tinder

Bumble/Tinder Film at 20th Century Studios Adds ‘Industry’ Star Myha’la

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Bumble/Tinder Film at 20th Century Studios Adds ‘Industry’ Star Myha’la

Rising star Myha’la, who is best known for her lead role in HBO’s Industry and the recent pre-apocalyptic Leave the World Behind from Obama’s production company Higher Ground, joined the cast of a new film inspired by the story of Bumble and co-founder of Tinder, Whitney Wolfe Herd, from 20th Century Studios.

First reported by Deadline, the film is being produced by 20th Century Studios alongside Ethea Entertainment. Lily James will play the lead role. 

Myha’la is set to play the Wolfe Herd-inspired character’s friend and colleague. Rachel Lee Goldenberg is directing from a script she co-wrote with Bill Parker and Kim Caramele.

Details of the plot are under wraps, but the story is said to be an inspiration and not wholly based on Wolfe Herd’s life. Wolfe Herd co-founded Tinder and then left the company to go found one of its primary competitors, Bumble. Talk about big moves. She exited in 2023 and is considered one of the youngest self-made billionaires in the world.

James is producing the film alongside Jennifer Gibgot and Andrew Panay. Gala Gordon is executive producing. Sarah Shepard is overseeing the project for 20th Century Studios.

Filming will occur in Los Angeles next month, so they’re well underway.

Fans can see Myha’la as Harper Stern in “Industry” in its third season for HBO/BBC, later this year.

The post Bumble/Tinder Film at 20th Century Studios Adds ‘Industry’ Star Myha’la first appeared on The Source.

The post Bumble/Tinder Film at 20th Century Studios Adds ‘Industry’ Star Myha’la appeared first on The Source.

Saweetie Partners With Tinder For “Swipe-Off” Concert Challenge

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Screen Shot 2023 09 12 at 10.13.12 AM

The new school year is just underway and college students across the country are already flexing their flirting skills. In fact, Tinder sees the highest influx of new 18-year-old members during freshman orientations. To encourage this new cohort of users to put themselves out there and make new on-campus connections, Tinder is partnering with “Tap In” rapper Saweetie to launch Swipe Off. The nationwide challenge will award the college or university with the most Swipe activity, proving it’s at the forefront of crush culture, a free concert headlined by Saweetie, along with a surprise special guest.

Starting today, the Swipe Off challenge is open to select colleges and universities enrolled in Tinder U, an in-app feature that lets collegiate users easily connect with others at their school. The school that sends the most Likes (…or Nopes) on Tinder through October 6th will win a free concert for its campus.

“Tinder is always working to match the vibrant energy of our college users. They form the core of our user base, and over the years, we’ve seen countless campus connections blossom into meaningful relationships,” says Stephanie Danzi, Senior Vice President of Global Marketing at Tinder. “We created The Swipe Off challenge to feed into that energy and encourage them to unlock all the possibilities of the college experience that come from meeting new people.”

It’s no coincidence that the Icy Girl herself is headlining the ultimate Swipe Off experience for the winning school. Saweetie has been vocal in her affinity for both  the college experience and Tinder, with the proud USC alum referencing the brand in her viral hit single “Tap In.”

“Whether they were a fling, a friend, or something more serious, the people I met at USC are what made my time there a blast. I’m excited to partner with Tinder in encouraging today’s college students to ‘tap in’ to the possibilities that come from meeting new people.” says Saweetie.

The post Saweetie Partners With Tinder For “Swipe-Off” Concert Challenge first appeared on The Source.

The post Saweetie Partners With Tinder For “Swipe-Off” Concert Challenge appeared first on The Source.