SOURCE SPORTS: Futura Collaborates with Michelob ULTRA to Celebrate Upcoming NBA Champions

Futura Collaborates with Michelob ULTRA to Celebrate Upcoming NBA Champions

In collaboration with renowned artist Futura, Michelob ULTRA has unveiled an exciting limited-edition project to honor the NBA Champions and commemorate their exhilarating season. The partnership between the popular beer brand and the visionary artist will result in a unique bottle design that encapsulates the joy experienced throughout the NBA season.

Futura created a captivating mural featuring 60 meticulously spray-painted Michelob ULTRA bottles as part of this extraordinary venture. This artistic masterpiece will then be deconstructed, with each bottle carefully crafted into a unique collectible. These custom bottles will be exclusive gifts presented to this year’s deserving NBA Champions.

To delve deeper into this fascinating collaboration, Futura has graciously agreed to a virtual interview scheduled for either Wednesday or Thursday of this week. This interview presents an exceptional opportunity to explore the artist’s upcoming projects, reflect on past endeavors, and gain insights into the inspiration behind this remarkable partnership.

The partnership between Michelob ULTRA and Futura underscores the brand’s commitment to celebrating excellence in sports and the creative arts. By combining their expertise, the two entities have created a distinct and innovative tribute to the NBA Champions, ensuring their victory and the joy they brought to fans throughout the season are forever etched in artistic brilliance.

In conversation with The Source, Futura details creating the bottles and the invigoration of the art world in sports.

Can you tell us about your collaboration with Michelob ULTRA for the NBA Championship Bottles? How did this partnership come about, and what attracted you to this project?

I’m really fortunate to have been asked by Michelob ULTRA to create this amazing creation. So we created these bottles for the 2023 champions. The rear half of the bottle is the painted version, and then the front is a label that I designed as well, a more classic graphic labeling with the NBA logo and such. I’m very excited because the championship will be decided in the next ten days. It’s a great opportunity for me to collaborate with Michelob ULTRA and connect to the NBA. I’m a huge sport lifelong New Yorker fan, and even our team, the Knicks, were so close to playing. But, oh well. This project is for the winners who didn’t make it this year, but these go to the Finals participants.

What attracted you to this project?

Really just being a lifelong sports fan. I was talking about how the Knicks haven’t won a championship in 50 years. The Yankees and all these other teams are here, but it still feels like a basketball town after all these years without winning a title. So being with brands like Michelob ULTRA and the NBA, it’s just an elevated stage, it’s an honor, really. The creative part is wonderful, and teaming with Michelob for this art was special in creating this originally painted bottle.

You’re known for this bold and innovative approach. How do you see that coming through in the design of the 60-bottle artwork?

I think with it being a 60-bottle mural, you will see the image as a complete unit. That’s ultimately how I looked at it. The composition of the entirety of the bottles and the frame. My aim was to create it in one piece. So conceptually, there’s the initial piece itself, and if they have a photo of it and frame it, that’s there. Now it’s been disassembled, and it doesn’t exist anymore. All stages of it are conceptually creative steps, resulting in a unique piece for every individual. And I think that’s what’s cool. For me, perhaps I’m someone new that they may discover. And that’s also wonderful in the process. I don’t know every man on the roster, I’ll be honest. I don’t live in those cities, but maybe some of them actually had heard of me. Either way, I think that’s the gift, that’s the presentation. It’s all very beautiful. So as something this creative, I stand behind it and am very proud of it.

Michelob ULTRA positions itself as the MVP of joy and aims to celebrate the joy experienced throughout the NBA season. How did you infuse the concept of joy into your artwork for the Championship Bottles?

There mantra about trying to infuse joy is a wonderful reason why we connected. I see life, and my approach to life and making art is the very same way. Bob Ross introduced joy into the art world. He used that word in terms of making art. Joy, to me, is what gives you pleasure. It’s what you’re more than happy to do, not receiving. I rather be the giver than the recipient. I would like to spread joy, and give joy. It makes me happy to make other people happy in some capacity.

The intersection of arts, sports, and culture is a unique space where your collaboration with Michelob ULTRA occurs. How do you see your art contributing to this intersection, and what role do you believe art plays in sports and culture?

