Eastside Golf, the lifestyle golf brand that is changing the cultural perception of the game, hosted its second annual Eastside Golf Invitational at Liberty National Golf Club on Monday, September 16th. The event brought together fans of the brand; celebrities including Anthony Andersen, Terrence Jenkins, CC Sabathia, Victor Cruz, Angie Martinez and the Morehouse College golf team to experience the game the Eastside Golf way – promoting authenticity, confidence and diversity – to showcase that golf is a game for everyone.
With “Return of the Mack”, “Bad Boys for Life” and “No Diggity” setting the vibe, 72 players teed off for the shamble format at one of the most scenic golf courses in America. Players were proudly decked out in Eastside Golf’s signature gear, including its newly-announced Nike footwear collaboration which attendees received before the shoes are on sale to the public later this fall.
On the course, players enjoyed special activations from Gin & Juice by Dre and Snoop and MolsonCoors. D’USSÉ cognac was pouring its signature D’USSÉ Lemonade cocktail, featuring D’USSÉ VSOP Cognac and lemonade, on the second hole as well as throughout the evening’s festivities.
After players wrapped up 18 holes, the night kicked off with a surprise performance by rapper Fabolous who treated the crowd to a catalog of his hits including “You Be Killin Em” and “Make Me Better”.
The Eastside Golf Invitational set out to provide continued support to Morehouse College golf, and this year raised a significant financial contribution to support the team’s student athletes thanks to the event’s presenting sponsor Mercedes-Benz USA. Over the years, Eastside Golf has contributed nearly $300,000 to the Morehouse College golf team, the same institution where co-founders Olajuwon Ajanaku and Earl Cooper won a national title in 2010. The Invitational marks another milestone in the multi-year partnership between Eastside Golf and Mercedes-Benz USA to create and support activations to increase inclusivity in the game, and a mutual effort to support HBCU golf programs.
The second annual Eastside Golf Invitational capped off a blockbuster week and a half for Eastside Golf, which kicked off on September 4th with the announcement of its first footwear collaboration with Nike, and its first-ever retail experience with a pop-up at Shopify NY that ran from September 13 – 15th.
The post SOURCE SPORTS: Eastside Golf Hosts Second Annual Invitational With Fabolous, Anthony Andersen, Victor Cruz, CC Sabathia And More first appeared on The Source.
The post SOURCE SPORTS: Eastside Golf Hosts Second Annual Invitational With Fabolous, Anthony Andersen, Victor Cruz, CC Sabathia And More appeared first on The Source.