegance at a high level, so it only makes sense for the brand to tap into The Carters’ cachet as it markets its product to that younger generation. The only thing that would improve such an idea would be some kind of expensive, ridiculous rare art piece — what’s that, you say? A never-before-seen painting of Jean-Michel Basquiat’s? Yeah, that’ll do the trick.
Alexandre Arnault, Tiffany’s executive VP of products and communications, told WWD that the painting, the 1982 “Equals Pi,” is “a way to modernize Tiffany blue.” He elaborated that while the inspiration of the painting isn’t quite ironclad, the choice of the iconic shade was likely intentional. “We don’t have any literature that says he made the painting for Tiffany,” he said.
“But we know a little bit about Basquiat. We know his family. We did an exhibition of his work at the Louis Vuitton Foundation a few years back. We know he loved New York, and that he loved luxury and he loved jewelry. My guess is that the [blue painting] is not by chance. The color is so specific that it has to be some kind of homage. As you can see, there is zero Tiffany blue in the campaign other than the painting. It’s a way to modernize Tiffany blue.”
The campaign marks the first time the company’s signature Tiffany Diamond (worn by Beyonce) appears in such marketing materials, making Beyonce only the fourth woman to wear it after Mary Whitehouse, Audrey Hepburn, and Lady Gaga. A short film accompanying the ad sees Beyonce singing the theme song from the 1961 film Breakfast At Tiffany’s to Jay as he films her with a Super 8 camera.
For more about the campaign, you can read WWD’s feature here.