In a sense that art is just that powerful, visual expression. Not just from a marketing design point of view, logos, and flashing lights. You can see the Michelob ULTRA brand is very much connected to the NBA. You see the commercials that run concurrently with games. You see the logos flashing when foul shots are being made. I don’t want to say that there is an urban twist but a bit of street graphics and influences in the game, and vice versa. When you look at sports throughout my lifetime, stars always wanted to be with stars. In the art world, that’s been rising in the last quarter century, there was awareness of our culture. So I think you see more of it out there now. You look at the courtside of these games in the last ten years, and you see the who’s who of music, film, and art thing was more of that’s just decoration rather than the recognition it deserves. I know who I am in that story

I know who I am in that whole story, and, once again, it’s like, uh, I’m grateful because it means that I’m being recognized on a larger scale, you know? Um, but then I approach this whole thing too, you know, I, I’m not, I’m not like ego boy, you know? So it doesn’t, it just, it, it makes me feel good because it’s some validation, of course, of my story and what I’ve done over my timeline. But, you know, um, I only speak about it when it’s appropriate. You know, I’m, I’m not gonna put myself on blast and, you know, but I anticipate this thing will, this thing will help in, you know, getting some awareness, uh, of who I am out there. And that’s really cool too.

What excites you about entering collaborations like this with Michelob Ultra?

It’s just such an elevated opportunity. It wasn’t difficult to get excited about this opportunity. Michelob has a huge audience, and we are giving some joy to this campaign. The bottles are really beautiful and unique. Very special. The reveal will be incredible.

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[WATCH] Tekashi 6ix9ine Mural Unveiling In One Of Mexico’s Most Dangerous Hoods

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A mural has been painted in Tepito, Mexico City of Brooklyn rapper Tekashi 6ix9ine and footage of the mural’s unveiling has surfaced online, showing 6ix9ine in the trenches of Tepito, which is known as one of the most infamous neighborhoods in Mexico City.

Tekashi is seen surrounded by hundreds of fans and noticeable security as he makes his way to the mural, where he takes pics and signs autographs for fans who hail him as a hero.

Tepito is a neighborhood adjacent to Colonia Morelos in the Cuauhtémoc borough of Mexico City. Besides having an extensive boxing tradition, Tepito is known for its open-air markets and a subculture that has attracted artists and academics. Tepito is also known as a place of high crime, with robbery being the illegal activity of choice. It has a “reputation for crime, poverty, and a culture of lawlessness,” according to the 2018 book Black Market Capital written by Andrew Konove.

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Nas-Inspired King Tut Sculpture Sparks Debate At European Museum

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The Pharoahic image of Nas, which appears on his I Am LP cover, has been receiving an onslaught of negative criticism in a Dutch art exhibition, with the Queensbridge legend being depicted as King Tutkenhamun.

The image has been shown in the Dutch National Museum of Antiquities recently opened exhibit called “Kemet: Egypt in Hip-Hop, Jazz, Soul and Funk,” which explores the connection between Egyptian culture and Black music. David Cortes’ statue, which is titled “I Am Hip-Hop,” shows Nas as King Tut, sending many critics into a frenzy for daring to depict Egyptians as Black people.

An Egyptian antiquities expert the museum, claiming that it made a “grave mistake by insulting Egyptian civilization by portraying Tutankhamun as Black.”

Museum director Wim Weijland had to go as far as defend the exhibit after receiving the immense amount of criticism, saying that while the Kemet exhibit “does not have an Afrocentric perspective on ancient Egypt” but it does help to “critically examine ideas presented in Black music.”

Weijland said in his statement, “The exhibition does not claim the ancient Egyptians were Black, but explores music by Black artists who refer to ancient Egypt and Nubia in their work: music videos, covers of record albums, photos, and contemporary artworks. This music often reflects on the Black experience in the West and tells stories about the African diaspora and pre-colonial Africa, including ancient Egypt.”

He added, “The exhibition explains that the representations of ancient Egypt are imaginaries: artistic interpretations of ancient Egypt, not realistic images of ancient Egyptians. For example, the exhibition contains a modern sculpture that represents the musician Nas, modeled after the mask of Tutankhamun. The exhibition explains that it is a contemporary artwork, not a replica. The exhibition explains why and when it was made and clarifies that it is not an ancient Egyptian artifact.”

