WHITE CASTLE

Eminem Collabs With White Castle For “White Rapper” Merch

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If you tuned into the music video for “Tobey”, you might have caught that a White Castle restaurant was randomly in it for some reason. Well, it turns out that was a bit of an easter egg. According to Billboard, Eminem put out a spare, two-item merch drop on his website, shop.eminem.com, in partnership with White Castle. The two pieces include a white t-shirt and a white and black trucker hat. For the latter, it includes the logo of the longstanding burger slider chain, but instead the name is replaced with “White Rapper”. Then, on the shirt it has the same graphic in addition to “ESTABLISHED IN 1972”. Underneath that, it reads, “Buy ’em by the “Sack”.

The “1972” is Eminem’s birth year and it replaces the time in which White Castle was founded (1921). Both are in limited production and each item will ship out at different times. For the hat, it will ship out on August 16, and the shirt will go out two weeks later on August 30. The cap can be had for $30 and the tee at $35 a pop. Sizing starts at small and then goes up to double XL.

Read More: Gypsy Rose Blanchard Reveals She’s Pregnant

Eminem Is Embracing The “White Rapper” Label

Speaking of dropping things, Eminem will be leaving off his next studio album, The Death of Slim Shady (Coup de Grâce), this Friday, July 12. Led by “Houdini” and “Tobey”, which features Big Sean and BabyTron, the rest of the tracklist is still up in the air. It apparently made its way onto Apple Music, even revealing the additional guests. However, the names of the songs and artists have been removed. However, we can say we have the artwork, and it is pretty clever while also being on the nose. It sees his Slim Shady looking terrified as he is getting zipped up in a body bag. He might be killing off the alter ego, but Em is adopting the “white rapper” title in its place with this merch team-up.

What are your thoughts on this merchandise collaboration between Eminem and White Castle? Do you any of the pieces in this drop intrigue you? How are you feeling about his upcoming album, The Death of Slim Shady (Coup de Grâce), so far? Who do you expect to land on the record? We would like to hear what you have to say, so leave your thoughts in the comments. Additionally, always keep it locked in with HNHH for all of the latest news surrounding Eminem. Finally, stay with us for everything else going on in the world of music.

Read More: Eminem Unveils Cover Art For “The Death Of Slim Shady”

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Eminem Is Going Full ‘White Rapper’ For A New Collaboration With White Castle

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Eminem is leaning into his status as a white person in hip-hop with a new White Castle merch collaboration that fans are sure to eat up.

The collab was announced yesterday (July 9), and the merch line features two items. There’s a white t-shirt that features the classic White Castle logo, but modified to say “White Rapper” instead. It also reads, “Established in 1972… Buy ’em by the ‘sack,” a reference to Eminem’s birth year and not that of White Castle, which was founded in 1921. The other item is a simpler black and white trucker hat with the “White Rapper” logo on the front.

The hat costs $30 and it’s $35 for the shirt, and both can be bought on Eminem’s web store.

Of course, Eminem’s long-running success in hip-hop has sparked much discussion over the years about his status as a white rapper. For example, in 2023, Melle Mel of Grandmaster Flash And The Furious Five said of Em, “Obviously, he’s a capable rapper. If you was talking about sales, he sold more than everybody. If you talking about rhyme style — OK, he got a rhyme style. But he’s white! He’s white! If Eminem was just another n**** like all the rest of us, would he be top 5 on that list when a n**** that can rhyme just as good as him is 35?”

Jack Harlow also prompted some discussion when he referenced Eminem on 2023’s “They Don’t Love It,” rapping, “The hardest white boy since the one who rapped about vomit and sweaters / And hold the comments ’cause I promise you I’m honestly better than whoever came to your head right then.”