vault

James Blake Launches Vault Amid Streaming Payout Debate: Everything To Know About The Direct-To-Artist Platform

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Earlier this month, James Blake went viral for a series of comments on social media about the royalties that artists earn from streaming services and TikTok. In an Instagram story, he criticized TikTok’s effect on songwriting and listeners’ attention spans. He specifically detailed the pressure on artists to prioritize social media marketing over creating music. Blake referenced TikTok’s reduction of songs to short clips, leading to fans only knowing a small portion of them.

James Blake later took to Twitter to elaborate on his comments, opening a dialogue with his fellow artists. “If we want quality music, somebody is gonna have to pay for it. Streaming services don’t pay properly. Labels want a bigger cut than ever and just sit and wait for you to go viral. TikTok doesn’t pay properly, and touring is getting prohibitively expensive for most artists,” he wrote. Blake also stated that streaming encourages artists to produce and release music quickly, diminishing the creative process. Such little pay prepares consumers for “AI-generated music that pays musicians nothing at all.” Tyler, The Creator, Blood Orange, Shay Lia, and others supported his comments.

Further expressing his frustrations with the exploitation of artists from labels, digital streaming platforms, and the industry at large, he called out the financial and artistic struggles faced by artists as a result of these business practices. Since then, James Blake has been campaigning for his fellow artists. His tweets and behind-the-scenes conversations have culminated in the announcement of Vault, a brand-new direct-to-consumer platform specializing in unreleased music. Here is what we know about James Blake’s latest venture.

Read More: James Blake Net Worth 2023: What Is The Singer Worth?

Vault Is a Direct-To-Consumer Platform

Yesterday (March 20th), James Blake took to social media, once again, to share some statistics about how “one million plays equals $3,000. If you are signed to a label, then that number’s cut by at least 50%.” After breaking down the splits of streaming royalties and the cost of creating, he revealed a possible solution for this issue. James Blake revealed that quickly after his viral social media posts, he was contacted by the creators of Vault. The service is primarily geared towards unreleased music, which does not always see the light of day due to not meeting “certain requirements or trends,” according to Blake. The British musician is assisting the platform’s launch in a major way. He is Vault’s first artist to share their unreleased songs, which can be unlocked for a $5-per-month subscription.

Pros & Cons Of Vault

Vault presents itself as a logical solution to the frequently expressed frustrations of artists with streaming companies and record labels. With James Blake backing the recently launched platform, it clearly offers a way to combat the current system of streaming payouts. Based on the current available information, it raises some pros and cons for both artists and fans. For artists, Vault cuts out the middleman, allowing them to receive fair compensation for their work at a direct-to-consumer rate. It also connects artists with their audience. Some perks include the chance for fans to chat with artists and priority offers including presale access to upcoming tours. Vault allows artists to share their unreleased music as frequently as they want.

So far, some cons of Vault include the fact that it is still being worked on. As explained by James Blake, he is the first artist to be a part of “this experiment,” specifying that the platform will add features or updates as necessary. But, as a paid service, it becomes just another subscription for fans. Many consumers already pay a monthly fee for one or multiple music and video streaming platforms. Vault seems to be most beneficial for artists like James Blake with established fanbases, not those aiming to develop their audience. 

In his video announcement, James Blake said that only “19% of artists on Spotify have over 1,000 monthly listeners.” It seems that Vault would positively affect this percentage of artists significantly more than other creators. Fans are more than likely going to pay subscriptions for their established favorites, excluding up-and-coming artists looking to build their careers. There is also the fact that this business model already exists with platforms like Patreon, but Vault positions itself as a personable service that specializes in unreleased content. 

Read More: James Blake Gets Experimental With “Playing Robots Into Heaven”

“Drop Music On Your Own Terms”

Vault’s slogan is a promising sentiment to artists fed up with how their music is valued by streaming and social media platforms. It offers a way for them to connect with their fans on their own accord, providing access to unreleased material and exclusive content. Most importantly, it cuts out extra expenses and allows them to release music at their desired frequency. With James Blake leading the charge, we will see how Vault fares in the current landscape of the music industry. 

