Cam’ron Posts Throwback Video To Celebrate New “It Is What It Is” Deal

Earlier this week, It Is What It Is signed a massive new broadcast deal with Underdog Fantasy. The sports debate show hosted by Cam’ron and Ma$e has been subject to a meteoric rise during its first season. The result is a massive investment from the fantasy sports giant in the future of the show. It Is What It Is gained a following for the pair’s chemistry and their interesting series of guests which included Stephen A. Smith, Brandon Marshall, Ice Cube, and many more. Now they’ll have an expanded budget and scope going forward following the major investment.

In celebration of the achievement, Cam’ron took to Instagram to share a clip from just earlier this year. In the video from January 22 he is purchasing equipment to start the podcast. “Jan 22 2023 buying some of the equipment for @itiswhatitis_talk. It was just an idea, but I believed,” the caption over the video reads. Just 8 months later they’ve inked an 8-figure deal to bring the show into the Underdog Fantasy network. Their new deal will begin in September and is set to run for 18 months.

Read More: Cam’ron And Ghostface Killah Recall Hilarous Past Encounter

Cam’ron Shares Video Purchasing Podcast Equipment

Cam’ron and Ma$e have gotten into hot water on their show before. One particular segment they did discussing the Dwight Howard sexual assault allegations proved particularly controversial. The pair’s decision to completely ignore the allegations of assault and instead focus on Howard’s sexuality the entire time received quite a bit of pushback. During the segment they discuss how they would handle being on the same team as Howard, rather than the damning allegations made against him.

Earlier this month, it was announced that Cam’ron would be part of a special Hip Hop 50 celebration. Universal Music teamed up with MTA for a series of metro cards featuring him, Pop Smoke, Rakim, and LL Cool J. The promotion was designed to honor the 50th anniversary of rap music. What do you think of Cam’ron and Ma$e’s podcast blowing up so quickly? Let us know in the comment section below.

Read More: Cam’ron And Mase Star In New “Only Money” Music Video Teaser

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Cam’ron And Ma$e Ink Massive New Deal For Talk Show

Earlier this year, Cam’ron and Ma$e got plenty of positive attention for their show It Is What It Is. The first season of their podcast together received plenty of fan hype and attracted some high profile guests. Stephen A. Smith, Ice Cube, Brandon Marshall, Andre Drummond, and many more made appearances to discuss the world of sports during the show’s first season. While the show had been hosted on the YouTube channel for Cam’s Come And Talk 2 Me podcast network, it may have found a new home going forward.

Sports betting giant Underdog Fantasy has signed a massive new deal with the pair. The deal lasts for 18 months and will likely increase both the budget of the show and the scope of available talent involved. But the real money talk comes from the deal itself. While the show was always likely to fetch a high price tag, some reports of what it was signed for have been astronomical. Regardless of the specific contract details, Cam’ron and Ma$e have an absolutely massive payday coming their way and fans have plenty of reasons to be excited for new episodes going forward.

Read More: Cam’ron And Mase Star In New “Only Money” Music Video Teaser

Cam’ron And Ma$e’s Podcast Picked Up By Underdog Fantasy

The pair did get in trouble recently for some statements they made on the show. When Dwight Howard was accused of sexual assault earlier this month they didn’t exactly react to it the way you’d anticipate. Their main issue with the situation appeared to surround Howard’s sexuality more than the actual assault allegations at hand. The discussion of allegations at hand was completely derailed by a hypothetical about playing on the same team as Howard. As a result the entire conversation avoids the actual matter of the sexual assault.

Recently, Cam’ron was honored alongside Pop Smoke, LL Cool J, and Rakim with special edition MTA Metro Cards. The cards were part of a celebration of the 50th anniversary of hip-hop. What do you think of It Is What It Is selling for millions? Let us know in the comment section below.

Read More: Cam’ron And Ghostface Killah Recall Hilarous Past Encounter

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Underdog Fantasy Offers Hilarious Promotion For Sixers-Celtics

Underdog Fantasy is a newer name in the world of sports betting, but they have wasted no time in making a splash. They can be seen sponsoring the likes of Kofie Yeboah and ThatsGoodSports. Their primary selling point is that they aren’t like other betting platforms, putting the fun in “draining your FUNds on Jordan Poole.”

However, it’s rare that you see a betting platform hit #1 on the Twitter trending page. You’d think that would be because they did something heinous. Betting platforms also trend when there is a ridiculous story. These are usually about mega bets gone wrong or something similar. However, Underdog Fantasy is hitting the top of the trending page thanks to a hilarious new promotion.

Win $1000 For Embiid Flopping

Posted on May 11, Underdog Fantasy found the perfect way to engage fans ahead of a pivotal Game 6 between the Celtics and Sixers. “Every time Joel Embiid falls on the floor tonight, we will give away $1,000 to a random entrant who quote tweets this with their Underdog username and includes #UnderdogFantasy,” the tweet reads. A follow-up tweet states that entries will close at 7pm on May 11. Additionally, winners will receive their prize in “underdog credit” on May 12. Although, all of this could hilariously backfire if Embiid stays on his feet tonight. Underdog Fantasy has not provided an over/under on Embiid’s FPG (flops per game).

While Joel Embiid’s flopping antics are not the worst in the NBA, they are definitely noticeable. Furthermore, they have been especially scrutinized during the playoffs. One particular incident of note came when Embiid got off lightly for kicking Nic Claxton in the nuts during Game 3 against the Nets. However, what exactly is Underdog hoping for here? Do they want a clean game from Embiid so they don’t have to shell out thousands of dollars? Or are they hoping that his flopping antics will generate revenues that outweigh the flop cost? Because even if it essentially store credit that’s being paid out, that money still has to come from somewhere. What do you think about all this? Let us know in the comments below.

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