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Grand Opening Of Museum Of Graffiti’s Latest Exhibition “All Black Everything” Slated For June 2

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Museum of Graffiti, the world’s first Museum dedicated to the preservation and exhibition of graffiti art, is announcing today the opening of the first exclusively African American graffiti exhibition. Opening on June 2nd, 2023, the exhibition entitled “All Black Everything,” celebrates the contribution and art of multi-generational graffiti artists from the African diaspora. To celebrate the opening, the Museum will host a panel discussion with artists featured in the exhibit including graffiti pioneer Richard “Bama” Admiral.  The discussion will be the first of many “Fighting Spirit Stories” told throughout the summer as part of Modelo’s Summer Culture Series at Museum of Graffiti.

Guests can expect to see the work of famed African American artists Bama, Blade, Daze, Delta2, Dondi White, Esteme, Ewok, Kool Koor, Noc167, Quik (Lin Felton), Skeme, Sneke, VFR, and Wane One alongside vintage sketchbooks and ephemera showcasing the early artistry of the influential and elusive Web One. Original graffiti paintings on canvas and works on paper from the past 40 years will also be available for purchase within the exhibit.

“In the 1970s, the Bronx was burning due to economic turmoil and crime. It is no wonder that the imaginations of the African American artists living in these neighborhoods propelled them beyond their surroundings into a world of fantasy and hope. This is what you will see in the paintings by Kool Koor, BAMA, and Delta2,” said Allison Freidin, co-Founder, Museum of Graffiti.

Modelo’s Summer Culture Series will include special museum programming and classes on the first Friday of each month, beginning June 2nd, and will touch on all generations of black and brown graffiti artists. Opening night admission will be limited to guests 21+ for the first look at the exhibit with complimentary beverages courtesy of Modelo. 

“Many people around the world are celebrating the 50th anniversary of Hip Hop by placing an exclusive emphasis on the music. However, hip hop is a movement with great cultural contributors across many creative disciplines, including graffiti. From Bama in the North Bronx who participated in the first graffiti exhibition in 1973 to Harlem’s cultural icon Skeme to Wane One who for the past 30 years has been traveling around the world teaching his unique lettering style to disciples around the globe. There is no better time to celebrate their genius than now,” said Alan Ket, curator and co-Founder of the Museum of Graffiti.

Ongoing support for the museum’s Hip Hop programming is provided by IMLS.

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[RECAP] STEM YNN and NICEO CM Invade Scrapyard NYC Over The Weekend For The “Real Graff vs. Anti-Graffiti” Show

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This past weekend, NYC graffiti enthusiasts as well as those lucky enough to be in town for the weekend had the opportunity to meet and greet two of the Rotten Apple’s most prolific writers; NICEO CM and STEM YNN.

Both artists were on hand in Lower Manhattan’s graffiti haven Scrapyard NYC, where they signed copies of books, prints, canvasses and everything else with their name on it for those fortunate enough to get their hands on some of their limited pieces. The exhibit/signing, which was dubbed the “Real Graff vs. Anti-Graffiti” show, drew new fans and faithful supporters of the dynamic duo, who hail from the Upper West Side of Manhattan and the Flatbush section of Brooklyn respectively.

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The show was scheduled to only take place on Saturday, but with such a large turnout until closing, STEM and NICEO came out for an encore appearance on Sunday for those who didn’t catch them on the 22nd.

STEM YNN(Your Neighborhood’s Next) and NICEO CM(Criminal Minded) have been killing the Tri-State and beyond for the past five years with their whole car, freight train productions that seem to be rolling out daily. STEM, who has perfected the art of caricature along with NICEO and his underground-to-commercial letter formation have created an unprecedented team that has brought pride back to NYC graff.

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SOURCE SPORTS: Brooklyn Nets Unveil 2023-24 Nike City Edition Jersey Designed by KAWS

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The Brooklyn Nets’ 2023–24 Nike NBA City Edition Uniform was released has been revealed, and it was designed in collaboration with renowned Brooklyn-based artist KAWS. This is the first time KAWS has worked with a professional sports team, as the uniform was created as part of a two-year collaboration between the Nets and the artist.