[via]

The post James Blake Launches Vault Amid Streaming Payout Debate: Everything To Know About The Direct-To-Artist Platform appeared first on HotNewHipHop.

James Blake Launches Vault Amid Streaming Payout Debate: Everything To Know About The Direct-To-Artist Platform

by

Earlier this month, James Blake went viral for a series of comments on social media about the royalties that artists earn from streaming services and TikTok. In an Instagram story, he criticized TikTok’s effect on songwriting and listeners’ attention spans. He specifically detailed the pressure on artists to prioritize social media marketing over creating music. Blake referenced TikTok’s reduction of songs to short clips, leading to fans only knowing a small portion of them.

James Blake later took to Twitter to elaborate on his comments, opening a dialogue with his fellow artists. “If we want quality music, somebody is gonna have to pay for it. Streaming services don’t pay properly. Labels want a bigger cut than ever and just sit and wait for you to go viral. TikTok doesn’t pay properly, and touring is getting prohibitively expensive for most artists,” he wrote. Blake also stated that streaming encourages artists to produce and release music quickly, diminishing the creative process. Such little pay prepares consumers for “AI-generated music that pays musicians nothing at all.” Tyler, The Creator, Blood Orange, Shay Lia, and others supported his comments.

Further expressing his frustrations with the exploitation of artists from labels, digital streaming platforms, and the industry at large, he called out the financial and artistic struggles faced by artists as a result of these business practices. Since then, James Blake has been campaigning for his fellow artists. His tweets and behind-the-scenes conversations have culminated in the announcement of Vault, a brand-new direct-to-consumer platform specializing in unreleased music. Here is what we know about James Blake’s latest venture.

Read More: James Blake Net Worth 2023: What Is The Singer Worth?

Vault Is a Direct-To-Consumer Platform

Yesterday (March 20th), James Blake took to social media, once again, to share some statistics about how “one million plays equals $3,000. If you are signed to a label, then that number’s cut by at least 50%.” After breaking down the splits of streaming royalties and the cost of creating, he revealed a possible solution for this issue. James Blake revealed that quickly after his viral social media posts, he was contacted by the creators of Vault. The service is primarily geared towards unreleased music, which does not always see the light of day due to not meeting “certain requirements or trends,” according to Blake. The British musician is assisting the platform’s launch in a major way. He is Vault’s first artist to share their unreleased songs, which can be unlocked for a $5-per-month subscription.

Pros & Cons Of Vault

Vault presents itself as a logical solution to the frequently expressed frustrations of artists with streaming companies and record labels. With James Blake backing the recently launched platform, it clearly offers a way to combat the current system of streaming payouts. Based on the current available information, it raises some pros and cons for both artists and fans. For artists, Vault cuts out the middleman, allowing them to receive fair compensation for their work at a direct-to-consumer rate. It also connects artists with their audience. Some perks include the chance for fans to chat with artists and priority offers including presale access to upcoming tours. Vault allows artists to share their unreleased music as frequently as they want.

So far, some cons of Vault include the fact that it is still being worked on. As explained by James Blake, he is the first artist to be a part of “this experiment,” specifying that the platform will add features or updates as necessary. But, as a paid service, it becomes just another subscription for fans. Many consumers already pay a monthly fee for one or multiple music and video streaming platforms. Vault seems to be most beneficial for artists like James Blake with established fanbases, not those aiming to develop their audience. 

In his video announcement, James Blake said that only “19% of artists on Spotify have over 1,000 monthly listeners.” It seems that Vault would positively affect this percentage of artists significantly more than other creators. Fans are more than likely going to pay subscriptions for their established favorites, excluding up-and-coming artists looking to build their careers. There is also the fact that this business model already exists with platforms like Patreon, but Vault positions itself as a personable service that specializes in unreleased content. 

Read More: James Blake Gets Experimental With “Playing Robots Into Heaven”

“Drop Music On Your Own Terms”

Vault’s slogan is a promising sentiment to artists fed up with how their music is valued by streaming and social media platforms. It offers a way for them to connect with their fans on their own accord, providing access to unreleased material and exclusive content. Most importantly, it cuts out extra expenses and allows them to release music at their desired frequency. With James Blake leading the charge, we will see how Vault fares in the current landscape of the music industry. 