The most noticeable aspects of KAWS’ artwork are combined with authentic features in the Nets’ newest City Edition uniform. The new City Edition jersey takes inspiration from KAWS’ 10-part art piece titled TENSION, bringing in the essence of abstract paintings in a bold color palette. The signature “XX” from Kaws is featured on the waistband of the shorts and the team name is on the jersey in KAWS graphic style, which also takes over the emblem on the shorts.

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“As a proud Brooklyn resident, I was thrilled when the Nets asked me to create a new uniform design,” said KAWS. “The history, community, and passion of this borough create an energy that inspires my studio practice, the players, and the fans. My design aims to capture the vibrancy that we experience daily when navigating Brooklyn.”

“The Brooklyn Nets brand transcends the court in many ways, and we are excited to partner with another Brooklyn icon, KAWS, to deepen our connection to the borough with this newest City Edition uniform,” said Andrew Karson, Senior Vice President of Brand Marketing, Strategy and Solutions at BSE Global, parent company of the Nets. “Brooklyn is home to some of the world’s greatest creators across genres of culture including fashion and the arts, and we feel inspired to have the unique ability to marry basketball with the best of our borough.  This collaboration continues our journey of partnering with local legends to share what makes Brooklyn so special with the world. KAWS has a longstanding history of creating in Brooklyn, and as a globally-renowned talent and one of the most in-demand artists of our time, he was our top choice to serve as our next City Edition partner. We look forward to working alongside him and identifying authentic opportunities to celebrate the culture and community of Brooklyn together in the years to come.”

The Nets’ 2023-24 City Edition uniforms and merchandise collection will be available for purchase online at netsstore.com and in person at the Nets’ team store at Barclays Center, Brooklyn Fanatics, beginning this fall.

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Rakim Kicks Off Salaam Remi’s “Midnight At MuseZeum” Concert Series In Miami

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A historic concert series curated by Grammy award-winning producer Salaam Remi, will open with an exclusive performance by Hip Hop legend Rakim on Saturday, April 22, 2023 at Miami Beach Bandshell in Miami, FL. The Iconic Midnight at MuseZeuM  concert series inspired by Remi’s newest creative venture, MuseZeuM.

MuseZeuM’s flagship gallery based in Miami’s Wynwood Arts District showcases fine art and  limited-edition merch of renowned musical artists, created and curated by Remi himself.

“This Concert Series will be like no other with the Artist providing their musical art alongside artwork inspired by them. As a lifelong creative and huge fan and patron of the art world, this is a dream come true. It’s an honor to be able to create a space where icons and emerging artists will be able to collaborate and benefit from their works at the highest level. MuseZeuM will be the ongoing home for creatives to showcase their works. There is Much Much more to come , we are just beginning”

Highly regarded as one of the most prolific rappers of all time, Rakim is globally respected for his unique flow and complex rhymes. The show marks the icon’s long-awaited return to Miami, since his last performance in 2017.

For more MuseZeuM information including limited edition merchandise, ticket sales, and more, visit MuseZeuM.io.

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[RECAP] Q-Tip, Busta Rhymes, Black Thought And More Pop Up at Salaam Remi’s MuseZeuM Collection

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This past week, Grammy Award winning producer Salaam Remi shared the current MuseZeuM collection at a four day event in the Lower East Side of Manhattan at Legacy NYC.

MuseZeuM is a space for tangible fine art, limited edition merch and Web3 digital collectibles created and curated by Salaam Remi himself. The NYC Pop Up featured art pieces of Bob Marley, Nas, MarvinGaye, Slick Rick, Fab 5 Freddy, Amy Winehouse, Celia Cruz , Dennis Brown, and more.

Remi said, “As a lifelong creative and huge fan and patron of the art world, this is a dream come true. It’s an honor to be able to create a space where icons and emerging artists will be able to collaborate and benefit from their works at the highest level. MuseZeuM will be the ongoing home for creatives to showcase their works.”

The two day toast was provided by JADE champagne and Maison Marcel Sparkling Rosé. Notable guests included Q-Tip, Busta Rhymes, Black Thought, Large Professor, M1 of Dead Prez, Joell Ortiz, Rsonist, Roxanne Shante, DJ Cool Vee, Dj Teddy Ted, Fab 5 Freddy, Ro James, Sway, Ralph McDaniels, Angie Martinez, Ralph McDaniels, Guy Moot (Warner Chappell), Julie Swidler (Sony Music), and Barry Weiss (Records/Sony).

MuseZeuM headquarters is open to the public and located at 2032 NW 2nd Ave, Miami, FL 33127.

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Museum of Graffiti Presents ‘Reduce, Reuse, Remix: Graffiti Art For A Better Earth’ On Earth Day(4/22)

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Museum of Graffiti announces the opening of a novel exhibition presenting art works created with air pollution. The exhibit, entitled Reduce, Reuse, Remix: Graffiti Art for a Better Earth will open on Earth Day, April 22, 2023, and will exclusively present studio pieces of local artists who were seeded AIR-INK writing utensils.  AIR-INK technology starts by attaching filters to exhaust pipes on cars, generators, etc. to capture air pollution before it hits the environment. The sequestered soot then goes through a purification process and is converted into ink. The result is that PM 2.5 and PM 10 emissions which would have otherwise been in the lungs of millions of people will now be resting beautifully as art at the Museum of Graffiti.  

Viewers of the show can expect to see reclaimed found objects in addition to the AIR-INK in some of the pieces.  One of the participating artists, Ahol Sniffs Glue, a well-known Cuban-American multidisciplinary artist is no stranger to this concept. Ahol, born David Anasagasti, has recently gained local notoriety for his work creating sustainable art. Anasagasti, regularly rides his bike and assists in cleaning up the streets of Miami by painting pieces of improperly discarded trash which collectors rush to acquire as newly minted art. Additional exhibiting artists include AbstrkDaniel Fila (“Krave”)NicoSeroGustavo Oviedo, and more. 

All participating artists, were gifted the AIR-INK materials to use by Rabble Wine Company, which takes a planet-first mentality in its work by reducing water usage, decreasing pesticides, protecting natural vineyard ecosystems, reducing carbon emissions, and working with, rather than against, Mother Nature. 

Rabble will host the grand opening celebration at the Museum of Graffiti on Earth Day, April 22, 2023 at 7:30 PM, where guests can meet the artists, sample its responsibly produced wine, take part in sustainable interactive activities, and bid on up-cycled bottle art with 100% of proceeds to benefit The CLEO Institute, the only women-led nonprofit, nonpartisan organization in Florida exclusively dedicated to climate education, advocacy, and engagement.  

Daniel Dietch, Board President of The CLEO Institute and former Mayor of Surfside stated, “It is great to see Museum of Graffiti leverage new technology and its expertise in art to raise awareness for important environmental issues. We are fortunate to have an organization in our community doing this work.” 

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Miami’s Museum Of Graffiti Announces First-Ever Pop-Up In Austin With ‘The Art of Hip Hop’ Exhibit, Running March 10-28

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Museum of Graffiti, the world’s first Museum dedicated to the preservation and exhibition of graffiti art, is announcing today the opening of its first pop-up ever in Austin, Texas from March 10 to March 28. Taking over the space at 809 E 6th Street, the Austin pop-up will be home to an exhibition entitled “The Art of Hip Hop,” that will celebrate the 50 year anniversary of Hip Hop by presenting the works of the photographers, album cover artists, logo designers, and graffiti artists who are responsible for the visual identity of the genre.

To celebrate the opening, the Museum will open its back patio from Friday, March 10 to Sunday, March 12 to host three incredible days of concerts, live graffiti art demonstrations, a Champion apparel customization lab, merchandise drops, and panel discussions inside the Mi Campo Artists Lounge. The Museum’s renowned gift shop will also be open from 11 a.m. to 7 p.m. daily.

Guests can expect to see the work of famed photographers Janette Beckman, Mike Miller, Henry Chalfant, Matt Doyle, Lisa Leone, Joe Conzo, and Daniel Hastings, alongside Hip Hop album covers designed by Cey Adams, Eric Haze, Slick, Kaws, and more. Visitors can also expect to see works by other graffiti legends like Ces, Doze Green, Kaves, Fab 5 Freddy, Rammellzee, Dr. Daks, Shiro, Ras Terms. Original graffiti paintings on canvas and sculptures from the past 50 years will also be available for purchase within the exhibit.

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