[via]

The post James Blake Launches Vault Amid Streaming Payout Debate: Everything To Know About The Direct-To-Artist Platform appeared first on HotNewHipHop.

Simone Biles Settles For Silver After Vault Fall

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After a bad dismount, Simone Biles fell 0.201 short of regaining her vault world championship. An over-rotation on her signature Yurchenko double pike caused her to fall backward on the landing. While Biles bounced back with an excellent Cheng in her final vault. However, 2022 all-around champion Rebeca Andrade was able to keep Biles off the top of her podium with a near-perfect outing in Antwerp.

However, Andrade was disappointed to see Biles lose the gold in the manner that she did. “I’m happy for my result, but sad about the fall because we know how much athletes train to do this vault,” Andrade said. However, Andrade also shook away suggestion that she may try to attempt the Yurchenko double pike, now known as the Biles II. “[That would be] crazy. I don’t have the body for that.” Biles will attempt to win individual goals in beam and floor. Biles finished fifth in the bars.

Read More: Simone Biles Leads Team USA To Seventh Consecutive World Gymnastics Title

Biles Recaptures All-Around Title

Yesterday, Biles added yet another medal to her ever-growing cabinet, securing the all-around title at the World Championships in Belgium. A decade after winning her first World title in the same city, Biles beat reigning World champion (and Beyoncé fan) Rebeca Andrade by 1.633 points. The medal was Biles’ 34th across the World Championships and Olympics, and her 21st gold. The two medals she has now won at the World Championships make her the most decorated gymnast of all time. She had entered the Championships tied with former Belarusian gymnast Vitaly Scherbo.

Furthermore, Biles’ time at the Championships is far from done. She is set to compete in four individual events over the weekend – vault, bars, beam, and floor. She is the gold medal favorite in at least three of them. Watching her perform, with only the smallest of errors in her floor routine, you wouldn’t think that she had returned to competitive gymnasts three months ago after a two-year hiatus following the Tokyo Olympics. Biles has already confirmed her spot at the Paris Games next year and will now look to push her medal tally to even greater heights.

Read More: Simone Biles Claps Back At Wedding Day Hairstyle Haters

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Chris Brown Says He Has 15k Unreleased Songs In The Vault

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It’s no secret that not everything an artist makes reaches the public eye. In particular, some artists like Playboi Carti, and Lil Uzi Vert have created an entire secondary market for leaks of unreleased music. But one artist in particular has made it a point to brag about how many unreleased songs he’s recorded, Chris Brown. In a recent appearance on Shannon Sharpe’s podcast, he made the claim that he has over 15k songs recorded that haven’t been released. While Brown has always been a pretty prolific recording artist, those numbers are hard to believe even for him. Check out the full clip below.

Chris Brown was part of a viral meme that emerged overnight from the VMAs. Throughout the broadcast the cameras repeatedly cut to Selena Gomez for her reactions on, everything happening. In one particular moment when they were announcing the R&B nominees she had a memorable reaction. Brown was nominated for the award for his song alongside Chloe, “How Does It Feel.” When his name was read out, Gomez visibly frowned which the internet immediately picked up and ran with.

Read More: Fridayy’s Debut Self-Titled Album Is Here Featuring Chris Brown, Fireboy DML, And More

Chris Brown Makes Wild Claim About His Vault

On a different podcast appearance last week Chris Brown reminisced on opening for Beyonce on tour. With all the talk this summer about Bey’s ongoing Renaissance tour he reflected on serving as her opening act all the way back in 2007. In the clip he’s sure to give Beyonce her flowers, calling her the “GOAT” and pointing out how much he paid attention to her stage presence in order to learn how to perform.

Brown was also compared to another legend in Michael Jackson. 50 Cent took to Instagram to share a painting of Brown being handed down the crown from Michael directly. Unsurprisingly, fans in the comments were pretty critical of both 50 and Brown for the post. Do you think Chris Brown is telling the truth when he claims to have 15k songs in the vault? Let us know in the comment section below.

Read More: Chris Brown Jumps From A Waterfall In Jamaica

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